Harmonized renovation

PlayDapp creates a world where digital assets are more valuable and accessible to everyone.

Version 1.0 Last Updated on July 1, 2020

PlayDapp Member

Key Member Profile

Moshua Choi Sang Chung Ozzy Koh

Head of Strategy Head of Business Head of Technology

・ Game, Contents Biz & Dev 19 Years ・ Game Global Biz 19 Years ・ Game, Item Market Dev 24 Years
・ M. S. at Yonsei Univ. ・ KAIST MBA ・ B.E . at Ajou Univ

2
Industry Overview : Key Enabler-Game
Every ten years has seen platform hegemony driven by a Key Enabler-Game

After 20 yrs. (1997~2018) After 10 yrs. (2009~2018)

After 10 yrs. (2019~)
($2.8 Billion -> $32.8 Billion) ($5.2 Billion -> $69.8 Billion)

X 11.7 times Growth X 13.9 times Growth X 100 times Growth

Source : Kocca, 2006 & 2018 White paper of game, Newzoo

2020 Blockchain’s Key Enabler-Game is DozerFriends!

3
Game C2C Marketplace VS Blockchain-based C2C Marketplace
Blockchain-based C2C Marketplace is growing dramatically

C2C Marketplace (Virtual Goods) Blockchain-based C2C Marketplace

120.0 $1,400,000 350

Unit: USD Billion

$1,200,000 300
100.0
$1,000,000 250
80.0
$800,000 200

60.0
2.0 $600,000 150
38.1
40.0 $400,000 100
YoY
CAGR
20.0 10.7% $200,000 +516.9% 50

$- 0
0.0
Y2015 Y2016 Y2017 Y2018 Y2019 Y2020 Y2021 Y2022 Y2023 Y2024 Y2025

Global Korea Monthly Volume ($)

Source : https://www.adroitmarketresearch.com/industry-reports/virtual-goods-market Source : www.opensea.io www.etherscan.io

The global virtual goods market size was valued at USD 38.06 billion in 2017,
The Korea virtual goods market size was USD 2 billion in 2018.

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PlayDapp business plan
PlayDapp Business Strategy
Our mission is to create a world where digital assets are more valuable and accessible to everyone.

As-Is : Local C2C Marketplace PlayDapp: Global C2C Marketplace

PlayDapp Marketplace

Mix &
Enhancing
C2C Market
Item
Auction
Trading Interoperable games
C2C Market
In house Game Tittles
C2C Market

C2C Market

C2C Market

C2C Market C2C Market Interoperable games

3rd party Game Tittles

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PlayDapp Business Strategy
PlayDapp maximizes Leverage by content, platform, and market expansion based on CryptoDozer

3. C2C Marketplace
- Trade characters, keys, pets, items with other users

Characters Pets

1. Content Leverage
MetaBlockchain*
Keys Item
- Use CryptoDozer character in game
- CryptoDozer key material acquisition
in other games
- A diverse portfolio of inter operable games
and NFT characters
ETH LINK XRP KLAY LIBRA

Dozer Bird

Dozer Treasures Casual 2. Platform Leverage

Soulseeker - Multichain support for ETH, LINK, KLAY,
Mid-Core
LIBRA etc. using Interchain or DEX
Along with the gods

Bladewatlz
Hard-Core

* Meta Block chain : Not only PLA but also other coin(Token) available in PlayDapp

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We have developed a block-chain game
that everyone can enjoy.
CryptoDozer Record Summary
PlayDapp’s first Game, CryptoDozer is proving its marketability across all key indexes.

Top Tier Ranking Site

Global Top 10
Mobile App

StateoftheDapps

X 3.5

Mobile Web
< 14 Mar ~ 16 Mar / 23 Mar >
1st Rank
NFT Transaction
1st Rank #1. CryptoDozer
PC Web
2019.3Q
ETH Game
Source: Etherscan, Stateofthedapp
2019.2Q
#2. CryptoKitties
2019.1Q (Source: Newzoo)

* NFT Transaction is used as in-game activity indicator / NFT : Non Fungible Token (ERC-721)
* Percentage of paying user converted: Percentage of users who paid per day for game users among Daily Active Users
* Sales(ETH) : Ethereum sales (1ETH = about $138, conversion based on rate at the end of March 2019)

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DozerBird Record Summary
PlayDapp’s second Game, DozerBird is also proving its marketability across all key indexes.

