Bajaj Group

Report on Corporate
Social Responsibility (CSR)
Bajaj Auto Limited | 31
l Community Awareness Campaign & Health Camp
The Foundation carried out people-to-people base awareness
programmes about population control, usage of toilet, health,
hygiene etc. and organised health camps for women and
handicapped persons.
2. Jankidevi Bajaj Gram Vikas Sanstha (JBGVS)
During the year under review, JBGVS undertook a number
of development initiatives for economic and environment
development, health care and prevention of HIV / AIDS, basic
education and literacy, women empowerment and social
development.
Activities carried out by JBGVS for community development and
empowerment of women are highlighted below :
Rural Development
The company continued with its rural development activities in
Pune and Aurangabad districts of Maharashtra through JBGVS.
JBGVS aims at integrated development of 43 selected villages,
to be carried out by the villagers under their own leadership
and through unified efforts forged by Government and local
organisations with JBGVS acting as a catalyst. From April, 2010, it
plans to increase the number of villages to 61, which includes
11 villages of Sikar District, Rajasthan, birth place of Late Jamnalal
Bajaj, founder of the Bajaj Group and additional 13 villages in Pune
& Aurangabad districts.
Healthcare
It conducted about 60 health check-up camps, including
camps held in conjunction with Kamalnayan Bajaj Hospital at
Aurangabad. JBGVS runs a mobile clinic, in 20 villages in Pune with
a lady doctor and a nurse to provide primary health care services
at the doorstep of the poor.
Tribal Development
A tribal development project, for 1000 tribal families, called Aamrai was
launched on 21 August 2009. Rahul Bajaj, Chairman, BAL launched the
project. This seven year project involves planting and tending of
27,000 mango trees and 18,000 amla trees on 900 acres of tribal
wasteland and distribution of goats, buffaloes & vermi-compost beds
for 100 landless tribal families. It is a Rs.3.50 crore project to be done
over seven years in partnership with National Bank for Agriculture &
Rural Development (NABARD). The project is expected to generate
about Rs.4 crores annually from 8th year onwards and substantially
improve the quality of life of 1000 tribal families.
3. Trusts for Colleges
l Shiksha Mandal, Wardha founded in 1914 by Late Shri Jamnalal
Bajaj runs seven colleges with around 10,000 students on its
rolls. These include colleges for commerce, science, agriculture,
engineering polytechnic and rural studies. Its mission is to
provide high quality education at an affordable cost & to
inculcate socially desirable values. One of its Colleges, the
Jankidevi Bajaj College of Science has recently been selected
by the University Grants Commission as a College with
Potential for Excellence. Ten of its students appeared in the
University merit list.
Two of its colleges have received UGC grants to run remedial
coaching classes and training for competitive exams for
SC/ST students.
A new Bajaj College of Engineering, funded by a Rs 25 crore
donation from the Bajaj trusts is in the process of being formed.
It is the only educational institution chosen as a resource NGO by
the Maharashtra Government for implementing a Rs.600 crore
project aimed at increasing farmer incomes in Vidarbha.
l Bajaj Science Centre was started in 2007 as a place for middle
and high school children to enjoy science by doing it. For the
last two years, one of its students has bagged a medal in the
national level Homi Bhabha Bal Vaigyanik competition. Its new
Rs 5 crore complex has been funded by the Bajaj trusts and the
fees at the center are subsidised at Rs 100/month.
l Gandhi Vichar Parishad runs a 6 month PG Diploma course on
Gandhian thought, which attracts students from all over India
and recently from abroad too. It organised an international
seminar in November 2009 on the occasion of the centennial
of the publication of Gandhiji’s “Hind Swaraj”.
4. Bajaj Allianz Insurance Companies
Bajaj Allianz initiated a `special awards ceremony’ and gave
away Recognition Awards to `disabled / physically challenged’
individuals under different categories ranging from sports,
entertainment, business, employment and national service. It
was a step to recognise and make a difference to the lives of the
physically challenged in India.
