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P
LÐH? HJW]ÏH CÜ LKTNGPMHJ
Prƶƫhb 
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ĖỆ DÆM?
VBÄH PÌEB LÐM PTƩồ HJ
VBÄH HJ LKTNGPMHJ
EỡK PBƩƦHJ BMềW
BMềW BMJBCKH@U EIAAGG

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Bæ Hờm - Hąl 464;
 

LỠE CỠ CỠE
ĖằP
Ėằ QẠH ĖỆ 
P QẠH ĖỆ ........................................................................................................
.................................................. ..............................................................................
........................ 4
JmỞ m tbmỊ
M. JmỞ  tbmỊu vị
vị Bmjbckh`s Eiaagg ................................................................................................ 5
MM. Vbäh tìeb lðm trƶỜ hj
hj Lkrngtmhj eỪk eỪk tbƶƫhj bmỊu bmỊu Bmjbckh`s Eiaagg ................................ 5
;. Lðm trƶỜhj vĭ lð ...............................................................................................................
lð ............................................................................................................... 5
;.;. ]ẹẹu tớ
] tớ hbäh nbậ
nbậu........................................................................................................
...................................................... .................................................. 5
;.4. ]ẹu tớ
]ẹ tớ nmhb tẹ
tẹ .............................................................................................................. 0
;.5. ]ẹu tớ
]ẹ tớ tỻ  hbmïh
 tỻ  hbmïh .................................................
.....................................................................................................
...........................................................
....... 7
;.0. ]ẹu tớ
]ẹ tớ nbik bỌ
bỌe - eðhj hjbỊ hjbỊ?....................................................
.....................................................................................
................................. 1
;.7. ]ẹu tớ
]ẹ tớ Ebìhb trỎ
trỎ - Vbëp cuẬ
cuẬt? ....................................................
.....................................................................................
................................. 2
;.1. Lðm trƶỜhj vąh bõk? 
bõk? ....................................................................................................
............................................... ................................................... =
4. Lðm trƶỜ hj hjbmỊp ....................................................
hj tëe hjbmỊ .....................................................................................................
................................................. ;6
4.;. Eëe ěớm
ěớm tbỪ
tbỪ eẫ
 eẫhb trkhb
trkh b................................................
.................................................................................................
................................................. ;;
4.4 HjƶỜ m luk (nbëeb bæhj) .............................................................................................. ;1
eầp ...............................................
4.5 Hbæ euhj eầ ....................................................................................................
...................................................................
.............. ;1
4.0 Eëe truhj jmkh Lkrngtmhj ............................................................................................ ;=
trỻ e tmẹ
4.7 Eðhj ebÿhj trỻ  tmẹp .....................................................................................................
.................................................... ................................................. 45
5. Lðm trƶỜhj vm lð (lðm trƶỜ hj hj hờhờm dờdờ `ikhb hjbmỊ hjbmỊp)? ................................................. 41
ebìhb ―  n 
5.;. Pæm ebìhb ―  n ẹ tiëh? ...................................................................................................... 41
5.4 N ỽ tbu
 tbuẬẬt ―  eðhj
 eðhj hjbỊhjbỊ? ................................................................................................... 55
cỻ e væ dờ
5.5 Hbäh cỻ  dờ lëy quấ quấh cü? ................................................
........................................................................................
........................................ 50
MQ. N ẹt cuẬ
cuẬh ................................................................................................................................. 51

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;
 

ĖằP QẠH ĖỆ 

ĖỆ 
Pbgi Pỗhj eủe tbớhj nï, quy lð eỪk hjæhb tbỻe pbậl væ ěổ uớhj bmỊh ebmẹl nbiấhj ;7% trihj
J@V hƶỞe tk. [uy lð tbỎ trƶỜhj trïh =5 trmỊu hjƶỜm eờhj vỞm xu bƶỞhj tmïu `ýhj hbkhb ěkhj ěkh j tąhj
cïh cæ cụm tbẹ rầt cỞh ebi hbứhj hjæhb hæy. Dëi eëi eỪk Pỗ Ebửe Dusmhgs s Lihmtir Mhtgrhktmihkc
`ỻ dëi, hjæhb eðhj hjbmỊp tbỻe pbậl - ěổ uớhj eỪk QmỊt Hkl sẼ tmẹp tủe `uy trã ěæ tąhj trƶộhj
lẫhb trihj tbỜm jmkh tỞm vỞm lửe tąhj truhj dãhb ;6,=%   hąl hbỜ tbu hbẬp eỪk hjƶỜm `äh ěƶụe
eấm tbmỊh væ xu bƶỞhj tmïu `ýhj sấh pbậl
pb ậl jmë trỎ eki bƫh sẼ ebmẹl cĭhb tbỎ bmẹu tmïu `ýhj. QỞm ěmịu
nmỊh bmỊh hky lộ rk ebi eëe `ikhb hjbmỊp nbðhj ebọ cæ tbuẬh cụm læ eôh eấ eẫhb trkhb jky jẩt.
Ėễ tąhj trƶộhj væ pbët trmễh bƫh hứk, bmỊh hky, eëe `ikhb hjbmỊp luớh eõ ebmẹh cƶụe lkrngtmhj
bmỊu quấ, dïh eẫhb vmỊe hjbmïh eửu tbỎ trƶỜhj, ěớm tƶụhj nbëeb bæhj ěớm tbỪ eẫhb trkhb eôh hjbmïh
eửu eëe hbäh tớ lðm trƶỜhj lkrngtmhj. Prihj eëe `ikhb hjbmỊp ěõ, eõ eấ Bmjbckh`s
Eiaagg. Bmjbckh`s Eiaagg - lờt trihj hbứhj tbƶƫhj bmỊu ěổ uớhj pbỗ dmẹh hbầt bmỊh hky tẫm  QmỊt
 Hkl. Dẩt ěẪu vỞm sấh pbậl eæ pbï ěõhj jõm tẫm Bæ Hờm væi hąl 4666, Bmjbckh`s Eiaagg ěå hbkhb
ebõhj pbët trmễh væ lộ rờhj tbæhb tbƶƫhj bmỊu quëh eæ pbï hỗm tmẹhj lộ rờhj biẫt ěờhj tỮ hąl
4664. Prihj dæm pbäh tìeb –Vbäh tìeb lðm trƶỜhj lkrngtmhj eỪk Bmjbckh`s Eiaagg“  hbõl ebÿhj
gl sẼ pbäh tìeb r÷ hbứhj tëe hbäh trihj lðm trƶỜhj lkrngtmhj ấhb bƶộhj ěẹh biẫt ěờhj nmhb
`ikhb eỪk `ikhb hjbmỊp hæy. 

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4
 

M. JmỞm tbmỊu vị Bmjbckh`s Eiaagg

Bmjbckh`s Eiaagg cæ ebuỚm eỬk bæhj nmhb `ikhb eæ pbï væ eëe ciẫm
ěổ ąh hbkhb eỪk QmỊt Hkl, `i @kvm` Pbëm sëhj cẬp væi hąl ;===.
Bkm quëh eæ pbï ěẪu tmïh eỪk Bmjbckh`s Eiaagg ěƶụe rk lẩt væi
hąl 4664 tẫm tbæhb pbớ   Bổ Ebì Lmhb væ Bæ Hờm. [uk lờt ebẺhj
ěƶỜhj `æm, vỞm tẪl hbãh trộ tbæhb tbƶƫhj bmỊu eæ pbï væ træ ěƶụe
yïu tbìeb hbầt tẫm QmỊt Hkl væ tỻ bæi ebmk sẾ vỞm tbẹ jmỞm,
Bmjbckh`s Eiaagg ěå nbðhj hjỮhj lkhj ěẹh hbứhj sấh pbậl eæ
 pbï tbƫl hjih, sëhb ěƶụl trihj nbðhj jmkh tbiấm lëm væ cỎeb sỻ.  

Pbƶƫhj bmỊu Bmjbckh`s Eiaagg ěå xëe cẬp hbmịu eờt

lớe ầh tƶụhj hbƶ? ebuỚm 47 quëh hąl 4661> pbë
p bë vừ
nỺ củe ebuỚm eæ pbï væ træ ěẪu tmïh tẫm QmỊt Hkl
ebẫl lớe ;66 quëh hąl 46;1.  Pìhb ěẹh tbëhj
2/46;=, vỞm bƫh 566 quëh trïh 41 tọhb tbæhb
Bmjbckh`s Eiaagg, lờt trihj hbứhj ebuỚm eæ pbï væ
træ bæhj ěẪu tẫm QmỊt Hkl, ěå trộ tbæhb ěmễl hbầh
nbðhj
QmỊt .  tbễ tbmẹu trihj hẹp sớhj eỪk hbmịu hjƶỜm
 Hbứhj cy ekag eỪk Bmjbckh`s Eia
Eiaagg
agg nbðhj ebọ ěƫh tbuẪh cæ tbửe uớhj qugh tbuờe læ eôh lkhj 
trïh lãhb lờt sử lỊhb vąh bõk pbấh ëhb lờt pbẪh hẹp sớhj bmỊh ěẫm eỪk hjƶỜm QmỊt Hkl. Nbðhj
nbõ ěễ hbẬh rk, dì quyẹt tbæhb eðhj eỪk tbƶƫhj bmỊu hæy ebìhb cæ hbỜ væi eỪk bæhj tuyỊt vỜm, sấh
 pbậl tuyỊt bấi væ `Ỏeb vủ ebu ěëi vỞm lửe jmë pbý bụp.  
MM. Vbäh tì eeb
b lðm trƶỜhj Lkrngtmhj eỪk tbƶƫhj bmỊu Bmjbckh`s Eiaagg 
Eiaagg  
;.  Lðm trƶỜhj vĭ lð  lð 
;.;. ]ẹu tớ hbäh nbậu  
]ẹu tớ vị hbäh nbậu hbƶ? quy lð bky tớe ěờ jmk tąhj `äh sớ ấhb bƶộhj ěẹh eƫ eầu tbỎ trƶỜhj
tmïu tbủ sấh pbậl, væ ebìhb sëeb lkrngtmhj eỪk `ikhb hjbmỊp .
This websitePbgi sớ data
stores cmỊu such
eỪk Cmïh
as Bụp [uớe, tìhb ěẹh tbỜm ěmễl ;/1/464; QmỊt Hkl eõ =2,; trmỊu hjƶỜm, trihj
nbm ěõ,essential
cookies to enable `äh sớ truhj
site dãhb hąl 4646 cæ =:,5 trmỊu hjƶỜm, tớe ěờ jmk tąhj `äh sớ cæ ; % si vỞm hąl
46;=.
functionality, Lộasrkmarketing,
as well lờt tbỎ trƶỜhj tmïu tbủ ěổ uớhj quớe `äh –eæ pbï“ ebuậh vỎ QmỊt cæ nbë cỞh. Ėäy cæ
eƫ bờm
personalization, anděễanalytics.
Bmjbckh`sYoueiaagg lộ rờhj quy lð ebuỚm eỬk bæhj ěëp ửhj hbu eẪu jmk tąhj eỪk hjƶỜm
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`äh.
or accept the default settings.
Pbgi eƫ eầu `äh sớ, hąl 4646, `äh sớ nbu vỻe tbætbæhb
hb tbỎ cæ 51,57 trmỊu hjƶỜm ebmẹl 5:,50%, trihj
nbm ěõ `äh sớ nbu vỻe hðhj tbðh ebmẹl  14,11%. `äh sớ ộ výhj hðhj tbðh ebmẹl tỺ trỌhj rầt cỞh,
vã vẬy Bmjbckh`s eẪh ěẺe dmỊt qukh täl ěẹh tbỎ trƶỜhj hƫm hæy, dẻhj vmỊe lộ rờhj ebm hbëhb dëh
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cẾ, hjbmïh eửu ebmẹh cƶụe jmë pbý bụp vỞm tbu hbẬp hjƶỜm `äh nbu vỻe hæy .
Marketing
Pbgi eƫ eầu ěờ tuỗm, tìhb ěẹh 46;:, 6-;0 tuỗm? 47,4%> ;7-10 tuỗm? 1=,5%> 810 tuỗm? 7.7%. Hbƶ vẬy,
Personalization
Bmjbckh`s eẪh ebÿ ü ěẹh pbäh nbÿe tỮ ;7-10 tuỗm, ěëp ửhj hbu eẪu rgckx, nbëeb bæhj nbõ tìhb tãl
Analytics
nmẹl bƶƫhj vỎ ebuậh QmỊt, ebuậh ju. 
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5
 

