Job Description

Job Title: Trade Marketing Principal Analyst

Band: 7A

Location: Bangalore

Reporting to: GCC Trade Marketing Manager

1. PURPOSE OF ROLE

· Objective is to analyse unstructured data and leverage data pool to provide valuable insights and
recommendation on improving Business performance thus directly impacting incremental Volume.

· Build dashboards on power BI, to showcase key sales KPIs.

· Support on Business Projects & Strategy development for Trade execution/Promotions/Activations in

Europe Markets

· Track & Monitor Sales execution of trade marketing activities as per annual plans

· Assess and optimize spends on Trade execution materials, planning, forecasting, Inventory optimization
of Activation materials

· Run test analysis using sample data to check impact of running Trade Programs, Activations - ROI
analysis

· Statistical Analysis to identify gaps and opportunity in Business by collaborating with multiple teams

2. KEY TASKS AND ACCOUNTABILITIES

o Understanding the business problem and translating it into an analytical problem. Ability to solve
problem quickly and effectively applying logical thinking

o Creative mindset with handling large data sets to connect data points and provide insights that drive
business performance

o Analyse and recommend/challenge the status quo, create models which aim at quantification of
results.

o Track & Monitor current performance/execution by creating user friendly dashboards/presentations

to showcase what went well and what gaps exist and what can we do to close the gaps (root cause
analysis)

o Assess periodically effectiveness of KPIs / drivers defined for Trade Marketing execution and suggest
improvements/changes
o Advanced excel/Automation expertise to create self-serviceable dashboards which reduces manual
work

o Work with minimal support and incomplete information/unstructured information to provide logical
actionable insights

o Understand key management principles of Business Strategy like BCG matrix, SWOT analysis to study
the current situation and suggest improvement plans

o Be assertive and goal oriented and drive results with minimal support

o Cross leveraging data across commercial like pricing, category trends, shelf share to link up our
execution techniques. Understand segmentation, brand visibility & penetration techniques to be part of
1YP, 3YP and strategy development.

o Excellent power BI, excel, Power point and basic VBA, SQL, python skillset to convert unstructured
data into structured format which optimizes time spent on data handling

o Understanding of Sales structure, business cycle and target setting

o Working with multiple data sources like Salesforce, SAP ERP, Cognos, CSR, Salesforce, Nielsen

3. BUSINESS ENVIRONMENT

· Main Characteristics:

- This is an offshore role and requires comfort with working in virtual environment. GCC is referred to as
the off-shore location from where the position will be based out of. Role requires to work in
collaborative manner with Zone/country TM heads and GCC commercial teams.

- Work with Zone/BU TM heads to understand their business problems, utilize data across all towers to
provide insights which directly relate to promotional techniques

- Summarize insights and recommendations to be presented back to the business

- Continuously improve, automate, and optimize process

· Evaluation Criteria (Targets):

o Delivering insights and provocation as per timelines given

o Following processes and adhering to documentation goals

o Sensible & organized presentations – flow of thoughts

o Questions from business stakeholders answered satisfactorily within stipulated time

o Coming up with provocation, proposing what if or next level

· Geographical Scope : Europe Zone

4. QUALIFICATIONS, EXPERIENCE, SKILLS

· Level of educational attainment required:

o Master Graduate in the field of Business & Marketing, Engineering/Solution or other equivalent
degree or equivalent work experience

o Extensive experience solving business problems using quantitative approaches. Comfort with
extracting, manipulating and analysing complex, high volume, high dimensionality data from varying
sources

· Professional qualifications and accreditations/memberships required:

o M.S./MBA/Ph.D. in a relevant technical field such as Marketing/Finance

o 5-6 and up years’ experience in Retail/CPG domain

o Prior experience in managing multiple files, data cleaning, and maintaining data in structured formats

o Project management, excellent interpersonal skills

· Technical and functional competencies :

o Experience with business case analysis (problem identification, quantitative modelling and problem
solving)

o Experience connecting data points from various sources and seeing the “Big” picture

o Beer Industry business acumen; Promotional techniques, Segmentation, Penetration and Brand
Visibility understanding

o Expert in MS office – Excel, Powerpoint

o Expert in BI & visualization tools – Power BI, Qlik, intermediate Python.

5. COMPETENCIES

Behavioural Competencies:

· Creative, Analytical and problem solving

· Excellent Communication skills – Verbal & Written (Fluent in English)

· Assertive & Drive to get work done

· Ability to work under pressure

· Highly results focused – Organized, resilient and agile

· Ability to manage conformity to established procedures & processes & timelines

Interpersonal Expertise:

· Effective stakeholder management

· Collaborative & teamwork, mentor/lead cross functional projects

· Flexible with scope of work

· Ability to learn quickly & work independently with minimal support

· Ability to take the ownership of the projects and deliver timely and quality results.

6. AB INBEV GLOBAL COMPETENCIES

Think big, and takes on big challenges Essential

Drives results Essential

Has impact and influence Essential

Executes with discipline Essential

Acts as an owner Essential

Proactive and clear communication Essential