YAIZA CARDO RAMÍREZ

Nationality: Spanish  DOB: 10/05/1984

Yaiza.cardoramirez@gmail.com  +1 7873936092

10 years’ international experience, 6 years in the Luxury Industry and 4 years in Public Administration
Management of multi-disciplinary and multicultural teams
Marketing & Communications and Project Manager at Diplomatic Representations
Fluent in Spanish - French - English - Arabic

PROFESSIONAL EXPERIENCE

Marriott International, Inc. Group – LUXURY HOSPITALITY BRANCH – Director of Marketing and Communications 2015-2020
The St. Regis Bahia Beach Resort Puerto Rico – Marketing Communications Manager Apr 2019 - Jan 2020
The St. Regis Maldives Vommuli Resort - Director of Marketing and Communications Nov 2017 - Nov 2018
The Ritz-Carlton Abu Dhabi, Grand Canal – Director Marketing and Communications Jan 2015 - Oct 2017
• Develop annual Public Relations (PR) and Marketing plan; prepare and manage PR & marketing budgets;
• Recruit and manage a high-performance digital marketing team;
• Create and execute innovative PR and advertising programs in order to increase revenue and brand awareness;
• Ensure all social media appearances of the hotel follow corporate standards and are brand appropriate;
• Ensure a good communication and report to different stakeholders such as owners, hotel and brand team;
• Member of crisis communications team;
• Excellence Award: Best Ritz-Carlton Marketing Team of the Year 2015 by Marriott Middle East.

Axent Advertisement – Account Manager 2014-2015

Advertisement company in Dubai, UAE
• Manage a portfolio of accounts; business development;
• Engage in project management duties;
• Deliver presentations and proposals.

Flash properties – Marketing and Project Manager 2013 – 2014

Real Estate company in Dubai, UAE
• Prepare and implement marketing strategy; manage the department budget; execute events in UAE and abroad;
• Manage and generate all technical product information; lead the production of promotional material;
• Coordinate market research to support and define brand & marketing strategy;
• Status report, make sure the project is delivered in budget, on schedule, etc.
• Prepare and present proposals to different stakeholders such as developers and company directors.

Creative Dialogue – Account Manager 2012

Non-profit Organization in Barcelona, Spain
• Manage the project "Design Road Professional" for Dubai Culture and Arts Authority in association with Tashkeel Gallery, Kingston University,
ADIFAD and Elisava School.
• Develop the project plan with the team and manage the team’s performance of project tasks;
• Manage the events related to the project ensuring a good communication with different stakeholders such as Embassies abroad, universities or
international art galleries;
• Responsible for communication (community manager, press releases, etc.);
• Status report, making sure the project is delivered in budget, on schedule, meeting requirements and objectives;
• Prepare and present proposals for future projects to the President of the Association.

Spanish Agency for International Cooperation and Development (AECID) – Project manager 2009-2012
Spanish Embassy in Rabat, Morocco 2011 - 2012
Spanish Embassy in Damascus, Syria 2009 - 2011
• Plan and execute conferences, exhibitions, concerts, workshops and plays, promoting the Spanish culture abroad;
• Develop and manage grants and cultural cooperation projects;
• Monitor and update social networks of the AECID;
• Financial management and accounting of the yearly budget allotted to the Embassy for the cultural department;
• Liaison officer for the Spanish side on the occasion of various cultural exchange activities with the local Ministry of Culture.

EDUCATION

• University of California Irvine, Certification Project Management January 2020 (Planning, Budgeting and Scheduling Projects, Managing Project
Risks and Changes)
• University Complutense de Madrid (Spain), Master International Affairs 2008-2009
• University Complutense de Madrid (Spain), Bachelor in Journalism 2003-2008
Internships during my Journalism studies in Spain: Agency Teleobjetivo – Reporter (3 months), Agency Sexto Sentido – Fashion department (3months),
Radio COPE - Journalist (3 months) and Canal Plus – Broadcast TV (6 months)
• Master Institut d’Etudes Politiques de Paris (France) – Cultural and Media Management – Erasmus Exchange Program 2006-2007
• French International High School - Lycée Français de Madrid (Spain) - Baccalaureate from French Institution 2003

LANGUAGES & IT SKILLS

• Languages: Spanish (Native), French (Bilingual), English (Fluent), Arabic (Intermediate), German (Basic).
• Microsoft Pack Office
• Photoshop, InDesign and Dreamweaver (user skills)

ADDITIONAL INFORMATION

Interests: Arabic world, landscape photography (starting a library on Shutterstock), basketball, swimming, pilates, reading fiction and geopolitics.
Volunteer initiative: NGO “Voluntarios para el Desarrollo” 2003-2004, collaborating with Spanish food bank to supply people in need and writing in their
complimentary publication on a weekly basis.