Uỻ tbky ěỗm eƫ eầu væ quy lð bờ jmk ěãhb eŭhj cæ lờt vầh   ěị ěëhj dæh. Ru bƶỞhj jmk ěãhb trẾ
hjæy eæhj pbỗ dmẹh tbky tbẹ jmk ěãhb truyịh tbớhj hbmịu tbẹ bỊ. `i ěõ eëe hbæ hjbmïh eửu
lkrngtmhj eỪk Bmjbckh`s eẪh pbấm bmỊh ěẫm bƫh trihj `Ỏeb vủ luk sẩl sấh pbậl tẫm jmk, tbky ěỗm
lẮu lå sấh pbậl, tìeb eỻe pbët trmễh ebuỚm eỬk bæhj. 
Qị vầh ěị ěð tbỎ bõk væ sỻ pbäh dớ cẫm `äh eƶ, ěƶụe dmẹt hąl 4646 tớe ěờ ěð tbỎ bõk ộ QmỊt hkl
vƶụt lớe 06%, eýhj vỞm eƫ sộ bẫ tẪhj, hjæhb hjbị nmhb `ikhb pbët trmễh, ěäy cæ eƫ bờm ebi eðhj
ty ebuyễh bƶỞhj væi nbu `äh eƶ vỞm lẮu lå, ebầt cƶụhj sấh pbậl ěm nâl vỞm jmë eấ sẼ eki bƫh.  
;.4.  ]ẹu tớ nmhb tẹ  
Lðm trƶỜhj nmhb tẹ ěõhj vkm trô qukh trỌhj trihj sỻ vẬh ěờhj væ pbët trmễh eỪk tbỎ trƶỜhj, eõ
sửe luk lỞm eõ tbỎ trƶỜhj, tỗhj sửe luk pbủ tbuờe væi sỻ tąhj trƶộhj nmhb tẹ, tẫi eðhj ąh vmỊe
cæl, týy tbuờe væi sỻ pbët trmễh nmhb tẹ vỞm eëe cĭhb vỻe nbëe hbku, tãhb bãhb cẫl pbët tmẹt nmỊl,
sỻ tbky ěỗm nẹt eầu tmïu `ýhj eŭhj hbƶ sỻ tbky ěỗm nẹt eầu sửe luk eỪk eëe výhj nbëe hbku. Eëe
yẹu tớ ěõ ấhb bƶộhj ěẹh sửe luk, eƫ eầu tmïu `ýhj, `i ěõ eŭhj ấhb bƶộhj trỻe tmẹp ěẹh biẫt ěờhj
Lkrngtmhj eỪk eðhj ty. Eëe yẹu tớ nmhb tẹ dki jổl tớe ěờ tąhj trƶộhj, bky sỻ suy tbiëm nmhb tẹ
ebuhj, tỺ cỊ cẫl pbët nmhb tẹ, eƫ eầu tbu hbẬp væ lửe tąhj trƶộhj tbu hbẬp, sỻ tbk
tbkyy ěỗm eƫ eầu ebm
tmïu trihj `äh eƶ, eƫ sộ bẫ tẪhj nmhb tẹ læ trỻe tmẹp bỊ tbớhj jmki tbðhj, dƶu ebìhb væ eëe hjæhb
`Ỏeb vủ nbëe. QmỊe tãl bmễu lðm trƶỜhj nmhb tẹ jmÿp eðhj ty quk ěõ eõ tbễ tãl bmễu ěƶụe lihj
luớh, hbu eẪu eỪk eih hjƶỜm væ nbấ hąhj ebm tmïu eỪk bỌ hbƶ tbu hbẬp hjƶỜm `äh, hbu eẪu tmẹt
nmỊl, ěmịu nmỊh tæm ebìhb 
Ru bƶỞhj tąhj cïh vị tbu hbẬp truhj dãhb trihj `äh ebÿhj hjiæm vmỊe sẼ tẫi rk lờt sửe luk eki
bƫh trïh tbỎ trƶỜhj eôh `Ắh ěẹh hbứhj hbu eẪu, lihj luớh nbëe dmỊt bƫh tỮ pbìk hjƶỜm tmïu `ýhj,
bỌ eõ tbễ ěôm bỉm hbmịu bƫh bky sặh sæhj   dỉ
 dỉ rk lờt sớ tmịh eki bƫh ebi eëe yẹu tớ ebầt cƶụhj, sỻ
ěk `ẫhj tìhb tmỊh `ủhj, tbậl lỽ… hjiæm rk lờt xu bƶỞhj
b ƶỞhj nbëe cæ sỻ pbäh dớ vị tbu hbẬp
h bẬp eõ hbmịu
 pbäh bõkbõ k trihj `äh ebÿhj eŭh
eŭhjj cæ lờt vầh ěị læ eðhj ttyy eẪh qukh täl. ebìhb sỻ pbäh bõk hæ hæyy
cæl ěk `ẫhj bõk bƫh vị hbu eẪu, lihj luớh eỪk hjƶỜm tmïu `ýhj væ tẫi rk trïh tbỎ trƶỜhj hbmịu
 pbäh nbÿe nbëe dmỊt. 
Pbgi dấhj sớ cmỊu `ƶỞm ěäy, tỗhj sấh pbậl
pb ậl trihj hƶỞe hąl 46;2 cæ :,62%> ěẹh hąl 46;=, `i dmẹh
eõ vã `Ỏeb dỊhb, eih sớ hæy eõ sỻ jmấl hbẽ eôh :,64%. Pbgi ěëhb jmë eỪk [uỽ tmịh tỊ [uớe tẹ
(MLA), hąl 46;=, hẹu tìhb tiëh J@V tbgi sửe luk tƶƫhj ěƶƫhj tbã tbu hbẬp dãhb d ãhb quäh ěẪu hjƶỜm
tẫm  QmỊt Hkl nbiấhj 2.666 WU@/hąl,   nẹt tbÿe hąl 4646, hẹu tìhb tbgi sửe luk tƶƫhj ěƶƫhj,
quy lð hịh nmhb tẹ QmỊt Hkl ěẫt ;.676 tỺ WU@ væ J@V dãhb quäh ěẪu hjƶỜm ěẫt trïh ;6.666 WU@.  
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0
 

Eõ tbầy ěƶụe tớe ěờ tąhj trƶộhj nmhb tẹ væ tbu hbẬp eỪk hjƶỜm `äh ěkhj hjæy lờt eki. Ėmịu hæy
eŭhj ấhb bƶộhj rầt hbmịu ěẹh vmỊe tmïu tbủ tbửe uớhj tẫm Bmjbckh`s Eiaagg.  
Cẫl pbët cæ yẹu tớ ấhb bƶộhj tỞm jmë hjuyïh cmỊu ěẪu væi eỪk `ikhb hjbmỊp. nbm jmë hjuyïh cmỊu
tąhj sẼ cæl ebi jmë sấh pbậl tąhj, eŭhj eõ tbễ ấhb bƶộhj ěẹh `ikhb tbu trïh tbỎ trƶỜhj.  
Eƫ sộ bẫ tẪhj eỪk hịh nmhb tẹ eŭhj
eŭh j cæ yẹu tớ ấhb bƶộhj ěẹh sửe luk eỪeỪkk tbỎ trƶỜhj. Hẹu eƫ sộ bẫ
tẪhj yẹu cæl tąhj ebm pbì sấh xuầt væ
v æ tmïu tbủ sấh pbậl, cæl tąhj jmë sấh pbậl tỮ ěõ sấh pbậl sẼ
jmấl tìhb eẫhb trkhb trïh tbỎ trƶỜhj. væ hjƶụe cẫm. 
;.5. ]ẹu tớ tỻ hbmïh 
Nbì bẬu QmỊt Hkl lkhj ěẺe ěmễl eỪk nbì bẬu lýk hõhj ậl. lẺe `ý hbƶ vẬy, hbƶhj hbãh
ebuhj eëe ěmịu nmỊh tỻ hbmïh nbë tbìeb bụp ebi vmỊe pbët trmễh ebi hjæhb eðhj hjbmỊp Eæ pbï, ěẺe
 dmỊt
This website cæ ộdata
stores eëe tọ
tọhb
hb lmịh
such as Pruhj
- Päy Hjuyïh? Cäl Ėổhj, Jmk ckm, Dãhb @ƶƫhj. hƫm eõ ěỎk bãhb dẻhj
 pbẵhj, ciẫm ěầtě ầt ěỉ Dkzkh læu lừ… hbƶ vẬy Bmjbckh`
Bmjbckh`ss Ei
Eiaagg
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cmỊu pbủe vủ ěkl lï –eæ pbï“ vỞm ebm pbì tbầp bƫh rầt hbmịu si vỞm sấh xuầt læ pbấm hbẬp hjuyïh
functionality, as well as marketing,
cmỊu ěẪu
personalization, and tƶ tỮ hƶỞe
analytics. hjiæm. Bƫh hứk, ebầt cƶụhj eæ pbï eŭhj sẼ ěƶụe ěấl dấi vã nbðhj pbấm dấi
You
may change quấh
yournbm ěẺt luk
settings tỮtime
at any hƫm nbëe. 
or accept the default settings.
Qị vầh ěị ð hbmệl lðm trƶỜhj, ěäy cuðh cæ ebỪ ěị ěƶụe eëe jmỞm qukh täl. Prihj nbm eëe hbæ sấh
xuầt, hjƶỜm tmïu `ýhj, ebi ěẹh eëe cåhb ěẫi eầp eki trïh tbẹ jmỞm ěkhj tãl lỌm eëeb ěễ jmấl ebầt
tbấm hbỻk tbã =6% ěổ uớhj tẫm Bmjbckh`s Eiaagg hjiẫm trỮ ekag hõhj ěịu ěƶụe ěỻhj trihj hbứhj
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ebmẹe eớe hbỻk, ěm nâl tbãk hbỻk, ớhj bÿt hbỻk hjky eấ nbm nbëeb `ýhj tẫm ebỚ væ lờt tÿm hmcihj
hẹu nbëeb bæhj luk lkhj ěm.  
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LẺe `ý ěå ěƶk rk rầt hbmịu tbðhj ěmỊp eŭhj hbƶ jmấm pbëp vì `ủ –Bmjbckh`s eiaagg væ ebmẹh `Ỏeb
hõm nbðhj vỞm ěổ hbỻk“, tbẹ hbƶhj tbgi hbmịu nbëeb bæhj, `ƶỜhj hbƶ Bmjbckh`s ebọ hõm ebi vum
biẺe ebẫy tbgi xu bƶỞhj tẫi bmỊu ửhj ebi eëe ebmẹh `Ỏeb lkrngtmhj ebử ebƶk tbỻe bmỊh bmỊu quấ
væ trmỊt ěễ. QmỊe ěm hjƶụe cẫm vỞm xu bƶỞhj xkhb eỪk tbƶƫhj bmỊu hæy nbðhj ebọ tëe ěờhj xầu ěẹh
lðm trƶỜhj læ eôh ấhb bƶộhj ěẹh `ikhb sớ nbm ěå eõ rầt hbmịu nbëeb bæhj pbæh hæh!  
;.0.  ]ẹu tớ nbik bỌe - eðhj hjbỊ? 
Uỻ pbët trmễh eỪk nbik bỌe eðhj hjbỊ cæ yẹu tớ tëe ěờhj lẫhb lẼ væ trỻe tmẹp ěẹh pbët trmễh
eỪk eëe hjæhb, eëe `ikhb hjbmỊp trihj biẫt ěờhj sấh xuầt nmhb `ikhb. Ėäy cæ hbäh tớ quyẹt ěỎhb
ěẹh pbƶƫhj tbửe sấh xuầt, quy qu y lð sấh xuầt, hąhj suầt cki ěờhj.   Nbik bỌe eðhj hjbỊ cæ lờt trihj
hbứhj yẹu tớ qukh trỌhj cæl tbky ěỗm tbỎ bmẹu eŭhj hbƶ bæhb vm tmïu `ýhj `ýh j eỪk nbëeb bæhj. BỌ trộ
hïh hbẫy díh vỞm hbứhj sấh pbậl, `Ỏeb vủ eðhj hjbỊ eki, hbmịu ửhj `ủhj. Bmjbckh`s nbðhj  
hjỮhj tmẹp eẬh eðhj hjbmỊp bõk, bmỊh ěẫm bõk jmÿp `ikhb hjbmỊp pbët trmễh ěƶụe trihj hbmịu cĭhb
vỻe. 
Prihj pbäh xƶộhj sấh xuầt eỪk Bmjbckh`s eiaagg vỞm hbmỊl vủ tbỻe bmỊh tớt hờm quy, quy ěỎhb vị
This websitekhstores
tiæh cki
dataěờhj,
such aspbôhj ebëy ebứk ebëy væ vỊ smhb eðhj hjbmỊp, tỗ ebửe cuðh ěị xuầt eấm tmẹh eƫ
sộ vẬt ebầt, lëy lõe tbmẹt dỎ ěễ nbðhj hjỮhj hähj eki hąhj suầt cki ěờhj, tbỻe bmỊh ěõhj jõm
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biæh tbmỊh sấh pbậl tbgi ěÿhj quy trãhb nỽ tbuẬt…  
functionality, as well as marketing,
Bmjbckh`s
personalization, Eiaagg You
and analytics. nbðhj hjỮhj hähj eki ebầt cƶụhj, pbët trmễh sấh pbậl lỞm dẻhj pbƶƫhj pbëp
may change your settings at any
ëp `ủhj eðhj hjbỊ nbik time bỌe. Uấh pbậl lỞm eỪk Bmjbckh` bƶỞhj tỞm ộ ěäy eõ tbễ cæ lỞm biæh tiæh
or accept the
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sấh settings.
pbậl eấm tmẹh hbåh bmỊu lỞm tbðhj quk ěẪu tƶ `äy ebuyịh eðhj hjbỊ væ hỚ cỻe hjbmïh
eửu pbët trmễh. Dïh eẫhb hbứhj sấh pbậl pb ậl truyịh tbớhj, eðhj ty ěå eõ nẹ biẫeb tbỻe bmỊh
b mỊh sấh xuầt
tbïl lờt sớ sấh pbậl lỞm nbm lkhj bƫm bƶỞhj hƶỞe hjiæm hbƶ `ôhj Gsprgssi, Arggzg, Eiinmg
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yïu eẪu nỽ tbuẬt væ eðhj tbửe eki. Vbët trmễh eëe sấh pbậl lỞm ěấl dấi ěƶụe sỻ ěk `ẫhj bõk vị
sấh pbậl, trëhb rỪm ri trihj nmhb `ikhb, ěổhj tbỜm ěấl dấi ěƶụe sỻ tbky ěỗm lịl `Ếi trihj eƫ
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1
 

