Professional Documents
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Media Extra Activities
Media Extra Activities
Media Extra Activities
the Media
EXTRA ACTIVITIES
UNIT 1 Newspapers
a Look at these sentences from an article about school uniforms. Use your
knowledge of cohesive devices to choose the best version of each sentence,
A or B.
c Now use cohesive devices to improve these sentences from the rest of the article.
7 All parents would have the perfect excuse to say no to their little darlings if
schools put an end to this cycle of competitive fashion.
8 Uniforms aren’t cheap, of course, but uniforms are practical and uniforms last
much longer than this season’s designer gear.
9 Uniforms are smart.
10 When a group of smartly dressed children are seen on a school trip, perhaps to a
museum or theatre, I am given hope for the next generation.
11 Young people are encouraged to take pride in representing their school when
they wear uniforms.
12 You’re more likely to despair for the future if you take a look at the group of
children hanging around most schools.
13 I think we should put all children in uniforms, and put a bit of order and
discipline in these children’s lives.
1 Cambridge English for the Media Cambridge University Press 2009 PHOTOCOPIABLE
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Professional English
Cambridge English for
the Media
EXTRA ACTIVITIES
UNIT 2 Radio
a Complete the sentences using the words in the box.
2 Cambridge English for the Media Cambridge University Press 2009 PHOTOCOPIABLE
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UNIT 2 Radio Extra activities
3 Cambridge English for the Media Cambridge University Press 2009 PHOTOCOPIABLE
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Professional English
Cambridge English for
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EXTRA ACTIVITIES
UNIT 3 Magazines
Look at some extracts used at a planning meeting at Generally Knitting magazine.
Two of them are correct. Cross out the extra word in the other extracts.
1 Have I covered up everything?
2 I don’t know. I’m not sure about if our readers would want to read about knitting
machines around the world.
3 I think a story about innovations in knitting needles would be really interesting
readers.
4 I want to do an article on my granny because of she’s really good at knitting.
5 I’d like to propose that a piece on knitting clothes for animals, as it’s something
our readers might find useful.
6 I’ll pass you over to Karl, who’s going to tell us about an exciting new competition.
7 I’m really sorry, but I’m going to have to leave for a moment. I’ll hand over you to
Alistair while I’m gone.
8 It might be so expensive, but I’d like to do the photo shoot of knitted hats and
gloves actually at the South Pole.
9 It does sounds promising, but it could take a long time to set up something as
complex as that.
10 Let’s get us back to the point. We were talking about patterns for knitted
cardigans.
11 Let’s go over what we’ve decided.
12 Let’s keep it on relevant. What does that have to do with wool?
13 Pass over to you, Roberto. What do you have for this month’s Knitting News?
14 Thanks, everybody, for coming along today. So, who’s going to be start?
15 That’s not a problem. We can use an agency to do most of the research.
16 To sum it up, we’re going to do a piece on speed knitting competitions, and a
photo shoot from the World Knitting Championships.
17 You don’t need to worry yourself about that because our market research shows
our readers love the Knitting Problem Page.
4 Cambridge English for the Media Cambridge University Press 2009 PHOTOCOPIABLE
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Professional English
Cambridge English for
the Media
EXTRA ACTIVITIES
UNIT 4 Television
a Try to complete these extracts from audio 4.1. Listen and check your answers.
1 Good morning. Let’s get s iVgiZY . You’ll find my ideas about last night in
the email I sent.
2 Just to say I thought the p on the Prime Minister was excellent …
3 … and the l f from Georgia with the Scotland football
squad was great.
4 So w d on that.
5 Donna’s p today. What have you got for us, Donna?
6 Lots of stuff on the w .
7 The t is that this guy’s an American.
8 We should be getting a package from our Asia c .
9 They’ve got d f that they shot themselves available for us.
10 It would be great if we could get the story as an e , wouldn’t it?
11 So those are the main n e . What do you think?
12 The American terrorist video has got to be the t s .
13 Could we get a p a l from the
Washington bureau?
14 Yeah, that shouldn’t be a p .
15 Andrew, can we get a Scottish a on the trafficking story?
16 I could p i u using the police footage
from Birmingham.
17 I think it’d be great if we could produce a whole programme on this issue here and
abroad by using our own c c .
18 I’ll s w we can do about that.
19 It s g to me.
20 It would be an excellent start for the next winter series of our c
a programme.
21 In the meantime, we’ll put our top r … on to getting people’s views
on the trafficking issue.
22 So going back to our news programme, Donna, what’s the r
o ?
