Ever Bilena Lip and Cheek Tint

RESPONDENT # SEX AGE GROUP SEC

MALE 1 10 - 14 1 AB 1

FEMALE 2 15 - 19 2 C1 2

20 - 24 3 C2 3

25 - 29 4

30 - 34 5

35 - 39 6

40 - 44 7

45 - 49 8

50 - 54 9

Ever Bilena Lip and Cheek Tint

INTRODUCTION:
Magandang umaga/hapon/gabi po. Kami po ay mag aaral ng Miriam College. May isinasagawa po kaming
pag-aaral dito sa lugar ninyo at naghahanap po kami ng mga tao na maaari naming makapanayam. Maaari ba
namin kayong maabala sandali?
Good morning/afternoon/evening. We are students from Miriam College. We are conducting a study in your area
and we are looking for possible respondents. May We take a few minutes of your time?

RESPONDENT’S NAME

ADDRESS

TELEPHONE

DATE OF VISIT

INTERVIEWER’S NAME &

SIGNATURE

SUPERVISOR’S NAME &

SIGNATURE

Work Status Educational Attainment Position in the Family

1 - Working 1 - College Graduate 1 - Husband

2 - Not Working 2 - Some College 2 - Wife
3 - High School Graduate 3 - Son
4 - Some High School 4 - Daughter
5 - Elementary 5 - Relative
6 - Some Elementary 6 - Other
 SCREENER

1​​. ​[MARITAL STATUS]​​ Kayo po ba ay … ​(How would you describe yourself?)

Married/ Living with a partner 1

Single Mother 2

Single, No Children 3

Separated/ Divorced/ Widow 4

2.​​ ​[AFFILIATION]​​ Kayo po ba o sinuman sa inyong kasambahay, kamag-anak o kaibigan ay nagtatrabaho sa

alinman sa mga sumusunod... ​[READ OUT]
(Do you or does any member of your household, relatives or friends work for any of the following companies...)

A. Gumagawa (manufacturer) ng Y N
mga produkto na nabibili natin
sa mga tindahan, kagaya ng lip
and cheek tint?

B. Supermarket / Tindahan/ Y N
Grocery/ Distributor/ Retailer ng
mga manufactured products
kagaya ng lip and cheek tint?

C. Media/ Advertising Agency Y N

(Radio, television, print, etc./
Mga gumagawa ng commercial)

D. Market research agency Y N

[END INTERVIEW IF YES TO ANY OF ABOVE)

3. ​[PURCHASE DECISION-MAKING]​​ Pakisabi po sa akin kung ano ang inyong papel sa pagpili ng mga binibili
ninyong brands ng lip and cheek tint​? ​Dito po kayo pumili ng sagot. ​[SHOWCARD]
(For each of the following manufactured lip and cheek tint, please tell me what your role is in deciding what
brands to buy. Please choose your answer from this list.)

Ako lamang ang nagde-desisyon. (I am the sole 4

decision maker)
 Malaki ang parte ko sa pagde-desisyon. (I have a 3
big part in deciding)

Maliit ang parte ko sa pagde-desisyon. (I have a 2

small part in deciding)

Wala akong parte sa pagde-desisyon. (I have no 1

part in deciding)

NOTE: INTERVIEW ONLY IF ANSWER IS 4 0R 3.

Maari po ba namin kayong ma-interview sa loob ng 30-45 minutes? (Could you spare us 30-45 minutes for an
interview)?

MAIN QUESTIONNAIRE

[NOTE: RESPONDENTS SHOULD BE CONSUMERS OF LIP AND CHEEK TINT IN THE PAST 6 MONTHS]

May mga katanungan po kami para sa inyo. Paki-sagutan lang po nang makatotohanan. Huwag po kayong
mahihiya dahil wala naman pong tama o maling sagot. Makaka-asa po kayo na confidential po lahat ng
pag-uusapan natin.
​(We have a number of questions for you. Please answer them truthfully. There are no right or wrong answers
so please don’t hesitate to give us your honest answers. You can be assured that we will keep them
confidential.)

BRAND AWARENESS AND CONSUMPTION

BRAND AWARENESS
1.​​ A. Kung ang pag-uusapan po ay lip and cheek tint, anu-ano pong brand ang nasa isip niyo?
​ [FIRST MENTIONED/TOP OF MIND]​​?
B. Ano pa po ​[OTHER MENTIONED]​​?
C. ​[FOR BRANDS NOT MENTIONED/AIDED​​] May babanggitin po kaming ibang brand ng lip and cheek tint,
maari po bang sabihin ninyo kung kilala ninyo ang brand na ito?

