MICRO SCREENING

Names: John Lloyd Aquino, Frig Kenji Baclaan, Zyra Mae Lao, Cheska Mallari, Christian Angelo Oropel Kayzel Mae Saranillo

XII – St. Timothy

CRITERIA
RAW TOTAL
MATERIALS CRITICAL SUCCESS
BUSINESS MARKET TECHNOLOGY SKILLS GOVERNMENT WEIGHTED
AVAILABILITY FACTOR (CSF)
IDEA AVAILABILITY AVAILABILITY AVAILABILITY PRIORITY SCORE

R W WS R W WS R W WS R W WS R W WS
It is in demand and is
served by existing
suppliers, and the raw
Eco-Friendly materials are easily
Phone Case 4 .3 1.2 4 .2 0.8 3 .2 0.6 3 .2 0.6 3 .1 0.3 3.5 accessible.
Ballpoint Pen
Made of The raw materials are
Recycled Bottles 3 .3 0.9 5 .2 1 3 .2 0.6 3 .2 0.6 3 .1 0.3 3.4 easily accessible.
The availability of
Eco-Friendly market and raw
Banana Face materials are easily
Mask 4 .3 1.2 5 .2 1 3 .2 0.6 3 .2 0.6 4 .1 0.4 3.8 accessible
Legend: Rating: Weight: Formula:
5 - Excellent 30 % Market Availability WS = R x W
Total WS = Ʃ
R- Rating 4 - Very Satisfactory 20% Raw Materials Availability WS
W-Weight 3 - Satisfactory 20% Technology Availability
WS-Weighted
Score 2 - Fair 20% Skill Availability
1 - Poor 10% Government Priority
Based on the table above, the product with the highest rating among the three products is the Eco-Friendly Banana Face Mask with a total weighted
score of 3.8.

Marketing Strategy Statement:

The target market is adolescence aged 13 to 19 and adults aged 20 to 70 that seeks to have an environmental-friendly product which improves the skin
with benefits that the product provides which are reducing wrinkles, brightens up the skin, can be a moisturizer for the skin, and help fades acne scars.

The Eco-Friendly Banana Face Mask will be plastic free as it will be easy to put on since it will only be a cream type of mask which is a less waste of
plastics produced than the face masks with sheets. The company aims to sell 80,000 eco-friendly banana face masks in the first year, at loss of no more
than Php 12 million. Then the company will aim for sales of 150,000 eco-friendly banana face masks and an estimated profit of Php 22,500,000 in the
second year.