5. Kamalnayan Bajaj Hospital
Kamalnayan Bajaj Hospital, located in Aurangabad in Marathwada
region, is providing super speciality and tertiary care medical
facilities, not available elsewhere in this region. Bajaj Auto with
its group companies, is supporting the Trust, named – MMRI
(Marathwada Medical & Research Institute), which runs the
hospital. In the last one year, hospital has expanded its capacity
from 150 beds to 250 beds and major part of the expansion has
been for general category patients. Recently, it has added cancer
treatment facilities, including Linac Accelerator & Brachy therapy.
Also added are MRI 1.5 Tesla equipment, new generation Siemens
Cath Lab for heart patients, latest ophthalmology equipment and
other advanced facilities.
The hospital has been providing annually relief for close to
55,000 patients on OPD basis and close to 7,000 patients, who
are admitted to hospital for various treatments. It also provides
intensive care unit and cardiac care unit, with a capacity of 22 beds
and generally with an occupancy rate of more than 95%.
The hospital also runs a programme of providing relief to Below
Poverty Line (BPL) and Economically Weaker Section (EWS) of the
society with free / subsidised treatment. It holds camps in the
villages of the district of Aurangabad and close to 400 BPL patients
have been treated at a cost of Rs. 41 lakhs.
The Trust is in the process of starting a Nursing College in 2010-11.
The Group has another 20 Trusts, which are also engaged in many
CSR initiatives. Thus, what is listed above is not exhaustive, but
only illustrative to give a glimpse of the importance being given
by the company and the Group towards CSR.
A publication of the Group “Beyond Profits – Philanthropic
Activities of the Bajaj Group”, setting out in greater detail the CSR
activities of the Group can be made available to any shareholder
on request.

Goderj
Your Company as part of the Godrej group aims to build a brighter,
more sustainable India.
During the year your Company undertook various activities as a part
of its Corporate Social Responsibility. Your Company instituted the
Indian chapter of ‘Table For Two’ initiative at the World Economic
Forum’s India Summit in December last year. This initiative was
targeted at addressing hunger and malnutrition in the developing
world by combining our organization’s tradition of serving society
and your individual involvement.
Your Company continues to support Heroes AIDS Project (HAP).
HAP is a national HIV/AIDS initiative launched in July 2004 to
work with media organizations and societal leaders in India. It
seeks to develop coordinated campaigns to address the spread
of HIV/AIDS and reduce stigma and discrimination by infl uencing
public perception and policy through two platforms, advocacy
and communications.
Under the Teach for India initiative, your Company has sponsored
one Company employee for a period of 2 years under Teach for
India Fellowship program which is run by Teach for India, an
organization established in 2008 to bridge the educational divide
and increase the participation of highly skilled leaders in the
education sector of India. Under this program, the sponsored
employee is committed to teach for two years in low-income urban
and rural public schools. During the year, your Company donated
fl y catcher machines through Lions Club to various hospitals,
orphanages, old age homes, home for blind, BMC run schools etc.
Your Company distributed scholarships to Scheduled Caste (SC)
/ Scheduled Tribes (ST) primary school children covering three
schools and also distributed note books to SC/ST primary school
children in village Kanerao.
ENVIRONMENT AND SOCIAL CONCERN
Your Company continues its efforts for the betterment of the
environment and conservation of scarce natural resources.
Your Company planted 4,500 trees in the Company’s premises
at Valia and environmental training sessions were conducted
by Company’s personnel at ITI Valia and Anchor Institute, DDIT,
Ahmedabad and Ankleshwar.
Your Company continued “Rain water harvesting” initiatives
undertaken at its factory and in the staff quarters at Vikhroli. So
far 18,500 m3 of water has been collected at Vikhroli factory and
staff quarters for the Year 2009-10. This process has resulted in
saving water and consequently, the costs, thereof.
To prevent pollution to environment, efforts are made to convert
waste from the factories into an environment friendly product
and then dispose off the same safely. Your Company continued
its arrangement with Trans Thane Creek Waste Management
Association for the treatment of solid waste being generated at
the Company’s factory at Vikhroli. More areas of wasteland have
been converted into garden using water from ETP.
