The 3

Types
of Fit
3

1
On Paper
2
In the Market
3
In the Bank
Problem-Solution Fit Product-Market Fit Business Model Fit
Problem-solution fit takes place when you Product-market fit takes place when you Business model fit takes place when you
• Have evidence that customers care about certain jobs, • Have evidence that your products and services, pain reliev- • Have evidence that your value proposition can be embed-
pains, and gains. ers, and gain creators are actually creating customer value ded in a profitable and scalable business model.
• Designed a value proposition that addresses those jobs, and getting traction in the market.
pains and gains.

Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith Designed by Trish Papadakos • Copyright Strategyzer AG The makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd