MGMT 436 - Strategic Management

Module 4 Activity
U.S. Securities Exchange Commission (SEC) Form 10-K Report

Assignment Instructions for Students

In this exercise, each student will utilize the U.S. Securities Exchange Commission (SEC) website to access
and download your selected company’s Form 10-K Corporate Information Report. This annual report
(simply referred to as the “10-K” which is the SEC’s form number) must be electronically filled annually
by all U.S. publically-traded entities regardless if they are domestic or foreign. Intended for the
protection of the public and for providing corporate and financial information to investors, any
stakeholder may access and download this important report for free.

1) Complete the PART I - COMPANY INFORMATION section on the form below.

2) Read about the purpose and mission of U.S. Securities & Exchange Commission (SEC).
https://www.sec.gov/Article/whatwedo.html
3) Locate the "Fast Search" field and enter your company's Ticker Symbol (e.g., Ford = F).
https://www.sec.gov/edgar/searchedgar/companysearch.html
4) Locate "10-K" under the Filings column (left-side of webpage) and SELECT "Documents".
5) Locate "10-K" under Description and SELECT the *.htm hyperlink shown under "Documents" column.
Example of Ford Motor Company: f1231201710-k.htm
6) From within the 10-K Report, scroll down to the "Table of Contents" section.
NOTE: Use the keyboard shortcut CTRL-F to easily find and navigate to a specific word or phrase
within the 10-K Report.
7) Locate "ITEM 6. Selected Financial Data" and navigate within the 10-K to this specific section.
8) The actual "ITEM 6. Selected Financial Data" section will resemble a data table with various columns
(by year) containing important company financial information.
9) Complete the PART II - FINANCIAL COMPONENT section using the above referenced financial
information for each year provided.
NOTE: New (or acquired) companies may have only listed financial information from the year
since going public (or since year of being acquired).
10) Complete the PART III - COMPANY 10-K ANALYSIS & SUMMARY section below based on your review
and analysis of the 10-K report information.
11) Using the file name convention of "MGMT 436 - LastName – Module #4", save your work and upload
the file to Canvas.

PART I - COMPANY INFORMATION

Company Name > Ford Motor Company
Primary Business Classification > Automobile Manufacturing
State Incorporated > Michigan
Year Established > 1903
Ticker Symbol > F
Analyst (i.e., Student Name) > John Doe Student
 PART II - FINANCIAL COMPONENT
SEC Form 10-K Data 2017 2016 2015 2014
INCOME STATEMENT
Total Revenues > $156,776 $151,800 $149,558 $144,077
Net Income before taxes (or Loss) > $8,148 $6,796 $10,252 $1,234
BALANCE SHEET
Total Assets > $257,808 $237,951 $224,925 $208,615
Total Liabilities > $138,356 $127,063 $120,015 $105,347
Equity (Assets - Liabilities) = $119,452 $110,888 $104,910 $103,268

PART III - COMPANY 10-K ANALYSIS & SUMMARY

IN YOUR OWN WORDS and based on various information that you have read in the company's 10-K
report, summarize your findings as to the company's financial health (i.e., solvency) and strategic
financial plan from a historical, current, and future perspective in the space provided below.
NOTE: Do NOT copy and paste directly from the 10-K Report.
LIMIT your analysis to 300 words maximum.

It appears that Ford has drastically reduced its debt and pension obligations in recent years, enabling the
company to attain investment-grade ratings from credit rating agencies. Ford's automotive debt has
declined to $13.8 billion at the end of 2014, and it will decline to $10 billion by 2018. Also, Ford's pension
plan was underfunded by a staggering $18.7 billion at the end of 2014, but was halved to $9 billion at the
end of 2016.
The company's continuing operations are more profitable than those of many other companies in its
industry, resulting in an Operating Margin that is above its industry average.
It's becoming increasingly important for automakers to have a successful global luxury brand to help
increase average transaction prices and profit margins. Ford's luxury Lincoln brand has struggled for
years, and a full turnaround is probably a decade away. Lincoln sales have been cut roughly in half, from
around 190,000 units in the U.S. in 2000 to fewer than 90,000 units annually over the last five years.
Overseas, Ford, much like many automakers, is having a rough time in Europe and South America. Ford
lost a total of $4.3 billion in Europe operations. Management expects to lose less in Europe this year than
in 2014, and to break even in 2016. Meanwhile, South America went from a $33 million loss in 2013 to a
whopping $1.1 billion loss last year. Both regions will continue to drag on earnings in the near term.
Ford is subject to threats that affect all automakers, including a decline in industry sales volume in the
event of a recession, potential market shift from more profitable vehicles to smaller and cheaper vehicles,
and increased price competition which reduces profitability.