Professional Documents
Culture Documents
Conflicts Resolution
Conflicts Resolution
Name:
November 2009
Conflict management at Customs Car 2
Recent years have seen the transformation of organizations from the traditional
hierarchical structures where one individual held all the authority in an organization to the
present day case where the concept of team work plays an important role. With this development,
conflict among the individuals is inevitable and this conflict can either act as a hindrance to
achieving goals in an organization or can foster and improve the performance of the
organization. This however depends on the nature of conflict and how it is managed. Isenhart and
Oaks (2001) explain that the paradigm shift in the American management from “ownership to
partnership and from commanding to consensus” (p242) has had a great effect on how disputes
are resolved today The organization leader has a role to play in ensuring and determining how
the issue of conflict management affects the organization both in his approach and the measures
in place to handle particular cases. The way that leaders receive, mediate and provide the
framework for resolving conflicts affects the “conversion process of conflicting demands, values,
and goals into significant behaviors” (Burns, 1978). Some organizations have conflict resolution
systems in place that attempts to deal with these ever rising cases of conflict.
This paper analyzes the case of conflict in Customs Car Company. It indentifies the
nature of conflicts, the causes of conflict and attempts to recommend a conflict resolution
procedure that should be employed for Customs Car. Further we recommend that a dispute
resolution system suited for Customs Car should be designed and put in place to handle future
cases of conflict and the paper provides guiding principles for the desired system.
Customs Car Company is having problems with its management which largely started
with the coming of Ronnie, the company presidents Jacks’ son. Before Ronnie joined the
Conflict management at Customs Car 3
company issues seem to be running alright with everybody getting along with each other, profits
high and the social cohesion of the company seemed to be thriving. With Ronnie coming to the
company and at first being introduced into the company as the vice-president with the
responsibility of overseeing the running of the company, the company has reported a fall in
profitability, a strained relationship between the employees, and breakdown of the cohesion that
the company management used to previously enjoy. While this may stem largely and be
problem. This conflict in management is particularly evident between Ronnie and his brother-in-
law-Justin.
Justin has been in the company for 15years, he seems both accustomed to the company’s
culture and management style. He is both able to go along with the other members of the
management and to steer the company to profitability. Ronnie on the other hand seems to possess
a different style of leadership and management culture that seems alien to the company. Further
his failure to appropriately communicate to his juniors as depicted by his failure to deliver the
change over orders, his disregard for social meetings with the management team and his
assertive nature where he considers his style and therefore disregards his fathers advice affect the
company adversely. This is highlighted by the other management team members; Tim, Tammy,
Rhoda who feel the desire to leave the company if conditions continue.
Jack senses this growth tension between Ronnie and the other members of the
management and more so with Justin. As a step to improve the companies dwindling profitability
and customer dissatisfaction, Jack feels he has to intervene and while he recognizes Justin’s
ability to run the company, he recognizes the potential boil over likely to happen between Ronnie
and Justin if he does so and that is why he decides to open the South Side Store. While conflict
Conflict management at Customs Car 4
seems to be mainly between Ronnie and Justin, it is evident that this conflict exists between
Ronnie, the other management team members, and his members of staff. Even without the other
members of the management, Ronnie’s conflictive style seems to show itself even on his juniors.
This is clear from the high staff turnovers in the store and eventually even Janies; a sales
manager who has been with the company for over five years feels disconcerted to an extent
Jack being the founder and president of the company and bearing in mind his decision to
take a more passive role in the running of the company has to find a solution to this problem.
While this case presents a case of an incompetent and conflictive Ronnie, to further
understand the situation and be in a position to offer a recommendation, Wilmot and Hocker
(2007) recommend that the importance of understanding the views and interests of each member.
NATURE OF CONFLICT
Four forms of conflict can be identified in the case of this organization; Conflict between
Ronnie and Justin, conflict between Ronnie and the other members of the management team,
conflict between Ronnie and his juniors and some mild form of conflict between Ronnie and
Jack.
