Advocate Quick Profile

3/13/2021 Introduction | Advocate (INFJ) Personality | 16Personalities
INTRODUCTION STRENGTHS AND WEAKNESSES ROMANTIC RELATIONSHIPS FRIENDSHIPS PARENTHOOD CAREE
Advocate
Personality
INFJ-A / INFJ-T
(WHAT’S THE DIFFERENCE?)
01 Introduction
“Treat people as if they were what they ought to be and you help them to become what they are
capable of being.”
JOHANN WOLFGANG VON GOETHE
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Advocates are the rarest personality types of all. Still, Advocates leave their mark on the world.
They have a deep sense of idealism and integrity, but they aren’t idle dreamers – they take
concrete steps to realize their goals and make a lasting impact.
Advocates’ unique combination of personality traits makes them complex and quite versatile.
For example, Advocates can speak with great passion and conviction, especially when standing
up for their ideals. At other times, however, they may choose to be soft-spoken and
understated, preferring to keep the peace rather than challenge others.
Standing Up for What’s Right
Advocates generally strive to do what’s right – and they want to help create a world where
others do the right thing as well. People with this personality type may feel called to use their
strengths – including creativity, imagination, and sensitivity – to uplift others and spread
compassion. Concepts like egalitarianism and karma can mean a great deal to Advocates.
Advocates may see helping others as their purpose in life. They are troubled by injustice, and
they typically care more about altruism than personal gain. As a result, Advocates tend to step
in when they see someone facing unfairness or hardship. Many people with this personality
type also aspire to x society’s deeper problems, in the hope that unfairness and hardship can
become things of the past.
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Nothing lights up Advocates like creating a solution that changes people’s lives.
Connecting with Others (and Themselves)
Advocates may be reserved, but they communicate in a way that is warm and sensitive. This
emotional honesty and insight can make a powerful impression on the people around them.
Advocates value deep, authentic relationships with others, and they tend to take great care
with other people’s feelings. That said, these personalities also need to prioritize reconnecting
with themselves. Advocates need to take some time alone now and then to decompress,
recharge, and process their thoughts and feelings.
The Cost of Success
At times, Advocates may focus so intently on their ideals that they don’t take care of
themselves. Advocates may feel that they aren’t allowed to rest until they’ve achieved their
unique vision of success, but this mindset can lead to stress and burnout. If this happens,
people with this personality type may nd themselves feeling uncharacteristically ill-tempered.
Advocates might nd themselves feeling especially stressed in the face of con ict and
criticism. These personalities tend to act with the best of intentions, and it can frustrate them
when others don’t appreciate this. At times, even constructive criticism may feel deeply
personal or hurtful to Advocates.
A Personal Mission
Many Advocates feel compelled to nd a mission for their lives. When they encounter inequity
or unfairness, they tend to think, “How can I x this?” They are well-suited to support a
movement to right a wrong, no matter how big or small. Advocates just need to remember
that while they’re busy taking care of the world, they need to take care of themselves too.
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How accurate is the introduction?
3/13/2021 Strengths & Weaknesses | Advocate (INFJ) Personality | 16Personalities
Advocate
Personality
INFJ-A / INFJ-T
02 Strengths & Weaknesses

Advocate (INFJ) Strengths
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Creative – Advocate personalities enjoy nding the perfect solution for the people they
care about. To do this, they draw on their vivid imagination and their strong sense of
compassion. This can make them excellent counselors and advisors.
Insightful – Advocates typically strive to move past appearances and get to the heart of
things. This can give them an almost uncanny ability to understand people’s true
motivations, feelings, and needs.
Principled – People with the Advocate personality type tend to have deeply held beliefs,
and their conviction often shines through when they speak or write about subjects that
matter to them. Advocates can be compelling and inspiring communicators, with their
idealism persuading even the hardest of skeptics.
Passionate – Advocates can pursue their ideals with a single-mindedness that may
catch others o guard. These personalities rarely settle for “good enough,” and their
willingness to disrupt the status quo may not please everyone. That said, Advocates’
passion for their chosen cause is a key aspect of their personality.
Altruistic – Advocates generally aim to use their strengths for the greater good – they
rarely enjoy succeeding at other people’s expense. They tend to think about how their
actions a ect others, and their goal is to behave in a way that will help the people
around them and make the world a better place.
