Internship Report on study Effective Ways to negotiate with the

Franchisee and Merchants to Bring Revolution in the Bongo Xpress

Limited.

Submitted To
Mr. Shafayet Mansoor.
Assistant professor

Department of Business administration

Faculty of business & Entrepreneurship

Daffodil International University.

Submitted By
Khandaker Hasib Mahmud
ID: 181-11-594
Program: BBA
Major: Marketing
vii
Daffodil International University.

vii
 Letter of Transmittal

Mr. Shafayet Mansoor.

Assistant professor

Department of Business administration

Faculty of business & Entrepreneurship

Daffodil International University.

Subject: Submission of Internship report.

Dear Sir,

It is a great honor for me to have my internship report on study Effective Ways to Negotiate
with the Franchisee and Merchants to Bring Revolution in the Logistics Industry. I also
thank you for presenting this article for my report. It is very exalted and luscious moment for me
as I got the opportunity to do my survey on such a reputed company like Bongo express. . I have
given absolute devotion and intentness to the successful completion of my internship in order to
make a successful internship report under your supervision. I am very much thankful for your
valuable suggestion, guidelines, and instructions.

I have tried to put my best efforts for the preparation of this report. Yet if any imperfection arise,
it will be my contentment to answer any consecration and suggestion regarding the report.

Yours Faithfully,

Khandaker Hasib Mahmud

ID: 181-11-594
Program: BBA
Major: Marketing
Daffodil International University.
 Approval Certificate

In the process of preparing this report, I originally collaborated with individuals whose names
are not included in this report, but with my warm appreciation and gratitude, I remember at the
time.

First of all, I thank Almighty Allah. I am very grateful to Mr. Shafayet Mansoor, Assistant
professor, Department of Business administration, Daffodil International University for leading
me to finish my internship. I am also indebted to him for his scholarly and constructive
suggestion, which greatly assisted in the preparation of this report on the Effective Ways to
negotiate with the Franchisee and Merchants to Bring Revolution in the Logistics Industry.

Many thanks to all the wonderful people of Daffodil International University. Especially my
teachers, classmates and other.
 Acknowledgement

First of all, I would like to thank Almighty Allah for his grace to finish my internship report on
time.I would like to express my gratitude to my academic supervisor mr. Shafayet Mansoor.,
From the bottom of my heart for her kind support, guidance, constructive, supervision,
inscriptions and advice and for motivating me to make this report.

I am also grateful to Farjahan Akter as strategy and planning analyst at Bongos Xpress for giving
me the opportunity to do an internship in Bongos Xpress Bangladesh. I would like to thank Mr.
Ahsan Ahmed, Head of Sales for guiding me, helping me by providing me with several
important information and giving me the path to write a fruitful report.

I am also grateful to the employees of the Marketing and Sales department for their warm
acceptance. Mr Md. Razib, sales coordinator was too helpful.

He helped me a lot to collect the information correctly. The total sales team for extending their
helpful hand to me. They have been very helpful in showing me

The work process and provided relevant information for my report when I approached him. It
was a great opportunity to do an internship in such an organization. The experience I have gained
will be a privilege for my future career planning.
 Executive summary

This internship report on the freight forwarding industry in Bangladesh. Especially ocean freight and air
freight for Bongos Xpress Logistics (Bel). I was trying to gather information about the education and
transmission of and freight forward business and evaluate the growth season of the company as a
whole. There are key factors that perpetuate our Organization project in the business and as a
representative of Bongos Xpress, give us a brand name in the market and easy access to any assistance.
Because Bongos Xpress has vast network in the world. We are the largest in Air Freight and the second
largest in Ocean Freight and the first in Rail Freight in the world in terms of revenue and Tue. The aim of
Bongos Xpress and in particular Bongos Xpress is to provide its customers with business support that
minimizes mistakes made by customers to the Buyer end. Bongos Express is responsible for delivering
customers finished and untouched products. And also provide support as long as it is required to satisfy
the end customers. My job as an ocean freight primary and system support for the last 2 years has given
me good Insight into the reality of the freight forwarding industry about Bangladesh. In addition to my
job duties at bongos Express, I must send notice of our sales to my line monitors within strict deadlines.
As an ocean first, I have to follow the precise codes of professionalism, attend developmental training
and also foster relationships with stakeholders in my organization. As well as outside of the
organization. The Report continues to evaluate the organization by a SWOT analysis. I have added that
has identified a few areas of development for both the Ocean & Wind team and the organization as a
whole. The strategic way of overcoming technical problems and challenges has been elaborated in the
Recommendation Section.
 Table of content
PARTICULARS PAGE NO