Ronnie conflict with Justin stems mainly from individual and interpersonal sources
(Abdennur, 1987). Ronnie’s personality and attitude seems to be abrasive and thus his not getting
along with almost everybody in the company. Further his goals in the company seem to collide
with Justin’s although this may be real or may be as a result of his perception. These two
individuals seem to share the same goal which is to lead the “family business” and Ronnie sees
Conflict management at Customs Car 5
that if Justin achieves this, it will be at his expense. Ronnie sees himself more deserving the
leadership of the company because this is his father’s business and Justin if just an in-law.
Ronnie may also be under emotions such as jealousy or resentment for Justin and this may be the
reason for his disregard. The power struggle between Ronnie and Justin is also a source of
interpersonal conflict where Ronnie feels that Justin is taking what is rightfully his. This is seen
in his assertion that Justin is just an in-law. Further the interdependence between these two and
Jack aggravates the situation where Ronnie views that loyalties and favors are being directed to
Justin the son-in-law and a member of Customs Car is experiencing conflict with Ronnie.
While Justin may seem genuinely involved in the management and the welfare of the business
and thus on the receiving end his goals seem to conflict with those of Ronnie. He thinks that
Ronnie is not able to run the business and is making mistakes. He feels frustrated by this power
struggle and he has even hinted that he might move from the company.
Jack the founder of Customs Car is torn in between the conflict and struggle for power
between Ronnie, his real son and Justin his son-in-law. While Justin seems competent to run the
family business as highlighted by his success and initiative to tackle management problems,
Ronnie is Jack’s real son and Jack fears to break the family. His view is that Justin would
competently run the company but he thinks his son will get around and take the leadership.
While Jack had even made the steps of separating the two by opening another store, Justin’s store
is performing poorly and he feels he might consider asking Ronnie to run this store as well.
The conflict between Ronnie and the other members of the management is notable. Most
notable conflict is between Ronne and Tammy and the Ronnie “blow up” when Tammy
presented the management problems that the company was going through. This has necessitated
even some members of the management to desire to leave the company if the present situation
continues. The management feels that Ronnie is not running the company competently and he is
making mistakes. Every member of the company feels dissatisfied with the present management
of the company and this happens even in the South Side Store where Janis feels that Jack should
intervene. The management view is that Ronnie is the source of the management problems in the
company and he has brought in a system that has disrupted the harmonious culture in the
organization. Communication has deteriorated and even the usual free atmosphere that
contributed to staff motivation and a feeling of corrective responsibility is not longer prevalent.
SOURCES OF CONFLICT
characteristics, interpersonal sources of conflict, behavioral causes and issues (Wall & Callister,
1995).
Individual characteristics
His attitude and personality which can be described as Type A (Baron as quoted by Wall &
Callister, 1995) makes him appear to collide with every one in the organization right from Jack,
Justin, the other management team members and his subordinates. This is also clear from the
statements he made while at his previous employment where it is clear they had conflict with his
superiors. However some authors have noted that personality and attitudes have little effect on
Ronnie had been working in ABC for the last 10 years and his personal values may hold
that conflict is beneficial to the organization. This may be illustrated by the different views held
by individuals concerning conflict. For example in the American setting conflict may be seen as
a part of life and possibly a beneficial part of living, the Japanese feel it is detrimental and should
be avoided.
The most prominent issue that may be contributing to the conflict between Ronnie and
Justin is the issue of goals (Wall & Callister, 2005). Ronnie might possess the misplaced goals of
having conflict with others with the conscious aim of showing them who is the boss. Ronnie’s
goals in the organization might on the other hand be genuinely to turn Customs Car to even a
more successful company. It might also be possible that he is feeling frustrated in his attempt to
replicate his success from his previous employment into his father’s business and has se his goals
so rigid that he cannot afford to fail. With regard to the conflict between Ronnie and Justin, as
per the economies theory of conflict, in a situation when two individuals are interdependent and
have common goals then one party may feel that the other is attaining the goals is at its expense
and therefore conflict is bound to occur. Ronnie considers Justin as a threat and a block to the
achievement of his goals and feels Justin as a competitor to leading his father’s company. His
remarks to Ronnie “if this goes to dad, you know who will win” and the remark that he is the son
of Jack while Ronnie is son-in-law clearly illustrate his opinion about Justin. This might be
aggravated by Ronnie’s strong commitment to achieving a position and the fact that Justin is
posing competition.
