Emily Martin

Jeremy Caba Taveras

Entrepreneurship 1

10/25/21

Customer Interviews Report

Our main concerns about our potential customers is whether they will think our product is

even necessary. Not everyone faces an issue with waking up to a loud annoying alarm, and they

might not see the reasoning behind our product. If people don’t face the problem we are trying to

solve with the use of our product, they won’t feel the need to purchase it. Furthermore, we are

concerned that the demographic of college students is the only age demographic that would have

a desire for our product. We’re not sure if older people would feel the need to purchase our

product.

Questionnaire:
How old are you?

What time do you usually wake up in the mornings?

How do you feel about waking up, especially if it’s early in the morning?

Do you set an alarm to wake you?

Can you play your alarm sound right now?

What kinds of emotions does the sound of your alarm trigger?

How successful is your alarm?

Do you ever sleep through your alarm?

Have you ever turned your alarm off and fallen back asleep?

Has anyone else’s alarm ever woken you up?

Do you ever hit snooze on your alarm? How often?

*Product Pitch*

Do you feel that this product could improve people’s waking up experience every day?

Do you think this product could help you?

Would you purchase this product?

What do you like most about this product?

What do you like least about this product?

How could this product be improved?

Our Takes:
We interviewed 12 different people about our project, and the average age of our

interviewees was 23. We found that although our average age was 23 that most people, despite

age, understood and experienced the problem that our product would solve. All 12 people we

interviewed used alarms to wake themselves up. 11 people said that their alarm sound invoked

negative feelings within them. Some people said they’re alarm is always successful, and the rest

said they sometimes or most of the time sleep through their alarms, snooze their alarms, or turn

off their alarms and then fall back asleep. 12 people said the alarm clock pillow would help

people’s everyday waking up experience. But only 10 said they would purchase the product. We

found that one of the potential customers said that a way to improve our product would be to

make our pillows in all different sizes, that way they can fit many people’s size preferences of

what kind of pillow they would like to sleep on.

 One of our main takeaways from these answers is that our product can actually be helpful

to others. We also found that the issue our alarm clock pillow would solve is very much present

in various people’s lives. Our interviews were successful in our eyes because we got positive

feedback and positive answers to our questions. Our main insights about how our product will be

received is hopeful as long as we can market it the correct way and address the problem it could

solve for a great number of people.