MEDIA AND INFORMATION LITERACY

MODULE FOR STUDENTS

Subject Teacher: Angelie P. Garcia

AUDIO MEDIA AND INFORMATION

Audio - sound, especially when recorded, transmitted, or reproduced.
AUDIO MEDIA - media communication that uses audio or recordings to deliver and transfer
information through the means of sound.

Types of Audio Information

 Radio Broadcast - live or recorded audio sent through radio waves to reach a wide audience
 Music - vocal or instrumental sounds combined in such a way as to produce beauty of form,
harmony, and expression of emotion.
 Sound Recording - recording of an interview, meeting, or any sound from the environment.
 Sound clips/effects - any sound artificially reproduced to create an effect in a dramatic
presentation (ex. sound of a storm, or a door).
 Audio podcast - a digital audio or video file or recording, usually part of a themed series that
can be downloaded from a website to a media player or a computer.

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Ways to Store Audio Information

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1. Tape

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2. CD (Compact Disc) eH w
3. USB Drive

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4. Memory Card or Storage Card
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5. Computer Hard Drive
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6. Internet/Cloud

Characteristics of Sound
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1. Volume – intensity of a sound

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2. Tone – the audible characteristic of a sound

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3. Pitch - is how high or low a sound is

4. Loudness - refers to the magnitude of the sound heard
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Purposes of a Sound:
 Give instruction or information.
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 Provide feedback.
 To personalize or customize.
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Elements of Sound Design:

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1. Dialogue - speech, conversation, voice-over

2. Sound Effects – any sound other than music or dialogue
3. Music – vocal or instrumental sounds (or both) combined in such a way as to produce
beauty of form, harmony, and expression of emotion
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Principles of Sound Design:

1. Mixing – the combination, balance and control of multiple sound elements.
2. Pace – time control, editing, order of events
3. Stereo Imaging – Using lef and right channel for depth. This refers to the aspect of
sound recording and reproduction.
4. Transition – how you get from one segment or element to another
HEARING - the act of perceiving sound by the ear.
LISTENING - requires concentration so that your brain processes meaning from words and
sentences. Listening leads to learning.

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 MOTION MEDIA AND INFORMATION
MOTION MEDIA - A visual media that gives the appearance of a movement.
- Can be a collection of videos, footage, videos. It is combined with audio, text
and/or interactive content to create a multimedia.

FLIPBOOK - Created by drawing a picture on each page of a pad paper.

MOTION is created by rendering or showing consecutively several frames per seconds.

Series of graphics or images follow a sequence to create a story, ofen called STORYBOARD which
shows a set of components (audio,visual, videos etc.).

FORMS OF MOTION MEDIA

Informal – created by individuals ofen for personal use.
Formal – created by professional who follows industry standards in creating, editing and producing
motion in media.

FORMAL PRODUCTION OF ANIMATION STEPS:

 Writing a Story – writers and directors create the storyboard
 Script is written and dialogue is recorded
 Animators sketch major scenes

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 Background music and background details are added

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 Drawings are rendered eH w
Videos are produced in the same manner except instead of drawing the scenes they are acted out

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and shot. Once the scenes have been shot, all clips are edited and put together in a final product.
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HOW TO DETERMINE A CREDIBLE MOTION MEDIA

 Validity of information
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 Source
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 Relationship of the author to the event

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TECHNICAL METHODS OF DETECTING TAMPERED/FAKE VIDEOS:

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-Smoothness of video
Ofen detected when movement are not smooth; when action positioned to jump from one
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position to another, as if some action was missing.

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-Lighting coverage matches

One way to detect matches is to look at the shadows; the source of light determines the size
and direction of the shadows.
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-Scale and size consistent

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Scales refers to how the size of objects in reference to one another are near the real thing.

INTERACTIVE/MANIPULATIVE MEDIA
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Interactive Media – a method of communication in which the program’s outputs depend on the
user’s inputs, and the user’s inputs in turn affect the program’s output.

Interactivity – the communication process that takes place between humans and computer sofware.
The most constant form of interactivity is typically found in games, which need a continuous form of
interactivity with the gamer.
EXAMPLES OF INTERACTIVE MEDIA
- Mobile apps -Video games
- 3D TV -Massively Multiplayer Online Role Playing Game (MMORPG)
- Interactive websites -Virtual reality -Social media

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 ACTIVITY SHEET
1. Give 3 example scenarios differentiating hearing from listening.

2. Watch a video and turn-off its audio. Write down your experience of watching
something without audio.

3. Name 3 actions that demonstrates the interactivity of online shopping.

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4. Name 4 advantages and disadvantages of online gaming.
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ADVANTAGES DISADVANTAGES
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___________________________ ___________________________
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___________________________ ___________________________
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___________________________ ___________________________
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5. Give 3 best motion media that you have seen and explain what makes these motion
media memorable.
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___________________________-
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___________________________-

___________________________-

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 6. Imagine you will be directing a video/ animation for your school. Plan a script and
storyboard for the campaign “Stop Bullying”.
SCRIPT
_______________________________________________________

_______________________________________________________

_______________________________________________________

STORYBOARD

_________________ _________________ _________________ _________________

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_________________ _________________ _________________ _________________
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_________________ _________________ _________________ _________________

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_________________ _________________ _________________ _________________

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_________________ _________________ _________________ _________________

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