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Group 4 Feasibility Study (Chap 1-3)
Group 4 Feasibility Study (Chap 1-3)
ME-RACLE TEA:
A Feasibility Project about Malunggay Tea
A Research Project
Presented to the Faculty of the Senior High School
Our Lady of Fatima University
In Partial Fulfillment
of the Requirement for
Accountancy, Business and Management (ABM)
Strand
By:
Octa, Chrizia H.
Oliver, Ricah Anne I.
Opeña, Princess Shane M.
Paquiz, Katrina P.
Ramos, Angel Nicole
Redoble, Nikkie Mae D.
Ricafort, Nicole S.
Rosaceña, Jan Michael D.
Rovero, Erhaiza D.
Santos, Sanchi R.
CHAPTER 1
INTRODUCTION
In 2021, a group of students from the Our Lady of Fatima University in Antipolo
City began a feasibility study that led to the development of making malunggay tea.
These students came together and talked about making a healthy milk tea. This
approach was formed into a vision and soon, the idea will become a reality. In the
Philippines, coffee shops and milk tea shops have become prevalent, not only in upper
and middle-class professionals, but also in high school and college students looking for
an environment, a fun spot to hang about while taking a taste of their favorite milk tea.
Nowadays, a new tea craze is sweeping the city. People line up to enjoy a fresh tea
incarnation. Some people lined up for 30 minutes just to drink milk tea.
Our main product is malunggay tea. This product is made of moringa that has
been used to treat some diseases and it has a lot of benefits. It is also called a miracle
tree because of the side effects when you drink or eat this kind of plant. The physical
appearance of our product is within a U cup container filled with malunggay milk tea that
is coated with tapioca pearls with caramel glaze topping and a fine-looking straw. We
chose this product because milk tea is one of the most popular beverages as of this
day, but since milk tea is not a brand-new idea to the market Our group wants to
It is not just an ordinary milk tea shop. We will put different types of board games
and interactional activities so customers can bond or relax without the use of their
cellphone while enjoying their milk tea. In this segment, the group target market will be
it’s delicious and healthy taste. Many people these days are conscious regarding their
health and the food that they’re taking so some of them are looking for foods that can
actually give them lots of benefits, but at the same time enjoy a delicious milk tea, as we
all know milk tea is a very popular beverage this day especially for the teenagers, but
drinking milk tea can cause a variety of health issues like diabetes, but this is the reason
why our milk tea is very popular because it has protein, vitamins, and mineral that would
help our body to stay healthy and hydrated. Moringa contains lots of vitamins like
Vitamin C which boost our immune system it also has a good effect on our body, so to
summarize the reason why our Malunggay tea is in high demand because it is not just
delicious, but it also has a good effect in our body, It’s not only their mouth who’s going
The proponents came up with the brainstorming, there are several reasons why
we chose the business of malunggay tea. First of all, most of the proponents’ love
drinking milk tea. And also, some people love to drink milk tea but they are health
conscious. That's why we make sure to drink your favorite thirst quencher in a healthy
way.
Me-racle Tea is the proposed name of the business. It is originated from the word
“Miracle” which means an event that appears inexplicable and our concept is a milk tea
shop that specializes in beverages with the use of moringa also known as the miracle
tree, from this connection: We put “Me” at the beginning because once you’ve to drink
our milk tea there will be a positive energy that will energize you if you feel lazy and
Mission
To provide an affordable, healthy and delicious thirst quencher for all ages.
Vision
To be one of the leading milk tea housing in the country serving a healthy and
delicious thirst quencher that not only satisfy their milk tea craving but also have
Figure 1: Logo
This emblem represents our malunggay product. We put malunggay in our logo
so that the customer will know that our milk tea is different from the others and they will
be impressed and curious about our product because it has health benefits. We also put
a u- cup milk tea picture so our customers can understand that our me-racle tea is not
ingredient, in addition, the green leaf also represents the color of life and is associated
with the meaning of growth, freshness, and a safe environment. We made this emblem
to represent our malunggay product. We also put a u-cup milk tea picture so our
customers can understand that our me-racle tea is not just your regular tea that is in a
small coffee cup. Our emblem also represents that a malunggay milk tea can be not
only hot tea but also cold malunggay milk tea. It can also gain the attention of
customers, because of its unique name and also because of the product itself.
