Tentres
Advantages
Environmentally mindful
Protects the environment and helps them
reach their ideal audience
Marketed on tv
Appeared on dragons den witch is great
exposure and funding for the business
Great online presents/ website
Means more people can buy/ see there brand
no matter where they live in the word
Motivated employees
Great customer service will create a large
loyal customer base which will act like brand
ambassadors
Planting trees
With the promise to plant 10 trees for every
item bought it gives buyers more reasons to
buy the product
Reputation
Tentrees has a very good reputation which
makes people/ investors want to support the
company more
Staying true
On of The main thing that separates tentrees
from all of the other brands is its vision and
values, tentrees stays loyal to their core
values no matter what they do, by striving to
give the best product possible while leaving
the smallest environmental footprint, while of
course still planting tentrees for every item
purchased
Weaknesses
Pricey
Low income people/ families might not be
able to buy the product due to it being a little
on the pricey side
In very competitive market
Competitive market means the brand will haft
to do everything right and not mess up to stay
on top of the market
Limited retailers
As a smaller business compared to brands
like nike they are in less stores which means
it is not bringing in as many people as it could
Smaller product line
Comparing tentrees to other big clothing lines
such as nike, and adidas they have a really
small product line, this affects them because
they are not getting their name out as much
due to less items to market.
Sports wear
There are other companies that sell
eco-friendly sport,.Tentrees has good
women's athletic clothing but on the men's
side lacks real athletic wear, they could solve
this problem by making more options in
shorts, t shirts both long and short sleeve
More customization
Ten Trees clothing does not have as much
color and customization options as other
brands and adding more customization will
make more people want to buy the clothing
because if they don't like the color way
instead of not getting it they can look through
all of the colorways options
Opportunities Threats

Reaches all types of people/ customers Competitor brands

With being an eco friendly brand it reaches all
types of people such as the regular people
and the eco friendly people
Taking advantage of the “ go green”
market
The ‘go green” market is a very big and
popular market at this point in time and they
they are able to use this to there advantage
they could become one of the top brands in
the world
Located in the highly populated city of
Vancouver
Being located in such a big city such as
Vancouver gives the opportunity for great
marketing and the opportunity to jump into
new markets.
Shoe market
There is a very small market for eco friendly
shoes and boots and if they can get into that
industry soon they could make a lot of money
Expansion
As a smaller and popular business they have
the opportunity to branch out and open new
stores and put there product in more
locations
The ‘go green’ market is huge and there are a
lot of brands that are in this market. By
adding eco friendly packaging it could further
expose there eco friendly values
Manufacturing costs
With the clothing made from eco friendly
materials some of the materials could be
more expensive than other highly
manufactured materials
Global warming
With global warming some of the materials
used to make the product could become
more rare and the material could become a
lot more expensive
Lack of diversity
There are some companies that are doing
better than tentrees because of having a
more diverse product line, for example
People Tree is making jewelry on top of
clothing, so if tentrees aso became more
divers by making other products such as
jewelry it would help the company a lot

Sports wear
Tentrees has a less sportswear options so
expanding more into that market could really
help them market their company in other
industries and make more money

Seads
Getting a small pack of seeds with every
order for you to plant your own trees could
add another element of fun for customers buy
geting to plant trees themselves along with
the 10 trees, that ten trees will plant

Collaboration
By collaborating with other brands, not
necessarily nike and those types of brands
but more environmental groups/ charities
because it is good marketing, because the
people in these groups that don't know about
the brand could learn about the brand and
tell other people about the brands which
could bring potential business to the company