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Advocate (INFJ) Weaknesses
Sensitive to Criticism – When someone challenges their principles or values, Advocates

may react strongly. People with this personality type can become defensive in the face
of criticism and con ict, particularly when it comes to issues that are near to their
hearts.
Reluctant to Open Up – Advocates value honesty, but they’re also private. They may
nd it di cult to open up and be vulnerable about their struggles. This might also be
because they think they need to solve their problems on their own or don’t want to
burden other people with their issues. When Advocates don’t ask for help, they may
inadvertently hold themselves back or create distance in their relationships.
Perfectionistic – The Advocate personality type is all but de ned by idealism. While this
is a wonderful quality in many ways, an ideal situation is not always possible. Advocates
might nd it di cult to appreciate their jobs, living situations, or relationships if they’re
continually xating on imperfections and wondering whether they should be looking for
something better.
Avoiding the Ordinary – Advocate personalities tend to be motivated by a sense of

having a greater purpose in life. They might consider it tedious or unnecessary to break
their big visions into small, manageable steps. But they may be setting themselves up
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for frustration if they don’t turn their dreams into everyday routines and to-do lists.
Without these speci cs, their goals may never materialize.
Prone to Burnout – Advocates’ perfectionism and reserve may leave them with few
options for letting o steam. People with this personality type can exhaust themselves if
they don’t nd a way to balance their drive to help others with necessary self-care and
rest.
Introduction Romantic Relationships
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3/13/2021 Romantic Relationships | Advocate (INFJ) Personality | 16Personalities
INTRODUCTION STRENGTHS AND WEAKNESSES ROMANTIC RELATIONSHIPS FRIENDSHIPS PARENTHOOD
Advocate
Personality
INFJ-A / INFJ-T
Romantic Relationships
“Love comes more naturally to the human heart than its opposite.”
NELSON MANDELA
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03
Advocates (INFJs) tend to take the process of nding a romantic partner seriously.
People with this personality type look for depth and meaning in their relationships,
preferring not to settle for a match that’s founded on anything less than true love.
It can take time for Advocates to nd a compatible partner. Some people might think
Advocates are too choosy, and it’s true that these personalities can have unrealistic
expectations. Some Advocates might hold out for a “perfect” partner or relationship
that ultimately doesn’t exist.
That said, Advocates’ idealism – if balanced with just enough realism – can actually
enhance their love lives. Advocate personalities tend to be in touch with their core
values, so they care about compatibility as well as surface-level attraction. This can
help them avoid matches that aren’t founded on authenticity or shared principles.
Once Advocates do nd a suitable relationship, they rarely take it for granted. Instead,
they tend to look for ways to grow as individuals and strengthen their connection with
their partner. This can help Advocates’ relationships reach a level of depth and
sincerity of which many people can only dream.
Is This for Real?

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Advocates care about integrity, and they tend to bristle when people try to change
them or talk them into something that they don’t believe. As a result, Advocate
personalities gravitate toward partners who appreciate them as they are. And there’s a
great deal to appreciate about Advocates: they’re warm, caring, honest, and insightful,
with an ability to see the truth that lies beneath surface appearances.
People with this personality type create a depth to their relationships that can hardly
be described in conventional terms. Because of their sensitivity and insight, Advocates
can make their partners feel heard and understood in beautiful ways. Advocates aren’t
afraid to express their love, and they feel it unconditionally.
One of the things Advocates nd most important is establishing genuine, deep

connections with the people they care about.
Advocates tend to recognize that love isn’t a passive emotion but rather an
opportunity to grow and learn, and they expect their partners to share this mindset.
As a result, relationships with Advocates are not for the uncommitted or the shallow.
When it comes to intimacy, Advocates can be incredibly passionate in ways that go

beyond the physical. People with this personality type crave an emotional and even
spiritual connection with their partner. They cherish not just the act of being in a
relationship but also what it means to become one with another person in mind, body,
and soul.
Strengths & Weaknesses Friendships
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Advocates You May Know
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3/13/2021 Friendships | Advocate (INFJ) Personality | 16Personalities
Advocate
Personality
INFJ-A / INFJ-T
Friendships
“The most I can do for my friend is simply be his friend.”
HENRY DAVID THOREAU

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04
Advocates (INFJs) have a deep desire for authenticity and sincerity in everything they do
– from their daily activities to their relationships. As a result, people with this
personality type rarely settle for friendships of convenience. Rather than rely on
super cial interactions with the people they see every day at work or school, they
generally prefer to have a close circle of con dants.