23 Well, for the moment I’ll g w terrorism, trafficking …
24 Let’s m b h at 2.30.
5 Cambridge English for the Media Cambridge University Press 2009 PHOTOCOPIABLE
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Professional English
Cambridge English for
the Media
EXTRA ACTIVITIES
UNIT 5 Film
Find the words in the grid using the clues below
J P D T S I T R A D R A O B Y R O T S R R
E J R T O J S A A I O I Z W V E G N U E R
A F O O Q I O I I R T L Y K R N S S N G B
P W T I D J G K Q E C D M J O G V G O A L
B R C I N U J P G C E C H E T I I T E N R
H W E S I N C R R T R C J M C S X D B A C
A R R G A C Y T Z O I A T F E E S R Q M O
X A I Z A H A L I R D M N D R D D O V N S
O K D O W N P U S O T U R Y I N I T R O T
M C G K P G A L O F N I C Q D O F C A I U
U P N K D U L M U P A S U E T I P E I T M
R L I V N F E B N H T H O K R T Y R I A E
Q E T K H T A B D O S F Z U A C Q I U C D
O D S T C B D N D T I W I J N U M D T O E
F T A O A B A P E O S T T Y N D U M X L S
K W C J P P C F S G S S C P N O M A Y G I
S D T T U M T U I R A J R U E R B I G J G
O X U E R Y O W G A T N P U D P X M X L N
G W K A Z H R C N P S S I K K O W G Q E E
A A L W E I S R E H P A R G O E R O H C R
M W L Y Y T G P R Y C C X S K I A P H G I
6 Cambridge English for the Media Cambridge University Press 2009 PHOTOCOPIABLE
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UNIT 5 Film Extra activities
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EXTRA ACTIVITIES
UNIT 6 New media
Find the answers to the quiz below in the Project Vision Document on page
67 of the Students Book. The questions are in the same order as their answers
appear in the text.
1 What adjective describes something of superior quality, that customers are willing to
pay more for? e g Z b ^ j b
2 What noun describes someone who pays to receive a service?
3 What phrase refers to a way of watching whatever you want whenever you want?
/ /
4 What phrase refers to very good quality images, for example on a TV screen?
/
5 What word, which can be either a noun or a verb, refers to getting something from the
internet onto your own computer?
6 What compound noun refers to a company’s group of existing clients?
/
7 What adjective means ‘profitable’ or ‘likely to generate a lot of money’?
8 What verb means to put an audio recording in one language over video footage in another
language? -
9 What verb means to put written translations of a film or TV script onto the screen for
viewers to read while they watch?
10 What compound noun refers to software for handling the material that is going to be
broadcast? / /
22 What compound noun refers to the people who make the material which is broadcast?
/
23 What adjective–preposition combination refers to the way customers feel they have a
personal or emotional connection with something, and are not merely buying a product or
service? /
8 Cambridge English for the Media Cambridge University Press 2009 PHOTOCOPIABLE
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EXTRA ACTIVITIES
UNIT 7 Advertising
a Complete the crossword using 1
6 7 8 9
10
11
12
13
14
15
Across
16
2 Information sheets which are
handed out to people in the
street. (6) 17
brand. (4)
12 Visual technique to make an
image or sound weaker and
gradually disappear. (4, 3)
13 Commercial made for film or TV. 22
(6, 6)
14 An advert which is designed for
Down
internet users to send to each
other, typically because it is so 1 General name for an ad designed for newspapers or magazines. (5, 6)
entertaining or clever. (5) 3 A person who writes the words for adverts. (10)
16 A coordinated set of adverts 4 Free advertising based on personal recommendations. (4, 2, 5)
designed to reinforce each other, 5 Pause in the middle of a TV programme, or between programmes,
including, for example, print ads, during which adverts are shown. (10, 5)
screen ads and billboards. (5, 8) 7 Advertising technique where advertisers pay for their product to
17 The group of people that the appear in a film or TV programme. (7, 9)
advertiser wants to reach. (6, 6) 8 Memorable sentence or short phrase used in ads, which forms a long-
18 Very large poster, typically near term part of the brand image. (6)
main roads or in other public 9 Unwanted email advertising. (4)
places. (9) 10 The image and abstract ideas which a product or service represents,
19 Internet adverts along the top or and which are promoted in advertising. (5)
side of a web page. (6, 3) 15 Spoken words heard during a screen advert, where the speaker cannot
21 Company which specialises in be seen. (5,4)
making ads. (11, 6) 20 Advertising which is designed not to be noticed consciously, but which
22 Informal name for an is thought to create a deep unconscious awareness of or desire to buy
advertisement. (2) a product. (10)
9 Cambridge English for the Media Cambridge University Press 2009 PHOTOCOPIABLE
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Cambridge English for
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EXTRA ACTIVITIES
UNIT 8 Marketing
Put the verbs in brackets into the correct form. Sometimes there is more than one
possible answer.
1 It hZZbh (seem) we (have) problems with Sparkle.
2 As the first graph (show), there (be) a dramatic 20%
decline in …
3 Sorry (interrupt), but …
4 Graph 2 (show) that last year we (have) 35% of the
market share, …
5 Do we know what (cause) this decline in sales?
6 I’m sure that if we (get) the marketing mix right, we (get) our
customers back.
7 Now, I (see) these figures when the analysis (come) in last week,
and I (think) about what we should (do).
8 We need (take) immediate action by (set) new objectives.
9 Any ideas on how we can (do) that, Maggie?
10 I (suppose) the first thing we should (do) is (increase)
customer awareness …
11 (talk) about needs, one extremely important finding that
(emerge) from our marketing analysis is that …
12 Our problem is that our competitors (invest) a lot of time and money …
and (manage) (broaden) their readership.
13 In fact, it all (link) up with my idea that Sparkle badly (need)
(restyle).
14 That means (hire) the best photographers on the market.
15 You should (start) (set up) the communication strategy …
16 Right then. I (get) some costs for these objectives we (discuss).
17 If everything (go) to plan, I would (expect) the launch
(take) place in eight months.
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