COFFEEHOUSE BUSINESS PLAN

Prepared by
Jamaica Salibio
Francis Aira
Gondao Leopoldo
Gwyn Vincent
Guinang Jino

June 23, 2021

“ You deserve a good taste “

Executive Summary
Objectives:

1. To be the country’s largest and astounding coffee-producing company for all years.

2. To increase 35% in annual sales by January 20, 2032.

3. Become as the Best New Coffee Shop in the Philippines
4. Improving the customer satisfaction through the good quality of products
5. Turn in profits from the first year of operations.
6. The creation of unique, innovative and healthy products.
7. Four new Outlets in next five years in other cities of Visayas
8. To exceed 6 million in annual sales by the third year of plan implementation.

Unique Selling Point:

Providing a good taste of morning and evening bags of coffee at an affordable price.

About Us
Gwyn's Coffee will open its astounding coffee grounds and beans to the people around Sitio Lapay,
in Bayawan City area that will be run by 5 of us, a coffee enthusiast, and entrepreneur. It will be a
shop that sells good snacks and the best types of coffee in our place.

Products & Pricing

Gwyn's Coffee will be a cafe that offers coffee products, including whole or ground beans. These
products will be offered to consumers within the Visayas area. Take-out or not, customers can
order coffee products at reasonable prices between ₱5 to ₱150. 
PRODUCTS & SERVICES:

FRESH BEAN AROMA'S

For the first time we are producing coffee bean for testing the consumer market.
We are going to make a coffee beans in many types coffee flavors in both cold and boiled water.

FOREIGN FLAVORS

our foreign coffee flavors we initially introduced Americano, French vanilla, Caramel Macchiato,
Pumpkin spice and Mocha.

OUR SPECIALTY

Our specialty, we produce creative taste for everyone, and the good news is drinking coffee
reduces 0.5% fat level on every human body and add extra caffeinated masculinity energy for
Men.

 Mallunggay latte
 Rainbow latte
 Butter coffee
 Rose latte
KEYS TO SUCCESS FACTORS:
 Store design that will be both visually attractive to customers, and designed for fast
and efficient operations.
 Employee training to insure the best coffee's preparation techniques.
 Marketing strategies aimed to build a solid base of loyal customers
 The products we serve are of the highest quality.
 Customer satisfaction with high quality coffee bean and services
 Competent management staff who makes the coffee’s morning fresh and good condition.
 Management that treats every employee equally. We create an atmosphere
where employee's love coming to work and can earn good money.
 Our commitment to providing excellent quality coffee's at all times
 Excellent Customer Service. Quick delivery and each customer will be treated as would an
honored guest in our homes
 Fresh coffee aroma's daily will give customers a unique experience.
 Maintain good relationships with reliable supplier.
MISSION:

Establish Gwyn’s coffee shop as the Local leading source of healthy and delicious
coffee, the form of sweet lovely coffee aroma's with an uncompromising
commitment to making a difference through our values.

VISION:

Explore all over the Philippines from best coffee providing for all their needs always
with the assurance of outstanding quality.
NAME OF THE SUPPLIERS O RAW MATERIALS:

In our Country:
1. Northern City of Lipa, Batangas.
2. Nueva Viscaya.
3. Online Shopping Platforms

Target Market
Gwyn's Coffee will serve the general consumers of Lapay, Negros Oriental, from ages 18
years old and above. Whether you are Filipino or not, or resident or tourist, you can enjoy
the great value of the best coffee.

Competition:

 NONE
SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Imports coffee
Insufficient
products from No meals Direct reseller of
coffee
trusted available coffee products
machines
suppliers
Offers Fast-growing
Possibilities of
authentic The lack of competition
expanding the
coffee coffeehouse staff within the
coffeehouse
products place.

Marketing Plan:
The marketing team will do the following marketing strategy:

The first phase will be to expand the reach of the business. To do this, the marketing
officers will create an account on different platforms, including Facebook and
Instagram, to showcase the variety of products that the company offers into a specific
target market. This will be monitored for the longest-running time until the launch of the
business.