Ronnie may be under emotions like stress, frustrations, jealousy, resentment and anger
which can contribute to conflict where stress translates to tenseness that can result to conflict
Ronnie may possess this perceptual interface that Justin has the same goals as he has and
that Justin achieving these goals will be at his expense. This seems to be the most likely scenario
in this case and the fact that if Justin becomes the boss in the company, then obviously Ronnie
will have failed. Justin on the other hand might not have this in mind and might genuinely be
by Ronnie and his juniors in the south side garage can at times results to less knowledge of the
other party and may form ground for conflict. Such acts as body language may further aggravate
the situation when they are interpreted as intents. The failure for Ronnie to communicate change
orders to the production and sales department is being a prime source of conflict. Further his
failure to discuss the issue and take responsibility further aggravates the situation.
Behavior has been cited as a source of conflict where an interference with a person’s
goals and aspirations is witnessed. Some authors however argue that once a conflict has started
minimal interaction between the parties allow time for reevaluation and is this beneficial. Power
struggles where one party attempts to control the other with the other resisting has been cited as
Power imbalance can impede the efforts of conflict resolution (Wilmot & Hocker, 2007).
Power struggles seem to be evident in Customs Car mainly between Ronnie and Justin. The
Conflict management at Customs Car 9
structure within the organization allows for one boss and this is a potential source of conflict.
Ronnie and Justin are close and share the same goals and this brings in conflict. Further Ronnie
seems to exercise his authority and power in his capacity as Jacks son and Ronnie on the other
hand carries with him his competence. This creates power imbalance and the Justin, the low
power party resists the high power .Where there is interdependence between the parties like in
the case of these two individuals being brothers-in law and their goals are divergent this can
generate conflict. When this interdependence extends to Jack, Ronnie may feel disadvantaged by
assuming that loyalties and role demands may be transferred to the adversary. When structures
are such that one party’s gain comes at the expense of the other, conflict is bound to happen
unless there is benevolence in one party, resources are not limited, we have different time frames
CONFLICT MANAGEMENT
The existing conflict in Customs Car can take several forms but most notably Jack has to
take an active role in the resolution of this conflict. First, the parties can attempt to resolve the
conflict on their own and if this does not work engage a mediator. While Ronnie is his son and
Justin is his son in law, Jack can take the role of a mediator or he can exercise his authority as the
ultimate boss in his company by taking more abrasive steps which on the other hand might affect
family relations (Wall & Callister, 1995). We suggest three steps that can be attempted to resolve
this conflict; first Ronnie and Justin can make efforts to resolve the case themselves; second Jack
can engage a conflict resolution coach or finally if other doesn’t work engage a mediator.
As a first attempt to resolve the conflict, attempts can be attempted for the two parties to
find a solution on their own. Justin being the more “sober” member in this conflict can initiate
Conflict management at Customs Car 10
the process by approaching Ronnie. Ronnie can take the “Problem Solving for One” (PS1)
technique to get Ronnie to the table by writing a letter that which gets issues that he wants to
discuss with Ronnie (Tidwell, 2001). In taking a step to resolve the dispute between Ronnie and
Justin it is important that both parties are aware of the causes, consequences and the alternatives
available to them (Wall & Callister 1995). They should then take steps to by sitting on the table,
pointing out their interests and positions, listen to ach other with the aim of reaching an
understanding. By this each dispute will essentially be attempting to change the behavior of the
other, to straighten up the conditions bringing about the conflict such as perceptions or the
incompatible goals or he should be attempting to change his own behavior. It is advisable that the
parties should indicate intent of their behaviors, take responsibility and hold a discussion on the
opposing views. Their focus in their discussion would be on what they have achieved with the
conflict in place as opposed to what they can achieve if they worked together and this fosters
While this approach may be successful in bringing the parties together it should be
realized however that there are other outcomes that may be witnessed in an attempt for both
disputants to resolve this case. They can both make efforts to tolerate the conflict and let it run its
course. They can also attempt in a trial and error approach to resolve the dispute, by trying
different approaches. Either way while this approach may not give big rewards, it may foster an
environment where the parties reevaluate their goals resulting to reduction in conflict which
usually comes in with such feelings as contentment, fairness, face saving and revenge. However
if this method fails it may necessitate the involvement of third parties. Several issues need to be
Power: Ronnie and Justin need to come out clearly to each other how they perceive the power
Conflict management at Customs Car 11
issue in the company. It is important that each member states his goals in the organization and
Conflict coaching
Conflict coaching can be applied in this case as the alternative case. Conflict coaching is
a process of conflict resolution that involves where one disputant and a dispute resolution expert.