 Hjiæm rk, eðhj ty ěå nbð

nbðhj
hj hjỮhj eớ jẩhj trihj vmỊe hähj eki bmỊu quấ ssấh ấh xu
xuầt,
ầt, eấm tmẹh tr khj
khj
tbmẹt dỎ lëy lõe, ěẺe dmỊt cæ nbäu nmễl ěỎhb hbẻl ěgl cẫm hbứhj sấh pbậl vỞm jmë trỎ `mhb `ƶừhj
tớt hbầt ebi nbëeb bæhj. 
Eëeb jỌm ěổ ộ  Bmjbckh`s eiaagg eõ hít ěẺe trƶhj rmïhj tẫi hïh tbƶƫhj bmỊ u væ sỻ tbæhb eðhj eỪk
ebuỚm eỪk båhj. QỞ m ebmẹe tbẾ dëi ruhj JV-461TP, tbmẹt dỎ tỻ pbủe vủ JV-461TP ebìhb cæ tbm ẹt dỎ 
n ẹt hớm jmứk nbëeb bæhj væ hbäh vmïh pbủe vủ, jmÿp quë trãhb pb ủe vủ hbkhb ebõhj, ebuyïh hjbm Ị p
væ bmỊu quấ bƫh. PỮ nbm ěƶk tbmẹt dỎ jỌm nbëeb bæhj væi bi ẫt ěờhj, hõ ěå jmÿp ebi eæ pbï Bmjbckh`s
eõ hbứhj dƶỞ e tmẹh hbấy vỌt.

This website stores data such as

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functionality, as well as marketing,
Nbm eðhj
personalization, hjbỊ 0.6
and analytics. Youhjæy eæhj pbët trmễh Bmjbckh`s Eiaagg ěå dẩt nỎp tbỜm quấhj eëi trïh eëe
may change  pbƶƫhj tmỊh lẫhj
your settings at anyxå bờm. Eðhj ty eõ hbứhj ebìhb sëeb  xÿe tmẹh quấhj eëi quk eëe nïhb truyịh
time
bãhb,
or accept the ầh settings.
default pbậl, Mhtgrhgt hbƶ QhGxprgss, @ä h trì, Akegdiin,... jmÿp hjƶỜm tmïu `ýhj dmẹt ěẹh
Bmjbckh`s Eiaagg hbmịu bƫh ěẺe dmỊt cæ eëe dẫh trẾ.Prïh eëe pbƶƫhj tmỊh truyịh tbðhj xå bờm,
Bmjbckh`s cæ tbƶƫhj bmỊu eæ pbï ěƶụe hbẩe ěẹh hbmịu hbầt. Pbgi lờt nbấi sët eỪk Duzzlgtrmes,
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trihj quü 0/46;7, 42% eëe euờe tbấi cuẬh cmïh qukh ěẹh tbƶƫhj bmỊu ebuỚm eæ pbï eki eầp tẬp
truhj væi Bmjbckh`s, 4:% væi Utkrduens væ ;4% ebi Pruhj Hjuyïh.
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:
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BmỊh hky Bmjbckh`s eŭhj ěå eõ kpp rmïhj trïh bỊ ěmịu bæhb kh`rim`, nbmẹh nbëeb bæhj jbm hbỞ
ěẹh eðhj ty trihj xäy `ỻhj tbƶƫhj bmỊu. QỞm lờt kpp ěƫh jmấh, Bmjbckh`s eõ tbễ euhj eầp tbðhj
tmh ebi hjƶỜm tmïu `ýhj vỎ trì hbứhj eỬk bæhj, tmh tửe nbuyẹh låm, tæm nbiấh tìeb ěmễl tẫm quëh.
Qæ qukbæhj
nbëeb ěäy nbëeb bæhj  eõ tbễ tbgi `÷m ěƶụe cỎeb sỬ jỌm ěổ, bæhb vm tmïu `ýhj, tbõm qugh eỪ
tbäh tbmẹt. eỪkk hbứhj

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Eõ tbễessential
hõm, dẻhjsitevmỊe ëp `ủhj nbik bỌe
b Ọe eðhj hjbỊ trihj sấh xuầt, pbët trmễh sấh pbậl, væ pbủe vủ
functionality, as well as marketing,
nbëeb bæhj, Eðhj ty eỗ pbẪh `Ỏeb vủ eæ pbï Eki Hjuyïh (Bmjbckh`s Eiaagg) ěå tẫi hïh lờt pbihj
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eëeb væ `ầu ầh rmïhj ebi eëe sấh   pbậl
may change your settings at any time
 pbậl eæ
e æ pbï. Ėổhj tbỜm tẫi ěƶụe ebỚ ěửhj vứhj ebẩe trïh tbỎ
trƶỜhj
or accept the sku
default lờt ebẺhj ěƶỜhj `æm jẩh dõ, jmÿp jmk tąhj cụm tbẹ eẫhb trkhb.  
settings.
;.7. ]ẹu tớ Ebìhb trỎ - Vbëp cuẬt? 
Privacy Policy QmỊtHkl vị tãhb bãhb ebìhb trỎ rầt ỗh ěỎhb, `i lờt Ėấhj Eờhj sấh QmỊt Hkl cåhb ěẫi, ěỜ m
sớhj hbäh `äh hjæy eæhj ěƶụe eấm tbmỊh, tbu hbẬp eỪk hjƶỜm `äh eŭhj `Ẫh tąhj cïh… Dộm vẬy,
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 pbët trmễh trihj lðm trƶỜhj ebìhb trỎ QmỊt Hkl, Bmj
Bmjbckh`s
bckh`s `ệ `æhj hähj tẪl vỎ tbẹ eỪk lãhb trihj
bmỊh tẫm væ tƶƫhj ckm.  
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 Hbứhj hąl jẪh ěäy, eƫ eầu nmhb tẹ QmỊt Hkl ěkhj eõ sỻ
Analytics s ỻ ebuyễh `Ỏeb rầt lẫhb. Qã vẬy, ěå tẫi rk
sỻ tbky ěỗm cỞh trihj tỺ trỌhj eỪk eëe hjæhb. Pbgi ěỎhb bƶỞhj ebuhj Hbæ HƶỞe, tỺ trỌhj eðhj
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hjbmỊp væ `Ỏeb vủ tąhj lẫhb bãhb tbæhb hbmịu nbu eðhj hjbmỊp, truhj täl tbƶƫhj lẫm trïh nbẩp
eấ hƶỞe. Hjæhb `Ỏeb vủ ebmẹl tỺ trỌhj eki hbầt trihj J@V eỪk QmỊt Hkl, hąl 4646 cæ 0;,15%.  

Dộm vẬy, ebìhb pbỪ cuðh eõ hbứhj ebìhb sëeb, ěị ëh hbẻl pbët trmễh `Ỏeb vủ væ ěẺe dmỊt cæ hjæhb
A&D. Hjæy ;=/64/4646, PbỪ tƶỞhj Ebìhb pbỪ ěå dkh bæhb [uyẹt ěỎhb sớ 425/[Ė-PPj pbï `uyỊt
Ėị ëh "Nẹ biẫeb eƫ eầu cẫm hjæhb `Ỏeb vủ ěẹh hąl 4646, ěỎhb bƶỞhj ěẹh hąl 4647". Lủe tmïu
tỗhj quët eỪk Ėị ëh cæ hbẻl eƫ eầu cẫm hjæhb `Ỏeb vủ tbgi bƶỞhj hähj eki hąhj cỻe eẫhb trkhb.
Jmkm ěiẫh 464;-4647, tớe ěờ tąhj trƶộhj nbu vỻe `Ỏeb vủ ěẫt nbiấ hj :-:,7%. PỺ trỌhj nbu vỻe
`Ỏeb vủ trihj J@V nbiấhj 05-00% væi hąl 4647. 
Prihj tãhb bãhb `Ỏeb dỊhb bmỊh hky, ebìhb pbỪ eŭhj nbuyẹh nbìeb ěị rk rầt hbmịu jmấm pbëp ěễ jừ
hbứhj nbÿe lẩe væ nbõ nbąh ěớm vỞm `ikhb hjbmỊp hõm ebuhj væ ěớm vỞm Bmjbckh`s eiaagg   hõm
rmïhj. Hjæy ;4-5-4646, tẫm Bæ Hờm, PbỪ tƶỞhj Ebìhb pbỪ Hjuyệh Ruäh Vbÿe ěå jmki eëe dờ,
hjæhb, ěỎk pbƶƫhj eẪh eõ hbứhj dmỊh pbëp tỗhj tbễ
tb ễ bỚ trụ `ikhb hjbmỊp lờt eëeb tiæh `mỊh, jmấl
ebm pbì ebi `ikhb hjbmỊp, nễ eấ lmệh, jmấl tbuẹ, pbì, cåm suầt vky, jmåh, biåh hụ, ebi ebẬl hờp
tbuẹ, pbì dấi bmễl. Ėmịu hæy ěå tẫi ěmịu nmỊh Bmjbckh`s eiaagg vẮh eõ tbễ ěửhj vứhj trïh säh hbæ
væ pbët trmễh tbƶƫhj bmỊu eỪk lãhb. 
;.1.  Lðm
Lðm trƶỜhj vąh bõk? 
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QmỊt Hklas nbm luk bæhj dki jmỜ eõ dỎ ebm pbớm dộm eëe y yẹu
ẹu tớ vąh bõk lkhj dấh sẩe `äh
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tờe tëe ěờhj ěẹh eëe jmë trỎ cỻk ebỌh. HjƶỜm cæl Lkrngtmhj eẪh qukh täl ěẹh eëe yẹu tớ hæy nbm
functionality, as well as marketing,
tbmẹt nẹ ebmẹh cƶụe lkrngtmhj bky eëe tbðhj ěmỊp quấhj eëi læu sẩe væ nmễu `ëhj sấh pbậl, hbåh
personalization, and analytics. You
may change bmỊu,
yourtbëm ěờ eỪk
settings hbäh
at any vmïh dëh bæhj. PỮ cäu, eæ pbï cæ lờt tbửe uớhj
time uớh j rầt qugh tbuờe ěớm vỞm hjƶỜm
`ähdefault
or accept the QmỊt settings.
Hkl. Dộm vẬy, nbm tmẹp eẬh tbỎ trƶỜhj hæy, Bmjbckh`s ěå tbu bÿt ěƶụe rầt hbmịu cƶụhj
nbëeb bæhj tmịl hąhj. 
 HjƶỜm QmỊt Hkl eõ pbihj eeëeb
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ëeb tbƶộhj tbửe træ væ eæ pbï rrầt
ầt rmïhj, bỌ tbƶộhj tbửe eæ pbï hbƶ
lờt tbử vąh bõk hbäl hbm væ suy tƶộhj, hjổm dïh tëeb eæ pbï vỮk hbầp tỮhj hjủl hbỉ vỮk ěỌe
 dëi hjbg hbẫe trô ebuyỊh eýhj dẫh dâ, eýhj ěớm tëe cæl ąh
Marketing ąh bky hjổm cæl vmỊe væ eôh ěễ suy hjẮl
vị euờe sớhj væ vị eih hjƶỜm. Eæ pbï ěớm vỞm HjƶỜm QmỊt cæ lờt tbửe uớhj rầt qugh tbuờe væ
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ebmẹl pbẪh cỞh cæ ěæh ðhj. Pbgi sớ cmỊu dấhj trïh vị tbõm qugh sỬ `ủhj eæ pbï, 17% hjƶỜm tmïu
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`ýhj
ebmẹlcætỞmhkl jmỞm
56%   eõ sỬ `ủhj eæ pbï ěë QmỊt Hkl uớhj eæ pbï 5 cẪh trihj tuẪh. Eôh pbủ hứ eŭhj
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Dïh eẫhb ěõ, 5 yẹu tớ ebìhb ấhb bƶộhj ěẹh quyẹt ěỎhb uớhj eæ pbï ộ quëh cæ bƶƫhj vỎ, pbihj
eëeb quëh væ hbåh bmỊu eæ pbï sỬ `ủhj tbã bƶƫhj vỎ tbửe uớhj ebmẹl tỞm 00% cü `i hjƶỜm tmïu
`ýhj tbìeb Bmjbckh`s eiaagg (eủ tbễ ěk pbẪh hjƶỜm tmïu `ýhj ƶk tbìeb eæ pbï eõ vỎ ěẩhj væ lým
tbƫl), jẪh 57% trấ cỜm ebi pbihj eëeb quëh (hbứhj quëh yïh tĭhb, skhj trỌhj, eõ pbihj eëeb, `ệ
tủ tẬp dẫh dâ cæ hbứhj ěẺe ěmễl tbu bÿt hjƶỜm uớhj). HjƶỜm tmïu `ýhj hjæy hky eŭhj eõ tbmỊh eấl
bƫh vỞm eëe sấh pbậl eæ pbï cæl tỮ hjuyïh cmỊu sẫeb.  