As part of your Company’s continued commitment to conserve
natural resources, and also to ward off the ever increasing water
shortage, the Company has successfully commissioned a Reverse
Osmosis plant to upgrade ETP treated water to boiler feed water
resulting into effective recycling of ETP treated water.
Vikhroli factory continues to convert the bio degradable waste into
bio compost with the help of an NGO. The Vikhroli factory focused
on waste elimination and also continued energy conservation
measures.
The Valia factory has improved / modifi ed in Generation / Transfer/
Treatment / Monitoring and disposal pattern of waste water and
treated water. Achieved signifi cant reduction of main waste water
pollutant parameter i.e. COD Value at inlet of ETP compared to
last year and streamlined/optimized the operation and treatment
capability of ETP.

Grasim
Grasim
The challenges that the world faces on environment
conservation, are indeed alarming. Just to highlight
a few – climate change, the severity of droughts and
floods, their impact on rain fed agriculture, the
emission of greenhouse gases and our ability to
pursue sustainable development. We in India are no
exception to these issues. Environment conservation
and sustainable development are continuously on
your Company’s radar. Hence these are integrated
into its business strategies as well as its efforts towards
fostering inclusive growth through its rural
development and community initiatives.
All of your Company’s plants in the Cement, Viscose
Staple Fibre, Pulp and Textile businesses are ISO-
14001 EMS certified. Most of the Plants are also
OHSAS-18001 and SA-8000 certified. The OEKO
TEX-100 certification by BTTG, UK testifies that all
products manufactured under the Birla Cellulosic
brand confirm to the highest ecological parameters
established for products that touch the skin. This
certification also endorses the fact that Birla Cellulosic
is devoid of any harmful substance.
Towards green house gas reduction, your Company’s
plant at Kharach has taken on three Clean
Development Mechanism (CDM) projects. These have
been approved by the Ministry of Environment and
Forest (MoEF) and their validation is underway.
Your Company’s Cement business has already earned
carbon credits.
At your Company’s Pulp Plant, waste is reclaimed
as biogas. This is used in the lime kiln and hot air
generators, substituting furnish oil and light diesel
oil to a large extent. Besides lowering the fuel
consumption this initiative has resulted in cutting down
the emission of greenhouse gas.
At VSF Plants, treated effluent is used for irrigation
and better crop yields. For the year under review
over 3,790 Bighas of farm land has been irrigated.
At your Company’s plant in Kharach, we have taken
major initiatives to bring the fresh water consumption
down by 3 million liters every day. We have
successfully reduced water usage by 1 million liters
a day. We are optimistic that by FY-2011, we should
be able to attain this target.
Your Directors are pleased to inform you that at your
Company’s Plant in Kharach we initiated the
development of mangroves in 10 hectare area at
the creek of the river Kim (Kharach near Baroda).
Your Company has enlisted the support of a Surat
based NGO named Kantha Vistar Satatyapurna
Sangh.
On energy conservation measures at your Company’s
Malanpur Plant, we are pleased to share with you
that we have managed to save over 950 units of
power consumption per day through the reuse of
vacuum pump circulating water and the installation
of LED power saving lighting, coupled with
optimization in the moisture control plant
(humidification plant) and the chiller operation.
Your Company is a voluntary member of the Cement
Sustainability Initiative (CSI). The CSI sets common
measures and is a knowledge networking forum on
environmental impact issues. Your Company’s
sustainable development program is in sync with the
parameters of the CSI.
Your Company’s Cement plants continue to validate
its energy efficiency, kiln reliability and productivity
based on data from Global Benchmarking Surveys,
conducted annually by Whitehopleman – an
independent UK based consulting firm.
Your Company’s thrust on use of alternate fuels is
gaining momentum. We have been continuing our
efforts to reduce consumption of fossil fuels by
substituting these with wastes from other industries.
It is difficult for the waste generating industries to
safely dispose these wastes generated and the only
other choice is through incineration.
We have saved using coal by recoursing to alternate
fuels such as processed municipal solid waste, agro
waste, tyre chips and used polythene and plastics. In
2009-10, we substituted the use of natural resources
with 32,000 tons of waste materials as fuel,
equivalent to 16,000 tons of coal burning, thereby
reducing the impact of environmental damage. We
are building competency and installing machinery at
our plants to handle waste fuels in the most ecofriendly
manner.
Your Company has developed and implemented
measures to monitor and reduce green house gas
(GHG) emissions from its manufacturing operations.
The GHG emission details and mitigation plan are
being audited by KPMG as Independent Third Party
Auditors. This is work-in-progress. We expect to
publish their findings in the 3
rd
quarter of
47
FY 2010-11. Whatever course correction or
innovative suggestions emanate from the report, will
be implemented. Their findings will be published by
mid 2010-11.
Rain water harvesting continues to be a priority area.
Water bodies in the catchment areas for rainwater
storage and ground water recharging have been set
up. At the same time in shopping complexes, hospital
roofs, school and mine offices at our plant locations,
rain water harvesting system has been instituted. This
effectively recharges rain water in the bore wells and
helps maintain ground water levels.
The greenbelt at our plants is simply awesome.
Collectively, over 20 lakhs trees, line our plants.
At Nagda, the greenbelt covers more than 76% of
the industrial complex, at your Company’s plant at
Kharach, ayurvedic gardens and floriculture
beautifully dots the horizon. At some points, you
cannot even see the skyline. Only the leaves and the
flowers and hear the cacophony of the birds. When
you walk through this wooded ambience, you can
never imagine that there would be a plant in the
midst of nature. Our Board, our Management and
all of our colleagues are committed to living in
harmony with nature.
Overview of Grasim Staple Fibre Plant at Nagda
Fa

Hero handa
n February 2010, we launched the brand-new CR-Z
hybrid vehicle. The CR-Z is equipped with a three-mode
drive system that enables motorists to select the driving
mode that best suits various driving conditions and driving
styles and to pursue both the joys of driving and ecofriendly
performance. An automobile should be a source
of pleasure, and we think automobiles need to have a
unique personality that makes people want to drive them.
As an automobile that helps motorists pursue the joy of
driving, we believe the CR-Z expands the possibilities of
the hybrid vehicle concept and will contribute to the wider
ownership of hybrid vehicles. Later this year, we plan to
launch a hybrid-model Fit, and we are working to further
strengthen our lineup by focusing on the development of
medium and large-sized hybrid automobiles.
In the motorcycle business, in December of this
year, we are planning to begin lease sales of the EV-neo
electric scooter for business use in Japan. Since this new
scooter is powered by an electric motor, it emits no CO 2
emissions at all and thus features superior environmental
Initiatives Going Forward Environmental Initiatives
8

Ispat
MANAGEMENT OF ENVIRONMENT
The Company has always striven to be responsible and sensitive to ecological and environmental
matters. This is
ensured by protecting, conserving and restoring all natural resources, often far beyond what is mandated
by government
and other institutional policies.
The Company is committed to complying in full measure with all regulations relating to the preservation of
the environment
around its operations. By constantly upgrading technologies and by applying the best of sustainable
processes and
practices, the Company endeavors to provide environmental issues the priority they deserve.
The Company is dedicated to constantly improving its performance on prevention of pollution, proper use
of natural
resources and minimization of any hazardous impact stemming from production, development, use and
disposal of any
of its products and services.
The Company seeks to :-
_ Ensure that its vision and mission statement, which explicitly states its policy on environmental
management, is
observed and complied.
_ Communicate environmental policy to all employees, suppliers, contractors, customers, stakeholders
and the
community.
_ Set up environmental management systems and programmes at the organisational level and annually
budget for
environmental improvement.
_ Train employees and create awareness among suppliers, contractors, customers, stakeholders and the
community
at large through a process of participatory dialogue and collaboration.
_ Train workforce on environmental issues and assign management representatives and facilitators to the
task of
monitoring environmental systems.
_ Regularly scrutinize resource consumption and the quality of air, water and land.
_ Set quantitative objectives and targets for continuous improvement (preferably beyond legal
compliance).
