I.

EXECUTIVE SUMMARY

GlamorouSkin Facial Derma Set is a private company selling Skin whitening and Skin
Care products, and all other products from the Philippines. It was founded in 2018 by the
entrepreneurs named: Ms. Ma. Cristina V. Agustin, Ms. Reselle M. Morden, Ms. Christiane Mae
D. Dela Cruz, Mr. Antonio Duque III, and Mr. Leynard Collado. The entrepreneurs has 10 years
of experience working in the cosmetics industry. The company initially started with developing
products like Sunblock cream-gel, Brightening cream, toner, and derma soap. After being
accepted in the market, just a year back in 2019, GlamorouSkin launched serum skincare
products too.

With the increase in buying capability, rising concerns for health safety, growing
consumer awareness about the hazards, GlamorouSkin assures the consumers that the beauty
products is safe and secured when they used. As the company name suggests, it manufactures
beauty products, which keep the skin healthy and glowing. All the ingredients used to make the
product are organic. It whitens and lightens Dark Spots, Acne Marks and other skin
Pigmentations. It tightens large pores and treat oily skin, repair damage skin and lot more.

GlamourouSkin is taking advantage of its existing experience and brand equity among its
loyal current customer base of men and women who use its products. The company will target
similar men and women who are conscious about their skin health and believe in looking good
naturally. The primary marketing objective is to continuously provide superior, effective, and
safe products to its customers. With this in mind, the company strives and values being
recognized and notified by the Food and Drug Administration of the Philippines. All of the
products have undergone extensive research and innovative product technology to ensure their
efficacy and quality. We stand behind every product with a full satisfaction guarantee.

II. DESCRIPTION OF THE BUSINESS

GlamorouSkin Facial Derma Set captures the heart of women around the globe who deeply
admires Korean beauty and style. Achieving the “Korean Skin” has never been this easy; the
products have active ingredients that target specific skin concerns like wrinkles, dark spots, and
dehydration. It is highly rich in nutrients and antioxidants in aiding cellular turnover for a
youthful appearance. The products have been proven and tested by more than thousands of users
with their positive feedbacks worldwide. Our brand has been known locally and internationally
with hundreds of users and positive reviews. Our products offer a simple and natural solution to
common skin problems.

Most of the consumers have different perceptions about different brands or products. Beauty
products also distinguish themselves by the size and type of product. GlamorouSkin’s market
consists of consumers looking for travel size and regular size product. “Glamour” in this context
means fascinating, alluring and charming. This market includes simple and natural solution to
common skin problems. Specific segments that GlamorouSkin will target include, the skin health
conscious, the socially responsible, teen girls/boys, adult men and women. GlamorouSkin has
established a strong base of customers, primarily among skin health conscious individuals.

a. Overview of the Industry

Because of the rapidly growing global cosmetics industry, the Glamorous Derma Facial Set
products market was estimated at 134.8 billion in 2018 and is expected to grow at a rate of 4.4
percent from 2019 to 2025. Over the forecast era, rising demand for toner, brightening creams,
sunblock, and facial soap is expected to have a positive effect on the industry. Furthermore, the
growing e-commerce sector is anticipated to boost the market growth further . The market for
skincare products has increased as a result of technological and product advancements.

Sunblock, brightening creams, facial soap, and toner are among the many items available on the
market. Over the past few years, as people have become more conscious of the different benefits
of using personal care items, demand has increased. Natural and organic skincare products have
become a significant field in the cosmetics and wellbeing industries as a result of this. Organic
products are made from natural ingredients and do not contain any harmful chemicals. Increasing
public perception of the negative effects of synthetic counterparts has resulted in a surge in
demand for these goods.

b. Overview of the Company

GlamorouSkin is a private company based in the Philippines that sells skin whitening, skin
care, and other products. It has a market tagline “Let your confidence shine”. It was founded in
2018 and it is a Corporation type of a business/company. It is located in Maharlika Highway,
corner entrance to Rufina Homes II Subdivision, brgy. Malasin, San Jose City, Nueva Ecija,
infront of Friendship and walking distance to waltermart. GlamorouSkin Facial Derma Set, it’s
mission to enhance beauty and confidence in our clients by using innovative practices and
superior products.

c. Logo

d. Location

Maharlika Highway, corner entrance to Rufina Homes II Subdivision, Brgy. Malasin, San
Jose City, Nueva Ecija,
e. Goals/Objectives
 GlamorouSkin Facial Derma set has a well-defined aggressive but achievable goals.
 It prevent further damage both from light/sun and the environment to our skin
 It provides superior, effective, and safe products to its customers.