Annexure

Questionnaire

Strongly Strongly
No Statements Agree Neutral Disagree
Agree Disagree
I decide to purchase on the basis of
1
Mobile advertisements

2 I do not respond to telly callers

3
I get angry if caller calls frequently

1. Give your preference regarding type of Marketing executive calling you?


MaleFemale

2. How do you currently react to receiving calls on mobile for advertising?


 Ignore it immediately
 Respond sometimes

 Respond always

Whether they visit and visit is transformed to purchase or not

Visit- for wht kind of products or services

Purchase- what kind

How many purchases thru callers

3. Have you registered for DND (Do not disturb service)? Sequence above
YesNo
1
4. Do you use GPRS?

YesNo

5. Do you use internet on your mobile

YesNo

6. Do you have a 3G enabled mobile phone?

YesNo

7. Which sites you access most from mobile? (Rate)

 Social networking/mail
 News and Alerts
 Online mobile gaming
 Others please specify_______

8. I pay attention to ads that come while I’m surfing?

 Always
 Sometimes
 Never five scale
Nehas report – add the table
2
9. How do you currently react on receiving mobile advertising through SMS?

Delete it without even looking at it

Read but rarely click or any follow ups
Read and follow most of time -5scale

10. Recall of the brand increase if you get sms on mobile.


YesNoCan’t say

11. In how much time you delete Marketing sms?


Immediately
1 day
2 days
3 days
Do u save it for future reference

12. I give response to sms?

- 5 scale
 Always
 Sometimes
 Never

Visiting if yes wht kind of product

Transformed to purchase- what kind of product
If you purchase then which mode u motivates u
1
2
3
13. Select the product for which you like mobile marketing.( Rate the products)

 Apparels
 Mobile phones/ Recharging schemes
 Tours and Tourism
 Furniture
 Hotels and restaurants

15. If the prices of products and services in mobile shopping are lower than in traditional
shopping, I prefer mobile shopping

YesNo

Personal Details:

Name: __________________________________

Gender: Male Female

Age: 18-23 24-29 30-35

Family Monthly Income: Below 15000 15000-30000

 30000-45000 More than 45000

Occupation: Student
 Business man
 Employee

Highest Qualification:B.comBBABCABABEBscB.Pharm
MBAMCAM.comMscMELLBPhdOthers