PERSONAL LUXURY IN INDONESIA - DATAGRAPHICS

Country Report | Jan 2020

Market Sizes

Sales of Personal Luxury Sales Performance of Personal Luxury

Retail Value RSP - IDR billion - Current - 2005-2024 % Y-O-Y Retail Value RSP Growth 2005-2024

19,491 Forecast
9.5% Forecast
20,000 20%

15,000 10%

10,000 0%

5,000 -10%

0 -20%
2005 2019 2024 2005 2019 2024

Sales of Personal Luxury by Category Sales of Designer Apparel and Footwear (Ready-to-Wear)
Retail Value RSP - IDR billion - Current - 2019 Growth Performance Retail Value RSP - IDR billion - Current - 2005-2024
Click on a Category to update Sales Chart

Designer Apparel and Footwear (R... Forecast

7,711.1 8,000 20%

Luxury Eyewear
1,851.4
10%
Luxury Jewellery 6,000
2,322.0

Y-O-Y Growth
Luxury Leather Goods 0%
5,095.7
4,000
Luxury Portable Consumer Electro...
- -10%
Luxury Timepieces
1,253.8 2,000
-20%
Luxury Writing Instruments and S...
124.7
Super Premium Beauty and Persona... 0 -30%
1,132.2 2005 2019 2024
-5% 0% 15%

PERSONAL LUXURY 19,491.0 CURRENT % CAGR % CAGR

YEAR % 2014-2019 2019-2024
GROWTH

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Domestic vs International Expenditure
% Breakdown by Value Current 2014-2019
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2014 2015 2016 2017 2018 2019

Domestic Retail E... International Ret...

Distribution

Channel Distribution for Personal Luxury

Retail Value RSP 2019 and Percentage Point Growth - 2014-2019

86.8% Non-Grocery Specialists

99.4% Store-Based Retailing

12.6% Mixed Retailers

0.6% Non-Store Retailing 0.6% E-Commerce

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Personal Luxury Brand Shares of Personal Luxury

% Share (NBO) - Retail Value RSP - 2018 % Share (LBN) - Retail Value RSP - 2018

Kering SA 9.5% Louis Vuitton 6.8%

Luvitasindo PT 6.8% Gucci 6.2%
Richemont SA, Cie Financ... 6.7% Cartier 5.6%
Hermès International SCA 4.6% Hermès 4.6%
LVMH Moët Hennessy Louis... 2.9% Bvlgari 2.4%
Tiffany & Co 1.7% Tiffany & Co 1.7%
Tapestry Inc 1.3% Coach 1.3%
Giorgio Armani SpA 1.2% Burberry 0.9%
Burberry Group Plc 0.9% Bottega Veneta 0.9%
Luxottica Group SpA 0.9% Moncler 0.7%
Moncler SpA 0.7% Armani 0.7%
Chanel SA 0.6% Saint Laurent 0.6%
Salvatore Ferragamo SpA 0.6% Chanel 0.6%
PVH Corp 0.5% Yves Saint Laurent 0.6%
Bulgari Parfums SA 0.5% IWC Schaffhausen 0.5%
Rolex SA 0.5% Calvin Klein 0.5%
Trans Fashion Indonesia ... 0.4% Salvatore Ferragamo 0.5%
Jimmy Choo Ltd 0.4% Rolex 0.5%
Safilo Group SpA 0.2% Jaeger-LeCoultre 0.4%
Others 59.0% Others 63.8%

Increasing share Decreasing share No change

Company Share Performance in Personal Luxury

% Share (NBO) - Retail Value RSP - 2010-2018

Burberry Group
Hennessy Louis

Giorgio Armani
Luvitasindo PT

Cie Financière
Richemont SA,

International

Tiffany & Co

Tapestry Inc
LVMH Moët
Vuitton SA
Kering SA

Hermès

Others
SCA

SpA

Plc
80%

70%

60%

50%

40%

30%

20%

10%

0%

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Retail Sales Performance by Brand Brand Performance vs Market
Retail Value RSP (LBN) - IDR billion 2018 - % CAGR 2013-2018 % Y-O-Y Growth (LBN) 2010-2018
Click on brand to compare against market Louis Vuitton

14,000 30%

OTHERS
12,000
25%

10,000
20%

8,000
15%
6,000

10%
4,000

5%
2,000

0 0%
0% 5% 10% 15% 20% 25% 2010 2011 2012 2013 2014 2015 2016 2017 2018

Personal Luxury Louis Vuitton

Market Concentration of Personal Luxury by Brand

% Share (LBN) - Retail Value RSP - 2010-2018

100%

80%

60%

40%

20%

0%
2010 2011 2012 2013 2014 2015 2016 2017 2018

Top 3 Brands Others

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