Target

Audience

Worksheet
Target Audience
Craft a target audience for your selected business

Target Audience Name: James Smith

Needs
I need high-quality professional video communication, but I are not ready to spend huge
budgets for telepresence rooms. Social-distancing has also meant that people have had
to move their soial lives online. I want to use video conferencing software to make virtual
quizzes and exerise classes with my students .This software allows me to teach at a
distance using PowerPoints slides and to share documents with student remote
locations.

Demographics

Age: 30 – 55

Gender: All

Household Income: $54,497 - $76,574 per year

Education/Occupation: Professor, Doctor of

Philosophy
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Location: Professor, Doctor of Philosophy

Interest Behaviors

Reading: They live discussing books of
different author.
Poetry and public speaking: They host
“poetry gathering” to their students.
Others: Drawing, athletics, writing,
designing science projects, travel,
puzzles, chess.
Social activities: They like to promote
learning and personal development. They
like to teach, give advice, help others.
Investigative activities: They like to do
with ideas and thinking, search for facts
and figure out solutions to problems.

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