Claire Lianne D.

Alberca 11- Humility

MODULE 1
Let Us Try!
WORD PLACEMENT
Direction: Read each item carefully and select the word/s from the box that
corresponds to the description.
Audience Budget Competitors
Deadline Deliverables Target Market

Audience__ 1. _____________ is another term for a target market of a

business.
Deadline_____ 2. _____________ is essential in estimating a timeline for a
design brief.
Deliverables___ 3. _____________ determines the quality of a design brief.
Budget_______ 4. _____________ reflect the demands of a client according to
the needs of his business.
Target Market________ 5. _____________ is composed of possible customers or clients
of a particular business.
Let Us Try!
WORD SEARCH

Audience Budget
Deadline Deliverables
Competitors Target
Market Design
Brief Competitors
Let Us Practice
ACTIVITY 1 -
Let Us Practice
OPEN-ENDED QUESTIONS
Direction: Provide the answers that are asked by the guide questions below.

• What are the ten (10) elements of a design brief?

The elements of a design brief are About your client and their business, Audience or
target market, Budget, The scope of the project, Creative project objectives, About their
competitors, The goal of the project, The image your client wants to portray, Deliverables and
The deadline.
• What are the essential information needed in knowing your client
and their business?
Always ask your client the following questions:
• Why do you need this project?
• What do you want to achieve based on this project?
• How will you measure the success of this project?
You also need to include a section that asks about their competition.

• What is considered as an audience or a target market of a

Business?
A target market is a group of people who have certain traits and have been selected by a
firm as prospective buyers for its products. A target market may be classified generally based
on age, location, income, and lifestyle. Many additional demographics may be taken into
account.
Let Us Practice More
WORD PLACEMENT
Direction: Read each item carefully and select the word/s from the box that
corresponds to the description.

Audience Budget Competitors

Deadline Deliverables Target Market

Audience ________ 1. _____________ is another term for a target market of a

business.
Deadline________ 2. _____________ is essential in estimating a timeline for a
design brief.
_________ 3. _____________ determines the quality of a design brief.
Budget_______ 4. _____________ reflect the demands of a client according to
the needs of his business
Target ______ 5. _____________ is composed of possible customers or clients
of a particular business.
Let Us Remember
Let Us Remember
Audience Budget Competitors
Deadline Deliverables Target Market
ENUMERATION
Direction: Enumerate the ten (10) elements of a design brief.
• About your client and their business
• Audience or target market
• Budget
• The scope of the project
• Creative project objectives
• About their competitors
• The goal of the project
• The image your client wants to portray
• Deliverables
• The deadline
APPLICATION
Direction: Create a (3) different businesses and identify the elements that are
essential in creating a design brief.
1st business

Business’ Name Claire’s Artistry

Audience or Target Market Tagum City
Budget Php. 5000
Scope of the Project To have a realistic portraits and paintings.
Creative Project Objectives The costumers will be interested and wants
to have a charcoal portrait or paintings.
Competitors Jonday commissions, Jerald portraiture and
Artsy Art.
Goal of the Project Sell and make a commission art.
Ideal Image of the Project Simple, yellow and blue
Deliverables Email in JPG format
Deadlines November 1

2nd business

Business’ Name Vestures Fine

Audience or Target Market Davao City
Budget 3000 php
Scope of the Project To have a fashionable clothes.
Creative Project Objectives The costumers will love the style and quality
of our clothes.
Competitors Ukay- ukay ni Marites and K’s Boutique
Goal of the Project Sell a good quality clothes.
Ideal Image of the Project Simple , pastel colors
Deliverables Email in PNG format
Deadlines November 10

3rd business
 Business’ Name
Audience or Target Market
Budget
Scope of the Project
Creative Project Objectives
Competitors
Goal of the Project
Ideal Image of the Project
Deliverables
Deadlines
Cream ice
To those who crave an ice cream.
7000 php
To taste and crave our sweat and delicious
ice cream.
A cute logo to look our ice cream delicious
and attract more costumers.
Selecta, Hadie’s Ice cream and Frosty
Sell a colorful and delicious ice cream
Simple, pink blue and yellow
Email in JPG format
December 1

Let Us Enhance
DISCUSSION
Direction: Discuss the business that you have created as well as the elements
of its design brief to your guardian and ask for feedback. Write your insights
in the space provided.
First Insight:

Second Insight: