SENIOR

Entrepreneurship HIGH
SCHOOL

Module
PRODUCT 13
Quarter 1

Entrepreneurship
Quarter 1 – Module 13: Product
First Edition, 2020

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Published by the Department of Education - Schools Division of Pasig City

Development Team of the Module

Writer: Arceli D. Florague
Editors: Marivi T. Camacho, Buena R. Abestilla

Reviewers:
Illustrator: Name
Layout Artist: Name
Management Team: Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Aurelio G. Alfonso EdD
OIC-Assistant Schools Division Superintendent
Victor M. Javeña EdD
Chief, School Governance and Operations Division and
OIC-Chief, Curriculum Implementation Division

Education Program Supervisors

Librada L. Agon EdD (EPP/TLE/TVL/TVE)

Liza A. Alvarez (Science/STEM/SSP)
Bernard R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)

Printed in the Philippines by Department of Education – Schools Division of

Pasig City
 SENIOR
Entrepreneurship HIGH
SCHOOL

Module

13
Quarter 1

PRODUCT
Introductory Message

For the facilitator:

Welcome to the Entrepreneurship with Grade 12 Self-Learning Module on

Product.
This Self-Learning Module was collaboratively designed, developed and
reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.

This learning material hopes to engage the learners in guided and

independent learning activities at their own pace and time. Further, this also aims
to help learners acquire the needed 21st century skills especially the 5 C’s, namely:
Communication, Collaboration, Creativity, Critical Thinking, and Character while
taking into consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Moreover, you are expected to encourage and assist
the learners as they do the tasks included in the module.
 For the Learner:

Welcome to the Entrepreneurship Self-Learning Module on Product!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an
active learner.

This module has the following parts and corresponding icons:

Expectations – These point to the set of knowledge and skills

that you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap Up - This section summarizes the concepts and

application of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measures how much you have learned from the
entire module.
 EXPECTATIONS

CONTENT STANDARD: The learner demonstrates understanding of environment

and market in one’s locality or town.

PERFORMANCE STANDARD: The learner independently creates a business vicinity

map reflective of potential market in one’s locality or town.

LEARNING COMPETENCIES: Describe the Marketing Mix (7P’s) in relation to the

business opportunity vis-à-vis.
LEARNING OBJECTIVES: At the end of the lesson, the learners will be able to:
1. Define the meaning of product in relation to the
business opportunity.
2. Determine the possible products/s or service/s that will
meet the need of potential customers.
3. Identify the different types of product/s or service/s.

PRETEST

Multiple Choice: Encircle the correct answer on the given choices below.

1. A bundle of satisfaction in which the buyer receives as the result of lease or

purchase is called ____________.
a. Packaging b. Product c. Promotion

2. It serves to secure and contain, and sometimes identify and promote the
product.
a. Label b. Warranty c. Packaging

3. It tells when the product will be expired.

a. Manufacturing date b. Expiration date c. Quality

4. A display of information about a product on its containers packaging or product

itself.
a. Label b. Packaging c. Promotion

5. Which of the following statement is NOT true?

a. A good product has good quality.
b. Packaging is not as important as the Label.
c. A good product should have a good promotional strategy.
 RECAP
Marketing Mix (7P’s) is the most essential part in generating a marketing plan to
start up a new business. It helps a businessman to identify the different needs in
setting up a business to ensure that it will gain profit and be successful in the
future. Below are the elements of Marketing Mix we studied on the previous lesson.
Complete the crossword puzzle below.

In order to make your business more appealing to the customers, you must
align the 7P’s of Marketing Mix effectively. These elements are related either way to
each other and should focus on your target market. One element missing may
cause your dissatisfaction with your customer’s needs and wants.
 LESSON

Manufacturing/Expiration Date

Nutritional
Functions/Use
Value/Ingredient
s

Name/Brand

Guide Questions:

1. What kind of product is displayed above?

2. What kind of brand do you use? Are you satisfied with it?
3. What makes you buy it?

PRODUCT

Product can be goods or services, tangible and intangible in nature that

enterprises offer to its customers for their satisfaction. It is a bundle of satisfaction
in which the buyers receive as the result or lease or purchase. Some products are
often identified by their brand names in order to distinguish them from other
products in the market.

Two kinds of products:

1. GOODS – are sale of the physical products from the manufacturer to the
consumer or end user. These are tangible products that can measure the
satisfaction after using it. Example: clothes, food, furniture and appliances.

2. SERVICES – are intangible products that the satisfaction of the customer can be
measured in future preferences. Example: laundry business, salon services,
insurance.

Both tangible and intangible goods and services can be further defined and divided
into the following groups:

1. Consumer Goods – items that are used directly by the end user such as
food, clothing, cars, etc.
 2. Consumer Services – services that are for the benefit of end users
directly such as education, courier services, grooming services, etc.
3. Producer Goods – items that act as part of another company’s operations
such as machinery or parts.
4. Producer Services – services that support another company’s operations
such as accounting, human resource, etc.