LETTER OF TRANSMITTAL….................................................................................................................ii

APPROVAL CERTIFICATE…….................................................................................................................iii

ACKNOWLEDGEMENT.........................................................................................................................iv

EXECUTIVE SUMARRY..........................................................................................................................v

CHAPTER - 01.................................................................................................................................................. 01

1.1 ORIGIN OF THE REPORT...........................................................................................................................02

1.2 OBJECTIVE OF THE REPORT....................................................................................................................02

1.3 SCOPE OF THE STUDY............................................................................................................................02

1.4 METHODOLOGY OF THE STUDY................................................................................................................................02 - 03

1.5 LIMITATION OF THE STUDY........................................................................................................................................03

CHAPTER - 02...................................................................................................................................................04

2.1 INTRIDUCTION………………………………………………………………………………………………………....05

2.2 VISION OF BONGO XPRESS…………………………………………………………………………………………….....05

2.3 MISSION OF BONGO XPRESS…………………………………………………………………………………..……05 – 06

2.4 PRODUCT AND SERVICE OFFERING…………………………………………………………………………...…06 - 12

2.5 OPERATIONAL NETWORK ORGANOGRAM…………………………………………………………………..…12 – 13

2.6 SWOT Analysis …………………………………………………………………………………..…………………….13-14

CAHPTER - 03………………………………………………………………………………………………………….....15

3.1 PROPER PLANNING AND SETTINGGOALS…...…………………………………………..………………..…. 16

3.2 TRANING OF STAFF……………………………………………………………………………………………...….16 - 17

3.3 ADOPTION OF TECHNOLOGY…………………………………………………………………………………….18- 20

3.4 USE OF DATA AND PREDICTIVE ANALYTICS………………………………………………………………..…20 - 21

3.5 GOODS AND EFFIFIENT CUSTOMER RELATIONSHIP…………………………………………………………21

3.6 FACILITIES DIALOGUE BETWEEN EMPLOYEES……………………………………………………….…..….22 - 23

3.7 MANAGEMENT INFORMATION SYSTEM………………………………………………………………………...23

PART -02(BONGO XPRESS MARKETING MIX) …………………………………………..………………………….. 24

3.8.0 BONGO XPRESS MARKETING MIX………………………………………………………………………………25

3.8.1 PRODUCT………………………………………………………………………………………………………...........25

3.8.2 PRICE……………………………………………………………………………………………………………...........26 -28

3.8.3 PLACE……………………………………………………………………………………………………………….....28

3.8.4 PROMOTION…………………………………………………………………………………………………....…….. 28 -29

CHAPTER – O4 …………………………………………………………………………………………………………….....30

4.1 Respondent profile……………………………………………………………………………………………………….31-37

CHAPTER – O5

FINDDINGS…………………………………………………………………………………………………………………..39

RECOMMENDATION………………………………………………………………………………………………........... 40

CONCLUSION………………………………………………………………………………………………………….…… 41

REFFERENCE……………………………………………………………………………………………………...……….. 42
 Chapter-1
Introduction
1.1 Origin of the report:
The report was prepared as part of the BBA internship program. The report focuses on effective
ways to create a revolution in the logistics industry. As I worked as an intern on Bongo Express
and received a researching the effective ways during my internship. So I took this topic as an
internship topic and started working on it as it is related to my university studies. The exercise
began on June 10, 2021 and ended on September 30, 2019.

1.2 Objectives of the report:

 To analyze the company's activities.
 To find out evaluate effective ways to the logistic industry.
 So give some recommendations on problems in the logistics industry.
 Examine the activities of the company.

1.3 scope of the study:

The principle of the study effective ways to revolution of logistic industry.
 Automate your systems wherever you can.
 Hire a logistics manager with strong interpersonal skills.
 Always have a contingency plan.
 Give yourself time to make a solid plan.
 Good and effective customer relationships.
 Proper Inventory and Inventory Management.
 Adoption of technology.
 Training of staff.