Type and Form of Business
Me-racle Tea is a service business that provides tangible products, and the form
the partners’ skills resources, knowledge, and experience. Me-racle Milk tea will operate
as a limited partnership, through partners contributing cash for the start-up and ongoing
Project Location
Me-racle Tea is located on the 2nd floor of Ayala Mall Feliz. Liwasang Kalayaan,
The actual shop will be 50 square meters in size, and we'll use it to sell and
distribute goods. In our very own experience after visiting Ayala Feliz; We’ve noticed
that this mall is new and not occupied all stalls inside the mall. So, it’s our opportunity to
open a milk tea shop in Ayala Feliz, and this location is visited often by the people.
Our group was able to develop the idea by brainstorming, and also finding the
products that are the most trending nowadays. Since our group wants to develop a
unique product to introduce in the market; We’ve come up with an idea to introduce a
healthy milk tea where not only you will enjoy a delicious drink, but also have a healthy
drink to energize their gloomy and tired days. Our group has decided to use malunggay
milk tea but before that, we also try to see other ideas such as ihaw silog and fruit
cookies.
CHAPTER 3
MANAGEMENT AND PERSONNEL FEASIBILITY
Personnel
Work Schedule
Legend:
BT- (15mins)
y y y
Marketing OP-CL OP-CL RD OP-CL RD OP-CL OP-CL
Service Crew RD OP RD RD OP RD MS
2 (6hrs) (6hrs) (6hrs)
Service Crew CL CL OP CL CL OP CL
Benefits:
13 month pay
Stated below are the salaries of the employees every month (excluding benefits)
Stated below are the salaries of the employees every month (including benefits)
MARKETING MANAGER
Basic Pay: 19,000.00
Taxable Allowance: 0.00
Non-taxable Allowance: 800.00
Night Differential: 0.00
Overtime Pay: 0.00
Gross Pay: 19,800.00
Withholding Tax: 0.00
SSS Contribution 855.00
PhilHealth Contribution: 285.00
PAG-IBIG Contribution: 100.00
Total Deductions: 1,240.00
Net Pay: 18,560.00
FINANCE MANAGER
JOB ANALYSIS
DIRECTOR
JOB DESCRIPTION
The primary function of this role is to head the Me-racle Tea to success, growth
and profitability.
JOB SPECIFICATION
Strategic planning
Marketing Budgeting
Commercial Function
MARKETING MANAGER
JOB DESCRIPTION
Marketing Manager promotes the business and develop marketing and pricing
strategies.
JOB SPECIFICATION
Strategic thinking
Organization skills
FINANCE MANAGER
JOB DESCRIPTION
Finance Manager review financial information and predict the future financial
JOB SPECIFICATION
Strategic thinking
Organization skills
FINANCE MANAGER
JOB DESCRIPTION
Finance Manager review financial information and predict the future financial
JOB SPECIFICATION
Integrity, honesty
OPERATION MANAGER
JOB DESCRIPTION
Leadership
ACCOUNTANT ASSISTANT
JOB DESCRIPTION
Calculating and checking to make sure payments, amounts and records are
correct
JOB SPECIFICATION
B.Com-Comerce (UG)
BARISTA
JOB DESCRIPTION
SERVICE CREW
JOB DESCRIPTION
Service Crew handle the counter and take orders from the customer they're also
JOB SPECIFICATION
Flexible worker
procedures, which define the code of conduct for an organization. Company policies
and procedures are in effect to protect both employees' rights and employers' business
interests. Various policies and procedures establish rules about employee behavior,
attendance, dress code, privacy, and other areas relevant to the terms and conditions of
Company Rules and Regulations while he/she is in service with the Company.
1. Faithfully and professionally follow and comply with the instructions and directions of
organization;
3. Maintain order in the workplace and maintain professionalism when dealing with
customers
4. Perform one’s duties and responsibilities that is necessary and required with
All employees shall always give high regard to, and shall eagerly guard, the goodwill
and reputation of the Company, one shall not take any action prejudicial to the same.
