Vision Statement: To be South Asian best innovative solution provider for the disabled of the

region.

Mission Statement: To provide communicative device that is smart glove” which is innovative,
cost effective, environmentally friendly, exceeding in quality, expectation and outstanding service levels
through research and development, quality and people excellence.

Our Values:
I: Innovative to be at the forefront of the industry

S: Steadfast in fulfilling our commitment to our customers

M: Motivated to master our capabilities

A: Accountable to act with integrity

R: Respect for self and others in working together

T: Tenacious with the sense of optimism, enthusiasm and competitive spirit

Introduction
In the recent years there has been a rapid increase in the number of hearing impaired and
speech disabled victims due to birth defects, oral diseases and accidents. When a speech
impaired person speaks to a normal person, the normal person finds it difficult to understand
and asks the deaf-dumb person to show gesture for his or her needs. Mute persons have their
own language to communicate with us; sign language the only thing is that we need to
understand their language.

Sign language is used by deaf and mute people and it is a communication skills that uses
gestures instead of sound to convey meaning simultaneously combining hands shapes,
orientations and movement of hands, arms or body and facial expression to Express fluidity a
speaker's thoughts. But most of the time normal people find it difficult to understand this sign
language.

The people who can not speak or have lost their ability to speak in some accident, it becomes
difficult for them to convey their message within the society. To over come this, we have come
up with a project called "SMART GLOVES"

Project Summary
The main objective of this product is to help mute people by removing communication barrier
between mute and normal people as majority of normal people don’t understand sign
language.
To minimize this barrier, we propose a device which convert hand gestures into voice which a
normal person can understand.
In this project, flex sensors plays the major role. The glove is fitted with flex sensors along the
length of each finger and thumb. The flex sensor gives output in the form of voltage variation
that varies with degree of bend. The flex sensor output is given to the ADC channel of
microcontroller. It processes the signal and perform analog to digital signal conversion. Further
the proceed data is sent in a wireless manner to the receivers section. In this section the
gesture is recognized and corresponding output is displayed on LCD and simultaneously a
speech output is play backed through speaker. The portability of this project is major
advantage. Thus, with the help of this project the barrier faced by these people in
communicating with the society can be reduced to a great extent.

Market Targeting
Target market is a set of buyers sharing common needs or characteristics that a company
decides to serve.
Based on the results of our survey, our target market which is mute people as we have
discussed in the segmentation. Preferred the product to be comfortable to wear, should be
fairly priced, resistant to common damages.
Target market of Smart Gloves for now sees no competitor in the market, as it is entirely new
and innovative form of technology in the market.
Smart Gloves however will only be targeting Pakistan for now.

Segmentation Analysis
Segmentation for Smart Gloves will be based on demographic, geographic and economic
sectors. Our product will be for mute people based on their age, education, occupation and
financial status.

Demographic segmentation
Demographic factors are the most popular basis for segmenting customer groups. One reason is that
consumer needs, wants and usage rates often vary closely with demographic variables. Marketers must
know segment demographic characteristics in order to access the size of the target market and to reach
it efficiently.

Income Segmentation: We will target affluent customers with convenience services and products.
In income segmentation we will divide the market into different income groups.

● Middle Class: whose annual income is 4-5 lacs

● Upper middle: whose annual income lie in the range 8-10 lacs
● Upper Class: Whose annual income lie in the range 15-20 lacs
● Elite Class: Whose annual income exceeds 20 lacs
Educational segmentation: As our product is innovative and requires certain education level also
familiarity with sign language so educational segmentation is very important for us. So we will divide our
market in the following ways:

● We will target potential customers who have at least matric level education.
● Should be familiar with sign language.

Statistics:
● Total population of Pakistan is 212 million.
● Mute people population: Approximately 8.5 lacs
● Mute population familiar with sign language: 10,000

Positioning
Our product positioning is based on the concept that deprived segment of the society should be
targeted who are generally ignored in society. So we don’t have much products that specifically
serve value to mute people. So keeping all these facts we will create value for mute people. We
will have to build the image of our company as it is entirely new. We will have to advertise in a
way that can create a certain image of our company and we will also try to build long term
relationship with them.

Marketing Mix
Marketing mix, also known as the four P’s of marketing includes; Product, Price, Promotion and
Place.

Product
The main objective of this product is to help mute people by removing communication barrier
between mute and normal people as majority of normal people don’t understand sign
language.
To minimize this barrier, we propose a device which convert hand gestures into voice which a
normal person can understand.