1.4 Methodology of the study:

All information in this report is work experience and assessment throughout the internship. I had
the ability to incorporate educational knowledge into practical work life in this study. I have
collected data from several sources.

 Primary Source
 Meeting with staff and other officers face to face.
 Practical job in Bongo express.

 Secondary Sources
 Write various paper formats and paper.
 Used the internet for information purpose.
 Explore of the company.
 Bongo Express Limited website.

1.5 Limitation of the study:

In my job, there are some limitations. I encountered this study with many problems. In this
constraint time, I could not write a very good report. Report is not enough for a device like
bongos Express Company Limited to know the content.

Lake duration:

Length of internship coverage is very short. I also had very little time to complete the internship,
which is not enough to know a company in general.

Other limitation:
 Lack of experience.
 The company's website is out of date so it is difficult to find out their details.
 Three-month is not enough time to understand the activities of the company.
 The company's policy of not disclosing data and information is a major obstacle to
reporting.

Chapter-02
Overview of the Organization
2.1 Introduction:
Bongos Xpress, with its cutting edge technology has been given automation in Logistics and
Distribution Industry and has undoubtedly established its presence in the industry due to a
differentiated business model for line trucking and parcel Delivery capability. The sophisticated
end to end technology provides us with a platform that helps individuals or companies
Corporate, Cargo Owners, truck drivers, truck Owners from all over Bangladesh to connect
together digitally on a single platform and set hassle Movement of goods. We aim to leverage the
customer experience in the ecommerce marketplace with the simple yet sophisticated technology
of Xpress bongos that will help the businesses take digital at their best with automation in
Distribution as well. Moreover, we are also offering the most secured and budget friendly home /
Office Relocation Service partnership with the best and Certified Packers and Movers in your
city.

2.2 Mission of Bongo-Xpress:

Understanding the challenges of the logistics and distribution industry, Bongo Xpress is
dedicated to creating technology and new solutions. Staying in response to customer demands
and finding innovative solutions guides us to achieve customer satisfaction. Dare to start with
2PL in the current logistics industry and work to bring 3PL in the near future followed by 4PL as
part of our foresight step in the industry.
2.3Vision of Bongo-Xpress:
Our strategy sets up a fund for the sustainable success of Bongo Express. It includes all
dimensions of sustainability: financial, social responsibility, spa and environmental protection.
By 2025, we will hold the top position in our target market as we become a profitable market
leader. Build on our long-term financial stability and continue to invest in growth markets, new
businesses and employee expertise. We deliver innovative products based on high execution
processes and IT systems to ensure that our customers remain completely satisfied with our state-
of-the-art network and industry solutions. By 2025, we will be the top employer in our industry.
We are an inspiring, diverse and international company that brings together people of all ages
and professions. We support fresh senior manager senior manager senior manager senior
manager senior manager senior manager deputy director deputy director deputy director deputy
director IT head sales & marketing head air freight head marine freight head finance head
managing director CEO head

Junior Executive Junior Executive CFS Operators CFS Operators11 P, A, G redevelopment

Provides them with local and international career opportunities. Our relationship is based on the
principles of mutual trust and our common leadership. We provide an environment in which the
individual needs and values available contribute to everyone. By 2025, we will be an eco-pioneer
in our industry. Our green product portfolio and expertise in eco-consulting is at the heart of our
strategy. They offer a clear competitive advantage for us for our customers. Bongo express is
considered a benchmark in terms of carbon and energy efficiency. We are also working to reduce
other emissions such as noise in order to increase the acceptance of our future growth society.
Our strategy for 2025 embraces all dimensions of acting sustainably and successfully. It ensures
that the economic, social and environmental aspects are in harmony. In our strategy we are well
placed and set to create our common vision

Reality: As a profitable market leader, top employer and eco-pioneer in our industry, we will be
our leading integrated transportation and logistics provider in 2025.

2.
2.4 Product and Service Offering:

Bongos Xpress has many products and service offers from Bangladesh as Bongos Xpress we
offer below product and service:

 Rent a Truck

Book a Track within a Second:

Expanding reach in minutes! With more than 6,000 registered vehicles with Bongo Xpress,
35,000 partners and nearly 7,000 pilots, we are now present in all industrial areas to become a
trusted logistics partner. More than 10,000 visionary team members are constantly working to
win you over. Loyal customers in different cities are a testament to our first-class service and
ever-growing presence.

