North Campus

Final Exam Spring - 2021

Subject: Communication Skills Submission Day/Date: Mon (31st May,21)

Instructor: S.M. Mujtaba/Tayyaba Hussain Submission Duration: 3 Hours (11:45-2:45 PM
Program: BBA& BSCS Max. Marks: 20

Department of _Business Administration/ Computer Science

Please follow the instructions carefully:

1. Write your answers in a Word file and upload the file before the due time on BlackBoard.

2. Write your name and registration ID on the first page of your Word file.

3. Answer scripts can be uploaded on BlackBoard within or before its deadline.

Therefore, do not wait for the last hour to avoid any unforeseen problems.

4. Submission of answer copy(ies) will be considered acceptable through BlackBoard

only. Therefore, do not submit your document through email or any other medium.

5. Use 12 pt. font size and Times New Roman font style along with 1-inch page margins.

6. Follow the requirements of the word limit and the marking criteria while writing your
answers.

7. Provide relevant, original and conceptual answers, as this exam aims to test your ability to
examine, explain, modify or develop concepts discussed in class.

8. Do not copy answers from the internet or other sources. The plagiarism of your answers
may be checked through Turnitin.

9. Recheck your answers before the submission on BlackBoard to correct any content or
language related errors.

10. Double check your word file before uploading it on BlackBoard to ensure that you have
uploaded the correct file with your answers.
Q.No. 1 Max Marks 10

The Ph.D. selection committee of Abacus University reviewed 45 applications applied for a fully-funded
Ph.D. program. The selection process was rigorous and based on a number of factors, such as research
publication and relevant teaching experience. After three rounds of interviews, the selection committee
has selected four top candidates for the fully-funded Ph.D. program.

As head of the Ph.D. committee, you are now required to draft a letter to the remaining 100 applicants
informing them that they have not been selected. Use the indirect approach of the bad newsletter. Assume
other necessary details. Start your letter with Dear Applicants.

Marks distribution:
a. Content/Ideas/Relevance: 03
b. Structure of the letter (Format, Introduction, Body & Conclusion): 02
c. Application of Bad News strategy: 02
d. Language (Formal, Accuracy of grammar and sentence structure): 03

Q.No. 2 Max Marks 10

In writing sales letters, it is always said that the first lines of the letter should capture the interest
of the readers. Convert the following statements into more interesting and eye-catching for the
readers. You can apply any of the techniques discussed in the class. You can change sentences
and add details to make them interesting.

1. We are selling an inverter AC.

2. Our school is the best for your children.
3. This generator is best for households
4. The insurance policy is ideal for middle-class family members.
5. The CCTV camera is a must for every household.

Marking Criteria

 Language accuracy
 Using the right technique of capturing the audience’s attention