_ Review environmental performance at different levels in the management hierarchy.
This is followed by lifecycle assessments for product stewardship throughout the supply chain.
With a view to create environmental awareness amongst Company’s associates, the following steps are
taken :-
_ All purchase orders, letterheads, envelopes etc., used for external/internal communications bear printed
environmental
slogans.
_ Sub contractors have been advised to use environmental friendly technology for recycling of wastes like
scrap, used
oil etc.
_ Preference is given to environment friendly/proactive suppliers while purchasing raw material and
consumables.
_ All inter-office memos, approvals, etc., are being processed through electronic media with a view to
reduce paper
consumption.

Green Ispat week is celebrated every year to create awareness on Green Concept among employees.
Celebrations
include Poster, Essay and Slogan Competition, Tree Plantation Programme etc.
MANAGEMENT DISCUSSION AND ANALYSIS (Contd.)
31
World Environment week is also celebrated each year. The major focus of World Environment Week
celebrations is to
create awareness and sensitize employees on caring for the environment. Number of activities are
undertaken during the
week long programme, such as :
_ Mass Tree plantation,
_ Inauguration of system for utilizing waste water for irrigation purpose,
_ Lectures on Rain Water harvesting, Waste Recycling in steel Industries etc.
At Dolvi Steel Complex
Pollution control systems for air and water are in-built with production facilities.
With a view to control dust emissions in the ambient air and work zone during transportation of raw
materials, dust
suppression systems have been installed at transfer points. Transportation of raw materials from the
Company’s Jetty to
the steel complex is through a closed conveyor system.
Various air pollution control systems have been installed at the integrated facilities in the steel complex.
The control
systems include, inter-alia :-
_ Dust suppression system for Junction Houses.
_ Furnace Dust Collection System.
_ Product Screen Dust Collection System.
_ Product Silo Dust Collection System.
_ Fuel Bag Dedusting System with Bag Filter.
_ ESP Systems for Flux handling operations, Sinter Machine, Proportioning House etc.
_ Fume Extraction System.
_ Lime Stone Dedusting System.
_ Waste gas cleaning system
_ Gas cleaning plants.
Extensive water pollution control systems are put in place. The need for optimum utilization of water
resources through
proper planning and conservation is fully realized. Risk of water pollution and soil pollution is minimized.
The importance
of water as a finite, though a renewable resource, has also been clearly recognized. Land and water use
are considered
together. The Company has adequate resource planning and management, which is an essential tool for
safe-guarding
environment. Methods adopted to minimize effluents are :-
_ Reduce the effluent generation at the source.
_ Recycle of waste water
_ Adopt efficient methods for treatment and utilization.
_ Reduce the incoming water at source.
_ Conduct regular water audits.
The Company views sustainability as a prerequisite to succeeding in markets that are emerging as a
result of globalization.
The Company realizes its business values through its sustainability approach, driven by a goal of zero
waste and
emission.
The Company has implemented several measures to reduce CO2 emissions from its integrated steel
plant for prevention
of pollution and improve environmental performance.
MANAGEMENT DISCUSSION AND ANALYSIS (Contd.)
32
The Company has taken adequate steps for Green House gas mitigation by adopting clean technology
through renewable
energy sources like waste heat recovery and energy saving projects and elimination of reheating
processes.
Various Regasified Liquified Natural Gas (RLNG) conversion projects have been implemented to reduce
cost as well as
energy consumption. Several projects have been undertaken for achieving CO2 reduction.
With a view to avoid adverse impact of products and services on environment, the following measures
have been taken:-
_ Full-fledged Effluent treatment Plant is provided to treat and reuse waste water generated in process.
_ Adequate air pollution control systems are provided. All pollution control equipments are designed for
outlet emission
as per statutory norms.
_ All solid waste generated in the process are recycled in sinter plant
_ Waste gas generated in process is used for power generation and recycled for heating purpose.
The Company has adopted and established cleaner operating and maintenance practices, inventory
management,
rescheduling processes, better material handling system, segregation of waste streams, education and
training, through
active involvement of its employees.
