Leader:

Gonzales, Sean Patrick M (4190225) Activity 2

Members: Module #1
Jamolin, Jonathan Jr J. (4190511) 31 August 2021
Villarica, Mart Rowell C. (4190212)
Tudla, Armando III M. (4190445)
OM3A

Porciuncula, Ma. Luisa

1. SWOT CHART ANALYSIS

SWOT Analysis for TOPGAME MNL

INTERNAL ENVIRONMENT
Strengths (S) Weaknesses(W)
Has a starting following and interested buyers Has not solidified the brand’s target market
(i.e. a potential community) from its and niche and has little to none initiatives
establishment of Instagram and Facebook (groups, surveys, live product selling,
pages feedback form, etc.) for asking and receiving
responses from customers
Has identified content creators or rising We do not have a physical store.
public figures who patronize TOPGAME
MNL’s products
Has a certain aesthetic and image of the brand Is slow in releasing product lines which affect
that is evident in the product offerings interest, function, and variety in products, has
yet to launch effective campaigns reaching
the brand’s goals for product sales,
innovation, and significance
EXTERNAL ENVIRONMENT
Opportunities (O) Threats (T)
Can involve with other local groups such as International brands that grab the customer’s
artists and content creators in creating special preference and affordability counters the
product lines showcasing local talent which demand for locally made clothes.
innovates the extent of a clothing brand
We can add to the growth of the Philippines’ In today’s situation we can see that there is a
 local brand industry. large growth of online sellers which can cause
us to have many competitors.
Can increase the love of Filipinos to local We are experiencing the world-wide
brand. pandemic (COVID-19).

Sean Patrick, Gonzales.(4190225)

Jonathan Jr, Jamolin. (4190511)

Mart Rowell, Villarica. (4190212)

Armando III, Tudla (4190445)