Should one learn of any situation or incidents which may result to damage to the
Company's reputation or goodwill, and/or expose the Company's business secrets,
c. Mandatory Provision
It is the duty and responsibility of all employees to know and familiarize themselves with
the company policies, rules and regulations. Thus, ignorance thereof is not an excuse.
d. Termination
An employee will be terminated when she or he conducts bad behavior and the bad
Attendance
working hours, if they face an emergency that prevents them from coming to
work, contact the supervisor as soon as possible. Me-racle Milktea will excuse
Disciplinary Consequences:
• Absence and tardiness on 3rd occurrences without valid reason will have
suspension.
terminated
Workplace Policies
Employee records
Me-racle Milktea are also expecting to its employees to act responsibly when
authorized
Keep the confidential documents inside the store premises unless it’s necessary
to move them.
Keep lock or secure the confidential information at all times especially in financial
This workplace policy very important to ensure the legality and reputation of the
company.
Disciplinary Consequences:
Offense Termination
Me-racle Milktea will terminate the employee especially who repeatedly disregard
the policy, who breaches the confidentiality of the company for its personal use.
Me-racle Milktea may also discipline any unintentional breach of this policy
unintentionally.
1. Sexual Harassment
reward
Sexual assault
Disciplinary Consequences:
Offense Termination
terminated. Me-racle Milktea will not tolerate this kind of behavior in the
workplace
2. Verbal Harassment
Insulting comments about people, places or things that are dear to the victim
“stupid”
But here some instances that we consider harassment:
Disciplinary Consequences:
1. Smoking Policy
corporate image.
Disciplinary Consequences:
2. Alcohol
Me-racle Milktea prohibit employees from consuming alcohol during working
hours.
Disciplinary Consequences:
3. Drug Free
Me-racle Milktea is a drug-free workplace, employees must not bring, use, give
Disciplinary Consequences:
Offense Termination
Code of Conduct
procedures and guidelines that both workers and employers must follow. These
guidelines describe how employees can communicate with one another at work
in a professional manner.
A. Dress Code
provide the employees with guidance about what is appropriate to wear to work.
Me-racle Milktea employees must be wear their respective uniforms. All
employees must followed the set of rules implemented of what they going to
wear to work.
Disciplinary Consequences:
B. Digital Devices
This section deals with some guidelines for using digital devices to ensure
connection.
1. Cellphones
to ensure that phones will not distract the employee in their work or in the
work.
• Avoid texting while there’s a customer, use only when the text is already in
2. Internet Connection
communicating.
Me-racle Milktea set a guidelines for not using internet connection to:
on that person
Disciplinary Consequences
3. Social Media
Disciplinary Consequences:
C. Leave
Working hours and leave policies are vital parts of informative employee
Sick Leave
Sick leave (or paid sick days or sick pay) is time off from work that
workers can use to stay home to address their health and safety needs
Vacation Leave
support and give time the employee time to cope and mourn. For this
body.
The bottles, raw materials, equipment should wash properly for the safety
of the customers
uniforms for the cashier/server personnel together with their hairnet and
consumers’ product.
All employees must follow the rules and regulations including the proper
regulations in order to be lawfully formed and operating. The following are the needed
• PhilHealth Forms
• Pag-Ibig Forms
• Business Permit
Management Style
between the staff and management, and builds trust within teams, innovation, and
Organizational Structure
Me-racle tea is a functional structure and has only one goal, it is to be the most
top-selling milk tea in the whole world by serving them one of the healthiest milk tea that
Director or the head of this business, the one who will convert dreams into reality. Under
the Director 3 positions will directly report to the director. First is the Marketing Manager,
who is responsible for marketing their business, the one that thinks how will they
advertise their business. Then the Finance manager, the one who is responsible for the
financial health of the business. Under this position there is Accounting Assistant, it is
the one who will record business transactions and submit them at the end of the year.
Thirdly is the Operation manager, who is in charge of operating and supervising the
No goal cannot be achieved, with the help of these persons you can turn
your visions into reality, to be the most top-selling milk tea in the world.
Organizational Chart
Figure 6: Organizational Chart