By using state-of-art technology, pollution prevention control is emphasized at source, which has resulted
in optimum
use of material, energy conservation, water and other natural resources. The Company believes that
clean technology
means less waste generation and less use of resources. The Company gives less emphasis on end of the
pipe treatment
as it consumes more resources and gives fewer benefits.
The Company’s Annual Business Plan addresses Environment, Health and Safety needs, resources
required, action
plan and implementation frame work. The resources required for Environment, Health and Safety issues
are prioritized at
the strategic planning stage.
To avoid potential long term ecological and socio-economic impact of its projects, the Company has
carried out Environmental
Impact Assessment (EIA) to gauge possible adverse or beneficial effects and the report has showed
overall positive
impact.
Significant improvement in environmental issues have resulted due to:
_ Selection and use of cleaner production technology, consumption of natural resources and provision of
pollution
control facility at source.
_ Better management of resources and continuous efforts for conservation of natural resources.
_ Implementation of ISO 14001: 2004.
_ Recycling of maximum solid wastes by operation of Sinter Plant and Cold Briquetting Plant.
_ Maintaining pollution discharge level below national and international norms.
The Company has a dedicated Environment Department, well-equipped with sophisticated laboratory
equipments and
manned with qualified and trained personnel to handle environmental issues, carrying out analysis of
water, air, stack
emissions and noise monitoring throughout its integrated Steel Mill complex. The Environment
Department ensures
compliance of company’s activities with relevant Environmental Laws/Regulations, conditions stipulated
by Maharashtra
Pollution Control Board, Ministry of Environment and Forests. The Company also arranges regular
training programmes
for its employees to create a strong awareness.
The environment monitoring reports are regularly submitted to the statutory authorities viz. Maharashtra
Pollution Control
Board (MPCB), Central Pollution Control Board (CPCB) and Ministry of Environment and Forests (MoEF)
to demonstrate
the Company’s commitment towards ensuring compliance of all applicable norms/guidelines.
MANAGEMENT DISCUSSION AND ANALYSIS (Contd.)
33
The Company has planted large number of trees in the plant premises, as per the guidelines of MPCB.
The Company is
maintaining a full-fledged nursery, managed by qualified horticulture officers, to develop plants for its in-
house requirements.
The Company’s plantation drive has resulted in :-
_ Number of Big Trees : 163671
Main plants are Acacia Mangium, Eucalyptus, Rain Tree, Gulmohar, Subabbul, Ficus benjamina,
Coconut, Awala,
Mango, Kokum etc.
_ Number of Shrubs/Ground Covers (Small Trees) : 345751
Main plants are Philodendron Ceylon, Rhoeo Compacta, Syngonium, Asparagus, Rose, Pulmeria Obtusa
etc.
_ Lawn Development - 988457 Sq. Ft.
_ Green House Development - 4 Nos.
The Company’s office buildings have been beautified with well laid out lush green lawns and varieties of
flower plants.
At Kalmeshwar Complex
The Company complies with all environmental parameters prescribed under applicable statutes and
guidelines of Ministry
of Environment and Forests, Central Pollution Control Board and Maharashtra Pollution Control Board.
The complex is
also well within the environmental norms prescribed under World Bank Policies and guidelines. The
complex is ISO 14001
certified.
Pollution control and environment management efforts undertaken during the year include:-
_ Successful completion of recertification audit in June 2009, covering three-year period.
_ Complete revamping of Acid Recovery Plant to improve recovery and production of Acid at ARP from
Pickling Line
wastewater.
_ Disposal of ETP sludge into common Hazardous Waste Treatment, Storage and Disposal facility, as a
regular
practice.
_ Installation of eco-ventilators in Colour Coating Line for improvement in work place environment.
_ Replacement of bag house of CRM Boiler to ensure that dust emissions are well below the prescribed
MPCB norms.
_ Cooling tower of Continuous Galvanising Line – 4 not being operated and the electrical lad shared with
Cooling Tower
6 to reduce energy consumption.