Advocates tend to light up around friends who share their passions, interests, and
beliefs. Few things give these personalities more pleasure than connecting with others
over discussions about meaningful ideas and philosophies. Once Advocates know they
can trust someone completely, they nd it incredibly ful lling to share their innermost
thoughts, ideas, and feelings with them.
Searching for a Heart of Gold
Just as Advocates have high standards for themselves, they also have high standards
for their friendships. They want to feel compatible with their friends on a deep level. In
addition, Advocate personalities generally want to surround themselves with people
who will inspire them to grow and improve. Most Advocates don’t just want to have fun
with their friends – they also want to learn new things, make new discoveries, and
deepen their bonds.
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This is a tall order, and Advocates may feel that it’s di cult to meet the sort of friends
they’re searching for. Because Advocates are a rare personality type, they may meet
relatively few people who really remind them of themselves. As a result, they may feel
as if they need to settle for less-than-ful lling friendships or else accept being alone.
Fortunately, Advocates are more than capable of nding the types of friends they long
to meet – they might just have to use their intuition to do so. In their quiet, understated
way, Advocate personality types have a knack for seeing beyond appearances and
understanding people’s deeper natures. They can use this ability to move past rst
impressions and gure out whether someone’s interests, values, and attitudes might be
compatible with their own. By doing this, Advocates can befriend people who might
seem totally di erent from them but who are compatible on a deeper level.
In friendship, it’s as though Advocates are searching for a soul mate, someone
who shares every facet of their passions and imagination.
Loyalty and Authenticity
Advocates have a quiet determination that can be quite charismatic, and their ability to
express themselves clearly and passionately can make them truly shine. At times, these
traits may lead to unwanted attention and popularity for Advocates, who tend to be
private.
Advocates may sometimes nd themselves surrounded by people who want to impress

them. Paradoxically, this can make it more di cult for people with this personality type
to nd friends with whom they feel a connection. After all, the only way to be counted
among Advocates’ true friends is to be authentic, honest, and real.
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Once they do nd genuine friends, people with the Advocate personality type make
loyal and caring companions. With their trademark warmth and enthusiasm, they
support their friends’ e orts to grow and expand their lives. In general, Advocate
personalities don’t require a great deal of day-to-day attention from their friends. For
them, quality trumps quantity – and that includes the time they spend with their
nearest and dearest.
As trust grows, Advocates tend to share more of their inner lives with their friends. If
these revelations are met with acceptance and support, this can herald the sort of
friendship that transcends time and distance, lasting a lifetime.
Over the years, Advocates may end up with just a few true friendships rather than a
wide circle of casual acquaintances. But as long as those friendships are built on a
richness of mutual understanding, Advocates wouldn’t have it any other way.
Romantic Relationships Parenthood
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3/13/2021 Parenthood | Advocate (INFJ) Personality | 16Personalities
Advocate
Personality
INFJ-A / INFJ-T
Parenthood
“My instinct is to protect my children from pain. But adversity is often the thing that
gives us character and backbone.”
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05
As parents, Advocates (INFJs) tend to look at their relationships with their children as
opportunities to learn and grow with someone they care about. These personality
types also work to achieve another important goal: raising their children to be
independent and all-around good people.
Advocate parents generally strive to be devoted and loving toward their children at all
times. As they imagine their children’s futures, what Advocates really look forward to is
being able to interact and connect as equals with the people they helped raise.
Be Unique, Just Like Me
As their children grow, Advocates may unconsciously project a great deal of their own
beliefs onto them. People with this personality type often expect their children to
demonstrate the same integrity and honesty that they expect from themselves.
At the same time, Advocate personalities may also push their children to think
independently, make their own choices, and develop their own beliefs. Depending on
the child’s developmental stage and temperament, they might nd these expectations
confusing or stressful – even though their Advocate parents have the best of
intentions.
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Advocate parents want to raise children who are ethical, creative, and kind.
If all this independence is taken to heart, it can cause some trouble for Advocate
parents as their children move into the more rebellious phase of adolescence. This is
especially true if their children choose beliefs that go against their values as Advocate
parents. In this situation, Advocates may feel as if their children are criticizing or
rejecting them – a hurtful thing to such a sensitive personality type.
A Job Well Done
Ultimately, Advocate parents tend to realize that it isn’t a sign of failure if their children
turn out di erently than they’d expected. Instead, they come to see this as a sign that
they’ve successfully helped raise someone who has the ability to form their own
ideals. Advocates’ children often come to appreciate the combination of independence
and integrity with which they were raised – especially as they get older.