With our expertise and experience in handling a wide range of products, we have grown to
become the market leader in logistics! We transport everything from wood to fruit and
vegetables, FMCG to pharmacies and medical supplies. Other products we transport include
frozen foods and processed foods. - Commercial and electronic products.
  Home and Office Movers

Let us take the Stress out of Your Move:

Moving to a new place should be pleasant and satisfying. We make sure you get the best service
for your costs for all kinds of moving (home / office / commercial) needs. With thousands of our
reliable and professional local movers and packers, we provide you with a more flexible and
professional packing and moving service that is tailored exactly to your needs.

As we are well known and work as a fast growing aggregator in the logistics and moving
business, we strive to address our clients ’trust issues and convenience in as many ways as
possible in our context to provide you with an international service. Share your needs
immediately we will appoint professional service providers near you, visit for a verification visit
soon and relax! We will do the rest for the move. To reduce extra hassle, you have the option to
select the number of manpower and electricians if needed. Now celebrate the moment of moving
home / office.

Best Packers & Movers at Your Service:

Bongo Xpress is one of the end-to-end logistics providers in Bangladesh with a new dynamic
face and strong, experienced roots. We are driven by the goal of making logistics and
transportation activities hassle-free for our customers through our technological processes, over
the years we have worked with technology-based relocation solutions for urban people. We bring
professional movers and packers to your fingerprints upon request. Through our mobile
application, it has become easier to find the best mover & packer with the best possible prices for
your needs. In addition, it is always a safety issue while renting for relocation because not all
movers & packers know how to handle different types of furniture, important documents and / or
artwork you have in your boxes. We connect you with the specialized professionals you need for
your move.

We offer families and individuals with fast and economical services to remove all the burden of
moving involved in housing relocation. Whether the move is local or long distance, you get all
the expertise to handle simple to most demanding moving movements. Top quality packaging
materials such as wrapping paper, cartons, wooden boxes, etc. are used to maintain the safety of
the goods. All packing processes are our professional packers and movers help you take the
whole hand of moving your office. It can move across the floor, or the whole company moves to
another building (or to a new city!) All official goods including computers, furniture. We also
make it for any kind of commercial relocation.

 Parcel Delivery
Your Personal Delivery Provider:

With many years of research on radio transmission for delivery, we understand the problems and
hardships people have to send important packages / packages to them. People love. We
understand the city people need smart solutions with reliable suppliers. Residents send and
receive packages from individuals within the city limits while Covid-19 is ubiquitous. in a heavy,
secure manner and excludes prohibited items such as alcohol, recreational drugs, or dangerous
and illegal substances.

 E-Commerce Delivery
Thousands of Tracks with your Fingerprints:

We are a growing carrier providing on-demand transportation for all products moving to every
industry of every capacity. We have facilitated direct communication between car owners, pilots
and customers by eliminating the competition process and thus allowing for more car owners. &
reliable service to achieve customer satisfaction. Our team of technology and industry experts
continues to push the boundaries to help all players in the transportation industry -
manufacturing, shipping s, consumers, and customers. Lorries, trucks and above all exchange all
the traditional goods of Bangladesh.

 Digital Partner

Bongo Xpress has brought innovation to automate the logistics sector. You can now have access
to a logistics partner who can effectively manage your needs. We provide the technology to
better manage the entire order cycle, starting with accurate communication about the job
specification. Is. Interestingly, you can check the whole process live from our user-friendly
mobile app.
  Bongo Bonik

The new e-commerce companies require a strong network of logistics to reach their customers.
We take pride in facilitating automated logistics and creating huge business opportunities for
millions across the country. As the fastest growing logistics company, we offer favorable
opportunities for entrepreneurs with a tight budget and those looking for a highly technologically
authorized platform. We do not believe in so-called franchise business in the industry; we are
committed to giving you an exciting and rewarding future that you control with our We make
your startup easy with business support and sophisticated technology because we believe that
strong partners make us strong. We are looking for a passionate group of people who can
represent Bongo Xpress in their designated areas and maintain the same quality of service that
we are proud of. Here is the detailed information on how we get our franchise, its start-up
investments and other requirements.
2.5 Operational network Organogram:

Figure: Bongo Xpress Organogram

2.6 SWOT Analysis:

Strength:
 Strong concern companies.
 24 hour delivery service & Home delivery service.
 Insurance coverage.
 Online tracking facilities.

