that

is repeatable verges on becoming a scientific law. It seemed as though many

folks were sending us e-mails starting with the same verbiage: “You’re not going
to believe this . . .” And those changes were now more than coincidence.
Then a little later that year, during each of two events in Seattle, some
amazing things began to happen. At the first event, a woman with multiple
sclerosis (MS), who was using a walker when she arrived, was walking
unassisted by the time the workshop was over. At the second Seattle event that
year, another woman, who had suffered with MS for ten years, started dancing
around, declaring that the paralysis and numbness she’d experienced in her left
foot were completely gone. (You’ll read more about one of these women, and
others like them, in the chapters to come.) By demand, in 2010 I taught a more
progressive workshop in Colorado, where people started noticing that they were
shifting their well-being right there, during the event. People stood up, took the
microphone, and reported some pretty inspiring stories.
Around this time, I was also invited to speak to a lot of business leaders about
the biology of change, the neuroscience of leadership, and the concept of how to
transform individuals in order to transform a culture. After a keynote address to
one group, several executives approached me about adapting the ideas for a
corporate model of transformation. So I created an eight-hour course that could
be tailored for companies and organizations, and the course was so successful
that it spawned our “30 Days to Genius” corporate program. I found myself
working with business clients such as Sony Entertainment Network, Gallo
Family Vineyards, the telecommunications company WOW! (originally called
Wide Open West), and many others. This led to offering private coaching for
upper management.
The demand for our corporate programs became so great that I began training
a coaching staff; I now have more than 30 active trainers, including ex-CEOs,
corporate consultants, psychotherapists, attorneys, physicians, engineers, and
Ph.D. professionals who travel all around, teaching this model of transformation
to different companies. (We now have plans to begin certifying independent
coaches in using the model of change with their own clients.) Never in my
wildest dreams had I ever imagined this type of future for myself.
I wrote my second book, Breaking the Habit of Being Yourself: How to Lose
Your Mind and Create a New One, published in 2012, to serve as a practical
how-to companion to Evolve Your Brain. I not only explained more about the
neuroscience of change and epigenetics, but also included a four-week program
with step-by-step directions for implementing these changes, based on the
workshops I was teaching at the time.
Then I did another, more advanced event in Colorado, where we had seven