_ Rain water collection in a soil pond within the plant to :
• Increase ground water level to maintain greenery during summer months.
• Create pleasant environmental ambience as per environment protection plan.
• Use treated water in nearby forest for growth of trees.
_ Development of Green Cover (Lawn) on an additional area of 6877 Sq. Mtr. in plant (cumulative 98696
Sq. Mtr. in
plant and colony). Plantation of approximately 2137 plants completed within the plant and colony.
ENVIRONMENTAL RECOGNITIONS:
The Company has received the following environmental recognitions :-
_ 1997 : One of the top ten Green Companies in India for the year 1997 (5th place) - Certified by
“Business Barons”.
_ 1999 : Bagged ISO 14001 for the plant from UL Ltd., USA.
MANAGEMENT DISCUSSION AND ANALYSIS (Contd.)
34
_ 2006 : ‘Ispat Industries Ltd, Sponge Iron Plant, Raigad’ was declared as the winner of “Golden Peacock
Environment
Management Award” for the year 2006 by a jury headed by Justice P N Bhagwati, Former Chief Justice of
India.
_ 2010: Received Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA) – Dr. R.J. Rathi
Award 2010 for
Environmental Pollution Control in Industries in Maharashtra.
_ Fe-EVI Green Business Leadership Award 2009 -10 initiated by Financial Express and Emergent
Ventures Limited.
_ India Manufacturing Award – Gold Certificate 2009.

Sun pharma
Corporate Social
Responsibility
Your organization continued to
support activities in two areas-- health
and education. Other areas of
support were disaster relief and civic
utilities around the plants and
research centers, where assistance
was provided on a need basis.
Directors
Shri Sudhir V. Valia, Shri Hasmukh S.
Shah and Shri Ashwin S.Dani retire by
rotation and being eligible offer
themselves for re-appointment.
Shri Subramanian Kalyanasundaram
was appointed as an Additional
Director, and Chief Executive Officer &
Whole-time Director of the Company
for a period of five years from April 1,
2010 to March 31, 2015, by the
Board of Directors by way of circular
resolution passed on March 31, 2010,
and holds the office as a director up
to the ensuing Annual General
Meeting. The Company has received
requisite notice under Section 257 of
the Companies Act, 1956, from a
member to propose his name for
being appointed as a Director of the
Company.
Directors’ Responsibility
Statement
Pursuant to the requirement under
Section 217(2AA) of the Companies
Act, 1956, with respect to Directors’
Responsibility Statement, it is hereby
confirmed:
(i) that in the preparation of the
annual accounts for the financial year
ended March 31, 2010, the applicable
accounting standards have been
followed along with proper
explanation relating to material
departures;
(ii) that the Directors have selected
appropriate accounting policies and
applied them consistently and made
judgements and estimates that were
reasonable and prudent so as to give
a true and fair view of the state of
affairs of the Company at the end of
the financial year and on the profit of
the Company for the year under
review;
(iii) that the Directors have taken
proper and sufficient care for the
maintenance of adequate accounting
records in accordance with the
provisions of the Companies Act,
1956 for safeguarding the assets of
the Company and for preventing and
detecting fraud and other
irregularities; and,
(iv) that the Directors have prepared
the annual accounts for the financial
year ended March 31, 2010 on a
‘going concern’ basis.

Ultra tech
Social Empowerment
Mass marriages conducted at Jafrabad united
22 couples.
At the macro level
To embed CSR as a way of life in organisations,
we have set up the FICCI – Aditya Birla CSR
Centre for Excellence (Delhi).
In line with our commitment to sustainable
development, we have partnered the Columbia
University in establishing the Columbia Global
Centre’s Earth Institute in Mumbai.
In our work among the underprivileged, our goal
is to bring in inclusive growth, collaborating with
the Government and other stakeholders.
Eye check-up camp
52
The challenges that the world faces on
environment conservation, are indeed alarming.