2.​​ ​[FOR EACH BRAND AWARE, ASK:] ​ Saan po ninyo nalaman ang brand na Ever Bilena? Saan pa po?
[MULTIPLE RESPONSE] [SHOWCARD]

CODES FOR SOURCES OF BRAND AWARENESS

Television 1

Radio 2

Print

Newspaper 3
 Magazine 4

Billboards 5

Buses 6

Sari- Sari Store

Product Display 11

Streamers/ Tarpaulins 12

Posters 13

Sampling 14

Supermarket

Product Display 21

Streamers/ Tarpaulins 22

Posters 23

Sampling 24

Convenience Store

Product Display 31

Streamers/ Tarpaulins 32

Posters 33

Sampling 34

Mini-Mart/ Grocery

Product Display 41

Streamers/ Tarpaulins 42

Posters 43

Sampling 44

Friends/ Relatives/ Classmates/Officemates/Neighbor

Word-of-mouth 51

Has seen actual product from friends/relatives 52

Others: Specify

3​​. A. ​[UNAIDED ADVERTISING AWARENESS]​​ Sa mga advertisement o commercial naman po ng lip and
 cheek tint, ano pong brand ng lip and cheek tint ang inyong nakita, narinig o nabasa nitong nakaraang 6 na
buwan? Ano pa po?
B.​ [AIDED AD AWARENESS: FOR BRANDS NOT MENTIONED]​​. Sa mga brands naman po na aming
babanggitin, meron din po ba kayong nakita, narinig o nabasa nitong nakaraang 6 na buwan?

BRAND CONSUMPTION

4​​. ​[BRANDS EVER CONSUMED]​​ Anu-ano pong brand ng lip and cheek tint ang nagamit niyo na, kahit kailan?
Ano pa po?

5.​​ ​[BRAND USED MOST OFTEN]​​ Ano pong brand ng lip and cheek tint ang madalas ninyong gamitin?

6.​​ ​[FREQUENCY OF BUMO]​​ Gaano ninyo kadalas gamitin ang _[MENTION BUMO]_​ ​sa isang linggo?

7.​​ ​[AMOUNT OF CONSUMPTION]​​ Ilang tube ng _[MENTION BUMO]_ ang nauubos mo sa isang gamit?

8.​​ ​[REASON FOR BUMO]​​ Bakit po​ ​_[MENTION BRAND]_ ang pinakamaladas na lip and cheek tint na iyong
ginagamit? Ano pa po? Meron pa po bang iba?

__________________________________________________________________________________________
________________________________________________________________________________
9.​​ ​[ALTERNATE BRANDS]​​ Kung wala ang Ever Bilena, anu-anong mga brand ang pinapalit mo? Ano pa?
[MULTIPLE RESPONSE]

10.​​ ​[TOP ALTERNATE BRAND]​​ Alin po dito sa mga alternate brand na nabanggit ninyo ang inyong
panguhahing pinapalit? [SINGLE RESPONSE]

11. [REASON FOR TOP ALTERNATE BRAND] ​Bakit ang _[ Mention Top of Mind]_ ang ipinapalit mo sa Ever
Bilena lip and cheek tint?

__________________________________________________________________________________________
__________________________________________________________________________________________
___________________________________________________________________________

SA - Single Q1A Q1B Q1C Q2 Q3A Q3B Q4 Q5 Q6 Q7 Q9 Q10

Answer Top-of-mind Other Aided Source Unaided Aided Ever BU Freq # of Alternate Top
MA - Multiple (First Mentione of Advertisi Adverti Consu MO uenc Tubes Brands Alternat
Answer Mentioned) d) Awarene ng sing med y e Brand
ss Awarene Awaren
ss ess

BRAND LIST SA MA MA MA MA MA MA SA MA SA

Ever Bilena 1 1 1 1 1 1 1 1 1 1

Peripera 2 2 2 2 2 2 2 2 2 2

Etude House 3 3 3 3 3 3 3 3 3 3

The Face 4 4 4 4 4 4 4 4 4 4
Shop

KJM 5 5 5 5 5 5 5 5 5 5

Tonymoly 6 6 6 6 6 6 6 6 6 6
Fashion 21 7 7 7 7 7 7 7 7 7 7

BLK 8 8 8 8 8 8 8 8 8 8

CONSUMPTION HABITS

12. [TIME OF USING THE LIP AND CHEEK TINT]​​ Kailan ninyo ginagamit ang whitening/lightening Soap?
[MULTIPLE RESPONSE]
13. [MOST FREQUENT OCCASION]​​ Alin sa mga nabangit ninyo na pagkakataon ang pinakamadalas ninyo
okasyon para gamitin ang lip and cheek tint? [SINGLE RESPONSE]

TIME OF USING THE LIP AND Q12 Q13

CHEEK TINT

Morning 1 1

Afternoon 2 2

Night 3 3

Others: (Specify)

14.​​ ​[PLACES OF CONSUMPTION]​​ Saan ninyo madalas gamitin ang lip and cheek tint? [MULTIPLE
RESPONSE]
15. [MOST FREQUENT PLACE]​​ Saan kayo pinakamadalas gumagamit ng lip and cheek tint?
16. [NO. OF SOAP BAR CONSUMED]​​ Sa tuwing kayo ay gumagamit ng lip and cheek tint​ [REFER TO Q15]​​,
ilang pirasong tube ang inyong nauubos?

