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Determinant of Profitability in Indian Cement Industry: An Economic Analysis
Determinant of Profitability in Indian Cement Industry: An Economic Analysis
Determinant of Profitability
in Indian Cement Industry:
An Economic Analysis
Sanjay J Bhayani*
Efficiency of any organization can be judge through its profitability. Profitability of the firm is
highly influenced by internal and external variables, i.e., size of organizations, liquidity
management, growth of organizations, component of costs and inflation rate. In the present
paper an attempt has been made to identify which variable are judging the profitability of
Indian Cement Industry. The study covers the all listed cement firms working in India for the
period of 2001 to 2008. To determinant profitability backward regression analysis were used
on the variables of the study. The result of the study shows that liquidity, age of the firm,
operating profit ratio, interest rate and inflation rate has played a vital role in the determination
of the profitability of Indian Cement Industry.
Volume 17
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DETERMINANT OF PROFITABILITY IN INDIAN CEMENT INDUSTRY:
AN ECONOMIC ANALYSIS
performance in terms of profitability: the behind it is that firms operating at
structure-conduct-performance (SCP) relatively higher productivity levels have
and firm effect models. See Schmalensee competitive advantages over less
(1989) and Mauri and Michaels (1998) productive competitors which are
for a discussion. In short, the SCP model reflected in their profitability.
argues that an exogenously given market Another crucial argument in firm
structure determines firm behavior and effect models is the persistence of
profitability, whereas in firm effect models differences across firms. With respect to
market structure in endogenous and the productivity, this can be related to
result of firm characteristics. theoretical models, such as Jovanovic
The SCP model is embedded in (1982) and Lambson (1991), where
neoclassical theory and based on the (despite the absence of barriers to entry)
notion of a representative firm. Any some firms are consistently more
differences between firms are either productive than others and firms with low
transitory or not important, implying that productivity do not catch up with the
profitability is determined by common leaders. Bartelsman and Doms (2000)
structural characteristics of the industry. provide evidence on this issue for a wide
Bain (1951) proposes the market structure range of industries. Following this logic,
as the principal explanation of firm and this class of models relates profit
industry profitability arguing that the heterogeneity not only to productivity
average profitability of firms in highly differences but explicitly to persistent
concentrated industries is higher than in productivity differences.
less concentrated industries. The From an empirical point of view, the
underlying assumption is that above two schools of thought are not
concentration facilitates collusion and that mutually exclusive. At its very essence,
colluding firms raise price above the SCP model excludes the influence of
competitive levels. As pointed out by Bain firm-level variables on profitability,
(1956), barriers to entry, such as economies whereas in firm effect models industry and
of scale or capital requirements, prevent firm effects can co-exist. In fact, there is
high profits to be eroded by the entry of consensus in the literature that both the
new firms into the market. SCP and firm effect models are plausible,
implying that industry and firm effects are
In firm effect models on the other hand,
empirically relevant. McGahan and Porter
the fundamental assumption is that
(2002) and Slade (2004) comprehensively
heterogeneity in profitability is due to
survey the empirical literature. However,
persistent differences across firms. Within
there is ongoing debate about the relative
this school of thought, Demsetz (1973)
importance of these two effects.
introduces the superior firm hypothesis
stating that firms differ with respect to The relative contribution of industry
their level of productivity and that these and firm effects is important because the
interfirm differences are the major factor two models have contradictory
behind profit heterogeneity. The logic implications for welfare. The SCP model
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SOUTH ASIAN JOURNAL OF MANAGEMENT
data and second parts covers study period have a positive effect on firm performance,
of 2005 to 2008. In the subsequent steps since larger firms can leverage their size
the explanatory variables are eliminated to obtain better deals in financial as well
from the regression equation in order of as product or other factor markets
their insignificance, i.e., the most (Mathur and Kenyon, 1998). This variable
insignificant variable being eliminated may be important if economies of scale
from the regression equation first and so operate. Size as measured refers to total
on. In the final equation only those assets employed in the business. Growth
explanatory variables are left which have in size is expected to reflect the direction
a significant influence on the dependent of change in operating efficiency. In the
variable. present study natural logarithm of total
The statistical significance of the assets of the firm has been used as
regression coefficient has been tested by independent variable. Thus, from this
applying students t-test distribution. The theoretical background, the researcher
coefficient of determination (R2) has been advances the following hypothesis.
computed to determine the percentage Hypothesis 1: Growth in firm size
variation in the dependent variable positively affects
explained by the independent variables. profitability.