The second phase reaches the people within the area of the business. Flyers and
vouchers will be distributed to interested individuals to inform them about the upcoming
discount rates.

Operational Plan:
The coffeehouse will be located at Sitio Lapay Purok 1 near at Catholic Church.
The business will involve 7 employees that will be divided into the following
departments:

1. Management
2. Marketing
3. Operations & Service

ASSIGNE DEADLIN
ACTION PURPOSE
D TO E
Get the
Monitor the
Gwyn best coffee December
distribution
Vincent products 22, 2031
cycle.
on time
Improve
Check
Leopolodo the December
clients'
Gondao customer 25, 2031
reviews.
service

Team:
 Gwyn Vincent
 Jamaica
 Francis Aira
 Jino
 Leopoldo

Financial Plan:

Start-Up Costs
PERCENTAGE OF
DESCRIPTION AMOUNT
TOTAL
Commercial Space ₱30,000.00 10.14%
Licenses & Permits ₱10,500.00 3.67%
Supplies ₱60,000.00 36.15%
Coffee house ₱100,000.00 60.04%
Start-Up Fund
₱0.00 0%
Available
Total Start-Up Fund
₱200,500.00 100%
Required

Projected Profit & Loss Statement

DESCRIPTION YEAR 1 YEAR 2 YEAR 3

Sales ₱920,000.00 ₱1,140,000.00 ₱1,465,000.00
Less Cost of
Sales
Materials ₱131,000.00 ₱134,000.00 ₱133,800.00
Freight ₱12,000.00 ₱12,000.00 ₱13,400.00
Total Cost of
₱303,000.00 ₱386,000.00 ₱397,200.00
Sales
GROSS
₱687,000.00 ₱6104,000.00 ₱7127,800.00
PROFIT

Less Expenses

Wages ₱30,000.00 ₱37,000.00 ₱40,000.00

Maintenance
₱10,000.00 ₱12,000.00 ₱12,000.00
Fees
Accounting
₱80,000.00 ₱80,400.00 ₱80,000.00
Fees
Electricity ₱48,000.00 ₱49,500.00 ₱60,000.00
Insurance ₱20,000.00 ₱20,000.00 ₱20,000.00
Uniform ₱2,500.00 ₱3,000.00 ₱3,000.00
Rent ₱40,000.00 ₱40,000.00 ₱40,000.00
Marketing
₱10,000.00 ₱10,000.00 ₱10,200.00
Materials
Depreciation ₱5,000.00 ₱5,300.00 ₱5,200.00
WiFi Service ₱120,000.00 ₱140,000.00 ₱155,000.00
Total Expenses ₱365,500.00 ₱398,200.00 ₱400,900.00
NET PROFIT/
₱190,500.00 ₱210,800.00 ₱243,900.00
(LOSS)

Appendix

Situational analysis – External Environment

Influence
External Environment Opportunity Threat
(1-10)
ECONOMIC:
Stage of the economic cycle Yes 7
 Current interest rate Yes 7
Average disposable income Yes 6
DEMOGRAPHIC:
Population growth and make-up Yes 5
Household structure (e.g. singles. Yes 6
families)
Geographic distribution Yes 8
Level of education Yes 7
TECHNOLOGY:
Innovations in the manufacturing
process
Technological developments
(substitute products)
SOCIAL/CULTURAL:
Corporate social responsibility Yes 5
Environmentally friendly ‘green’ Yes 6
products
Standard of living Yes 7
Percentage of work to leisure time Yes 5
POLITICAL/LEGAL:
Regulatory environment and
legislation
Compliance with standards and
codes
ENVIRONMENTAL:
Climate Change & Carbon Trading
Eco-efficient manufacturing
PHYSICAL FACTORS:
Climatic conditions
Water restrictions Yes 6
Infrastructure - transport, Yes 8
communications and services

Rating: 1 = Low, 10 = High