PROPERTY MARKET OVERVIEW

MAKING PROCESS
Meyriana Kesuma, ST, MT
BACKGROUND
} Our competency à As a property consultant, should be
able to make the property market overview, either in the
market analysis report or in a brief report of property
market (as a special report)
} Property market overview as a guidance and key for
Property Consultant to promote their services.
} Property market overview as a strength for Property
Consultancy to enter the market services.
MARKET RESEARCH IS A DIRTY JOB!!!
BUT WITH HIGH–WORTH PAID!!!
TYPE OF PROPERTY MARKET OVERVIEW
HIGHLIGHTS

MARKET OUTLOOK WHICH ONE DO

MARKET SURVEY
YOU PREFER??

RESEARCH REPORT
THE STEPS
} UPDATE THE DATABASE
} ANALYZE THE DATA
} MAKING THE OUTLINE
} WRITING THE REPORT
the report should be based on context, and create an insight for
each part of the quote so that the reader can see the point directly
DATABASE UPDATE
} SUPPLY
Object Study, Year of Development, Area, Unit Number (Cummulative Supply,
annual supply, quarterly supply)

} DEMAND
Sales Rate, Occupancy Rate

} PRICE
DATA ANALYSIS
} SUPPLY
} DEMAND
} PRICE
} TREND

BIG QUESTION
Time Series data needed. What about if there is no Time Series Data???
DATA ANALYZING
1. MACRO-ECONOMIC ANALYSIS

Make a macroeconomic analysis by emphasizing the CURRENT CONDITIONS

and their IMPACT for the property sector, especially the property sector that you
observe (Overall Impact & Sectoral Impact)

What to highlight from Macro Economics??

1. Economic Growth
2. Inflation
3. Interest rates each aspect of the macro economy
4. Exchange rates has a direct impact or relationship
with a particular property sector!
5. Others relevant to the property
sector (Domestic/Foreign investment,
IHSG, number of workers, etc)
DATA ANALYZING
1I. SUPPLY & DEMAND
Graph supply and demand trends over the last few years (graph in annual, Semester
or quarterly units – depends on the availability of data)

The explanation of Supply & Demand in general or as HIGHLIGHT is usually made in

one graphic explanation as above.
DATA ANALYZING
1I. SUPPLY & DEMAND
A more detailed explanation of each aspect (supply, demand and occupancy rate or
sales rate - depending on the property sector analysis)

The more complete and routine updating is carried out, the more that can be analyzed including being able to make
projections even though the projections in the property market cannot be read from the trend (even though there is a
Property Market Cycle principle, the Property Sector is a sector that has sentiment towards other sectors.
DATA ANALYZING
1I. SUPPLY & DEMAND
S U P P LY
In an in-depth explanation of supply, it can be added with an explanation related to
SUPPLY such as Distribution and Suppliers rather than Supply. Especially for new
supplies or those that are still in the pipeline stage

The most important thing is a

spatial explanation or
qualitative explanation that
tells something new or
updated
DATA ANALYZING
1I. SUPPLY & DEMAND
DEMAND
Explain or describe the current demand condition clearly, where does the request come
from, why does the request exist, the class of request, the type of request, where these
data are qualitative data resulting from in-depth observations of a property sector
described in the form of a brief explanation.

Each sector has different

demand characteristics,
so the explanation for
demand can be different too
DATA ANALYZING
III. PRICE
Price is an important aspect in the property market overview. The price explanation is
usually an overall price and there are also prices that are separated from several
types such as area, class or price per property type
DATA ANALYZING
IV. ADDED CURRENT ISSUE

A description of the latest issues related to the property sector can be added to the
Property Market Overview

1. Recent Developments in the Property Sector

2. Issues outside the Property Sector are closely related to the Property Sector
3. Issues regarding Behavior Trends or things that have an impact on Market
Property
TERIMAKASIH