ENTREPRENURESHIP

ASSIGNMENT # 4

SUBMITTED BY:
USMAN KHALID
SAP ID:
70071282

SUBMITTED TO:
MA’AM ASRA FAROOQ QAZI
Dated: 1-Nov-2021
 CASE STUDY
Clear Canadian
Q no 1: Evaluate Clearly Canadian’s initial fruit-flavored bottled water on all
four dimensions of an opportunity?
The way the product was firstly deposited, it staked up positively on the four confines of an
occasion. It was seductive that they handed a healthy volition to pop and other sugared drinks,
timely (people were looking for this type of product), durable (an increase in health conscientious
isn't considered to be a short- term style), and anchored in a product that created value for its
stoner. The problem with Easily Canadian, as articulated in the case, is that when the constituents
of the drink were scanned, it was determined that for its target followership, people looking for an
volition to sugared drinks, it did not meet any of the criteria for an occasion.

Q no 2: When you pick up a drink that’s clearly marketed as a healthy

alternative to soda and sugared drinks, do you read the label to see if the
drink is truly healthier than the alternatives?
Surely yes, you'll read the marker in order to see if the drink is truly healthier than the druthers.
By reading the marker, you take into account the fact that the manufacturer of the drink was
applicable at the citation of the areas that the drink offers more indispensable to health conditions
than the close backups which is the pop. The marker on the bottle of the drink will act as a buyer
information and the sensitization of the buyer in the consumption of the drink and to inform the
buyer of the extended benefits that the buyer will gain as a result of consuming the drink as
opposed to consuming the pop. In the event that the previous information is just purporting that
the drink has health benefits that the volition yet the drink isn't as healthier as was intended, also
surely this brings forth the consummation and the feeling of being deceived by the manufacturer
of the drink. This can indeed tantamount to fraudulent case by the drink manufacturer where
deception and unlawful information would be feasible to be pursued in a court of law for
deceptive products.
Q3. How can a start-up that has good intentions make sure that its product is
truly meeting the need that it was designed to meet?

Still, but its guests find outfit ca n’t deliver on its pledges, they will snappily jump boat, If a new
product or service seems like the perfect option to break a problem or subsidize on an
environmental trend. Thesis what happed to Easily Canadian, one of the first bottled drinks to
position itself in the new- age or heartiness order. Easily Canadian introduced a line of fruit-
seasoned bottled soddening the early 1990s. Its sweats were easily an attempt to jump on an
environmental trend an increased interest in heartiness. It deposited its drinks as a healthy
volition to soft drinks similar as Coke, Pepsi, and Mountain Dew. Its bottles, markers, and
packaging all supported the notion that the drinks were pure and fresh. Canadian fruits, which
have a fresh and robust flavor, were the base for the six flavors in the original Easily Canadian
line. The establishment’s Canadian origins invoked images of clean lakes, pristine mountain
ranges, rushing aqueducts, and grassy plains. It was easy for someone to assume that they were
doing their body a favor by buying and drinking a Easily Canadian libation. But as Easily
Canadian’s drinks spread, consumers started reading the fine print on the markers. It turned out
that Easily Canadian drinks were n’t any healthier than soft drinks at the time. Its bottled water
had about 160 calories, the same as a regular Pepsi. How could that be — it was water! It turned
out that to candy and color its water, Easily Canadian was using basically the same artificial
flavors, sweeteners, and preservatives that the soft drink companies were using. Guests snappily
bailed and plant further licit druthers, like Snapple, which came out at about the same time.

Q4. Evaluate Clearly Canadian’s marketing of its products and the

ingredients in its products today. Is the marketing and are the products
themselves in better sync than the products were when the drink was
introduced in the early 1990s?
Customers quickly bailed and found more legitimate alternatives like, Snapple which came out
about same time. the company has since reformulated its ingredients and is a healthier alternative
to soft drinks than its once was but it’s never gained much traction in the flavored bottled water
wellness catalog. The massage from this firm experience is simple yet powerfully .it take more
talk and savvy marketing to capitalize on an averment trend solve a problem or fill a gap in the
marketplace. A company has to actually delivered on of those promised to be successful.