PRIMARY LOGO

Minimum size
X X The minimum height for the
primary logo is 7/8 Inch (.875)
22 mm
X

Minimum size
The minimum height for the
simplified logo is 1/2 Inch (.5)
12 mm

X X

Minimum clear space

The minimum clear space around the logo
should be equal to X on all sides, where X is Alternate Logo
equal to one-quarter the width of the logo. This logo has a distressed halftone
effect suitable for applications
where more texture is desired.

PRIMARY COLORS SECONDARY COLORS

Pantone 325 C Pantone 7625 C Pantone 7534 C Pantone 7582 C Pantone 2216 C
C: 53 M: 0 Y: 23 K: 0 C: 0 M: 82 Y: 80 K: 0 C: 5 M: 5 Y: 15 K: 8 C: 0 M: 49 Y: 66 K: 75 C: 88 M: 50 Y: 45 K: 50
R: 100 G: 204 B: 201 R: 225 G: 82 B: 61 R: 209 G: 204 B: 189 R: 103 G: 71 B: 54 R: 46 G: 77 B: 88
HTML #64CCC9 HTML #E1523D HTML #D1CCBD HTML #674736 HTML #2E4D58

These colors pair well with the primary palette. Ideal as background
colors, and complimentary design elements.

T Y PEFACE

Avenir ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

HEADLINE Body copy Avenir Light Avenir Medium

Avenir Black Avenir Light
All Caps
Tracking 200
Sentence Case
Tracking 0 Avenir Book Avenir Heavy
Avenir Roman Avenir Black