Jack being the lead of the company can engage a conflict coach in an attempt to settle this
dispute. Ronnie seems to be the individual attributed to most of the conflict in the organization
and thus the focus with this method will be directed to him. This expert will approach Ronnie
and apply several steps as recommended by Brinket (2006) conflict coaching model.
First the coach will approach Ronnie and engage him in a conversation in which he will aim to
listen to Ronnie’s story and the setting. In this process he needs to highlight to Ronnie that there
is really a problem in the organization and there is need to get to the bottom of it. He will explain
the process to Ronnie and seek Ronnie consent on his acceptance to undergo the process. The
coach will then listen to Ronnie’s story in his own words and try to establish Ronnie’s feeling
towards this conflict. This stage will aim at establishing baseline information from the disputant.
The second stage will involve the coach presenting different views to Ronnie about the
conflict situation (Brinket, 2006). He might highlight such views that may be Justin is not so
much interested in being the overall boss of the company and that his intentions are only for the
welfare of the company. He will attempt to portray the picture that the well being of the company
is for the good of everyone and present the views of how the company might function better if
everybody was getting along. This stage will be aimed at getting Ronnie a richer view of the
conflict situation.
The third stage will involve the coach giving Ronnie a chance to appraise his story after
Conflict management at Customs Car 12
the views that have been explained previously. The coach will highlight and assist Ronnie to
The fourth stage will involve giving Ronnie a chance to “live the story” (Brinket, 2006
p523). It will involve the coach and Ronnie working together to indentify particular
communication skills and conflict management strategies and their selection and affirmation.
This stage will highlight the alternative approaches and conflict styles.
The last stage will involve story review and taking direction in the dispute. The coach
will take Ronnie through the process by starting with a clarification of Ronnie’s original conflict
story, then a presentation of the different perspectives that had been presented and the success
story. The requirements for the success story are highlighted and then incases where he might
In the case that the above strategy fails, third parties can be called upon to assist in the
resolution of the dispute. Third parties usually take a trial and error approach where they try
different methods. In the process a harmonization of individual’s goals, a feeling of fairness and
effectiveness and the potential for extended stability is achieved. The various experiences from
the external parties, the difference in cultures both organizational and social, the forms of
conflict all contribute to the various experiences brought to the table (Wall & Callister, 1999).
Mediation
If the parties attempt to solve the solution on their own and fail, mediation might be the
next best option. Jack might involve an external mediator who might attempt to sort out the
conflict between the two parties. Mediation involves a mediator who will use a set of techniques
in an attempt to solve the conflict. The mediator taken aboard will use techniques such as
Conflict management at Customs Car 13
substantive pressing to change for example Ronnie’s handstand on the power issued or
substantive suggesting nudging either of the participants to a different position. While mediation
might not work however, there are certain positive attributes to it. It might improve interaction
between Ronnie and Justin thus improving their relationship (Wilmot & Hocker, 2007). It would
foster the communication between the two parties, reduce the tension and stress for both parties
and provide useful tools that might be incorporated into a future dispute resolution system. The
two parties are likely to be satisfied with the process as they feel they maintained control and all
aspects were considered in the conflict resolution. Chances for success of this method are quite
high.