Weakness:
 Difficulties in panel.
 Number of Riders.
 Zone allocation.
 Inputs in panel cause pickup problem.
Opportunities:
 Need of delivery service for online businesses.
 Helping to create business via F- Commerce.
 New field of employment.

Threats:
 Old competitors
 Traffic problem of Bangladesh.
 Pricing of competitors companies.

Chapter-03
 Effective Ways to the Bongo Technology
Limited.

(Part – 01)
3.1 Proper Planning and Setting Goals:
The first and most important thing to consider is to plan the entire logistics process. Every step of
the shipping process should follow a proper vision. From the production of goods and storage
devices to their safety and on-time delivery to the end customer - everything is achieved with
proper planned management of time, delivery and other parameters to achieve maximum profits.
The most important thing is not to compromise on the standard. The schedule must be strictly
adhered to for better monitoring, quality control and timely delivery.
What to Look Out for

No matter how well the procedure is planned, the possibility of unforeseen circumstances cannot
be ignored. Problems related to the products, transport, time, etc. can always arise. It is always
recommended to have a backup emergency plan to deal with such situations.

3.2 Training of Staff:

The likelihood of a plan succeeding greatly depends on how effectively the company’s
employees work. This allows us to move on to another important factor that can help an
organization increase its profits, Well-trained staff.
Role of HR:

The staff must be well trained in managing all orders and information using modern techniques.
This can be achieved through a positive and active role as HR. This department is responsible for
training the staff according to what is required and preparing the staff for it.

Notice and flyers:

In addition, brochures, paper notices on various walls of the workplace and frequent training
sessions for the employees can be beneficial to their performance and efficiency in their work
ability. During the work process, it is imperative that every employee and official is made aware
of the new policy. Their understanding should be increased to a level that is easy for them to
understand so that any product-related loss can be avoided.

Proper Handling of Product:

Managing foodstuffs, fragrances and chemicals is a really soft task.

3.3 Adoption of Technology:

As time goes by, new technology finds its way into homes and markets. To keep up, it is
necessary to integrate the latest technology to tackle modern problems and address modern
demands. The AI and technology can help you work efficiently with high volumes and low
margins, as well as execute multiple payments and meet time-sensitive deadlines.

 Block chain:

Block chain is a modern technology that can help process larger amounts of data that are
organized or unorganized collected at various levels of the supply chain. This can help run the
money management, including the customer and the availability of cash.

 Voice boats and Catboats:

Automated voice bots and catboats are also playing a significant role in customer services as
well as in classifying the conditions and provisions.
Automation in Warehouse:
Sorting, packaging and organizing materials is much easier with the help of technology. The
automated warehouses and vehicles have made the handling of larger quantities of products
much easier.

 Inventory Management:

Nowadays, one of the useful technologies in the supply chain is the Radio Frequency
Identification RFID. The tracking of the inventory has become more efficient as a chip is placed
on each product thus improving visibility. It simplifies the whole process with reduced costs.

 Accessibility:
The cloud application can streamline the entire supply chain by providing all the data online, and
because it is available online, the report is available from anywhere in the world and everyone
stays on the same page.

 Use Social Media:

Advertising not only helps you to have a better relationship with customers, but you can also
identify and get feedback from your customers or manufacturers, and etc.

3.4 Use of Data and Predictive Analytics:

To redefine the standard operating procedure, you must apply a check-and-examine method.

 Metrics Analysis:

It is crucial to analyze cost, cycle and service metrics using feedback and the latest software. The
reports must be prepared and submitted to the relevant department daily, weekly, monthly and
annually, and they must be short and very analytical. It will be a guide for the respective related
department.
  Predictive Analysis:

The latest technology enables logistics companies to perform predictive analysis helping to
manage unexpected situations and solve some problems that may arise in the freight forwarding
process.

 Addressing Problem:

An occasional performance review along with the critical review of the entire business process
can better guide you to areas that need improvement. In addition, the customer-related analysis
can provide delivery reports and information about the popular requirements that will help you
improve or implement of the policy.

3.5 Good and Efficient Customer Relationship:

While good and fast customer service performance not only leaves a better impression on the
customer, it also increases the credibility of the business impact.

