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    SHEIKH MUHAMMAD IRZAM
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    1) The document provides instructions for a marketing assignment for students at Jinnah University for Women. 2) Students are asked to answer two questions related to how Maggi used trends to their advantage in the Indian market and the challenges they faced entering India. 3) The assignment is due on November 8th and should be 1-2 pages following specific formatting guidelines for font size, spacing, and file type. Grading will be based on a 10-point scale assessing how well students can remember and classify concepts from the topic.

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    1) The document provides instructions for a marketing assignment for students at Jinnah University for Women. 2) Students are asked to answer two questions related to how Maggi used trends to their advantage in the Indian market and the challenges they faced entering India. 3) The assignment is due on November 8th and should be 1-2 pages following specific formatting guidelines for font size, spacing, and file type. Grading will be based on a 10-point scale assessing how well students can remember and classify concepts from the topic.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    13 views1 page

    Assignment 1 PDF

    Uploaded by

    SHEIKH MUHAMMAD IRZAM
    1) The document provides instructions for a marketing assignment for students at Jinnah University for Women. 2) Students are asked to answer two questions related to how Maggi used trends to their advantage in the Indian market and the challenges they faced entering India. 3) The assignment is due on November 8th and should be 1-2 pages following specific formatting guidelines for font size, spacing, and file type. Grading will be based on a 10-point scale assessing how well students can remember and classify concepts from the topic.

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    © All Rights Reserved
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    of 1

    JINNAH UNIVERSITY FOR WOMEN

    DEPARTMENT OF BUSINESS ADMINISTRATION

    FALL 2021

    Principal of Marketing
    Date of Assignment 1 Nov 2021
    Deadline 8 Nov 2021
    Marks 10
    Form of Submission MS Word Documents (Soft Copy on LMS)
    Page Limit 1-2
    Font Size and Style 14 Ariel
    Line Spacing 1.5

    Q1. After Reading Maggi case describe how Maggi used emerging trends and
    changing behaviors to their advantage?

    Q2. What were the challenges Maggi faced when entering Indian Market how
    did they encountered them?

    Assessment grading criteria


    Criteria Fail C C+ B B+ A Weight
    Poor 1-6 1-7 1-8 1-9 10 (%)
    Remembering No evidence for Recall some concepts Classify some Identifies Identifies Identifies 1
    knowledge of the of the topic concepts into most of the most of the significant
    topic the desired concepts with concepts definitions,
    difficulty accurately principles,
    accurately methodologies
    and theories
    accurately
    Total 1%

    Good Luck!

    Prepared by:
    Kousar Zaheer
    Jinnah University for Women
    kousar.zaheer@juw.edu.pk

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