This websiteQịstores
eấl hbåh
bửhj bmỊu,
data   Bmjbckh`s
tỮsuch
lờt výhj ěầtěåeki
as cầyhjuyïh
eấl bửhj
ěẪytỮhẩhj
sỻ bôk
jmõ quyỊh eỪk hÿm,
lkhj tbðhj ěmỊpěầtvịvæhjuổh
`ôhj jớe,
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eỪk cƶụhj
hƶỞe,
cookies to enable
eỪk bƶƫhjessential site  
vỎ ekag.
functionality, as well as marketing,
Qąh and
personalization, bõk analytics.
pbủe vủ You ộ Bmjbckh`s eŭhj bẹt sửe ěờe ěëi. Hbäh vmïh Bmjbckh`s cuðh pbủe vủ vỞm tbëm
may change ěờyour
  hbmỊt tãhb væ
settings äh time
at any eẪh hbƶ tbễ –nbëeb ěẹh ebƫm hbæ“. Ėmịu ěõ ěƶụe tbễ bmỊh r÷ bƫh nbm nbëeb
or accept the default settings.
bæhj tỞm Bmjbckh`s ěịu ěëhb jmë 7 ski vị sỻ bæm côhj. Ėõ cæ ěờhj cỻe ěễ ebi Bmjbckh`s eiaagg
hjæy eæhj pbët trmễh bƫh trihj tƶƫhj ckm.  
4. 
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hj tëe hjbmỊ
Jổl eëe yẹu tớ xuầt bmỊh trihj   lờt hjæhb sấh xuầt nmhb `ikhb, quyẹt ěỎhb tìhb ebầt væ lửe ěờ
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 ;6

 4.;.. Eëe ěớm tbỪ eẫhb trkhb 

 4.;
4.;.; Ėớm tbỪ eẫhb trkhb trỻe tmẹp 
tmẹp  
Ėớm tbỪ eẫhb trkhb trỻe tmẹp eỪk Bmjbckh`s Eiaagg eõ tbễ nễ ěẹh hbƶ Pbg Eiaagg Biusg, Utkrduens,
Vbÿe Cihj, Eờhj Eæ pbï, Pruhj Hjuyïh Cgjgh`,... Uku ěäy , ebÿhj tk eýhj tãl bmễu r÷ bƫh lờt
sớ ěớm tbỪ eẫhb trkhb tmïu dmễu eỪk   Bmjbckh`s Eiaagg bmỊh hky. 

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 ;;

Pbgi sớ cmỊu tỮ QMTKE, `ikhb tbu hąl 46;2 eỪk Bmjbckh`s Eiaagg tmẹp tủe tąhj trƶộhj 5;% cïh
trïh ;.166 tỺ ěổhj - dỉ xk hbứhj ěớm tbỪ pbìk sku. Puy hbmïh, vỎ trì tbử bkm trihj dấhj
dấh j xẹp bẫhj
ěå eõ sỻ tbky ěỗm cỞh nbm Pbg Eiaagg Biusg, vỞm tớe ěờ tąhj trƶộhj jẪh ;66%, ěå ěëhb dẬt
Utkrduens. @ikhb tbu Pbg Eiaagg Biusg hąl 46;2 ěẫt jẪh 1:6 tỺ ěổhj, trihj nbm ebọ ěẫt ebƶk
tỞm 166 tỺ, `ý trƶỞe ěõ hąl 46;: `ikhb tbu Utkrduen eki bƫh Eiaagg  
k.  Pbg Eiaagg Biusg

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Pìhb ěẹh hąl 4646, Pbg Eiaagg Biusg ěå sộ bứu jẪh 466 eỬk bæhj. Hąl 46;= `ikhb tbu Pbg
or accept the default settings.
Eiaagg Biusg ěẫt 215 tỺ ěổhj tąhj 4= % jmứ vỎ trì tbử 4 vị `ikhb tbu trihj tip ;6 hbứhj ebuỚm eæ
 pbï cỞh hbầt QmỊt Hkl. Jmë dëh eỪk eëe ěổ uớhj ộ Pbg Eiaagg Biusg `ki ěờhj nbiấhj
nbiấh j tỮ 56.666-
16.666 ěổhj/ cy. Pbg Eiaagg Biusg tẬp truhj bƶỞhj ěẹh ěớm tƶụhj smhb vmïh  tẪl truhj væ hjƶỜm
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ěm cæl. 
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Pbg Eiaagg Biusg bụp tëe eýhj EẪu Ėầt Akrl ěễ trổhj eæ pbï tbgi tmïu ebuậh rmïhj ěễ lkhj ěẹh
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ebi nbëeb bæhj hbứhj sấh pbậl ebầt cƶụhj.   Dïh eẫhb ěõ Pbg Eiaagg Biusg eõ nbðhj jmkh nbë
ěẽp, trẾ truhj væ bmỊh ěẫm hƫm nbëeb bæhj eõ   tbễ tbiấm lëm jẺp jừ, trô ebuyỊh bky cæl vmỊe. LỌm
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eëeb dæy trì hbƶ eëeb trgi ěâh, ebmịu eki   dæh
dæh jbẹ, bỊ tbớhj ỗ eẩl ěmỊh,…ebi ěẹh eëeb cỻk ebỌh
äl
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 ;4

Pbïl væi ěõ,  ěờm hjŭ hbäh vmïh eŭhj ěƶụe ěớm xỬ hbƶ hjƶỜm hbæ vỞm ebẹ ěờ cƶƫhj tbƶộhj, ěåm
hjờ tớt, jõp pbẪh xäy `ỻhj hít vąh bõk rmïhj eỪk Pbg Eiaagg Biusg.  

(Bãhb ấhb nbðhj jmkh quëh Pbg Eiaagg Biusg) 

Biusg)  
d.  Utkrduens

Uku bƫh : hąl tbæhb cẬp, Utkrduens bmỊh eõ 10 eỬk bæhj hẻl tẫm 0 tọhb/tbæhb pbớ cỞh eỪk QmỊt
 Hkl cæ Bæ Hờm, Pp. Bổ Ebì Lmhb, Ėæ Hặhj væ Bấm Vbôhj. Hąl 46;= `ikhb tbu eỪk Utkrduens
This websiteěẫt :25cy.data
stores
ěổhj/ tỺĖäy
ěổhj
cæ tąhj
such as 54
lửe jmë%.
nbëJmë
 ekidëh eỪk lẺt
si vỞm eëe dẻhj
ěổ uớhj eỪkeỪk
ebuhj Utkrduens `kieæěờhj
eëe ebuỚm tỮ 76.666
pbï QmỊt Hkl -bmỊh
446.666
hky.
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@i tbỎ trƶỜhj lủe tmïu ebìhb eỪk Utkrduens cæ nbëeb bæhj tẪl truhj ěẹh eki eầp. Nbðhj ebẫy
functionality, as well as marketing,
tbgi ebmẹh cƶụe eẫhb trkhb vị sớ cƶụhj eỬk bæhj, Utkrduens tẬp truhj pbët trmễh sấh pbậl eŭhj
personalization, and analytics. You
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 ;5

 Bãhb ấhb ěổ uớhj pbỗ dmẹh ộ Utkrduens)  

( 
Eëe sấh pbậl eỪk Utkrduens vỮk tbễ bmỊh ěƶụe hỚ cỻe ěỎk pbƶƫhj bõk vị lẺt bƶƫhj vỎ vỮk jmứ
hít quớe tẹ rầt rmïhj eỪk ěẹ ebẹ ekag hæy, lkhj vąh bõk ekag pbƶƫhj Päy ěẹh jẪh bƫh vỞm hjƶỜm
tmïu `ýhj QmỊt. Ėẹh hky, Utkrduens vẮh ebửhj tỉ cæ lờt tbƶƫhj bmỊu lẫhb trïh tbỎ trƶỜhj nbm tbu
bÿt
QmỊtsỻHkl
tbìeb
  tbÿ væ tmh tƶộhj eỪk hjæy eæhj ěðhj jmỞm trẾ, `ikhb hbäh væ hjƶỜm hƶỞe hjiæm ěẹh
e.  Vbÿe Cihj

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Vbÿe Cihj cæ lờt trihj 0 tbƶƫhj bmỊu Eiaagg & Pgk cỞh hbầt tbỎ trƶỜhj QmỊt Hkl bmỊh hky sku
personalization, and analytics. You
Bmjbckh`s Eiaagg, Pbg Eiaagg Biusg væ Utkrduens. Pìhb ěẹh hąl 4646 Vbÿe Cihj ěkhj eõ bƫh
may change your settings at any time
eỬk bæhj
26default
or accept the trïh tiæh quớe. Hąl 46;= `ikhb tbu eỪk Vbÿe  Cihj ěẫt ::= tỺ ěổhj tąhj 17%. QẮh
settings.
`ỻk trïh tbẹ lẫhb sặh eõ cæ træ væ eæ pbï, Vbÿe Cihj xäy `ỻhj tbỻe ěƫh nbë pbihj pbÿ, eõ træ væ
eæ pbï truyịh tbớhj eýhj eëe ciẫm tbửe uớhj ěë xky. Uấh pbậl
pb ậl tƶƫhj tỻ eëe båhj ekag nbëe hbƶhj
hbƶ hj
jmë dëh cẫm nbë lịl, ebọ nbiấhj 47.666
Privacy Policy 47. 666 ―  07.666 ěổhj/cy, dẻhj 76 ―  :6% si vỞm jmë dëh eỪk Pruhj
 Hjuyïh, bky 56% ―  76% jmë dëh eỪk Utkrduens væ Pbg Eiaagg Dgkh & Pgk Cgka.  
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 ;0

 Bãhb ấhb lghu Vbÿe Cihj eiaagg & tgk)  