Advocates strive to make sure that their children grow up with a rm understanding of
the di erence between right and wrong. Parents with this personality type encourage
their children to ght for a cause they believe in and to be the best they can be.
Whatever age their children might be, Advocates can nd a great deal of ful llment
and meaning simply in helping their children learn to be true to themselves.
Friendships Career Paths
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3/13/2021 Career Paths | Advocate (INFJ) Personality | 16Personalities
Advocate
Personality
INFJ-A / INFJ-T
06 Career Paths
“It’s better to fail while striving for something wonderful, challenging, adventurous, and
uncertain, than to say, ’I don’t want to try because I may not succeed completely.’”
JIMMY CARTER
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Advocates (INFJs) tend to seek a career path that aligns with their values rather than one that
o ers status and material gain. Fortunately, people with this personality type are able to nd
work that suits them in just about any eld.
In fact, many Advocates have trouble deciding which job is best for them because they’re able
to imagine so many possibilities. These personalities may see 10 wildly di erent paths
forward, each with its own set of rewards. This can be exciting but also stress-inducing,
because picking just one means letting go of so many others.
Truth, Beauty, Purpose
Advocates want to nd meaning in their work and to know that they are helping and
connecting with people. This desire to help and connect can make roles as counselors,
psychologists, teachers, social workers, yoga instructors, and spiritual leaders very rewarding
for Advocates. Careers in health care – especially the more holistic varieties – can also be
attractive options for this personality type.
Many Advocates are also strong communicators. This explains why they are often drawn to
careers in writing, authoring many popular books, blogs, stories, and screenplays. Music,
photography, design, and art can all be viable options as well, allowing Advocates to focus on
deeper themes of personal growth and purpose.
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That said, Advocates can excel in a range of elds. Wherever they work, people with this
personality type can nd ways to help others. They can also nd ways to use their creativity in
nearly any position. No matter what it says on their business cards, Advocates’ insight can
enable them to spot unusual patterns and come up with out-of-the-box solutions, creating real
change in others’ lives.
For Advocates, money and Employee of the Month simply won’t cut it. These
personalities want a career that ts their values and principles.
Two Roads Diverged in a Yellow Wood
Advocates’ needs may be hard to meet in some work environments, especially those that o er
little independence and agency. Advocate personalities are sometimes drawn to behind-the-
scenes and noncompetitive roles, but these jobs can lead to frustration if they don’t allow
Advocates to act as they see t, grow as individuals, and make a di erence.
For this reason, people with the Advocate personality type may feel ful lled by seeking out
leadership positions or by starting their own business. By nding jobs that o er more
autonomy, Advocates can focus on applying their creativity and integrity to everything they do.
Advocates may also nd it gratifying to create bridges between seemingly disparate
professional elds – for example, by writing about psychology or by being an environmental
lawyer. These hybrid careers can o er plenty of opportunities for Advocates to exercise their
creativity and their love of learning.
Where Advocates struggle is in work that doesn’t take personal needs into consideration, is
overly repetitious, or promotes con ict. Jobs with these characteristics can leave Advocates
frustrated and unful lled. People with this personality type may also chafe at the criticism and
pressure that come with cutthroat, competitive work environments.
A Sense of Mission
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In truth, Advocate personalities can do well in any eld. To be truly happy, however, they need
to nd work that aligns with their values and allows them some independence. Advocates
crave opportunities to learn and grow alongside the people they are helping. When this
happens, Advocates may nally feel as if they are ful lling their life’s mission, contributing to
the well-being of humanity on a personal level.
Parenthood Workplace Habits
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3/13/2021 Workplace Habits | Advocate (INFJ) Personality | 16Personalities
Advocate
Personality
INFJ-A / INFJ-T
07 Workplace Habits
Advocates (INFJs) have some speci c needs when it comes to a satisfying work environment.
People with this personality type want to know that their work helps people and promotes
their own personal growth. This means that their work must be in line with their values,
principles, and beliefs.
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In the workplace, Advocates tend to thrive when they have opportunities to express their
creativity and insight, and they’re especially motivated when they know that what they’re doing
has meaning. They also tend to do best when they can ignore workplace politics and
hierarchies and simply do what matters to them. Most people with this personality type prefer
not to think of themselves as above or below anyone else – no matter where they are on the
job ladder.