Product is the first element of marketing mix. After analyzing the needs and
wants of your target market, a company can provide the product that is capable to
satisfy the need of your customers. Here are some questions to be asked:

1. What is the product’s function? (it includes the appearance, quality,

design features, packaging and brand)
2. What need does it satisfy?
3. What makes it unique from others?
4. What is the value that may offer to customers?
5. What is the unique selling proposition of your product?

All these questions must be answered with the product’s target market in
mind. Any changes in any of the products attributes may also change in one or
other elements of the marketing mix. Physical products have several added
components namely—packaging and labelling.

PACKAGING

Packaging – it serves to secure and contain, and sometimes identify and

promote the product. Product packaging has several purposes:
 It protects or secures the product on the way to customers.
 It makes the product storage and display more spacious and
organized.
 It preserves the product for customer’s further use.

LABELING

Labeling is defined as a display of information about a product on its

containers, packaging or on product itself. There are legal requirements that must
be considered in product’s labeling for foods and beverages.
 Name of the manufacturer
 Country of origin
 Net content
 Nutritional value table
 Product expiration date
 Product handling and storage requirements

Product Life Cycle:

The vital application for any product is the stages of its lifecycle. A typical
product goes through the following stages:

1. Introduction – slow growth period following product launch.

2. Growth – fast growth phase once the product is established.
3. Maturity – a period of slowdown in sales as the product becomes
 universal in the market
4. Decline – A downward sales as the product is no longer fulfilling a need
or there are better options.

A keen eye needs to be kept on the product’s journey through the lifecycle. A
close to reality prediction of this path may help the company relaunch or redesign
an existing product or work on introducing a new one to the market.

NEW PRODUCT DEVELOPMENT

One of the most effective ways by which companies can get ahead of their
competitors is through the introduction of new products. Customers are forced to
purchase existing products and services in the market even though it only partially
serves their need or maybe it is limited product options in the market. Product
development maybe a new product or an upgraded version of existing product.
Product development and innovation may be a slow and expensive process but the
rewards they promise are worth the costs.

PRODUCT DEVELOPMENT PROCESS

Step 1: Idea generation – it is the first stage of new product development process
in which several idea generation techniques are used to generate as many new
product ideas as possible.
Step 2: Idea screening – it is the stage wherein ideas generated in the first step
are screened using fixed criteria to reduce them to a manageable few.
Step 3: Concept development and testing – new products ideas are converted
into a customer-centered products concepts and tested by a representative as a
sample consumer for acceptability, believability and purchase intent.
Step 4: Business analysis – is a stage wherein the probable sales of the new
products are calculated together with its cost and potential profitability based on
the concept development and testing results.
Step 5: Product development – is a stage wherein the product concept is turned
into a tangible working prototype.
Step 6: Market testing – is a stage where the new product is marketed in a
limited geographical area to determine if the fine tuning of attributes, positioning,
pricing, advertising and promotions are significant.
Step 7: Product commercialization – the final stage wherein the new product is
launched in the market
 ACTIVITIES

ACTIVITY 1: Identify the kind of products that the following companies offer
whether GOODS or SERVICES. Provide justification to your answer.

Products Goods or Services Justification

Ex: 1.Jollibee Drive Thru Services It provides convenience to
the customer
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

ACTIVITY 2: CREATE YOUR OWN. Directions: Think of a product that is

essential to the customers in times of pandemic. Make sure that it will be useful to
the daily lives of your target customers. Draw your product in column 1 and give
its benefits in column 2.

Proposed Product (Goods or Benefits of Products

Services)
ACTIVITY NO. 3. COMPLETION. Directions: Complete the product development
process diagram below for a new product and give each a brief explanation.

WRAP UP

ACTIVITY: LESSON CLOSURE: Directions: Fill out the lesson closure slip about
“Products.”
 VALUING

ACTIVITY: QUESTION BASED. Directions: Write your answer in the box

provided.

Why do businessmen need to produce a new product in the market?

Explain your answer in at least 5 sentences.

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

POSTTEST

Directions: Read each statement carefully. Write the word TRUE if the statement is
correct and FALSE if the statement is wrong.
_______1. Idea generation is the last stage in the development new product ideas.
_______2. Packaging is not important for new product ideas.
_______3. Label should only consist of brand name.
_______4. Halal seal conforms to the requirements of Muslim practices.
_______5. Developing a new product should be customer oriented.
 KEY TO CORRECTION

5. C 5. True
4. A 4. True
3. B 3. False
2. C 2. False
1. A 1. False
PRETEST POSTTEST

References
BOOKS

Agustin-Acierto, Marife 2017. Entrepreneurship. Intramuros, Manila:

Unlimited Books Library Services & Publishing Inc.

Online

https://studiousguy.com/product-life-cycle/

https://www.cleverism.com/product-four-ps-marketing-
mix/?fbclid=IwAR3AFV34RUV9JXLzYCnrsbZsUKli9MHq92S3pLAR0hXHV7Z2b9nuQfKBRQk