( 
4.;.4 Ėớm tbỪ eẫhb trkhb jmëh tmẹp 
tmẹp  
Dïh eẫhb hbứhj ěớm tbỪ eẫhb trkhb cỞh hbƶ Pbg Eiaagg Biusg, Utkrduens,.. Bmjbckh`s eôh eõ
eëe ěớm tbỪ eẫhb trkhb eëe sấh pbậl tbky tbẹ hbƶ eë
eëee tbƶƫhj bmỊu træ hỗm tmẹhj hbƶ NIM,  Pbg Kccgy,
@mhj Pgk, Aggcmhj Pgk, Piei Piei,... Dïh eẫhb ěõ cæ eëe sấh pbậl eæ pbï bôk tkh hbƶ Ekag J:,
 Hgsekag, Qmhkekag,...
 Hjiæm rk, trïh tbỎ trƶỜhj eôh eõ  ěk `ẫhj eëe sấh pbậl jmấm nbët pbihj pbÿ vị tbễ ciẫm, lẮu lå,
nbậu vỎ eõ tbễ nễ ěẹh hbƶ Præ xkhb 6 ěờ, Præ Ð cihj, E4, Qargsb, eëe ěổ uớhj eõ jk hbƶ Vgpsm,
Eiek Eick, :up, Akhtk,...cæ hbứhj sấh pbậl eẫhb trkhb lẫhb trïh tbỎ trƶỜhj pbäh nbÿe jmỞm trẾ  
Bmjbckh`s Eiaagg
Bmjbckh`s Eiaagg tỮ cäu ěå jmứ vỎ trì sớ lờt vị quy lð `ikhb tbu, c ụ m hbuẬh, vỞ m jẪh 506 quëh
 pbỪ nbẩ p eëe tọhb tbæhb trïh eấ hƶỞ e.
e. @ikhb tbu eỪk Bmjbckh`s Eiaagg ěẫt 4.466 tỺ ěổhj hąl
46;=, tąhj trƶộ hjhj 57%. Jmë dëh e Ừk eëe ěổ uớhj ộ  Bmjbckh`s
 Bmjbckh`s Eiaagg `ki ěờhj tỮ 56.666 -
:7.666 ěổhj/ cy. Ėäy cæ lửe jmë nbðhj tbầ p si vỞ m lẺt dẻhj ebuhj eëe ebuỚm eæ pbï ộ  Qm QmỊt
 Hkl.
This website @i
stores nbëeb
data as lủe tmïu ebìhb eỪk båhj hæy cæ jm Ởm truhj cƶu, hbäh vmïh vąh pbôhj, jmỞ m
suchbæhj
tr Ế  essential site
cookies to enable
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QỞ m nbët
personalization, vỌhj hähj
and analytics. YoutẪl `m sấh eæ pbï cäu ěỜ m eỪk QmỊt Hkl væ ckh r ờhj tmhb tbẪh tỻ bæi, n ẹt hớm
may change bæmyour jmứk truy
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at any tbớhj vỞ m bmỊh ěẫm eýhj eih lẩt tmhb tẹ, dmẹt hẩl dẩt tbỎ bmẹu, nbậu vỎ ekag
or accept the default settings.
eỪk hjƶỜ m QmỊt, Bmjbckh`s Eiaagg ěå hbkhb ebõhj hbẬh ěƶụ e sỻ Ừhj bờ nbëeb bæhj QmỊt Hkl
 dẻhj bƶƫhj vỎ ekag ěẬl ěæ, ebuậh ju. Ėmễl ěẺe dmỊt tẫi hïh `ầu ầh ebi Bmjbckh`s Eiaagg cæ ebi
ěẹh hky, tbƶƫhj bmỊu hæy vẮh `uy trã nbäu pbäh ciẫm ekag dẻhj tky, rkhj xky lỞ m lỚm hjæy ěễ 
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 ;7

(Bãhb ấhb lghu eỪk Bmjbckh`  s Eiaagg) 

Eiaagg) 
Lghu eỪk Bmjbckh`s Eiaagg tƶƫhj ěớm ěk `ẫhj. Dïh eẫhb eëe lõh ekag lkhj cẫm tbƶƫhj bmỊu ebi
Bmjbckh`s Eiaagg hbƶ ekag pbmh, ekag gsprgssi
gsprgss i væ lỞm ěäy cæ tbïl `ôhj ekag pbmh`gcm, tbƶƫhj bmỊu
hæy eôh eõ tbïl eëe lõh ěë xky arggzg væ træ rầt ěƶụe côhj
côh j jmỞm trẾ.. Dïh eẫhb ebầt cƶụhj ěổ uớhj,
Bmjbckh`s Eiaagg eŭhj jbm ěmễl vỞm nbëeb bæhj dẻhj nbðhj jmkh quëh ěƶụe tbmẹt nẹ ěẽp lẩt, nẹt
bụp bæm bôk jmứk bmỊh ěẫm væ truyịh tbớhj.  
 4.4 HjƶỜm luk ( nbëeb
nbëeb bæ
bæhj)
hj)
Dkh ěẪu, Bmjbckh`s Eiaagg ěỎhb vỎ tbƶƫhj bmỊu `æhb ebi eëe nbëeb bæhj tẪl eki. Ėõ cæ hbứhj
hjƶỜm `ikhb hbäh, jmỞm vąh pbôhj eõ tbu hbẬp eki. Hbƶhj vị sku, Bmjbckh`s Eiaagg ěå rầt sëhj
suớt nbm `ël tbky ěỗm pbäh nbÿe nbëeb bæhj vị tẪl truhj, pbý bụp bƫh vỞm hbmịu cửk tuỗm, hbmịu
ěớm tƶụhj. Nbëeb bæhj ěẹh Bmjbckh`s tbƶỜhj cæ jmỞm trẾ, jmk ěãhb, `äh vąh pbôhj, `ikhb hbäh,
hbõl dẫh dâ. Pbgi tbớhj nï ebi tbầy eõ ěẹh 72% cæ hbäh vmïh vąh pbôhj, 45% cæ bỌe smhb, smhb
vmïh, ;6% bƶu trì væ = % cæ hjbị nbëe. Qæ lửe cƶƫhj eỪk hbứhj hjƶỜm bky tbƶỜhj xuyïh sỬ `ủhj
This websitesấh  pbậl
  pbậl
stores eỪksuch
data Bmjbckh`s
as cæ hbứhj hjƶỜm eõ tbu hbẬp tỮ ;6 -46 trmỊu/ tbëhj. 
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Eëe
functionality, eỬk as
as well bæhj eỪk Bmjbckh`s cuðh eõ cƶụhj nbëeb bæhj ỗh ěỎhb, tbỜm jmkh ěðhj nbëeb hbầt eỪk
marketing,
Bmjbckh`s
personalization, You 44b. Hbứhj nbëeb bæhj eỪk Bmjbckh`s tbƶỜhj ěm eýhj dẫh dâ væ ěớm tëe, bỌ
cæ væi ;2b-
and analytics.
may change tbầy
yourBmjbckh`s
settings at eõ
anynbðhj
time jmkh ěễ tủ tẬp væ dæh eðhj vmỊe lờt eëeb tbiấm lëm, pbẪh cỞh nbëeb bæhj
bæh j
ěẹhdefault
or accept the Bmjbckh`s vỞm lủe ěìeb trki ěỗm eðhj vmỊe, pbẪh cỞh nbëe cæ tbgi tbõm qugh. Bmjbckh`s ěå
settings.
ebmhb pbủe rầt hbmịu nbëeb bæhj ộ lỌm ěờ tuỗm vỞm sấh pbậl Arggzg, tbgi hbƶ qukh sët tbã eử eõ
;6 hjƶỜm væi tbã eõ 1 hjƶỜm jỌm Arggzg. Cü `i nbmẹh nbëeb bæhj tmh væ cỻk ebỌh Bmjbckh`s ebìhb
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cæ vã vỎ trì, nbðhj jmkh væ sấh pbậl. Pbðhj
Pbð hj tbƶỜhj eëe eỬk bæhj Bmjbckh`s tbƶỜhj ěƶụe ěẺt trihj
eëe tôk hbæ vąh pbôhj cỞh, eëe eỬk bæhj rmïhj biẺe eëe truhj täl tbƶƫhj lẫm. QỞm nbðhj jmkh væ
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vỎ trì ěẽp eờhj tbïl vỞm sấh pbậl ebầt cƶụhj, ěƶụe cæl væ dấi quấh eậh tbẬh tbã Bmjbckh`s tuy
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jmë tbæhb nbðhj rẾ hbƶ lờt sớ quëh Ekag bmỊh hky hbƶhj bỌ vẮh ebmhb pbủe ěƶụe tầt eấ lỌm ěờ
tuỗm. 
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 4.5 Hbæ euhj eầp 
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 ;1

4.5.; Hjuổh euhj ửhj hjuyïh vẬt cmỊu væ nỽ tbuẬt  tbuẬt  

Cæ lờt tbƶƫhj bmỊu hỗm tmẹhj, Bmjbckh`s Eiaagg ěẺt trỌh hmịl tmh væi vmỊe ěgl cẫm ebi nbëeb
bæhj hbứhj trấm hjbmỊl tmhb tẹ hbầt vị eæ pbï. Ėễ tbỻe bmỊh ěƶụe ěmịu ěõ, tầt eấ lỌm nbäu ěịu
ěƶụe  tbỻe bmỊh hjbmïl hjẺt væ ěÿhj tmïu ebuậh. QỞm ekl nẹt vị ebầt cƶụhj læ dẩt ěẪu tỮ nbäu
tuyễh ebỌh luk hbäh eæ pbï, Bmjbckh`s Eiaagg ebọ cæl vmỊe vỞm hbứhj hbæ euhj eầp eõ uy tìh ebi
hbứhj bẫt ciẫm K tớt hbầt. Eæ pbï ộ Bmjbckh`s ěƶụe nẹt bụp jmứk bẫt Tidustk væ Krkdmek, 4 ciẫm
bẫt eæ pbï hjih hbầt tbẹ jmỞm? 
+ Krkdmek cæ ciẫm eæ pbï læ Bmjbckh`s Eiaagg ebỪ yẹu pbấm hbẬp nbậu vã ebÿhj nbðhj tbẬt pbý
bụp vỞm ěmịu nmỊh huðm trổhj ộ QmỊt Hkl (Drkzmc cæ hƶỞe xuầt nbậu cƶụhj cỞh Krkdmek)  
+ Tidustk cæ ciẫm eæ pbï ěƶụe tbu luk tỮ eëe hðhj trẫm eæ pbï eỪk hðhj `äh ộ Jmk Ckm, Ėẩn Cẩn,
Duðh Lk Pbuờt væ Cäl Ėổhj. 
Prihj vầh ěị euhj eầp hjuyïh cmỊu, Bmjbckh`s Eiaagg ěå jmấl dỞt sỻ cỊ tbuờe eỪk lãhb væi dầt
nã lờt hjuổh bæhj hæi dẻhj eëeb eë eb `æh trấm vmỊe luk sẩl hjuyïh
hju yïh cmỊu rk hbmịu hjƶỜm euhj ửhj trïh
eấ tbỎ trƶỜhj hờm ěỎk væ hƶỞe hjiæm. Ėmịu hæy jmÿp Bmjbckh`s Eiaagg cuðh tmẹp eẬh ěƶụe hbứhj
hjuổh bæhj lỞm ěå ěƶụe tmïu ebuậh bõk ěổhj tbỜm cụm `ủhj ěƶụe ebm pbì ěẪu væi ěẪy eẫhb trkhb
eỪk eëe hbæ euhj ửhj trïh tbỎ trƶỜhj.  
PỮ hąl 46;5, Zmhcmhg ěå ěƶụe Bmjbckh`s Eiaagg tmh tƶộhj væ cỻk ebỌh euhj eầp sấh pbậl tỪ
ěðhj, tỪ lët Ukhkny ebi ebuỚm eỬk bæhj eỪk lãhb. Uấh pbậl tỪ ěðhj, tỪ lët Ukhkny tẫm Zmhcmhg
ěk `ẫhj lẮu lå, `uhj tìeb, jmë eấ bụp cü, sấh pbậl ěấl dấi ěƶụe jmứ lët eŭhj hbƶ ěðhj cẫhb
trëm eäy, rku eỪ væ ěẺe dmỊt cæ ěổ nbð dấi quấh rầt tớt…  Ėäy cæ cü `i vã ski Bmjbckh`s Eiaagg cæ
nbëeb bæhj tbäh tbmẹt eỪk Zmhcmhg. Bmjbckh`s Eiaagg tẫi hjuổh euhj ửhj `uy hbầt sặh sæhj jëhb
ebỎu rỪm ri væ dỎ cỊ tbuờe hbmịu bƫh vã bỌ tmh tƶộhj   rẻhj ebmẹh cƶụe ěõ vỞm Zmhcmhg sẼ ěấl dấi
ebầt cƶụhj trkhj tbmẹt dỎ eki bƫh. 
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Dïh eẫhb ěõ, tbðhj tmh eëe gvght, viuebgr jmấl jmë ěƶụe ěąhj tấm   trïh Akegdiin, Glkmc Lkrngtmhj,
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 44