Ethereum Game Top 1

StateoftheDapps : Top of ETH Game
Top Tier Ranking Site
Global Top 10

10/14
10/19
10/24
10/29

11/13
11/18
11/23
11/28

12/13
12/18
12/23
12/28
9/14
9/19
9/24
9/29
10/4
10/9

11/3
11/8

12/3
12/8
9/4
9/9
TOP 1
TOP 11
TOP 21
TOP 31
TOP 41
TOP 51
TOP 61
TOP 71
TOP 81
TOP 91

Total Game Game/ETH

1st Rank Dappradar: DAU Rank Top 4

State of the Dapps Ethereum Game Top 4

10/14
10/19
10/24
10/29

11/13
11/18
11/23
11/28

12/13
12/18
12/23
12/28
9/14
9/19
9/24
9/29
10/4
10/9

11/3
11/8

12/3
12/8
9/4
9/9
1
21

4th Rank 41
61
81
Dappraddar 101
121
141
161
Source: Stateofthedapp, Dappraddar 181

Total Game Game/ETH

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CryptoDozer Territory Summary
CryptoDozer is a blockchain game that users enjoy worldwide.
Overseas sales and the portion of users are overwhelmingly high.

Access Country : 188

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CryptoDozer Record Summary
CryptoDozer is proving its marketability across all key indexes.

Payment conversion rate to

Amount (ETH) / tx.DAU (PU)
DAU 16.9%

WoW
67%
X6
16.9%

2.8%
Amount(ETH) Tx.DAU
Average Mobile game CryptoDozer

* NFT Transaction is used as in-game activity indicator / NFT : Non Fungible Token (ERC-721)
* Percentage of paying user converted: Percentage of users who paid per day for game items among Daily Active Users
* Sales(ETH) : Ethereum sales (1ETH = about $138, conversion based on rate at the end of March 2019)

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Listing Site Ranking
Top Tier Globally ranking titles at major dApp listing sites in terms of User / Volume/ Transactions.

Dappradar: Top 2 StateoftheDapps : Top 2

Ethereum Game Top 1 & Top 2

10/16
10/29
11/11
11/24

12/20
10/16
10/29
11/11
11/24

12/20

3/22

4/17
4/30
5/13
5/26

6/21

7/17
7/30
8/12
8/25

9/20
10/3

12/7
3/22

4/17
4/30
5/13
5/26

6/21

7/17
7/30
8/12
8/25

9/20
10/3

12/7

3/9

4/4

6/8

7/4

9/7
7/4
3/9

4/4

6/8

9/7
TOP 1 TOP 1
TOP 21 TOP 6
TOP 41 TOP 11
TOP 61 TOP 16
TOP 81 TOP 21
TOP 101
TOP 26
TOP 121
TOP 31
TOP 141
TOP 36
TOP 161
TOP 41
TOP 181
TOP 46

Total Game Game/ETH

Total Game Game/ETH

Dappradar: Top 4 StateoftheDapps : Top 1

10/14
10/19
10/24
10/29

11/13
11/18
11/23
11/28

12/13
12/18
12/23
12/28
10/14
10/19
10/24
10/29

11/13
11/18
11/23
11/28

12/13
12/18
12/23
12/28

9/14
9/19
9/24
9/29
10/4
10/9

11/3
11/8

12/3
12/8
9/14
9/19
9/24
9/29
10/4
10/9

11/3
11/8

12/3
12/8

9/4
9/9
9/4
9/9
1 TOP 1
21 TOP 11
NFT Transaction Top 1 41 TOP 21
61 TOP 31
81 TOP 41
101 TOP 51
121 TOP 61
141 TOP 71
161 TOP 81
181
TOP 91

Total Game Game/ETH

Total Game Game/ETH

* NFT Transaction is used as in-game activity indicator / NFT : Non Fungible Token (ERC-721)

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We are building an interoperable game marketplace with blockchain technology.
Virtuous Circle Structure of NFT Distribution
You Gamers can collect CryptoDolls through playing CryptoDozer play and use them to play DozerBird. Through gameplay,
you can collect pieces of partial Keys and acquire full Keys. These keys can be used to open the prize chests in Cryptodozer.
In particular, CryptoDolls and Keys can be traded between users in the Marketplace.