The F-value with F-distribution at 1, 5
and 10% levels of significance has also GROWTH IN VOLUME OF
been used to strengthen the conclusion BUSINESS
drawn from the analysis. Further, to study Growth in volume of business represents
the multi-colinearity problem between the changes similar to capacity utilization
dependent variables, the correlation in a manufacturing enterprise. Growth in
analysis has been worked out. volume of business is likely to generate
VARIABLES OF STUDY AND more revenue and hence a direct bearing
DEVELOPMENT OF on profitability of the organization.
HYPOTHESIS A review of empirical literature (Dess and
Robinson, 1984) shows that the most used
As stated earlier, the independent measures for growth have been
variables (factors) were selected on the compounded annual growth rate of sales
basis of their significance in existing and total assets. Hence, we use
theory and relevant past empirical studies. Compounded Annual Growth Rate of
A total number of 10 independent Total Sales (CAGRTS) as our growth
variables were considered for the study. measures. Thus, from the above reviews
The importance of these variables could and discussion, the researcher proposes
be as follows:
the following hypothesis.
GROWTH IN SIZE
Hypothesis 2: Growth in volume of
Size is expected to be an important business positively
determinant of firm performance. Size can affects profitability.
Volume 17
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DETERMINANT OF PROFITABILITY IN INDIAN CEMENT INDUSTRY:
AN ECONOMIC ANALYSIS
OPERATING PROFIT RATIO LIQUIDITY
Operating profit ratio being the ratio of It refers to the ability of a firm to meet its
operating profit to business income is short-term obligations. If a company
certainly one of the significant explanatory maintains excess liquidity, it would result
variables to explore the financial in low profitability since that extra funds
efficiency of an organization. In order to held up in liquid assets become idle
test this general notion, the researcher investments. For present research
researcher has developed following
postulates the following hypothesis.
hypothesis.
Hypothesis 3: Operating profit ratio
Hypothesis 5: Liquidity negatively
positively affects
affects profitability.
profitability.
RECEIVABLES TURNOVER
LEVERAGE
It indicates the sped with which
Capital structure of a firm is an important receivable are being converted into case.
determinant influencing firm performance Higher the turnover of receivables, the
(Kakani and Reddy, 1996). Leverage better is the trade credit management and
reduces the financial costs since interest hence more profitability. The following
is tax deductible expense. Hence, post tax hypothesis tested in the present research.
interest rate is less than the cost of equity. Hypothesis 6: Receivable turnover
Leverage may thus have an impact on positively affects
profitability, i.e., high leverage companies profitability.
may yield higher profits than low leverage
FIXED ASSETS TURNOVER
companies. The measures leverage
includes long-terms loans to capital It shows the relationship between the
employed. amount invested in fixed assets and the
results accruing in terms of sales revenue.
From the above reviews, the researcher It us expected that an increase in fixed
concludes that most of the studies support assets turnover would result in increase
the general notion that lower debt level in profitability. To validate this following
decreases the risk of solvency with hypothesis tested in the present research.
increases of profitability to a firm. In this Hypothesis 7: Fixed assets turnover
study, debt ratio is defined as total debt positively affects
by total assets. In order to test this, the profitability.
researcher postulates the following AGE
hypothesis. Looking to above literature
findings researcher has developed Several earlier studies (Batra, 1999,
Lumpkin and Dess, 1999) argued that firm
following hypothesis.
age has an influence on its performance.