Main Components
● Wireless Glove
● Flex Sensor
● Accelerometer
This device consists of a wireless Glove, consisting of flex sensors and accelerometer. These
sensors sense the movement of hands and fingers. This system consists of a speech synthesizer
circuit which converts the movements of hand into real time speech output and a display will
give the text for the corresponding gesture. The text and voice output being in English. So, this
device provides efficient way of communication for mute people and normal people.

An automatic sign language recognition system has been developed using Random Forest
Classifier as a machine learning algorithm, and to translate the sign alphabets and common
words into text and sound. A glove circuit has been designed with flex sensors, 3-axis
accelerometer and gyroscope to capture the gesture or sign data. The finger bend data had
been obtained from flex sensors on each finger while the accelerometer and gyroscope
provided the trajectories of the hand motion. The data from the sensors has been passed
through trained model to recognize the gesture. The main purpose of the Smart Glove is to
provide an ease of sharing basic ideas, minimize communication gap and an easier
collaboration for the mute people.

Pricing

Survey
Question 1: What is your age?
Question 2: How did you get mute?
Question 3: What’s your qualification?
Question 4: Are you familiar with sign language?
Question 5: What’s your monthly income?
Question 6: If a product is established for your communication, how much are you willing to
pay?

Promotion
Social media: As promotion through YouTube is the new trend so will be advertising in YouTube by
collaborating with vloggers. It maybe a little expensive as we will have to pay the collaborators for their
time and cooperation. The estimated cost is around 20,000 per video.

Bloggers: As blogs are an online journal or diary so bloggers write contents on the blog. Now it has
become a new trend to pay bloggers to use your product and then share their experience with their
readers. This the new promotional strategy used by companies to promote their products and it is quite
economical so we will pay different bloggers to write about our products to reach many potential
customers. Estimated cost will be around 3000 per blogg.

PLACE:
Places where our product will be available and reach the end customers at their convenience Retail
Pharmacy: As it is a medical device for the disabled so our product will be available in all retail shops
that sell all medical device and stuff. Some examples of these retail shops can be D.Watson and Shaheen
in Isb-rwp region, also many other small pharmacy.

SWOT

Strength
 Smart gloves an entirely new brand which uses advance sensor, pattern and gesture
recognition for its users.
 Our sign language recognition system is based on sensory gloves which are significant
innovative that aim to process data on the shape or movement of human hand.
 Smart gloves are waterproof which will able person to use it during rain or any other
weather conditions.
 By using smart gloves, you will not face any complex data processing, there would be no
limitations on movement such as sitting behind the desk or chair, hand shape
recognition is not affected by the background conditions.
 Sign Language recognition is lightweight and is based on gloves device that can be
carried to make mobility easy and comfortable.
 The difficulty for mute people to communicate can come to an end by using smart
gloves which is equipped with sensors and an electronic circuits.

Weakness
 Sign language has following main defect
1. A lot of hand movements.
2. Limited vocabulary.
3. And learning difficulty.
 Most of the time, sign language is unfamiliar to those who are not mute and disable
people face serious difficulties in communicating with able individuals.
 The sensors that are used in smart gloves create mild noise and calibration.
Opportunity
 The company has an opportunity to expand its product and innovate it as technology
evolves.
 Company has opportunity to avail trends and gaps to provide valuable insights into
technological environment.
 The company also has an opportunity to inspire the production of the new range of
micro wearable wireless devices.
 This appropriate technology can be use to give a tremendous boost to the everyday life
of disable people and enhance the quality of their lives.
 It enhance technological advancements in computing materials sensors and processing
classification method will contribute to make new generation of glove system more
powerful, highly accurate, comfortable, cheap and possible to use in many application.

Threats
 The economy of the world constantly changes so the prices of the raw material, the
semiconductor elements and sensors could significantly rise. This change could lower
the products manufacture and the prices could significantly rise.

Trend Forecasting:
Many different NGOs are working for the disabled people to give meaning to their lives by providing
basic education so that they can be independent and stand on their own feet. Also, Pakistan Govt. is
investing in increasing the literacy rate in Pak including the literacy rate of disabled people which also
include the deaf and dumb.

So our potential customers are likely to increase in the future in Pakistan. Also in the long run we will be
targeting many other South Asian countries. All in all, there is potential for our product in the marketing.