15
C2C Marketplace
CryptoDolls and NFT(ERC721) can be traded between users in the Marketplace.

16
Synergy between Dozer 2.0 and C2C Marketplace
PlayDapp NFTs can be used in other PlayDapp games with different effects and buffs.

17
Proof of Service
PlayDapp maximizes Leverage by content, platform, and market expansion based on a 3 step Strategy

3 Step Strategy in detail

In-house Games

Step Proof of products

Prove the contents via in-
1 house blockchain game titles
In-house Games
which show how it works.

Step Proof of Services

Market Place Prove the service via Marketplace
2 which show how it can be
integrated.

rd rd
3 Party 3 Party
rd
Game A 3 Party Game C
Game B Step 3rd Party Games Expansion Phase
Provide PlayDapp SDK so that
3 rd
3 Party
rd
rd
3 Party 3rd Party Game develper can
3rd Party Games Game A 3 Party
Game B
Game C
join PlayDapp Game Potal

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The future of the dApp Game-true player ownership
PlayDapp develops various concept to increase NFT Value and sustain the market price

Collection
Collect Dolls and Change them to the higher value doll
Collect designated dolls each one with the ability to be combined and
improved for higher value. This feature incentivizes users to collect and
use more common dolls as well as evoking the collect them all spirit.

Doll Hiring
Hire friends’ dolls to get better rewards
Hire other players dolls which have special skills and buffs. This feat
ure helps users to receive better rewards for each specific game.
10 20 50

Doll Staking
Stake Dolls and increase a chance to get higher value dolls
Stake your dolls and get a better chance of higher value dolls. This feature incen
tivizes high value doll retention and not to sell to marketplace and helps keep a
Chance Up! stable price.

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Support 3rd Party developers : PlayDapp SDK
Any existing game can be converted to dApp without block-chain knowledge by providing SDK

Purchase and Reward dApp gaming

Support in blockchain oriented admin page

PlayDapp SDK

existing C2C Marketplace Rank / Community Blockchain

successful game dApp Game

* SDK : Software Development Kit

20
Game Line Up
PlayDapp develops various types of in-house and 3rd party game titles and experiences

21
PlayDapp Upcycling Project Strategy
Upcycle globally proven game titles: (upgrade + re-issue) key elements such as content, balance & operations after analyzing

PlayDapp Upcycling Project Summary

Marketing
(Contents Leverage)

Game Core
Balance
Item NFT Life Cycle
(Value, Ownership) (Sharing Item)

✓ Upgrade game operations; balance, in-game

Money Making RPG Project structure, events and more.
- C2C marketplace trade freely - ✓ Differentiation through Blockchain (in-game NFT
Get the True Ownership of Game Items! items) technology

✓ Continuous game launches creates marketing

cross promotion and a virtuous traffic cycle.

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3 Steps of PlayDapp Upcycling Project
Post launch with a three-step upcycling strategy, apply NFT technology to specific items, enabling digital
assetization and user to user transactions

Step1. Game Titles Launching Step2. PlayDpp MarkePLAce Step3. Cross Promotion

Global Global
App Markets App Markets

• Upcycled RPG launches with • Blockchain specific game items • Move assets between games,
upgraded balance, content and • C2C Marketplace NFT Trading. develop shareable content &
operations promotions

Game Launching NFT In-Game Items User Lock-in

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 Collaboration with Global Top Tier Service Platforms
Build a blockchain game ecosystem through collaboration with Partners

Wallet Klaytn

Supply blockchain game to

Partner Libra/
LINK Platform Game Global Top tier service’s customers
Room

3rd PlayDapp Blockchain game

Party
Crypto Billing Support
Dozer
Game Game
Content Content
3rd Ensure game safety through
Dozer Party
Bird Partner’s platform security
Dozer
Treasures C2C
Market Place

Doll Key

Item

24
Collaboration with Global Top Tier Service Platforms
Build a blockchain game ecosystem through collaboration with Partners

25
End of Document