Getting technical help can revolutionize productivity and profitability, but improved customer
communication and real-time delivery increases business credibility and strengthens customer
loyalty. Applying some or all of these tips will ultimately increase business reach. Increase on
both sides.
3.6 Facilities Dialogue between Employees:

The character of a company is represented by the behaviors of its employees. Which in turn
represents a company and its goals. Understanding to strengthen employee relationships, factory
managers commit themselves to strengthening their entire company. Create a culture of success.
Starting with a conversation. Manufacturers need to talk to the people hired to learn more about
their experiences. Here are some tips to consider:

 Take Advantage in Little Moment:

It's best that the leaders get out of their offices and interact with as many people as they can on a
daily basis.

 Be Transparent About Decision:

If an employee comes up with a proposal that is unlikely to be implemented, it is important that

their manager treats it with respect. Leaders need not only to explain why it doesn’t work, but to
work together to recommend another solution. When you talk to your employees, it is not only a
function of human nature, but also a strengthening tool that allows businesses to compete
effectively.

3.7 Management Information System:

If you can afford it, you can go for a customized information management system. It will benefit
your business in a number of areas, including inventory management, supply chain management,
order tracking, inventory management and accurate delivery of customer orders. If you cannot
afford a custom solution, look for a reliable and affordable warehouse / warehouse management
software that can give you more visibility of products and system and enable you to process
customers' orders quickly. Remember that half of your problems are solved when you manage
and use information in an optimized way.

Part-02

(Bongo Xpress Marketing Mix)

3.8.0 Bongo Xpress Marketing mix:

Bongo Xpress also has their own marketing mix for their organization. This marketing mix is
given below:

3.8.1 Product:

Its products of Bongo Xpress are of different types. These products have given them a great
position in the market all over the world. Although all the products are not available in our
country but they try to cover most of the consumers with their existing products in the country.

 Product & Service Offering in Bongo Xpress Bangladesh:

I. Special Xpress.
II. Delivery specification.
III. 9:00: Bongo Xpress Delivery before 9:00 am.
IV. 12:00 Xpress: Delivery before 12:00 noon.
V. Bongo Xpress: Delivery before and end of local business hours.
VI. Economy Xpress: Delivery for less urgent shipments before end of local
business hours.
VII. A comprehensive range of fast and reliable on-demand express services.
VIII. Student Pack Promotion.
 Service advantage that Bongo Xpress:
 I. Time or day define delivery
II. Door- to -door collection.
III. International Customer clearance.
IV. Dedicated help line for customer.
V. Special packaging for the safety of the document.

3.8.2 Price:

The selling aspect that makes Bongo Xpress sales people work hard is their price. But price is
not a key issue in the case of delivery business. Market research conducted among the express
delivery service buyer consistently rate price only quarter or less in their list of reasons to buy.
Bongo Xpress believes that l 'only reason for running a business is to make a profit. And looking
at their point of selling something that isn't profitable, even though many of Bongo Xpress sales
people believe they can sell more if they were priced lower. But in this business, price not only
profit, but also affects dictating the level of service it provides. If Bongo Xpress charges too little
then it would attract shipment volumes that would be beyond its handling capacity. If the
capacity is exceeded then the service level will also deteriorate. Bongo Xpress charges more than
its competitors because it has a much more complete and reliable range of services. Has the
resources, not subcontracted or wholly owned franchise. It invests in its resources, technology
and its people. It loves to make a profit. In short, Bongo Xpress is a quality company and it costs
more to run a quality company than to run an average minimum company subject to eligible
expenses are determined with the business policy of each division of Bongo Xpress and are
closely monitored for the best interests of business. Bongo Xpress's role is to get customers to
pay as much as possible above the minimum acceptable Bongo Xpress prices.
 Must have Positive attitude towards price:
The biggest price objection of all is usually in the sales people's mind. Bongo Xpress has
a strong reputation as the most "expensive" carrier in the market. As a result, most of the
"Sales Management & Sales Techniques of Bongo Xpress Bangladesh Page 27employee
expects an objection when they quote or offer a price. They are almost conditioned to,
especially when competing against a traditionally low-priced carrier. A negative attitude
can very easily become a self-fulfilling prophecy. Dealing with the price issue is doomed
to failure Employees always have to keep in mind that they have the "winning formula"
The market will pay a good price for service excellence, proof of which is that Bongo
Xpress has grown from almost nothing to one of the leading express companies in the
world in a very short time. The buying public generally associates a higher price with a
higher quality. As an employee a positive attitude to the price, it will not be very difficult
to convince the customer.

