This document is International Marketing Opportunities Report Template.

It is part of the supporting resources for Assessment Task 2 of BSBMKG605.

Business Name

International Marketing Opportunities Report

Introduction
The organisational mission/vision, strategic goals and aims
• Mission/vision: Produce quality, boutique wine at a reasonable price, with
the aim of building customer loyalty and securing repeat purchases.
• Strategic goals: Will selling Bonatelli wines to New Zealand with
reasonable price and wines will be exported in bulk to the distributor in the
region and on sold to retailer.
• Aims: Explore a new market particularly international market to increase
the sell.

Global market environment, market and risk factors

Global and market environment

Identify and assess international trade patterns relevant to

the business i.e. the overall global business environment.
Identify the potential importance of these patterns/global
business environment to the business.

Identify and analyse international market trends and

developments relevant to the business.

Identify and discuss factors associated with international

business that may present opportunities or barriers for the
business

Identify and discuss electronic commerce factors that need to

be considered in relation to entering international markets

Identify free trade and protectionist arrangement relevant to

international markets.

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Estimate the impact of these arrangements for entering the
international markets, as well as trading within them.
Conduct a PESTLE analysis for the business and identify
and discuss factors that impact international marketing
opportunities.

Based on your research and analysis, discuss at least three

new and emerging international marketing opportunities that
you consider to be most suitable.
Include commentary on the potential fit of the opportunities
with the business’ goals and directions.

Identify and describe cross cultural communication features

and negotiation styles for each of the countries relevant to
the international marketing opportunities.

Risk factors and assessment

Identify political, financial stability and corruption risk factors

for each of the three international marketing opportunities
you have identify.
Describe each and conduct a risk assessment for each using
the risk legend included in your resources. Document the
results .
Identify legal and regulatory requirements, as well as trade
barriers for each of the three international marketing
opportunities you have identify.
Describe each and conduct a risk assessment for each using
the risk legend included in your resources. Document the
results.
Identify additional risk factor relating to economic conditions
for each of the three international marketing opportunities
you have identify.
Describe each and conduct a risk assessment for each using
the risk legend included in your resources. Document the
results.

Analysis of Opportunities
Complete the following for three of the international marketing opportunities you have identified.

Analysis of Opportunities - 1
This document is International Marketing Opportunities Report Template.
It is part of the supporting resources for Assessment Task 2 of BSBMKG605.

Description of International Marketing Opportunity.

Assessment of fit with organisational goals and capabilities.

Impact on current business operations and customer base

should the opportunity be taken up.

Cost benefit analysis of international marketing opportunity

and overall financial viability

Expected return on investment.

Analysis of risks and opportunities and overall viability

Discuss potential competitors. Describe at least three.

1
Analysis of Opportunities
Complete the following for three of the international marketing opportunities you have identified.

Analysis of Opportunities - 2
Description of International Marketing Opportunity.

Assessment of fit with organisational goals and capabilities.

Impact on current business operations and customer base

should the opportunity be taken up.

Cost benefit analysis of international marketing opportunity

and overall financial viability

Expected return on investment.

Analysis of risks and opportunities and overall viability

Discuss potential competitors. Describe at least three.

This document is International Marketing Opportunities Report Template.
It is part of the supporting resources for Assessment Task 2 of BSBMKG605.

Analysis of Opportunities
Complete the following for three of the international marketing opportunities you have identified.

Analysis of Opportunities - 3
Description of International Marketing Opportunity.

Assessment of fit with organisational goals and capabilities.

Impact on current business operations and customer base

should the opportunity be taken up.

Cost benefit analysis of international marketing opportunity

and overall financial viability

Expected return on investment.

Analysis of risks and opportunities and overall viability

Discuss potential competitors. Describe at least three.

1
Determination of international marketing opportunities.
Rank each of the marketing opportunities you have evaluated in terms of their overall viability and
potential contribution to the business. Which opportunity/ies do you consider the business should
follow based on your ranking?