Hypothesis 4: Debt ratio positively Sorensen and Stuart (1999) argued that
affects profitability. organizational inertia operating in old firms
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SOUTH ASIAN JOURNAL OF MANAGEMENT
tend to make them inflexible and unable Hypothesis 9: Interest rates negatively
to appreciate changes in the environment. affects profitability.
Age of enterprise indicates the experience
INFLATION
and expertise gained over the years
supposed to streamline the operating Developing economy faces the problems
policies and should help in better of the inflations. Demand of the
management of the enterprise on prudent manufacturing sectors is highly influenced
line. Year of incorporation of the firm was by the inflation rate, which in turn affect
taken as year when it began operations. the profitability of the firm. The inflation
We deducted that from the year 2008 to rate data collected from the Reserve Bank
get its age. Thus, according to this
of India websites. The present study
literature and in order to verify the same
follows the following hypothesis.
results for the Indian firms, the researcher
postulates the following hypothesis. Hypothesis 10: Inflation rates
Hypothesis 8: Firm age positively negatively affects
affects profitability. profitability.
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DETERMINANT OF PROFITABILITY IN INDIAN CEMENT INDUSTRY:
AN ECONOMIC ANALYSIS
degree of correlation between to 2008 are shown in Table 3. The
independent variables, i.e., variations in profitability explained in first
multicolinearity problem. The existence equation by all the ten variables was 51.5%
of high degree of correlation implies the stated by R2 with significant F-value. In
independence of the set of variables upon the last equation after elimination of
each other in such a way that changes in insignificant variables liquidity ratio, fixed
the one are on sympathy which changes assets turnover ratio, operating profit
in the other. ratio, age, interest rate and inflation rate
emerged as most significant determinants
For correlation between the
explaining 50.4% variation in profitability
independent variables were calculated of firm with F-value significant at 1%
and presented in Table 2. From the level. Liquidity ratio, fixed assets turnover
correlation matrix, it is evident that ratio, operating profit ratio, age and
there is no high degree of correlation inflation rate showed a positive influence
among any independent variables. on the profitability of firm, while interest
So, backward regression analysis with rate negatively associated with
10 independent variables namely fixed profitability of the firm. The expected sign
assets turnover ratio ( 1 ), operating of regression result of liquidity and
profit ratio ( 2), liquidity ratio ( 3), age inflation rate are positive which is not
( 4), receivables turnover ratio ( 5 ), supported by the corporate finance
growth in sales ( 6), total assets ( 7), literature. Fixed assets turnover ratio,
leverage ( 8 ), interest rate ( 9 ) and operating profit ratio, liquidity ratio,
inflation rate ( 10) were estimated on interest rate and inflation rate were found
pooled data as well as on two sub period significant at 1% level and age of
were presented in Tables 3 to 5. organization was significant at 5% level
The results of regression analysis of of significance. The value of Durbin-
pooled data for the firms for the year 2001 Watson statistics also validates the model.
Volume 17
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SOUTH ASIAN JOURNAL OF MANAGEMENT
33.538*
F-Value
23.034*
25.827*
20.637*
29.36*
the first sub data set of year 2001 to 2004
the variation in profitability explained in
Adj. R2 the first equation by all the ten variables
0.493
0.489
0.493
0.493
0.49
was 44.2% depicted by R2 with significant
F-value. In the last equation liquidity
ratio, receivables turnover ratio, operating
0.511
0.504
0.515
0.513
0.515
R2
(0.25)
0.028
(0.907)
(0.921)
0.773
0.764
(1.118)
0.016
0.014
1.023
0.016
Table 3: Regression Results Pooled
(–1.713)***
–0.457
–0.481
7(rt)
1.651
1.716
1.757
1.746
1.761
–0.539
–0.545
–0.526
–0.513
–0.51
4.255
4.988
4.498
4.535
5.16
(4.721)* (7.26)*
69.813
72.438
66.772
70.677
66.745
(6.2)*
15.369
17.331
17.502
17.082
17.604
6.101
5.859
6.352
6.012
6.377
CONCLUSION AND
–47.834
–48.683
–52.275
–49.627
–52.484
3
1
Volume 17
(3.918)* (3.364)* (–2.890)* (4.275)* (2.944)* (1.237)
7. –47.372 10.421 –1.543 64.242 8.947 0.424 0.400 17.87*
(–4.328)* (3.209)* (–2.863)* (4.423)* (2.964)*
15 No. 4
Note: Figures in the parentheses represent t-values for regression coefficients.