 Don’t talk price (until employee is ready):

Is the first golden rule regarding content transfer don’t talk about it? Obviously, at some
point while a sales call issue price will be introduced and discussed. But the employee
should avoid discussing the price until he / she is kind and ready. There is only one time
to discuss the price and that is to reach the employee has explained all the features and
benefits of the service that match the customer needs. Choose to use Bongo then Xpress.
They won 'not be able to see the value in the price Bongo Xpress is offering.

 Create the desire to buy first:

Identifying customer needs is very important. By understanding the needs and matching
Bongo Xpress features and benefits to meet those needs, thereby creating a desire to buy,
dealers can achieve their goal. As in all areas of life, people will pay for what they
 believe they want. The job of resellers is to create the desire to buy. If they can identify
sufficient needs and meet those needs plus more in addition, then customers usually pay
the desired price.
 Sell the different in price, not the whole price:
The golden rule in sales negotiations is never to offer the lowest price in the first stage. If
the customer objects about the price then the employee must specify the reason for the
objection (It’s not necessarily the price) and try to overcome objections by justifying the
difference (if known) between the price (what they want/currently paying) and the Bongo
Xpress price. Justifying the difference (say $2) is much easier (say 10). But the difference
should be known employees and employees should try to find out the information
between the conversations.

 Never offer lowest price first, always offer the highest price first:
Gold government and stock negotiations will not offer low prices in the first place. Even
if the seller is confident that its price is higher than the price the buyer is looking for, he
should always ask for a higher price than the minimum price.
For example, instead of giving the second highest level, give the highest level. Instead of
offering a special rate (flat rate) provides a contract rate (tariff). If the seller thinks $ 10
will save the account, he will give an average of $ 11. After he talks and explains the rate
he should keep quiet and give the customer time to think. Use ordinary treatment and
wait until they have spoken first.

3.8.3 Place:
The place is not worth mentioning here because the business is spread all over the world. Bongo
Xpress has covered 220 countries around the world to reach its customers ’destinations.
Bangladesh is a major destination for Bongo Xpress International. In their own way, they divided
the world in which Dubai is the reporting zone of the sub continental countries. Bangladesh
means Dubai, but they go to Dubai via India. So the setting for the subcontinent such.

3.8.4 Promotion:

Promotion is one of the biggest concerns for today's business. Bongo Xpress does its job through
various paper ads, magazine ads, etc. there is another way of promotion they use which is the
campaigns they do with their clients. They have launched several campaigns for their customers,
such as the ship2score; send more 2 win more, etc. Achieving success in this industry is very
difficult because of the strong competitors and their different strategies. But to stay in the
market, Bongo Xpress also uses different techniques. To stay in the market, retaining sales force
is very important. Nowadays, all companies have taken the management of the sales team very
seriously and it is one of the most important factors for the success of the company all over the
world.
 Chapter-04

Survey Finding and Analysis

4.1 Respondent Profile:

In order to measure customer satisfaction, a number of questions were asked to customers using
a questionnaire, data from these questions are set out below:

The Respondent profile includes Merchants Approach,

Overall Satisfaction
From the 500 spontaneous respondent, it is found that,

Extremely Satisfied Satisfied Moderately Satisfied Slight Dissatisfied

Dissatisfied
65 63 12 258 102

OVERALL SATISFACTION

8.2; 2%
102; 23% 63; 14%
Extremely Satisfied
12; 3% Satisfied
Moderately Satisfied
Slight Dissatisfied
Dissatisfied

258; 58%

Satisfied people:

From the140 spontaneous respondent, it is found that,

Strong customer Moderately Slight Customer Poor customer Non-

customer customer
68 15 12 17 28
 SATISFIED PEOPLE

8.2; 10%
Strong Customer
Moderately Customer
28; 35% Slight Customer
15; 19%
Poor Customer
Non- Customer

12; 15%
17; 21%

Customer

From the 95 spontaneous respondent, it is found that,

Strong customer Moderately Slight Customer Poor customer Non-

customer customer
60 0 0 0 35
 CUSTOMER

Strong customer
Moderately customer
35; 37% Slight Customer
Poor customer
Non-customer
60; 63%

SA Service:

