2artt2020, |ASOS Marketplace Photography Guide JOP MARKETPLACE PHOTOGRAPHY G Follow asos-marketplace-photoguide SOS _ MARKETPLACE ASOS Marketplace Photography Guide We know that great imagery has the power to sell products and create brands. At ASOS Marketplace we accept 4 types of photography: MODELLED SHOTS HANGER SHOTS Never miss a post! asos-marketplace-photoguide “’ ASOS Marketplace Photography Guide T°! Iitpsfasos-marketplace-photoguide.tumbl:.com 192artt2020, |ASOS Marketplace Photography Guide PACK SHOT / CUT OUTS As standard, for all boutiques: * Product images: you can upload five portrait images per product listing. Try to use the shots to showcase all the details of the product you're selling. Images must be a minimum of 870x1262px + Boutique storefront: your storefront image should represent your boutique and brand - a strong, seasonally relevant image will make the most impact. The size for your storefront is 490x355px. Remember, if you are paying for promoted slots on the homepages your boutique storefront image will be used on its own so make it appealing for this * Boutique logo: your brand logo should be 310xl69px + If you're selling branded items, you need to include shots of labels, authentic details and (if available) any receipts and tags. We've got further info about selling brands here. What we don't accept: Iitpsfasos-marketplace-photoguide.tumbl:.com 2192artt2020, |ASOS Marketplace Photography Guide Mannequins of any kind, including heads and busts + Graphic mock-ups (where your own graphics / colour / pattern is added on top of a stock image provided by the manufacturer) + Photos that are not owned by you (such as images from the supplier) * Image collages + Black and white photos If you are unsure which type of phatography is best for you, please read below for a bit more info on each type: MODELLED PHOTOGRAPHY DO'S AND DON'TS: bo: + Use a model that is comfortable in front of the camera, whether it is you, a friend, or a professional + Use bright, clear light, whether you are indoors or outdoors. Natural daylight on a day with some sun is always great. + Use a consistent style of background so that your shop looks tidy and helps define your brand + Make sure background is clear and free of clutter if shooting in your house + Shoot multiple angles, front, back, side, detail, (and any labels or flaws if applicable) + Frame your product in the image space so that it takes up no less than 75%, but no more than 90%, of the full image (This is Google standard, for maximum visibility) + Make sure items are cleaned + Steam or iron your items so they're crease free Iitpsfasos-marketplace-photoguide.tumbl:.com 392artt2020, |ASOS Marketplace Photography Guide DONT: + Use any catwalk shots + Use more than one model in the photo, unless the item is unisex, and both models are wearing the same thing + Use a background so bright the model appears to be floating + Over-edit, a little retouching is ok, but heavy filters are a no no + Add any watermarks, text, borders, or graphics FLAT-LAY PHOTOGRAPHY DO'S AND DONT'S bo: + Use a consistent style of background so that your shop looks tidy and helps define your brand « Use bright, clear light, whether you are indoors or outdoors. Natural daylight on a day with some sun is always great. + Shoot multiple angles, front, back, side, detail, (and any labels or flaws if applicable) + Frame your product in the image space so that it takes up no less than 75%, but no more than 90%, of the full image (This lity) is Google standard, for maximum visil Make sure items are cleaned and crease free DONT: + Shoot so close in you can't get a sense of what the product looks like overall + Add any watermarks, text, borders, or graphics + Add additional items to the image (as if you were creating an outfit, so it is confusing what is for sale) HANGER PHOTOGRAPHY DO'S AND DONT'S Iitpsfasos-marketplace-photoguide.tumbl:.com 492artt2020, |ASOS Marketplace Photography Guide Do: + Use a consistent style of background so that your shop looks tidy and helps define your brand + Use a good quality hanger, such as wood or velvet, to make your product appear as premium as possible + Use a hanger stand (LINK TO PRODUCT) as an alternative to a traditional hanger + Think about what the hanger is hanging from (hook, rail, a person's hand, etc) + Use bright, clear light, whether you are indoors or outdoors Natural daylight on a day with some sun is always great. + Shoot multiple angles, front, back, side, detail, (and any labels or flaws if applicable) + Frame your product in the image space so that it takes up no less than 75%, but no more than 90%, of the full image (This is Google standard, for maximum visibility) Make sure items are cleaned and crease free DONT: + Shoot so close in you can't get a sense of what the product looks like overall + Add any watermarks, text, borders, or graphics + Add additional items to the image (as if you were creating an outfit, so it is confusing what is for sale) PACK SHOT / CUT OUT PHOTOGRAPHY DO'S AND DONT’S Do: * Consider if this is something you can achieve to a high standard yourself, these types of images can be tricky and are sometimes best left to professional studios! Iitpsfasos-marketplace-photoguide.tumbl:.com 592ariw2020 |ASOS Marketplace Photography Guide + Ensure the product is properly framed + Ensure the product appears 3-D, and not like a flat piece of paper * Shoot multiple angles, front, back, side, detail, (and any labels or flaws if applicable) + Frame your product in the image space so that it takes up no less than 75%, but no more than 90%, of the full image (This is Google standard, for maximum visibility) + Make sure items are cleaned and crease free DONT: + Shoot so close in you can't get a sense of what the product looks like overall + Use a blindingly bright background + Add any watermarks, text, borders or graphics For further photo inspiration join us on Instagram or head over to our blog for info and updates © Ps iA hitpsilasos-marketplace-photaguide.tumibl:.com 392uvnv2020 hitpsifasos-marketplace-photaguide.tumibl.com |ASOS Marketplace Photography Guide 7192artt2020, Iitpstfasos-marketplace-photoguide.tumbl:.com |ASOS Marketplace Photography Guide a92ariw2020 hitpsilasos-marketplace-photaguide.tumibl.com |ASOS Marketplace Photography Guide 99