Taguig City University

Gen. Santos Avenue, Central Bicutan, Taguig City

COLLEGE OF BUSINESS MANAGEMENT

LESSON 10
Chapter 4 - Technical Aspect
Objectives:
After studying this lesson, the you should be able to:
1. Describe technically the product/service offering;
2. Determine, propose and summarize the benefits, advantages, features and
function of the new product or service;
3. Identify the process in making the product or providing the service; and
4. Prepare the flowchart of the process involve in making the product or providing
the service.

Topic Discussion
Chapter 4 - Technical Aspect

As soon as a new business owner has established information on prospective

consumers, their demands and the expected market share that could be gained for a
new offering, it is then essential to evaluate whether production at this level is
technically viable. The series of topics below is helpful in deciding the technical
requirements of the business.

A. Product / Service Description

A technical product/service description describes an offering in terms of its
function, organization, parts and details. It provides information designed to explicate
the uses and applications for something in technical manner.
The following are key concerns in writing a good technical product description:
1. Know the reader – The description to be used must be readable and
acceptable to the layman’s term.
2. Do not be over detailed – Eliminate all unnecessary details or descriptions,
3. Make it understandable – Keep organization simple and logical. Maintain
terminology and style consistent.
4. Proofread and edit – Check grammar and rewrite for effectiveness if
necessary.

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1 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department
 Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF BUSINESS MANAGEMENT

What makes the new product or service different from others available in the market
and the explanation on its usage must be understandable. (size, shape, color, materials
used, etc.)
The BAFF Matrix
The contraction BAFF Matrix means Benefits, Advantages, Features and
Functions. This is an additional manner of product description. It provides the benefits
customers will gain using the product, the advantages when this product is used,
important features of the product and its significant functions.
Benefits- benefits customers will gain using the product/service
Advantages-advantages when the product/service is used
Features- important features of the product/service
Functions- significant functions of the product/service
Product/Servic Benefits Advantages Features Functions
e
Example:
Herbal Grass
Tea
It will help It contains no Bottle wrap The bottle is
consumers to artificial (packaging) wrapped
Picture have a healthy flavorings and creatively and
body preservatives safely.

It will help Lemon grass Brewed Lemon grass

boost the detoxifies the lemon grass is the
immune pancreas, (tanglad) detoxifying
system kidney, bladder indigenous
and digestive ingredient.
tract.
It will detoxify It is rich in Calamansi Gives a
the body vitamin C. extract combined
naturally. sweet and
sour taste.
The scent will It has Brewed It has an
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2 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department
 Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF BUSINESS MANAGEMENT

make the sweetness and pandan aromatic

customers fresh green leaves scent
more relaxed scent.

B. Business / Service Process

A process is a series of action. The description of the process is the narrative of
the action. In the feasibility, the process description is a general explanation of how the
process in making the product or providing the service occurs, step by step. The basic
writing of the description of a process is simple. It consists of an introduction followed by
a depiction of each step in the process in the order in which they occur. But this
simplicity is usually disfigured by the necessity of discussing the equipment and material
used.
Process Flowchart
The process flow chart provides a visual demonstration of the steps in a process.
Flow charts are also referred to as process mapping or flow diagrams. Constructing a
flow chart is often one of the first activities of a process improvement effort because of
the following benefits:
1. An apparent understanding of the process;
2. Name non-value-added operation;
3. Cooperation and communication; and
4. Everybody on the same page.

__________________________________________________________________________________

3 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department
 Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF BUSINESS MANAGEMENT

There are many symbols used to create a flow chart. Below are some of the more
common symbols:

Source: http://www.strategosinc.com/process_map_example.htm

Activity 7
1. Fill in the table with the product / service description:

Product/Service Description Advantages Features Functions

Benefits
Example:
Herbal Grass
Tea

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4 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department
 Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF BUSINESS MANAGEMENT

SAMPLE

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5 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department
 Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF BUSINESS MANAGEMENT

__________________________________________________________________________________

6 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department
 Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF BUSINESS MANAGEMENT

__________________________________________________________________________________

7 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department
 Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF BUSINESS MANAGEMENT

__________________________________________________________________________________

8 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department
 Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF BUSINESS MANAGEMENT

__________________________________________________________________________________

9 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department
 Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF BUSINESS MANAGEMENT

__________________________________________________________________________________

10 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department
 Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City
COLLEGE OF BUSINESS MANAGEMENT

………………..
REFERENCES
Camillar-Serrano, Alvarez and Masangkay, Business Feasibility Study: A Writing
Experience, 2014
https://www.simplilearn.com/feasibility-study-article What is Feasibility Study and Its
Importance in Project Management. March 23, 2020
Virtucio et. al, Wood and Space, A Feasibility Study 2019

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11 | Lesson 10 – Feasibility Study with Oral Defense Prof Jonathan P. Gamet LPT, MBA
BSBA Marketing Management 4th Year Marketing Management Department