Fortunately, Advocates are resourceful and creative, and they can nd ways to make nearly
any position work for them.
Advocate Subordinates
Advocates value cooperation, sensitivity, and independence. As employees, they tend to

gravitate toward managers who are open-minded and willing to consider their input. Advocate
personalities may become frustrated when they feel unheard, so having a manager who
listens to them can make all the di erence.
Ideally, Advocates will also nd a manager whose values align with their own and who o ers
them encouragement and praise. Because Advocates tend to act on their convictions and aim
to do their best, their morale can be vulnerable to criticism, particularly if it’s unwarranted.
Other morale killers for these personalities may include strict rules, formal structures, and
routine tasks.
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Of course, a perfect work environment isn’t always possible. Advocate employees with less-
than-ideal managers may need to draw on their inner resilience and seek out other mentors.
The good news is that people with this personality type are more than capable of handling
workplace challenges, including the challenge of having a di cult manager.
Advocate Colleagues
As colleagues, Advocates can be quite popular and well-respected. People with this personality
type are likely to be seen as positive, eloquent, and capable coworkers. Among their greatest
strengths is their ability to identify others’ motives and defuse con icts and tension before
anyone else even senses a disturbance.
At times, e ciency may be less of a priority for Advocates than collaborating with and helping
colleagues who need a boost. While this is usually a strength, there is a risk that others will
take advantage of their desire to help. Advocates may nd themselves picking up the slack for
their less dedicated coworkers at the expense of their own energy and well-being.
Although they tend to be warm and approachable colleagues, Advocates are still Introverts.
From time to time, they may need to step back and work alone, pursuing their own goals in
their own ways.
Advocate Managers
As managers, Advocates may dislike wielding their power. These personalities prefer to see
those who work under them as equals. Rather than micromanage their subordinates,
Advocates often prefer to empower them to think and act independently. They work hard to
encourage others, not to crack the whip.
That’s not to say that Advocates have low standards – far from it. Their sense of equality
means that they expect their subordinates to live up to the standards that they set for
themselves. Advocate personalities want their employees to be rigorous, motivated, reliable,
and unfailingly honest, and they will notice if their employees miss the mark.
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Compassionate and fair, Advocate managers often take pride in identifying their subordinates’
unique strengths. They make an e ort to understand their employees’ motivations – an e ort
that is helped by Advocates’ Intuitive insights.
That said, people with this personality type can be quite stern if they catch someone behaving
in a way that they consider unethical. Advocates have little tolerance for lapses in reliability or
morality. When their employees’ good intentions match their own, however, Advocates will
work tirelessly to ensure that their entire team feels valued and ful lled.
Career Paths Conclusion
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3/13/2021 Conclusion | Advocate (INFJ) Personality | 16Personalities
INTRODUCTION STRENGTHS AND WEAKNESSES ROMANTIC RELATIONSHIPS FRIENDSHIPS PARENTHOOD CA
Advocate
Personality
INFJ-A / INFJ-T
08 Conclusion
“In the end, it’s your actions, how you respond to circumstance, that reveals your character.”
CATE BLANCHETT
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Few personality types are as passionate and enigmatic as Advocates (INFJs). As someone
with this personality type, you stand out for your imagination, your compassion, your
integrity, and your deeply held principles. Unlike many other idealistic types, however, you
are also capable of turning your ideals into plans and executing them.
Yet Advocates face challenges too. Even the most idealistic and dedicated of personality
types can become frustrated when it comes to navigating interpersonal con icts,
confronting unpleasant facts, pursuing self-realization, or nding a ful lling career path. As
a result, you may sometimes nd yourself questioning who you really are – and who you’re
really meant to be.
What you have read so far is just an introduction – and it represents less than ve percent
of what we can tell you about the Advocate personality type. You may have muttered to
yourself, “Wow, this is so accurate, it’s creepy,” or “They know more about me than the
people I’m closest to do.” You may even be a little uncomfortable, because you’re not used
to being so deeply understood.
This is not a trick. You felt understood because you were. We’ve spent years studying
Advocates’ life stories, experiences, and responses to hundreds of our surveys. Step by
step, insight by insight, we discovered exactly how Advocates think and what they need to
reach their full potential.
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This is how we know that many of the challenges you’ve faced (and will face in the future)
have been overcome by other Advocates. You are not alone in this. You simply need to
learn from the mistakes and successes of others.