*, **, *** depict significance at 1, 5 and 10% levels, respectively.
AN ECONOMIC ANALYSIS
(2.594)* (1.897)*** (–1.327) (1.191) (–1.035) (–1.268) (–0.718) (0.987) (–0.721) (–0.385)
3. 78.228 0.588 –9.469 60.293 –2.179 –6.824 –0.644 0.725 –1.759 0.180 0.111 2.585*
(2.749)* (2.297)** (–1.318) (1.41) (–1.026) (–1.25) (–0.883) (0.94) (–0.661)
4. 73.685 0.591 –10.806 48.902 –2.16 –6.272 –0.688 0.715 0.176 0.116 2.909*
(2.676)* (2.313)** (–1.572) (1.254) (–1.02) (–1.166) (–0.95) (0.931)
SOUTH ASIAN JOURNAL OF MANAGEMENT
12.695*
F-Value
7.536*
3.253*
3.773*
4.464*
5.474*
pooled data indicates that the
profitability of the Indian Cement
Industry influenced by the fixed assets
Adj. R2
0.116
0.114
0.103
0.117
0.12
0.12
turnover, operating profit ratio, leverage
ratio, age of the firm, interest rate and
inflation rate. But the result of the
0.142
0.131
0.112
0.169
0.163
0.154
R2
mentioned factors.
Note: Figures in the parentheses represent t-values for regression coefficients.
–5.291
5(lr)
–2.408
–2.459
(–1.722) (1.246)
(–1.687) (1.142)
(–1.474) (1.385)
(–1.647) (1.327)
53.552
51.067
47.779
43.717
–11.048
–11.523
–11.303
–9.817
(2.738)*
(2.342)** (2.44)*
(3.77)*
1(gis)
0.696
0.647
0.673
0.635
0.584
(5.539)*
(2.622)*
(2.804)*
(2.755)*
57.872
22.659
76.651
74.987
70.354
56.146
10.
9.
5.
6.
7.
8.
Volume 17
16 No. 4
DETERMINANT OF PROFITABILITY IN INDIAN CEMENT INDUSTRY:
AN ECONOMIC ANALYSIS
ANNEXURE
List of Sample Firms
S. No. Name of Firm S. No. Name of Firm
1. A C C Ltd. 15. Kalyanpur Cements Ltd.
2. Ambuja Cements Ltd. 16. Madras Cements Ltd.
3. Anjani Portland Cement Ltd. 17. Mangalam Cement Ltd.
4. Binani Cement Ltd. 18. Mysore Cements Ltd.
5. Birla Corporation Ltd. 19. N C L Industries Ltd.
6. Century Textiles & Inds. Ltd. 20. O C L India Ltd.
7. Chettinad Cement Corpn. Ltd. 21. Sagar Cements Ltd.
8. Dalmia Cement (Bharat) Ltd. 22. Sanghi Industries Ltd.
9. Deccan Cements Ltd. 23. Saurashtra Cement Ltd.
10. Grasim Industries Ltd. 24. Shiva Cement Ltd.
11. India Cements Ltd. 25. Shree Cement Ltd.
12. J K Lakshmi Cement Ltd. 26. Shree Digvijay Cement Co. Ltd.
13. K C P Ltd. 27. Shri Keshav Cements & Infra Ltd.
14. Kakatiya Cement Sugar & Inds. Ltd. 28. Vinay Cements Ltd.
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20 No. 4