Business Plan Template

Problems Normally Your Customers Will Face

List out the top 3:

Eg: Want to start online business but dont know how.
Want to work as digital marketing exec but do not have
right knowledge.
1)
2)
3)
How’s Your Product/Service Solve Their Problem

List Out The Top 3 :

Eg: Train students with right digital marketing knowledge.
Work on hands-on and case study to gain direct
experience.
1)
2)
3)
Please list down your product/ service uniqueness

Guideline: Ask yourself

● What is so great about your product/service?
● Why should I buy from you?
● Any highlight that your product/ service has but your competitor do not
have?

Answer:
What Would Be Your Offer?
Ask your classmate to verify is it an irresistible offer?
Lead Magnet

TripWire

Core Offer

Upsell/ Profit
Maximizer
SMART Exercise - Based on your product/service
What do you want to achieve ?
Specific Measurable Achievable Realistic Timeline
Prospecting Exercise - Who is the target customer?
Product features/ Benefits
Who’s It For?
(Customer Profiling)

Why Will They Click?

(Feature)

What Will They Buy?

(Benefits)

Your Product
Content Creation (I)
Products/ Services Problems that customers What customer value will Strength Of The Products
are facing? be receiving from the (Unique Selling Point)
products?
(Benefits)
Content Creation (II)
Product/ Services Offer that your customers How do you want your Terms & Conditions Of
Specification will buy without thinking customers to chat with deliveries
(Irresistible offer) you?
(Call to action)
Digital Marketing Blueprint - Individual Activity
Goal:

Online Marketing Channel:

Budget Across Channel:

Target Audience:

Time Frame:
Digital Marketing Blueprint - Individual Activity
Product/ Service Focus:

Unique Selling Point:

Promotion:

Call To Action:
Digital Marketing Blueprint - Individual Activity
Measurement:
Reach
Impression
CPC
CPL
CPA