PLACES OF Q14 Q15 Q16

CONSUMPTION

At Home (Sa bahay) 1 1

At school (Sa 2 2
eskwelahan/ paaralan)

At work (Sa opisina) 3 3

Outing/Vacation 4 4

Others: Specify 5 5

17. [OTHER HH MEMBERS]​​ Meron pa ba sa iyong mga kasambahay na gumagamit ng lip and cheek tint?

Meron 1 Sino- sino ang mga ito?

 Wala 2 [CODE HH MEMBERS]

PURCHASE HABITS

18. [WHERE LAST PURCHASE MADE]​​ Nang huli kayong bumili ng lip and cheek tint, saan kayo bumili?
19. [WHERE PURCHASE OFTEN MADE]​​ Saan kayo madalas bumili ng lip and cheek tint?
20. [UNAVAILABLE] ​Saang mga lugar kayo hindi nakakabili ng lip and cheek tint?

Q18 Q19 Q20

Supermarket 1 1 1

Groceries/ Mini-Mart 2 2 2

Sari-Sari Store 3 3 3

Drugstores 4 4 4

Department Stores 5 5 5

Convenience Stores 6 6 6

Others:

PRODUCT AND BRAND IMAGE

21. [KEY DRIVERS] ​Magbabanggit ako ng mga katangian ng lip and cheek tint, maari mong sabihin sa akin
kung gaano ka-importante o di importante ang mga katangiang ito sa pagpili mo ng brand ng lip and cheek tint na
iyong bibilhin. Gagamitin natin ang scale na ito​ [SHOWCARD]

Talagang Medyo Importante Hindi ko masabi Medyo Hindi Talagang Hindi

Importante Importante Importante

5 4 3 2 1

1 Manufacturer 5 4 3 2 1

2 Fragrance 5 4 3 2 1

3 Availability at stores 5 4 3 2 1

4 Price 5 4 3 2 1

5 Packaging type and 5 4 3 2 1

design

6 Popularity 5 4 3 2 1

7 Ingredients 5 4 3 2 1
 8 Endorser 5 4 3 2 1

9 Quantity (Dami) 5 4 3 2 1

10 Ease of Preparation 5 4 3 2 1
(Dali ng
Paghahanda)

11 Influence by 5 4 3 2 1
friends, relatives,
neighbors

22. ​Ngayon, tatanungin ko ang inyong opinion sa iba’t ibang brand ng lip and cheek tint. Maari po bang
paki-graduhan ang mga sumusunod na brand ayon sa mga importanteng katangian na natapos nating graduhan.
Gagamitin natin ang sumusunod na scale: ​[SHOWCARD]

NOTE TO INTERVIEWER: Check if respondent is AWARE of brand before proceeding. WRITE DOWN
ANSWER.

Excellent Satisfactory Good Fair Poor

5 4 3 2 1

Please check Ever Etude House Peripera The Face KJM

mark if AWARE of Bilena Shop
brand:

1 Manufacturer

2 Fragrance

3 Availability at
stores

4 Price

5 Packaging type and

design

6 Popularity

7 Ingredients

8 Endorser

9 Quantity (Dami)

10 Ease of
Preparation (Dali
ng paghanda)
 11 Influence by
friends, relatives,
neighbors

12 Others:

Additional Questions:

1. How much are you willing to pay for a ​lip and cheek tint​?
2. What qualities do you want in your ​lip and cheek tint​?
● Fragrance
○ Fruity
○ Flowery
○ Citrus
○ Candy

● Applicator
○ Roll-on
○ Doe Foot
○ Brush

3. How many times in a day do you use your ​lip and cheek tint​?
● 2-3 times a day
● 4-5 times a day
● Once before leaving the house

4. What do you feel after using your ​lip and cheek tint​?
5. How many times in a month do you buy your ​lip and cheek tint​?
● Once a week
● Every 2 weeks
● 2 tubes once a week
● Monthly, but 3-5 tubes of ​lip and cheek tint.
6. Does your whole family use the same brand of ​lip and cheek tint​?
7. How long have you been using your f​lip and cheek tint​?
8. How often do you change your facial l​ ip and cheek tint​?
9. If​ Ever Bilena ​develops a product which fulfills your preferences, will you be willing to buy our product?

Thank you for taking the time to answer our survey. Your answers will be of great help in achieving our goals in
this research. Your opinions on this matter will become the guidelines for which the success of the research team
will depend on.
( Maraming salamat po sa pagbibigay ng oras para sa survey na ito. Ang inyo pong sagot ay malaking tulong sa
pag abot ng aming layunin para sa aming pananaliksik. Ang inyo pong opinyon dito ay magsisilbing gabay sa
amin.)

Thank you again for your time and opinions.

(Muli maraming salamat po sa pagbibigay ninyo ng oras at ng inyong opinyon)