Nbðhj hẻl hjiæm cị, Bmjbckh`s Eiaagg eŭhj hbkhb ebõhj cæl hïh tïh tuỗm eỪk bỌ tbðhj quk eëe
NICs. Eëe dẫh sẼ `ệ `æhj dẩt
d ẩt jẺp ěƶụe hbứhj dæm vmẹt bky vm`gi trïh lẫhj xå bờm eëe NICs trấm
hjbmỊl ěổ uớhj eỪk Bmjbckh`s Eiaagg. Ėäy cæ lờt bãhb tbửe quấhj eëi rầt tỻ hbmïh hbƶhj `ệ
`æhj ebmẹl ěƶụe tbmỊh eấl eỪk jmỞm trẾ vã bỌ eõ suy hjbĭ cæ? –EbỎ/Khb hæy cæ hbứhj hjƶỜm eõ ấhb
bƶộhj væ sỬ `ủhj sấh pbậl eỪk Bmjbckh`s Eiaagg tbã lãhb eŭhj luớh tbỬ ěễ dẩt nỎp xu bƶỞhj
jmớhj bỌ“. LẺe `ý, nbëeb bæhj nbðhj eẪh dmẹt vị sấh pbậl eỪk Bmjbckh`s hbƶ tbẹ hæi hbƶhj bỌ
tmh tƶộhj hbứhj hjƶỜm eõ ấhb bƶộhj ěå trấm hjbmỊl sấh pbậl hïh bỌ sẼ eõ xu bƶỞhj luớh tmẹp
eẬh sấh pbậl. Ebìhb vã vẬy,  tbƶƫhj bmỊu Bmjbckh`s eiaagg hbkhb ebõhj trộ hïh hỗm tmẹhj trihj
jmỞm trẾ vã ěờ pbỪ sõhj eki, ěƶụe rầt hbmịu hjƶỜm eõ ấhb bƶộhj cỻk ebỌh cæ tbửe uớhj yïu tbìeb
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4. 7.; Eëe tỗ ebửe pbƶƫhj tmỊh
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 45

Bmjbckh`s eiaagg eõ lớm qukh bỊ dëi ebì lẬt tbmẹt vỞm eëe eƫ qukh tbðhj tmh ěẫm ebÿhj. Pbmẹt
cẬp lớm qukh bỊ bkm ebmịu jẩh dõ bụp tëe vỞm jmỞm truyịh tbðhj hbƶ eëe pbõhj vmïh, dmïh tẬp vmïh,
 dëi mh (hbẬt dëi, tuẪh dëi, tẫp ebì), ěěæm
æm pbët tbkhb, ěæm truyịh bãhb (truyịh bãhb eëp, truyịh bbãhb
ãhb
nỽ tbuẬt sớ), dëi ěmỊh tỬ.... ěễ euhj eầp ebi bỌ hbứhj tbðhj tmh vị sấh pbậl, `Ỏeb vủ væ hbứhj
tmỊh ìeb nbëe eỪk eðhj ty. HbỜ lớm qukh bỊ dëi ebì hæy læ sấh pbậl `Ỏeb vủ eỪk Bmjbckh`s ěƶụe
ěðhj ěấi hjƶỜm tmïu `ýhj dmẹt ěẹh
ě ẹh eŭhj hbƶ lkhj tïh  tuỗm eỪk Bmjbckh`s `Ẫh trộ tbæhb lờt tbƶƫhj
bmỊu eõ ebỚ ěửhj, vỎ tbẹ trïh tbỎ trƶỜhj trihj væ hjiæm hƶỞe.  

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eõ ebuhj sộ tbìeb vỞm hbku, hbmịu bờm hbõl vị rgvmgw ěổ ąh eõ sớ tbæhb vmïh cïh ěẹh 166 hjbãh
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hbứhj quëh ěổ ąh, tbửe uớhj, tbƶƫhj bmỊu hỗm tmẹhj,... ěẹh vỞm eëe tbæhb vmïh trihj hbõl ěễ bỌ
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 40

ěƶk rk quyẹt ěỎhb ěẹh bky nbðhj ěẹh. Tầt `ệ `æhj

`æh j ěễ tbầy ěƶụe hbứhj dæm vmẹt vị Bmjbckh`s eiaagg
trihj hbõl vỞm cƶụt cmng væ dãhb cuẬh ěðhj ěấi ěẹh tỮ tbæhb vmïh trihj væ hjiæm hbõl.  
4. 7.4. Eëe eƫ qukh hbæ hƶỞe bứu qukh 
4.7.4. qukh  
Ebm eủe tbuẹ? @ý cæ quëh ekag cỞh bky hbỉ tbã vẮh eõ hbứhj ciẫm tbuẹ
ciẫm tbuẹ eẪh pbấm cƶu ü. Pbgi ěmịu 4,
Pbðhj tƶ =4/46;7/PP-DPE, eëe ciẫm tbuẹ læ eƫ sộ nmhb `ikhb quëh ekag eẪh pbấm hờp dki jổl?
tbuẹ/cỊ pbì lðh dæm,
  tbuẹ jmë trỎ jmk tąhj, tbuẹ tbu hbẬp eë hbäh. 
Eủe quấh cü tbỎ trƶỜhj trỻe tbuờe dờ Pbƶƫhj Lẫm?   Pbỻe bmỊh hbmỊl vủ nmễl trk, nmễl siët tbỎ
trƶỜhj, ěầu trkhb ebớhj eëe vm pbẫl
p bẫl pbëp cuẬt trihj biẫt ěờhj tbƶƫhj lẫm ộ tbỎ trƶỜhj trihj hƶỞe.  
Nmễl trk vmỊe  tbm bæhb pbëp cuẬt væ eëe ebìhb sëeb, ebẹ ěờ, tbễ cỊ trihj biẫt ěờhj tbƶƫhj lẫm,
eðhj hjbmỊp trïh tbỎ trƶỜhj, tbỻe bmỊh hbmỊl vủ tbkhb trk ebuyïh hjæhb tbƶƫhj lẫm.  
Ėờm quấh cü tbỎ trƶỜhj trỻe tbuờe ebm eủe biẫt ěờhj trïh ěỎk dấh cmïh quẬh, tọhb? eõ hbmỊl  vủ tƶƫhj
tỻ hbƶ eủe quấh cü tbỎ trƶỜhj hbƶhj eõ trëeb hbmỊl eki bƫh.  
WDH@ eõ cmïh qukh hƫm eëe eƫ sộ eỪk Bmjbckh`s biẫt ěờhj eõ hbmỊl vủ nmễl trk, ebọ ěẫi, tbỻe
tbm pbëp cuẬt hẹu hbƶ eõ vm pbẫl ěớm vỞm eëe eƫ sộ nmhb `ikhb trïh ěỎk dæh læ Bmjbckh`s eiaag g
biẫt ěờhj. 
 Hbƶ vẬy,  eëe eƫ qukh trïh ěịu tbðhj quk bỊ tbớhj cuẬt, ebìhb sëeb ěễ ræhj duờe biẫt ěờhj
lkrngtmhj
eƫ qukh hbæeỪk `ikhb
hƶỞe ěớm hjbmỊp.
vỞm biẫtĖmịu
ěờhjqukh trỌhj cæ Bmjbckh`s
eỪk Bmjbckh`s eiaagg
ěễ eõ hbứhj jmấmeẪh pbấmửhj
pbëp dmẹtpbõ
ěƶụe tbëm
biẺe ěờ eỪk
trkhb tbỪ
nỎp tbỜm ěễ trëhb ấhb bƶộhj biẫt ěờhj nmhb `ikhb eỪk båhj.  
4. 7.5. Eëe tỗ ebửe trỻe tmẹp? 
4.7.5. tmẹp?  
Bờm dấi vỊ hjƶỜm tmïu `ýhj, tỗ ebửe dấi vỊ lðm trƶỜhj, bờm kh tiæh vỊ smhb cki ěờhj, bờm
hjƶỜm tmïu `ýhj ěịu cæ eëe tỗ ebửe eõ ấhb bƶộhj trỻe tmẹp tỞm biẫt ěờhj nmhb `ikhb eỪk
Bmjbckh`s eiaagg. Eëe bmỊp bờm ěịu cmïh qukh ěẹh vmỊe dấi vỊ hjƶỜm tmïu `ýhj, ěƶk rk hbứhj ü
nmẹh væ tbƶỜhj cæ hbứhj ü nmẹh nbðhj eõ cụm. Pbgi qukh sët, eëe ěmễl dëh Bmjbckh`s Eiaagg bmỊh
tẫm vẮh pbủe vủ eớe hbỻk (nâl hẩp), ớhj bÿt hbỻk, tbãk hbỻk `ýhj lờt cẪh ebi nbëeb hjổm tẫm
quëh, ebi `ý nbëeb nbðhj yïu eẪu. Qã vẬy, eëeb cæl hæy eỪk Bmjbckh`s eiaagg dỎ eëe bmỊp bờm
 dấi vỊ hjƶỜm tmïu `ýhj ěëhb jmë nbðhj eki. @i ěõ,ě õ, eẪh pbấm hẩl vứhj væ eõ hbứhj jmấm pbë p
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cïh ěẹh jẪh 5 trmỊu hjƶỜm væ ěƶụe ěëhb jmë cæ hbứhj nïhb bky hbầt tbgi qukh ěmễl eỪk pbẪh ěðhj
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hjƶỜm
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default QmỊe eëe nïhb ]iutudg trïh ěëhb jmë vị Bmjbckh`s eiaagg eŭhj jõp pbẪh ěgl cẫm cụm
settings.
tbẹ vị tbƶƫhj lẫm ebi båhj, jõp pbẪh cæl hỗm dẬt cïh tïh tuỗm eỪk Bmjbckh`s eiaagg.  
4. 7.0. Eðhj ebÿhj hờm dờ?
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cæ vầh ěị ěƶụe qukh täl bæhj ěẪu. Qã ebọ nbm ebąl ci tớt cụm ìeb ebi eëe hbäh vmïh tbã lỞm eõ tbễ
bƶỞhj ěẹh vmỊe pbủe vủ nbëeb bæhj tớt bƫh væ ěễ xäy `ỻhj lờt tbƶƫhj bmỊu ěƶụe côhj tmh eẬy
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eỪk nbëeb bæhj tbã `ikhb hjbmỊp eẪh bmễu r÷ nbëeb bæhj eỪk lãhb bƫh km bẹt væ cuðh cầy sỻ bæm
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 47

5.  Lðm trƶỜhj vm lð (lðm trƶỜ hj hờm dờ

hj hờ dờ `ikhb hjbmỊ
hjbmỊp)?
 5.;.. Pæ
 5.; ebìhb ―  nẹ tiëh? 
Pæmm ebìhb
5.;.; Hjuổh vớh? 
vớh? 
Ėớm vỞm dầt nỵ lờt `ikhb hjbmỊp hæi biẫt ěờhj trihj hịh nmhb tẹ tbỎ trƶỜhj ěịu eẪh pbấm eõ
hjuổh cỻe tæm ebìhb. Hjuổh cỻe tæm ebìhb jmÿp eðhj ty vứhj væhj trihj biẫt ěờhj sấh xuầt nmhb
`ikhb. Hõ cæ lờt cụm tbẹ cỞh jmÿp Bmjbckh`s pbët trmễh quy lð, ebmẹl cĭhb hbứhj lẺt dẻhj ěẽp væ
hbkhb ebõhj hbäh rờhj ebuỚm eỬk bæhj eỪk lãhb. QỞm sớ vớh ěƶụe ěẪu tƶ, Bmjbckh`s r÷ ræhj eõ
quy lð cỞh dẬe hbầt trihj lấhj ebuỚm eiaagg.  
PrƶỞe tmïh, ěễ eõ tbễ xëe ěỎhb eƫ eầu hjuổh vớh eỪk lờt quëh eæ pbï Bmjbckh`s  tbã eẪh pbấm xëe
ěỎhb ěƶụe vớh ěẪu tƶ dkh ěẪu truhj dãhb eỪk lờt quëh.  
 Dấhj ;?  Ebm pbì ěẪu tƶ dkh ěẪu truhj dãhb eỪk lờt quëh ekag Bmjbckh`s  

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 41

Qæ eƫ eầu hjuổh vớh eỪk lờt quëh ekaí sẼ hbƶ sku?  

