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External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
EXTERNAL ANALYSIS:
INDUSTRY STRUCTURE,
COMPETITIVE FORCES,
AND STRATEGIC GROUPS
Prepared by:
Ms. Chona B. Asoque
Learning Objectives:
Industry
- A group of companies offering similar products and services.
1. Perfect Competition
2. Monopolistic Competition
3. Oligopoly
4. Monopoly
3. OBJECTIVE:
Apply the five forces model to understand the profit potential of the
firm’s industry.