But in order to do that, you need a road map that ts your needs. Life is too short to
stumble around grasping at scattered and contradictory advice that might work for 95% of
the population, but not for you. We now need to go much deeper into the Advocate mind
and answer, “Why?” “How?” and “What if?”
Are you ready to learn why, as an Advocate, you act the way you do? How you can face
your fears and go after the goals you secretly dream about? What if you could unlock your
true, exceptional potential, while also staying true to who you are?
Our Premium Pro le provides a road map toward a more focused, con dent, and
successful you. It’s not for everyone – you need to be willing to challenge yourself, to face
your fears, and to ask and answer questions that you haven’t asked yourself before. This is
not a quick- x solution or an easy shortcut. Our goal is to help you grow and become the
person you are meant to be, not to simply give you a comfortable mask to put on.
Are you ready to begin your journey? Then continue to the next section. We’ll be waiting
for you.
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3/13/2021 Assertive Advocate (INFJ-A) vs. Turbulent Advocate (INFJ-T) | 16Personalities
PERSONALITY TYPES ARTICLES SURVEYS THEORY COUNTRY PROFILES
CORE THEORY
Assertive Advocate (INFJ-A) vs.

Turbulent Advocate (INFJ-T)
While Assertive (INFJ-A) and Turbulent (INFJ-T) Advocates are likely to be more alike than di erent, their
Identity personality trait provides some nuanced dissimilarities between the two. It impacts the way each
thinks, acts, and responds to their worlds to a signi cant extent.
Assertive Advocates are more likely to be con dent and relaxed. Turbulent Advocates are likely to question
themselves more and are ordinarily more sensitive to stressors. To discover more about the general
di erences between Assertive and Turbulent Identities, please visit their overview page.
74% of Assertive Advocates feel like they e ectively manage the stress in their life, compared to 28% of
Turbulent Advocates.
“HANDLING STRESS” SURVEY
Turbulent and Assertive Advocates and the People in Their Lives
All Advocate individuals decide matters primarily by ltering them through their feelings, and their decisions
often re ect the value they place on their morality. How they think about people and what they are going
through is a de ning factor for their personality type. But Turbulent Advocates are likely to turn empathizing
with others up a notch when compared to Assertive Advocates.
Turbulent Advocates often let their passions lead them to great accomplishments. These are fueled by their
regard for the people in their lives and concern for moral and idealistic issues. They can become overly
involved in the problems of others. This involvement might even generate a kind of hyper-empathy where
these personalities identify too much with those they seek to help.
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If Turbulent Advocates become invested and then are not able to help to the degree they think they should,
Turbulent self-criticism can be excessively harsh. They can sink into brooding and become miserably mired in
worry and regret.
75% of Turbulent Advocates say they are prone to seeing di culties everywhere, compared to 42% of Assertive
Advocates.
“OPTIMIST OR PESSIMIST?” SURVEY
To add to this, Turbulent Advocates are more willing to exaggerate the impact of something that bothers
them or hurts the people they care about. People with this personality type often interpret things as being
far worse than they are. But such exaggeration is rarely on purpose or about dishonesty. It’s more a
re ection of their tendency to hold more negative views of things. It can genuinely re ect what they believe.
But even if it comes from a good place, magnifying the problems can add unneeded stress and intensity to
an already di cult situation.
When the Assertive Advocates become bothered by injustice, inequality, or the problems of others, they are
more likely to respond in a hopeful manner. They may pay just as much attention to any troubling concerns
and human di culties, but they refuse to become stressed by them.
35% of Turbulent Advocates feel like they are in control, even when things are going wrong, compared to 72% of
Assertive Advocates.
“OPTIMIST OR PESSIMIST?” SURVEY
That doesn’t mean these personalities aren’t genuinely invested, or that they don’t care. There are many
ways, apart from fretting, to take an interest in the plight of others.
Assertive Advocates are more likely than their counterparts to stay on an even emotional keel when relating
to others. Rather than spending a lot of time thinking about the pain and misery some may su er, these
personality types are more likely to think in terms of plans and visions that may lead to a more positive
future. They can be just as intense imagining the emergence of something good as Turbulent Advocates can
be about their worries and regrets.
But this optimism can, at times, have negative outcomes. Life through rose-colored glasses doesn’t always
promote a clear vision. Assertive Advocates might shrug o legitimately important problems that need to be
addressed, choosing instead to focus on brighter things. On these occasions, they may overlook essential
tasks. Turbulent Advocates are more likely to spot such things long before Assertive Advocates do.