Qớh vky hjäh bæhj  07% 

Qky hjäh bæhj  556,717,266 

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 Hjuổh vớh vky hjäh bæhj ebmẹl nbiấhj 07% trïh tỗhj sớ vớh ěẪu tƶ dkh ěẪu eỪk lờt quëh
Bmjbckh`s Eiaagg. Ộ Bmjbckh`s, eðhj ty cuðh ěễ tỺ cỊ tæm trụ hjäh bæhj `ƶỞm lửe 76% ěễ bẫh ebẹ
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eðhj ty cỻk ebỌh eëeb vky vớh truhj væ `æm bẫh vỞm tbỜm jmkh vky eủ tbễ cæ 5 hąl. Ebm pbì cåm vky
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væi nbiấhj ;,=% tbëhj, tƶƫhj ěƶƫhj 44,2%/hąl.  
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Bãhb tbửe trấ hụ eỪk nbiấh vky
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trấ hụ vky ěƶụe cầy tỮ cụm hbuẬh tbu ěƶụe, nbm quëh ekag tmẹh bæhb biẫt ěờhj væ eõ cåm.  
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 4:

k.  Pæm sấh cƶu ěờhj 

ěờhj 
   Pmịh 
LỚm quëh ekag Bmjbckh`s sẼ bẫeb tiëh væ nmhb `ikhb ěờe cẬp vỞm hbku. @i ěõ, lỚm eỬk bæhj
sẼ eõ lờt hbäh vmïh nẹ tiëh rmïhj eỪk lãhb. Hbäh vmïh nẹ tiëh sẼ jmứ eấ ebửe vủ tbu hjäh væ jmứ
tmịh lẺt eỪk quëh. Ėẹh euớm hjæy nmhb `ikhb sẼ tmẹh   bæhb tỗhj nẹt sớ `ikhb tbu dẻhj tmịh lẺt
trihj
trấ ebihjæy.
hbähCƶụhj tmịh
vmïh eỪk lẺt
eỬk eõ ěƶụe
bæhj.   hæy sẼ ěƶụe `ýhj ebỪ yẹu ěễ ebm trấ eëe nbiấh ebm pbì pbấm
   B æhj bõ
bõk
k
Ėớm vỞm eỬk bæhj, sấh pbậl eỪk quëh sẼ ěƶụe eëe hbäh vmïh tbỻe bmỊh pbk ebẹ hjky tbgi yïu
eẪu eỪk nbëeb bæhj, `i ěõ vmỊe `ỻ trứ bæhj bõk ebọ biæh tiæh cæ `ỻ trứ vị lẺt hjuyïh vẬt cmỊu.  
Ộ Bmjbckh`s Eiaagg, `i ekag cæ sấh pbậl ebỪ yẹu væ ěƶụe euhj eầp trỻe tmẹp tỮ tỗhj eðhj ty
Bmjbckh`s, læ eðhj ty hæy eõ nbi `ỻ trứ bæhj bõk tẫm  Pp.BEL hïh vmỊe ěẺt bæhj væ vẬh ebuyễh
bæhj bõk cæ rầt `ệ `æhj. LỚm nbm jẪh sỬ `ủhj bẹt eëe hjuổh hjuyïh vẬt cmỊu, hbäh vmïh quëh sẼ
tmẹh bæhb cmïh bỊ ěẺt bæhj vỞm eðhj ty væ sẼ eõ hjƶỜm vẬh ebuyễh ěẹh.  
   Eðhj eủ, `ủhj eủ væ eëe tæm sấh cƶu ěờhj nbëe  
 Dấhj 4? Eëe eðhj eủ, `ủhj eủ ộ lờt eỬk bæhj
bæh j Bmjbckh`s Eiaagg 

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ěờhj hæy, ěẹh euớm hjæy hbäh vmïh quấh cü eỪk quëh sẼ tmẹh bæhb nmễl
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d.  Pæm sấh eớ ěỎhb? 
ěỎhb? 
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ěễ tmẹt nmỊl ebm pbì, `i dầt ěờhj sấh tẫm nbu vỻe truhj täl tbæhb pbớ hbƶ PV BEL bky PV BH eõ
jmë rầt eki. Hẹu luk tæm sấh eớ ěỎhb ěễ nmhb `ikhb tbã ebm pbì ěẪu væi rầt eki, tẫi ëp cỻe vị ebm
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hbkhb ěỎk
ebõhj ebìhb
hïh
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eæ pbï dæm
ộ vỎěễtrìtbæhb
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hbứhjbæhj eẪh sỻcỞh
eih ěƶỜhj tbuẬh tmỊh
cuðh væ
hbẬh
ěƶụe sỻ ƶu ëm bƫh. Bmjbckh`s Eiaagg cuðh ěẪu tƶ nỽ cƶừhj vị lẺt dẻhj nmhb `ikhb, ebỪ yẹu cæ eëe
 4=

truhj täl tbƶƫhj lẫm, ebäh eëe tôk hbæ vąh pbôhj. BỊ tbớhj Bmjbckh`s eiaagg ěƶụe ebmk cæl 4
nmễu? trihj hbæ væ hjiæm trỜm. Nbðhj jmkh trihj hbæ lkhj pbihj eëeb skhj trỌhj, ầl eÿhj pbý
bụp vỞm hbứhj hjƶỜm tbìeb sỻ rmïhj tƶ, yïh tĭhb. Prihj nbm ěõ, nbðhj jmkh hjiæm trỜm lkhj cẫm lờt
 pbihj eëeb nbëe bẵh, hbmịu eäy xkhb bôk bụp vỞm tbmïh hbmïh, pbý bụp vỞm hbứhj hjƶỜm tbìeb sỻ
hąhj ěờhj, hbờh hbỎp. 
Puy hbmïh, ěớm vỞm tæm sấh eớ ěỎhb, `ikhb hjbmỊp pbấm dỉ rk lờt nbiấh ěẪu tƶ ěễ tbuï vỎ trì lẺt
 dẻhj væ ebm pbì sỬk ebứk dkh ěẪu cæ rầt cỞh.  
Qị vmỊe dấi quấh tæm sấh eớ ěỎhb, tbðhj tbƶỜhj sku ; nỵ nmhb `ikhb, Bmjbckh`s sẼ tmẹh bæhb trkhj
trì, sỬk ebứk cẫm quëh. Hjuổh nmhb pbì sẼ ěƶụe cầy tỮ eëe hjuổh quỽ `ỻ pbôhj eỪk quëh.  
5. ;.5. @ikhb sớ dëh 
5.;.5. dëh 
@ikhb sớ dëh ebỪ yẹu eỪk quëh cæ sấh pbậl tỮ ekag.  

Prihj hąl ěẪu tmïh sku nbm tbæhb cẬp quëh, eỬk bæhj eớ jẩhj `uy trã `ikhb sớ dëh ộ lửe 406
cy/hjæy. Pửe cæ ěẫt eðhj suầt dëh nbiấhj 56% si vỞm eðhj suầt tớm ěk `ỻ nmẹh. Ėễ eõ tbễ ěẫt ěƶụe
ebọ tmïu hæy, quëh eẪh pbấm ěậy lẫhb biẫt ěờhj lkrngtmhj, hbầt cæ eëe biẫt ěờhj jmỞm tbmỊu. Eëe
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site hbƶ lihj luớh.  
`u y trã eðhj suầt biẫt ěờhj tỮ 07% ěẹh trïh 77%, ěễ eõ tbễ
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5.;.0. Ebm pbì
personalization, and analytics. You
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ebm pbì hjuyïh vẬt cmỊu> ebm pbì hbäh eðhj.  
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   E bm pbì hbä
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 56

Pruhj dãhb tẫm lờt quëh eõ nbiấh ;7 hbäh

h bäh vmïh, dïh trïh cæ pbẪh cƶƫhj eớ ěỎhb eỪk
eỪ k eëe hbäh
vmïh trihj quëh. Prihj ěõ eõ 2 hbäh vmïh pkrt -tmlg, 2 hbäh vmïh hæy sẼ ěƶụe ebmk cæl 4 ek. Hjiæm
 pbẪh cƶƫhj eớ ěỎhb hæy,
hæ y, eëe hbäh vmïh eôh eõ tbễ hbẬh ěƶụe eëe nbiấh tbƶộhj nbëe týy væ v æi tãhb
bãhb biẫt ěờhj nmhb `ikhb eỪk quëh.  
   Dmẹh pbì hjuyïh vẬt cmỊu? 


Ộ Bmjbckh`s dmẹh pbì hjuyïh vẬt cmỊu væi nbiấhj 7666 ěổhj/cy. Ėäy cæ dmẹh pbì hjuyïh vẬt
cmỊu truhj dãhb eỪk lẺt bæhj tbửe uớhj trihj eỬk bæhj. Qæ Bmjbckh`s `ỻ trý sỻ dmẹh ěờhj ebm  pbì
hjuyïh vẬt cmỊu væi nbiấhj ;6%, vẬy ebm pbì tỗhj hjuyïh vẬt cmỊu væi nbiấhj 7766 ěổhj/cy.  
 Hjiæm rk eôh eõ ebm pbì tbuï lƶỞh lẺt ddẻhj
ẻhj væi nbiấhj 26 - ;46 trmỊu/tbëhj. Ėäy cæ lờt nbiấh
ebm nbë cỞh ěớm vỞm `ikhb hjbmỊp pbấm dỉ vớh ěễ ěẪu tƶ, ěẺe dmỊt cæ  ộ hbứhj vỎ trì ěẩe ěỎk. 
d.  Ebm pbì quấh cü? 
cü? 
   Ebm pbì hbäh eðhj quấh cü? 

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Pƶƫhj tỻ hbƶ hbứhj hbäh vmïh dëh bæhj nbëe, pbìk trïh cæ pbẪh cƶƫhj eớ ěỎhb, hjiæm pbẪh cƶƫhj
eớ ěỎhb hæy eëe hbäh vmïh eõ tbễ hbẬh ěƶụe eëe nbiấh tbƶộhj nbëe. ĖẺe dmỊt cæ hbäh vmïh quấ h cü
Personalization
trỻe tmẹp, nbiấh tbƶộhj hæy eõ tbễ rầt cỞh. 
Analytics

 Hjiæm
Saveebm pbìebm
hæypbì
væih bäh
hbäh
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nbiấh 1 quấh cü eôhlỚm
trmỊu ěổhj eõ eëe ebm Prihj
tbëhj. pbì hbƶ
ěõ,tmịh
ebměmỊh, tmịh ěmỊh
pbì tmịh hƶỞe,nbiấhj
tmịh mhtgrhgt,
5 trmỊu,hbứh
hbứhj
hƶỞej
 5;

nbiấhj 4 trmỊu væ mhtgrhgt ; trmỊu. Eýhj eëe ebm pbì nbëe hbƶ ebm pbì dðm trƫh, quæ dmẹu, tmẹp
nbëeb… Nbiấh lủe ebm pbì hæy ěƶụe bẫeb tiëh væi ebm pbì nbëe væ væi nbiấh 56 trmỊu/hąl.  
e.  @ỻ trý nmhb pbì biẫt ěờhj trihj hjæy? 
hjæy?  
 Hẹu eðhj suầt biẫt ěờhj truhj dãhb trihj hjæy eỪk quëh ộ lửe 77%, ebm pbì biẫt ěờhj trihj hjæy
sẼ ộ lửe? 

Ėäy eŭhj cæ lờt trihj hbứhj eƫ sộ ěễ ěỎhb jmë dëh sấh pbậl eỪk quëh ekag Bmjbckh`s.  
5. ;.7. Bẫeb tiëh nẹt quấ nmhb `ikhb? 
5.;.7. `ikhb?  
 Bẫeb tiëh cỜm cỚ ? cæ eðhj vmỊe nbðhj tbễ tbmẹu nbm quấh trỎ tæm ebìhb. @ƶỞm ěäy cæ dấhj nẹ biẫeb
bẫeb tiëh nẹt quấ nmhb `ikhb trihj 5 hąl ěẪu, sku nbm lờt quëh ekag Bmjbckh`s dẩt ěẪu ěƶk væi
biẫt ěờhj? 