In a situation where an individual possesses power in the organization and fully exercises
to an extent where he makes other feel demeaned, this has the effect of reducing the drive in the
individuals where they feel frustrated regarding their status. Wilmot and Hocker (2007) argue
that this feeling of loss of power in individuals can make individuals feel alienated from the
organization and a feeling of frustration with the organization and the leaders. In extreme cases
Leaders who possess this power should learn to exercise restraint in its exercise within
the organization. In a company leaders should not only afford the other members of staff to gain
power while warranted but they should also let them make decisions in their areas and encourage
them to take active roles as team players in the management groups. This has an effect of
presenting a power balanced organization fostering team spirit and the feeling of self esteem and
Wilmot and Hocker (2007) argue that individual’s perception of incompatible goals forms
the basis of most of the conflicts within an organization. When an organization is in harmony,
individuals have or assume they have the same goal. But when conflict occurs in the
organization, the different goals that each individual in the organization exhibits are brought to
light and an individual may view another as standing in the way of his/her goal achievement. In
resolving such a conflict it is important that when the individuals in conflict find a common
A conflict resolution system in place can be an effective tool in resolving future disputes in
Customs Car. Cheung and Yeung (1998) attest to this effectiveness in the study carried out on the
Dispute Resolution Advisor (DRAd) for the Government of Hongkong which resulted showed
the effectiveness of a well designed dispute system. CDR (2001) defines a systems approach to
and developing organized systemic approaches, as opposed to a one time problem solving
The proposed conflict resolution will borrow heavily from the CDR (2001) which recommends a
systems approach. The system should be create value by utilizing resources, it should act in
whole, it should interact with the environment, it should result to a transformation, parts should
interact with each other and it should have a feedback mechanism to enable adaptation to the
Wilmot and Hocker (2007) have indentified various approaches to conflict resolution:
The power based approach involves such methods as strikes, violence, direct voting. It involves a
consideration of powers of both parties and the outcomes are based on each party’s strength. The
approach is however costly, other consequences may arise and the results are highly
unpredictable. The rights based approach may involve such aspects as courts and arbitration and
the decision is made as per rules, statutes and contracts. In this approach a third party makes the
decision and the results might either be wrong or right. The interest based approach involves
negotiation and collaboration. The approach focuses on the interests of the parties and generates
customized solutions.
Various principles should be applied while coming up with a conflict resolution system.
The system should consider the Customs Car as a system which enables a fuller understanding of
the necessary interventions. The different parts of the system; the management, the staff all work
together and therefore a solution should aim at identifying a particular problem to be resolved
and all this with the view of how it will affect the organization.
A system operates at equilibrium and will generally resist change. In order to effectively
introduce change in a system there has to be a source of motivation, a drive and the designer
should consider how the culture of the system can be utilized to effect the change. There needs to
be a constant energy input into the system and as (CDR, 2001) argues, this energy may take the
form of conflict properly managed. It is important to note that an area that a conflict is
manifested or erupts may not be the source and might have emanated from another area.
The basic approach should be interest based and should be focused on maximization of
dispute resolution by seeking to meet the interests of the parties involved (Sportsman &
Conflict management at Customs Car 16
Hamilton, 2007). The measures should aim at addressing the legitimate interests of the parties
The system should have provisions for rights based approach incase the interests based
approach does not work (see Fig. 1 in the appendices). These rights based approach should
however continue to take the interests of the parties in to consideration and should strive to
A dispute resolution system should empower the parties and give priority for a
framework that allow the affected parties to resolve the dispute between themselves through
negotiation, sometimes with the assistance of a third party. This would foster integrative
approach and enable the parties to come together avoiding the stigma and negative efforts of a
dispute resolution.
The system and the procedures should have provision for the parties to fall back to a
more collaborative process. This is based on the fact that circumstances and emotions may
The system should be in harmony with the organizations culture and preferably most of
the principles should emanate from the organization. The hierarchically imposed system is not
recommended. It is important that leadership and backing for change is provided by the
management although this may not be enough and it is important that the system reflects the
culture of the organization. Key participant should be involved and the principles of problem
solving included.
The system should be designed recognizing that conflicts are unique and the approach for
each conflict resolution should also be unique. The system should therefore have in place an
evaluation criterion which determines the disputes that should be handled by the system.
Conflict management at Customs Car 17
It should be noted that collaborative decisions, measures to resolve disputes all require to be
maintained, to have constant feedback, to be continuously evaluated and nurturing (CDR, 2001).