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Both Turbulent and Assertive Advocates tend to elevate their friends, the people they fall in love with, and
even their colleagues. These personalities generally think the best of those they value and agree with. They
might not look as kindly on those who go against their sense of right and wrong or appear to be phony.
However, there is a di erence between the two: Assertive Advocates see things through a lter that values
humanity and want to have people (in limited Introverted doses) in their lives. Turbulent Advocates, in
comparison, are more likely to go beyond simply wanting people in their lives. These personalities feel more
of a need for others and are more a ected by what others think of them. This need for others and their
opinions can help them form deep bonds with others and allows them to collaborate better when that’s
called for.
38% of Turbulent Advocates nd it easy to make an important decision without consulting anyone rst,
compared to 71% of Assertive Advocates.
“RELYING ON OTHERS” SURVEY
However, unlike Turbulent Advocates, Assertive Advocates are not deeply in uenced by the opinions of
others – perhaps, at times, to their detriment. This allows these personalities to approach the various
missions in their lives with independence and in a streamlined fashion.
73% of Turbulent Advocates feel pressured to live up to a certain standard (e.g., home, car, salary), compared to
42% of Assertive Advocates.
“SOCIAL PRESSURES” SURVEY
But at what point does this independence evolve into arrogance? All Introverted personality types prefer
being alone – or, at most, among a small group of carefully chosen people. That said, Assertive Advocates can
overplay the role of the lone wolf. These Con dent Individualists can become so independent that they
forget the needs and wishes of others.
Turbulent Advocates can go the other way – constantly looking for approval, sti ing their individuality, and
thwarting their e orts as they wait for all who matter to look kindly on their actions and ideas. Pleasing
everyone is a rare accomplishment in life, and pursuing it has stalled a lot of people in their tracks.
93% of Turbulent Advocates are often afraid of being rejected by other people, compared to 52% of Assertive
Advocates.
“RELYING ON OTHERS” SURVEY
Change, Regret, and Advocate Identity Differences

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Because of their shared Judging personality trait, both types of Advocates prefer routine and predictability.
Neither particularly likes to be caught by surprise.
However, Assertive Advocates are much more likely to accept an unusual turn in events, and they somewhat
more readily buy into unorthodox ideas and people. They tend to be somewhat more adventurous than their
Turbulent counterparts – probably by virtue of their con dence.
Turbulent Advocates, as part of their quest for ongoing improvements, are likely to embrace change, but only
within reason. People with this personality type like to have some control over it and to have some
guarantee that it is the right change at the right moment. They are likely to take fewer risks than their
Assertive counterparts.
87% of Turbulent Advocates nd it hard not to let a stressful event negatively a ect them, compared to 47% of
Assertive Advocates.
Advocate personalities all share profound regard for the past. They tend to remember the way things have
unfolded in their lives deeply and passionately. They glean lessons for the future from their bygone days.
However, Assertive Advocates are much less bothered by regrets when their pasts have been rocky, whereas
Turbulent Advocates may cling tightly to the memories of such disappointments and missteps.
86% of Turbulent Advocates often feel regret, compared to 48% of Assertive Advocates.
“REGRET: GENERAL ATTITUDES” SURVEY
Regret can color Turbulent Advocates’ future actions either positively or negatively: positively, if they are
motivated to make up for past missteps; negatively, if these personalities become caught up in guilt or anger.
This can be especially devastating if they believe they have harmed others.
Because regret does not impact them as much, Assertive Advocates may be less driven to x past mistakes. If
they can just brush o their failures as unimportant, they may not learn critical lessons that can be best
taught by trial and error. This may leave these personalities repeating their mistakes more often than they
might like.
89% of Turbulent Advocates often catch themselves dwelling on past mistakes, compared to 61% of Assertive
Advocates.
“THOUGHT PATTERNS” SURVEY
Summary of Differences r i a
Both personality types are concerned with other people, but Assertive Advocates are likely to be more
hopeful, and Turbulent Advocates to focus on the di cult parts of a problem.
Turbulent Advocates are often fueled by their worries and concerns, and these can be used to make
signi cant progress.
Both Assertive and Turbulent Advocates can get caught up in the drama of life, but those who are
Turbulent are likely to be a ected by it more.
Stress and regret a ect the Assertive Advocate individuals less, but this should not be confused with
their not caring.
Because their regrets weigh on them more, Turbulent Advocates are more likely to learn from their
mistakes than Assertive Advocates.