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 54

 5.4 Nỽ tbuẬt ―  eðhj hjbỊ? 

Bmjbckh`s Eiaagg bẹt sửe ebÿ trỌhj nbäu hjbmïh eửu, ebỌh cỌe eðhj
eðh j hjbỊ, ebẹ dmẹh eæ pbï bmỊh
ěẫm tỮ eëe quớe jmk bæhj ěẪu vị eðhj hjbỊ hbƶ Ėửe, Ėkh Lẫeb, Ü væ nẹt bụp vỞm eëe hbæ tƶ vầh
bæhj ěẪu quớe tẹ ěễ ebỌh rk hbứhj eðhj hjbỊ tớm ƶu hbầt ebi quë trãhb sấh xuầt eỪk lãhb.  
Uỻ ebuyễh jmki nỽ tbuẬt lỞm ěẺe dmỊt cæ lëy lõe, trkhj tbmẹt dỎ bmỊh ěẫm sẼ tẫi rk tìhb ěờt pbë
trihj quy trãhb sấh xuầt, tbmẹt nẹ, ěõhj jõm, jõp pbẪh tmẹt nmỊl ebm pbì, hjäh sëeb væ tbỜm jmkh ebi
`ikhb hjbmỊp. 
[uy trãhb ebẹ dmẹh sấh pbậl  
This website stores data such as
cookies to enable[uy trãhb ebẹ
essential site dmẹh sấh pbậl eỪk Bmjbckh`s Eiaagg ěƶụe tbỻe bmỊh tbgi quy trãhb tỮhj dƶỞe
hjbmïl
functionality, as well hjẺt hbẻl ěgl ěẹh ebầt cƶụhj tớt hbầt ebi hjƶỜm tmïu `ýhj. Dẩt ěẪu tỮ nbäu ebỌh luk
as marketing,
hbähand
personalization, eæ pbï, Bmjbckh`s
analytics. You Eiaagg ebỌh hbứhj hbæ euhj eầp eõ uy tìh vỞm hbứhj bẫt ciẫm K tớt hbầt.
may change Uku ěõ,settings
your pbôhjattbì
any hjbmỊl
time sẼ tbỻe bmỊh hbmỊl vủ nmễl trk lẮu bæhj. Uku nbm hbẬp bæhj væi nbi,
eðhj
or accept the hbähsettings.
default sẼ cỻk ěễ ciẫm ěm hbứhj bẫt níl ebầt cƶụhj, ebọ eẪh lờt bẫt eæ pbï níl ebầt cƶụhj sõt
cẫm ěå eõ tbễ pbë buỺ tiæh dờ ebầt cƶụhj eỪk lờt cð bæhj. Dấi quấh eæ pbï eŭhj cæ lờt ěmịu ěëhj
qukh täl. BẪu bẹt eæ pbï ộ QmỊt Hkl vẮh ebƶk ěƶụe dấi quấh ěÿhj eëeb, ebìhb ěmịu hæy ěå cæl
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ebi eæ pbï `ệ dỎ ậl lớe væ eõ hjuy eƫ jäy uhj tbƶ ebi hjƶỜm uớhj. QỞm Bmjbckh`s Eiaagg, hbäh
eæ pbï ěƶụe dấi quấh nỽ ộ hƫm nbð rëi væ tbƶỜhj xuyïh ěƶụe nmễl trk vị ěờ ậl.  
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 55

[uy trãhb rkhj eæ pbï ěƶụe nmễl siët dộm lờt ěờm hjŭ ebuyïh vmïh ěẪy nmhb hjbmỊl, ěõ ebìhb cæ
sỻ pbớm bụp hbuẪh hbuyệh jmứk nmhb hjbmỊl væ nbik bỌe vị tbỜm jmkh, hbmỊt ěờ rkhj ěễ eõ ěƶụe
hbứhj bẫt eæ pbï ebầt cƶụhj. Eæ pbï sku nbm rkhj sẼ ěƶụe cæl hjuờm trƶỞe nbm eëe ebuyïh vmï h
tmẹh bæhb eðhj vmỊe pbớm trờh jmứk bẫt Krkdmek væ Tidustk tbgi lờt tọ cỊ hbầt
h bầt ěỎhb ěễ ebi rk hbứhj
hbứh j
sấh pbậl eæ pbï Bmjbckh`s Eiaagg eki eầp.  

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Euớm eýhj hbƶhj nbðhj níl pbẪh qukh trỌhj cæ nbäu ěõhj jõm. Öễ ěấl dấi ebầt cƶụhj tớm ƶu,
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 dki dã ěƶụe tbmẹt nẹ lờt cỞp cõt ěẺe dmỊt eýhj vỞm vkh lờt ebmịu jmÿp tbiët nbì væ jmứ ěƶụe ěờ tƶƫm
lỞm eỪk eæ pbï trihj tbỜm jmkh `æm. 
Marketing

 5.5 Hbäh
Personalization cỻe væ dờ lëy quấh cü? 
Uƫ ěổ eƫ eầu tỗ ebửe  
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Save Uƫ Accept
ěổ ;? PỗAllebửe eðhj ty eỗ pbẪh @Ỏeb vủ eæ pbï Eki Hjuyïh (Bmjbckh`s Eiaagg)  
 50

Dờ lëy eỪk eðhj ty ěƶụe tỗ ebửe tbgi pbäh eầp tẬp truhj tỮ trïh xuớhj. Ebửe hąhj quấh cü eki
hbầt cæ bờm ěổhj quấh trỎ, dkh jmël ěớe tbky lẺt bờm ěổhj quấh trỎ trỻe tmẹp ebỎu trëeb hbmỊl ěmịu
bæhb biẫt ěờhj sấh xuầt nmhb `ikhb eỪk eðhj ty. Eëe pbôhj dkh ebỎu trëeb hbmỊl tbkl lƶu ebi
jmël ěớe. 

Uƫ ěổ 4? Eƫ eầu tỗ ebửe quấh cü eủl 

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Eëe ebẹ ěờ 

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QỞm jmë trỎ eớt c÷m læ Bmjbckh`s Eiaagg ěå væ ěkhj xäy `ỻhj, tbgi ěuỗm> Bmjbckh`s Eiaagg
Eia agg ěå lkhj
Marketing
ěẹh ebi hjƶỜm cki ěờhj cæl vmỊe lửe tbu hbẬp ỗh ěỎhb, ěƶụe bƶộhj hbmịu ebẹ ěờ ěåm hjờ væ eõ
eƫ bờm tbąhj tmẹh, jmÿp hjƶỜm cki ěờhj kh täl cæl vmỊe, jẩh dõ cäu `æm.  
Personalization

5.5.;;
5.5.
Analytics Ebẹ ěờ tmịh cƶƫhj ―  tbƶộhj ebi hjƶỜm cki ěờhj 
ěờhj 

Save Pbu hbẬp eẫhbAlltrkhb tƶƫhj xửhj nbấ hąhj cæl vmỊe? Pẫm Bmjbckh`s Eiaagg, sỻ ěõhj jõp eỪk
Accept
lỚm eë hbäh ěƶụe jbm hbẬh væ dý ěẩp tbỉk ěëhj
ě ëhj ebi eëe jmë trỎ cki ěờhj eỪk hbäh vmïh. Bæhj
Bæh j hąl,
 57

Bmjbckh`s Eiaagg `uy trã vmỊe ěëhb jmë hbäh vmïh væ nẹt quấ ěëhb jmë cæ eƫ sộ ebi eëe quyẹt ěỎhb
xgl xít cƶƫhj tbƶộhj bẻhj hąl, ěị dẫt tbąhj ebửe væ eëe nbiấh tbƶộ hj hj  euớm hąl. 
PbƶỜhj tbgi nẹt quấ nmhb `ikhb eỪk Eðhj ty, tbƶộhj ěờt xuầt ebi eë hbäh, tẬp tbễ eõ tbæhb
tìeb xuầt sẩe, tbƶộhj `ikhb tbu bẻhj tbëhj. Eýhj vỞm ěõ cæ eëe ciẫm pbủ eầp tbgi yïu eẪu væ tìhb
ebầt eðhj vmỊe hbƶ? pbủ eầp xąhj xg, ěmỊh tbiẫm,…  

5.5.4 Ebẹ ěờ ebąl sõe sửe nbỉg hjƶỜm cki ěờhj 

5.5.4 ěờhj  
Pỗ ebửe nbël sửe nbỉg ěỎhb nỵ bẻhj hąl ebi hbäh vmïh.  
UỬ `ủhj eëe jõm dấi bmễl ebąl sõe sửe nbỉg væ tkm hẫh ebi hjƶỜm cki ěờhj hbẻl lkhj ěẹh lờt
sỻ ebąl sõe sửe nbỉg tớt bƫh ebi eëe hbäh vmïh eỪk Bmjbckh`s Eiaagg. Vbẫl vm eỪk  ebƶƫhj trãhb
 dấi bmễl dki jổl? 
  Dấi bmễl tkm hẫh 40/40 ebi hbäh vmïh  
  Dấi bmễl sửe nbỉg tiæh `mỊh? hjƶỜm cki ěờhj sẼ ěƶụe bƶộhj eëe quyịh cụm dấi bmễl hbƶ
hờm trÿ væ hjiẫm trÿ, tbkm sấh væ ebąl sõe rąhj tbgi jõm dấi bmễl ebąl sõe sửe nbỉg læ
eðhj ty luk ebi hjƶỜm cki ěờhj. 
5. 5.5. Eƫ bờm tbąhj tmẹh hjbị hjbmỊp? 
5.5.5. hjbmỊp?  

tbëhjPẫm Bmjbckh`s
hbẻl Eiaagg,
lủe ěìeb ebƶƫhj
pbët trmễh hbähtrãhb ěæihąhj
sỻ eõ tẫi cỻe
pbëtebi
trmễh
eëeěờm hjŭcåhb
vỎ trì nẹ ěẫi
tbỮkebỪ
ěƶụe tỗ trihj
ebớt ebửe eðhj
bẻhj
ty. Ebƶƫhj trãhb hæy sẼ lkhj ěẹh hbmịu eƫ bờm ebi hjƶỜm cki ěờhj ěƶụe ěæi tẫi, tbỬ tbëeb, pbët
trmễh hjbị hjbmỊp eỪk lãhb væ ěõhj jõp ebi eðhj ty hbẻl ěấl dấi nẹ biẫeb pbët trmễh dịh vứhj.
Bmjbckh`s Eiaagg ekl nẹt lkhj ěẹh ebi hbäh vmïh lờt lðm trƶỜhj cæl vmỊe PBÄH PBMềH ―  
QWM Qế - Ü HJBĢK - ỐH ĖỏHB væ eƫ bờm eðhj dẻhj trihj tbąhj tmẹh.  
.0. Eëe ebẹ ěờ pbÿe cụm nbëe? 
5.5.0.
5.5 nbëe?  
Eðhj ty cuðh ěẺe dmỊt qukh täl ěẹh hbứhj ebẹ ěờ `æhb ebi hbäh vmïh trihj eëe `Ỏp cệ, smhb
hbẬt, bmẹu bỺ,…væ tỗ ebửe eëe ebƶƫhj trãhb bẻhj tbëhj  hbƶ? [uớe tẹ pbủ hứ, hjæy bờm tbmẹu hbm,
hjæy trẾ gl Bmjbckh`s Eiaagg trấm hjbmỊl, tmỊe tầt hmïh tẬp ěiæh, ebƶƫhj trãhb tbƶộhj hbäh vmïh
xuầt sẩe eỪk hąl, eỬk bæhj xuầt sẩe eỪk hąl. Ėổhj tbỜm, eðhj ty eôh tỗ ebửe ebƶƫhj trãhb `å
hjiẫm ebi hbäh vmïh bẻhj hąl, eëe ebƶƫhj trãhb vąh hjbỊ Eäu cẫe dờ P@PP, Eäu cẫe dờ äl
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hbẫe,…
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essential
ěƶụe sớhj ěmịu
lờt jmk hæycỞh.
ěãhb ěå Pầt
jmÿpeấebi
eëeeëe
lủeeëhtmïu
dờěịu
hbähbƶỞhj
vmïh trihj
ěẹh cụmEðhj ty cuðh
ìeb eỪk eõ eấldộm
eih hjƶỜm jmëe
cẼ
functionality, as well as marketing,
tbæhb eðhj eỪk eðhj ty nbðhj ebọ ěƶụe ěi cƶỜhj dẻhj hbứhj eih sớ vị `ikhb tbu læ eôh cæ jmë
personalization, and analytics. You
trỎ, ü hjbĭk eðhj vmỊe læ eðhj ty xäy `ỻhj væ lkhj ěẹh ebi eih hjƶỜm.  
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