While attempts can be made to come up with a system that is comprehensive, it is not possible to
introduce such a system in one go. The system should therefore be refined with the various
experiences so that it can meet the needs of the organization (Jehn & Bendersky, 2003).
There are likely pitfalls that the conflict consultant should consider while designing the conflict
resolution system. It is important that the consultant designing the system is aware of these
possible failures so he can take necessary measures. The failure of the dispute resolution system
can occur while it’s first launch or can occur way into its operations. Possible sources of system
failure include;
Coming up with a system that resolves only one dispute is short-sighted and
uneconomical. This has the intrinsic problem that conflicts are unique and therefore the system
should preferably be suited to handle varying disputes that arise with time (CDR, 2001). When
designing and implementing the dispute resolution system therefore Customs Car should ensure
that the system is more encompassing and comprehensive to avoid this failure.
Designing a system that is bounded by too much bureaucracy and thus discourages access
may lender it redundant. Building a system that is not supported in the organization. In designing
a system it is important to consult widely involving both the powerful and the less powerful in
the organization (CDR, 2001). This will enable a rich resource and a more acceptable system
Designing a system that does not take into consideration the differing characteristics of
the people in the intended organization beats the purpose of the system. Failing to take into
Conflict management at Customs Car 18
account the cultural, gender, language, religion would leave out some people (CDR, 2001). The
system should be comprehensive and should attempt to include the varying needs of all
Designing a system of dispute resolution that does not have prevention is a misguided
approach. This may result to a tendency of bringing cases that could have been prevented from
happening and in the process overloading the system (CDR, 2001). The system should be
designed in such a way that it attempts to prevent disputes from occurring unnecessarily in the
first place.
Designing a system that is suited for a single type of dispute is highlighted as one of the
common pitfalls in a dispute resolution system. This will result to people attempting to adjust
disputes to fit into the existing system and this may not effectively resolve the dispute (CDR,
2001). To avoid this pitfall, the dispute system should be designed in such a way that it can
handle different types of disputes within the organization. Despite the fact that it cannot possibly
cover all types of disputes, the system should nevertheless include provisions for all dispute
Designing a dispute resolution system that is expensive in financial, social and emotional
aspects is another possible weakness in a system. Maher (1999) points out that a conflict
resolution system should is aimed at reducing costs not just in dollar terms but also in terms of
transactions, opportunity costs, satisfaction that the outcomes are fair, impact of relationships
CONCLUSION
Customs Car is faced by a case of conflict that affects the relationships between the
various shareholders. While Ronnie is the Jack’s son and he feels that he wields more power and
Conflict management at Customs Car 19
is willing to exercise it, Justin is the proficient son-in-law who has been with the company for
fifteen years. The most prominent is the conflict for power between Ronnie and Justin where
Ronnie where both share same goals and where Ronnie feels Ronnie will achieve this at his
expense. Also Ronnie seems to be an abrasive character where we find him in conflict with the
other members of management team and even his juniors. His conflict even reaches his father
where despite his giving him advice on how to manage people, Ronnie holds a different
approach.
The conflict in customs car is threatening to tear the company apart with the reported
profits in the south side Store under Ronnie and the alert call from one of the employees that all
This paper recommends three steps that this conflict resolution can take, progressively if
one does not work moving to the other. The first step to resolving this dispute should be an
attempt for Ronnie and Justin to attempt to resolve their differences through a round table
meeting. Jack’s role in this process is vital as he has to facilitate the meeting s and the conditions
necessary. If this does not work, a conflict coach primarily dealing with Ronnie should be
engaged. Eventually, if this still does not work, a mediator should be brought in to assist them to
resolve this issue. We further recommend that for the reason that conflicts in the Customs Car
will always occur, steps should be taken to put in place a conflict resolution system that provides
a channel for conflict resolution in future and have highlighted basic principles that should guide
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Conflict management at Customs Car 21
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Conflict management at Customs Car 22
Appendices
Source: CDR Associates (2001). Developing and sustaining Conflict Management Systems as
Instruments of Governance. USA. United Nations Department of Economic and Social Affairs
Source: CDR Associates (2001). Developing and sustaining Conflict Management Systems as
Instruments of Governance. USA. United Nations Department of Economic and Social Affairs