Users

 Profile of tourists visiting and Perception about facilities and services

gender, age, educational background, occupation and income, accompanied details and the like.
Valuable means and method to promote tourism industry in desert

Study about the architecture of the surroundings buildings and desert architecture

Attractions and activities

Folk music,Folk dances in open star night

Camel safari,Jeep safari,Birds watching

Learn local culture and past history by visiting monuments

Accommodation

Tents (desert),hotels and resort

Viewing sunset

 Tourist attractions and tourist elements

Pakistan approach for tourism (Punjab tourism Cond)

 Survive and thrive

(Culture and recreational center in cholistan)

Introduction

Survive and thrive project is based on raising the potential of cholistan desert in terms of tourism and its
residents livelihood. As title symbolizes survive and thrive it consist on the two main categorize first is
tourism potential of desert as thrive part and other one is survive part how current difficulties facing by
people can turned into an opportunity for them. Cholistan is a desert area connected with three cities
Rahim yar khan, Bahawalpur, Bahawalnagar.it has rich potential for cultural, historic and adventure
tourisim.Number of historic structures in form of shrines, forts, mosque located here.From 2005 jeep
rally occurred here which pulled number of tourists in this area not only at domestic level but also at
international level. Due to this rally the tourism level of this area increased not only in the rally days but
also in whole year.

Problem statement

Why this project?

Aims and objectives

Client

Scope of work

Case studies

Building program

Cholistan
Deserts are famous for being extremely hot, dry, often remote and dangerous as well.
Therefore, people think that deserts are dull and boring however, that’s not the complete
truth. Infact, deserts can be extremely beautiful.

Cholistan is known as the land of myths, legends, folk melodies and romance. Spreading over an
area of about 26,933 sq.km, it is divided into “Lesser Cholistan” and “Greater Cholistan” in the
districts of Rahim Yar Khan, Bahawalpur and Bahawalnagar. In the local dialect Cholistan is
called “Rohi”. It is intriguing to know that Cholistan wasn’t a desert from the start; instead it was once
a green and prosperous land. It had a great water source of the Hakra River during the Great Hakra
Valley Civilization which is also known as “Ghaggar-Hakra Civilization”. However, in 600 B.C, the
river started to become irregular and eventually it dried and turned into a desert which today we
know as a “Cholistan”

The tangible assets include archeological sites, forts, the unique life style of nomadic people there,
the folk music and dance, poetry, rites and rituals; these all things simply reflect a unique distinctive
life style there. Even you would be astonished to see that there are still remains of the Hakra Valley
Civilization in the form of traditional motifs, designs and pottery making. he lifestyle of the local
people is still traditional there.
Culture

dressing

The local nomadic people there still wear their traditional attires. The women especially wear
beautiful coloured pattern clothes. The ghaggars, cholis (short blouse) and chaddars are also
embroided. They further adorn themselves with
the katmala (necklace), kangan (bangles), nath (nose pins) and pazeb (anklets). These women are
even famous for making awe-inspiring exquisites gindi (bed or floor spreads). Cholistan has
everything which a wanderlust and tourist desire.

Rohi Mela: Poetry finds fertile soil in the Cholistan desert

(When the dunes come alive)
cholistan became famous due to the sufi saint khawaja gulam fareed. the urs of this philosopher and poet is
also commemorated annually in mitankhot which is at 2hr travel from derawre fort.50k men take part in
this mela held every year in5-7 rabi-ul sani.horse,camel fights,wrestling,kabadi,motoirbike racing and
then at night elebration poetry,qawali session sleep under large marquee,200 stalls of arts and crafts.
[ CITATION Ebr15 \l 1033 ]. The chanan pir mela is another festivity for the tribes of there to gather for
seven consecutive thursdays in the feburary to march every year which is located in chanan village.1.5
hour travel from derawre fort and located between derawre and dingar fort few km away from yazman
town and in the startr of desert. Apart from these famous saints’ shrines there is also a small room
outside the fort derawar where rests the bodies of four of the companions (sahaba) of the holy prophet
saaw. There is also a royal graveyard of the ex-royal family which is a work of art[ CITATION Kas12 \l
1033 ]

cholistan