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Pamphlet/Brochure Grading Rubric

Category Excellent (85% - 100%) Good (70% - 84%) Fair (< 70%)

Objectives - 1-3 objectives developed - More than 3 objectives developed, OR - More than 3 objectives developed,
- Objectives were adequately covered. - Objectives were not adequately AND
covered. - Objectives were not adequately
covered.
Content - Organized in a logical order - Failed to fulfill 1-2 of the content - Failed to fulfill more than 2 of the
- Easy to read and understand criteria. content criteria.

Readability - Information was written at an - Failed to fulfill 1-2 of the readability - Failed to fulfill more than 2 of the
appropriate reading level criteria readability criteria
- All readability criteria were fulfilled
Layout - Well-designed layout that organized - Failed to fulfill 1-2 of the layout - Failed to fulfill more than 2 of the
information in a readable and attractive criteria. layout criteria.
manner.
- All layout criteria were fulfilled.

Font & Color - Clear, simple, and easy to read. - Failed to fulfill 1-2 of the font or color - Failed to fulfill more than 2 of the font
- All font and color criteria were criteria. or color criteria.
fulfilled

Graphics - Related to the topic and aided in - Failed to fulfill 1-2 of the graphics - Failed to fulfill more than 2 of the
understanding the message criteria. graphics criteria.
- All graphics criteria were fulfilled.

Mechanics - There were no grammatical/ - There were 1-2 grammatical/ - There were more than 2 grammatical/
(Grammar & mechanical mistakes. mechanical mistakes. mechanical mistakes.
Spelling)

Attractiveness - Attractive cover page - Acceptably attractive though it maybe - distractingly messy or very poorly
- Overall attractive in terms of design, a bit messy. designed. Not attractive.
layout and neatness.
Teamwork - The work revealed teamwork and - The work revealed teamwork and - The work appeared to have been done
understanding by all members of the understanding by some members of the but lacks understanding by most
team. team. members of the team.
Timeliness - Handed in on time - 10% of grade is deducted for each - 10% of grade is deducted for each
day passed the deadline date. day passed the deadline date.

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