Just to highlight a few – climate change, the
severity of droughts and floods, their impact on
rain fed agriculture, the emission of greenhouse
gases and our ability to pursue sustainable
development. We in India are no exception to
these issues. Environment conservation and
sustainable development are continuously on
your Company’s radar. Hence these are
integrated into its business strategies as well as
its efforts towards fostering inclusive growth
through its rural development and community
initiatives.
On the environment conservation front, your
Company is greatly advantaged by its linkages
with its parent Company, Grasim Industries
Limited, which is a voluntary member of the
Cement Sustainability Initiative (CSI). The CSI
sets common measures and is a knowledge
networking forum on environmental impact
issues. Your Company’s sustainable development
program is in sync with the parameters of the
CSI.
Environment Report
Your Company’s Units continue to validate its
energy efficiency, kiln reliability and productivity
based on data from Global Benchmarking
Surveys, conducted annually by Whitehopleman
– an independent UK based consulting firm.
Our environmental auditors help us in assessing
the condition of the environment we influence,
and prioritise actions to reduce risks to the
environment and demonstrate our accountability
to third parties. The rigorous in-depth
environmental audits of our plants by KPMG
Peat Maverick, Det Norkse Veritas, the State
Pollution Control Board’s certified auditors and
Environmental Systems auditors reconfirm our
sense of responsibility and accountability.
Your Company’s Units are ISO14001 EMS,
OHSAS 14001 and SA8000 certified.
Transcending regulatory norms, your Company
has stepped up the accelerator, evolving
innovative ways to preserve the environment and
manage resources responsibly. Clean
technologies and processes that combine both
Green surrounding at a Unit
53
economic progress and sustainable environment
remain on top of mind at your Company’s Units.
Your Company’s thrust on use of alternative fuels
is gaining momentum. We have been unrelenting
in our efforts to reduce consumption of fossil
fuels by substituting these with wastes from other
industries. It is difficult for the waste generating
industries to safely dispose these wastes
generated and the only other choice is through
incineration.
We have saved using coal by recoursing to
alternative fuels such as processed municipal
solid waste, agro waste, tyre chips and used
polythene and plastics. In 2009-10, we
substituted the use of natural resources with
20,000 tons of waste materials as fuel,
equivalent to 10,000 tons of coal burning every
day. This has helped our environmental
conservation efforts significantly. We are building
competency and installing machinery at our Units
to handle waste fuels in the most eco-friendly
manner.
Your Company’s Units at Kovaya and Jafrabad
in Gujarat are among the largest users of
shipping in the cement industry. The sea route is
the most cost effective and environmentally
friendly transport for delivering cement and
clinker in the coastal and export markets. These
Units also receive incoming raw material and
fuel sources such as gypsum, iron ore, coal and
petcoke at its captive berth. In this way green
house gas emission in the environment is
contained.
Surface miners have been deployed, facilitating
production of limestone from the mines up to
40% in a dust free manner.
Your Company’s Unit at Kovaya is the only
Unit in this sector in India to have a
desalination plant. It is used for meeting the
water needs of the plant and the colony. The
waste gases from the cooler are used in the
desalination plant.
At all your Company’s Units, the treated water
from the sewage treated plant is used for
horticulture and process requirements as well.
Rain water harvesting is a priority area. Water
bodies in the catchment areas for rainwater
storage and ground water recharging have been
set up. At the same time in shopping complexes,
hospital roofs, school and mine offices at our
Unit locations, rain water harvesting system has
been instituted. These effectively recharges rain
water in the bore wells and helps maintain
ground water levels.
While we had planned the development of
greenbelt cover of 11 hectares, we were able to
spread it to 15 hectares, which gives us a lot of
satisfaction. We have also initiated a Jetropha
project at our mines.
The greenbelt at our Units is simply awesome
and is surrounded by trees all around. At some
points, you cannot even see the skyline. Only
the leaves and the flowers and hear the
cacophony of the birds. When you walk through
this wooded ambience, you can never imagine
that there would be a plant in the midst of
nature. Our Board, our Management and all of
our colleagues are committed to living in
harmony with nature.
54
Dear Shareholders,
Your Directors present the Tenth Annual Report together with the Audited Accounts of your Company
for the year ended 31
st
March, 2010.