ZURI

ASSISTANT MANAGER

PERSONALITY

Profile Extrovert
Active

Age: 28 Years Simple

Work: Assistant Manager Organized
Family: Single
Archetype: Explorer GOALS

To look different and varied for daily work in

terms of fashion
To own minimum number of clothes which
BIO save wardrobe space
Zuri is an Assistant Manager who
works at multinational company at
FRUSTATION
Jakarta. She lives alone in a 24 sqm
apartment room at the city center. Her
job requires her to meet a lot of Job required persona to buy new clothes to
people at work, from clients to look attractive
business partners. Twice in a month, Own a lot of clothes which is barely used
she also travels for work. As a Unorganized wardrobe
refreshment for her hectic schedule,
she often hangs out with friends after
work or travel to the nature at the MOTIVATION
weekend. She is frustrated because
she owns a lot of clothes for the sake
Functionality
of looking attractive and stylish at Comfort
work. But at the same time, the Convenience
clothes are usually used only once in a Reliability
while because she wants to look
varied. This results to inoptimal use of BRAND
clothes and unorganized wardrobe.
She ends up giving away her old
clothes in order to save space for the
new ones.