Assertive Advocates are less in uenced by the opinions of others than Turbulent Advocates. However,
paying too little or too much attention to the opinions of others carries its own di culties.
Assertive Advocates are more likely to want people in their lives, while Turbulent Advocates may feel
they need people in their lives.
The same but di erent – that’s what we discover when we explore Assertive and Turbulent Identities in a
single personality type. For Advocates, this means they share the same passion, the same concern for others,
the same sense of order, and the same level of conviction about right and wrong.
However, it also means each personality type has a somewhat di erent perspective regarding the
metaphorical glass. Is it half-full or half-empty? To what degree do they respond to other people and events,
and to what degree do they move forward despite them? It’s all part of the journey of self-exploration.
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PERSONALITY TYPES ARTICLES SURVEYS THEORY COUNTRY PROFILES
CORE THEORY
Identity: Assertive vs. Turbulent
Con dence, Achievement, and You
The Identity scale, made up of the Assertive and Turbulent personality traits, a ects all other scales and indicates how
con dent we are in our abilities and decisions. Identity triggers the way we react to the things life constantly throws at us.
How do we respond to success and failure? Criticism or feedback from other people? Unexpected events that suddenly
change many things or everything? Even the unknown future?
79% of those with the Turbulent trait say they think a lot about their regrets, compared to 42% of those with the Assertive trait.
“DOUBTS” SURVEY
The Mind (Introversion and Extraversion) and Identity scales bookend our personality model. Together, they in uence how we
interact with our environments, including the people and the tasks within them. We call the four possible combinations of the
two scales “Strategies” and you can nd out more about them in the main theoretical article. But for now, let’s explore what
the Identity scale looks like.
Assertive (-A) Personality
Calm in the Storm
93% of those with the Assertive Identity say they feel con dent facing day-to-day di culties, compared to 62% of those with the
Turbulent Identity.
Assertive individuals are self-assured, even-tempered, and resistant to stress. They don’t worry too much, but this is di erent
from apathy. They aim for goals and want successful results, but they typically won’t let nervousness color the path to their
accomplishments. They’re unlikely to spend a lot of time thinking about their past actions or choices. According to Assertive
personality types, what’s done is done.
Assertive personality types learn lessons from their personal histories, but they see little purpose in entertaining the
same regrets again and again.
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However, problems may arise for them if their con dence turns into overcon dence. Assertive individuals may gloss over
problems or details that can interfere with their goals and desired results. They may lean toward assuming all will be positive.
Assertive people also sometimes presume they are free to do much more than others would allow or tolerate. If
overcon dent, these personality types may come to believe their con dence overshadows what others want.
94% of those with the Assertive Identity say they have a healthy ego, compared to 58% of those with the Turbulent Identity.
“EGO” SURVEY
But their con dence remains. It can help them move forward where others might hesitate. People with this personality trait
report more satisfaction with their lives. They feel more assured of their abilities to handle the di cult and the unexpected.
Through this lens, they often create the kinds of success that matter to them.
Turbulent (-T) Personality
Power of Stress, Activate!
Turbulent individuals are success-driven, perfectionistic, and eager to improve. They are always trying to counterbalance their
self-doubts by achieving more. Just as they push themselves to become better, they’re as likely to push their projects or
e orts in the same direction. Turbulent personality types tend to notice little problems and often do something about them
before they become larger ones.
86% of those with the Turbulent Identity say that comparing themselves to others usually results in a negative feeling, compared
to 58% of those with the Assertive Identity.
“SOCIAL COMPARISON” SURVEY
There are potential downsides to all this attention and achievement. Always feeling the need to do more, to have more, and to
be more, Turbulent individuals can also get caught up in endless thoughts of criticisms, slights, or regrets. This can either bog
them down or motivate them to do better. Their sensitivity to potential problems can be useful – unless that’s all they think
about and the problems clutter their attention. Turbulent personality types may compulsively scan for what might go wrong
instead of keeping their eyes on more positive targets – on what could go right.
Stress may have a bad reputation, but Turbulent types around the world show just how powerful a motivator it can
be.
Careful and attentive people are always important to society and keep it safe. At the same time, a fear of stagnation can bring
about great change. Turbulent individuals beautifully cover both. When these personalities balance their worries and
concerns with positive action, they’re likely to prove themselves to be of great value.
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Assertive Advocate (INFJ-A) vs.

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Turbulent and Assertive Advocates and the People in Their Lives

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