From the 60 spontaneous respondent, it is found that,

Extremely Satisfied Satisfied Moderately Slight Satisfied Dissatisfied

Satisfied
45 0 0 0 15
 SA SERVICE

8.2; 19%
Extremely Satisfied
Satisfied
Moderately Satisfied
slight Satisfied
35; 81% Dissatisfied

Franchises Approach

From the 2000 spontaneous respondent, it is found that,

Positive Response Attained On Attained Final Start Business Avoidance

Board Meeting

400 12 100 7 4
 FRANCHISES APPROACH
100 7 4

12

400

POSITIVE RESPONSE ATTAINED ON BOARD ATTAINED FINAL MEETING

START BUSINESS AVOIDANCE

Franchises Satisfied

From the 7 spontaneous respondent, it is found that,

Extremely Satisfied Satisfied Moderately Satisfied Slight Dissatisfied

Dissatisfied
4 0 0 0 3
 FRANCHISES SATISFIED

EXTREMELY SATISFIED
SATISFIED
MODERATELY SATISFIED
3; 43% SLIGHT DISSATISFIED
DISSATISFIED
4; 57%
 Chapter-05

Findings & Recommendation and

Conclusion
Findings:

 No matter how well the procedure is planned, the possibility of unforeseen circumstances
cannot be ignored. Problems related to the products, transport, time, etc.

 This allows us to move on to another important factor that can help an organization
increase its profits, Well-trained staff.

 The AI and technology can help you work efficiently with high volumes and low
margins, as well as execute multiple payments and meet time-sensitive deadlines.

 To redefine the standard operating procedure, you must apply a check-and-examine

method.

 Improved customer communication and real-time delivery increases business credibility

and strengthens customer loyalty. Applying some or all of these tips will ultimately
increase business reach.

 The character of a company is represented by the behaviors of its employees.

  If you can afford it, you can go for a customized information management system. It will
benefit your business in a number of areas, including inventory management, supply
chain management, order tracking, inventory management and accurate delivery of
customer orders.

Recommendation:

 Usage of update software and other technical facilities

For better and faster communication between all departments and various branches
through the organization Bongo Xpress must provide updated programs, internet and
Other technical facilities.

 Launching of more package

Bongo Xpress offers new different services in other parts of the world like Med Pack,
Economy pack, Mango pack. This would allow the company to offset the tariff issues that
arise and also target different market niches rather than just Corporate Clients.

 More investments in the marketing activities

Bongo Xpress Bangladesh should focus on advertising media like billboards, TV ads,
flyer distribution, sponsor events rather than just direct sales. Though against the policy
of parent company Bongo Xpress, but this is required in Bangladesh aspect.
  Logistic support facility
The logistics service allows access to a system that ensures customers have control over
and visualize their supply chain at all times. The product can be inspected, questioned
and ordered online. To install these systems and ensure the security of information, login
details and passwords are required. Bongo Xpress should introduce such services to make
their work more reliable.

Conclusion:

The report is based on the effective way to the logistics industry. I continue to Intern the Bongos
Xpress in Bangladesh. Bongos Xpress is a quality company and gives it the highest value in
quality sales and customer service. It values customer and demand, but don? Compromise on
quality. As a result, Bongo Xpress has grown to almost nothing to become one of the leading
Xpress Shipping companies in the world in a very short span of time. Xpress handling of bongos
trained by the techniques is quite common and also attractive to some extent. Its diversified
products and services to satisfy all types of customers. He believes in differentiation strategy and
don? T give much concern to cost management. There is no economies of scale in this type of
business that encourages management to follow this type of strategy. This price is higher than
many other companies operating in the same industry of higher quality and grabs a significant
portion of the market share. There are some unique strategies to grab to maintain Sustainable
profitability. But these strategies and techniques are not always very useful in Bangladesh.
Because people here not only appreciate the higher standard of service, but also prefer to get it at
the lowest possible cost. If Bongo Xpress thinks about this more seriously, you will be able to
make more profits in the future. Corporate governance status Bongos Xpress fair and much more
Participation in corporate social responsibility, it was possible to establish such goodwill, which
will help to get a sustainable competitive advantage over other competitors.
Reference:

https://www.bongoxpress.com/term-conditions/

https://www.globaltranz.com/effective-logistics-management/

Text book

Marketing Management by Philip Kotler & Kevin Lane Keller.