K To 12 Basic Education Program TECHNOLOGY and Livelihood Education Home ECONOMICS Wellness Massage

LM – WELLNESS MASSAGE Grade 10
K to 12 Basic Education Program TECHNOLOGY

AND LIVELIHOOD EDUCATION HOME
ECONOMICS Wellness Massage
LEARNER‘S MATERIAL
GRADE 10
1
TABLE OF CONTENTS
Page
Cover Page............................................................................ Table of

Contents Introduction................................................................... 4
Content Standard and Performance Standard.................. 4
Objectives................................................................. 5 Program
Requirements................................................ 5 Learning
Episodes...................................................... 5 How to Use the
Module................................................ 6 Diagnostic
Assessment................................................... 7 Personal
Entrepreneurial Competencies (PECs)............... 14 Environment and
Market (EM)......................................... 26
Quarter I Assess and Interview Client/s

Overview.................................................................. 44
Objectives................................................................. 44 Pre-Test
1................................................................. 45
Lesson 1 Plan the Wellness Program of Clients
LO 1 Assess/Interview Client.................................... 49 1.1 History

and Development Wellness Massage.. 49 1.2 Health
Concepts.................................... 55 1.3 Healing
Concepts.................................... 55 1.4 Identify the Vital
Information
of the client/s ..................................... 59 1.5 Relevant Information of
the Client/s ............ 59 1.6 Wellness Massage Techniques..................
65 1.7 Wellness Massage Services and Products... 65 1.8 Wellness
Program.................................... 69 Post
test ............................................................... .. 70
Quarter II
Overview.................................................................. 73
Objectives.................................................................. 74 Pre-Test
2.................................................................. 74
2
Lesson 2 Provide Pre-Service to Wellness Massage Client/s

LO 1 Provide Pre-Service to client/
2.1 Professional Conduct and Ethics and Preparation... 78

Communication Process ................................... 79 Communication
Barriers .................................. 79 Telephone
Etiquette ......................................... 80 Listening
Skills ............................................... 84 Principles of
Listening .................................... 85 Non Verbal
Communication ............................ Preparation of Appointment
Schedule ................ Client Consultation .........................................
90 Essential Information of the client ..................... 92 Wellness
Service Standards ............................ 94
2.2 Conducting Preliminary Services to Clients ..............

Effective Customer Service Workplace Policies and Procedures
Record Making Preliminary Service Procedures Wellness massage
products, services and programs Enhancement
Activity................................. Post Test 1....................................
Quarter III
Overview ......................................................................... 99
Objectives........................................................................ 99 Pre-Test
3........................................................................ 99
Lesson 3Apply Wellness Massage Techniques

LO 1 Apply Wellness Massage Techniques
Health Safety Procedure in Wellness Massage......... 106 - 140 3.2 Prepare
Client for Wellness Massage Session .... 140-159 3.3 Perform Wellness
Massage Techniques ............ 159-184 Enhancement
Activity.......................................... Post Test
3.................................................................... 185-188
Quarter IV
Overview ................................................................. 189
Objectives................................................................ 189 Pre-Test
4................................................................ 192
3
Lesson 4 Post-Advice and Post Services to Clients

LO 1 Provide Advice on Post Wellness Massage Services
4.1 Perform Aftercare Service ............................. 193-201 4.2 Identify and
Explain the Wellness Products....... 202-205 4.3 Enumerate and Explain
Other Services ........... 206-208 Enhancement Activity Post
Test ................................................................. 209-212
Summative Test.............................................................. 212-218

Synthesis .................................................................. 219
Glossary .................................................................. 220-221
References................................................................... 222-224
4
Introduction
Technology and Livelihood Education (TLE) is one nomenclature in the

implementation of the K to 12 Basic Education Program (BEP). It is composed of
four components, namely, Agri-Fishery Arts, Home Economics, Industrial Arts
and Information and Communication Technology. In this learning material, the
focus is on a course in Home Economics –Wellness Massage.
The course provides varied and relevant activities and opportunities to determine
your understanding of the key concepts and to demonstrate core competencies
as prescribed in TESDA Training Regulation in Cookery. Thus, it aims to provide
quality service to target clients alongside of assessing yourself as to the aspects
of business that you may consider to strengthen and become part of the food
provider sector.
The world of work today presents a picture of available jobs that are getting
scarcer each year. To address this reality, the Department of Education is
stretching its available resources, prioritizing needs, and developing sustainable
programs to lead and to prepare the young minds as future skillful chef or any
related job. The department further believes that it is in honing the skills that the
learner can have an edge over other job seekers. DepEd endeavors to equip the
learners with the appropriate knowledge, attitudes, values and skills necessary to
become productive citizen of our society. This learner‘s material is specifically
crafted to focus on the different activities that will assess your level in terms of
skills and knowledge necessary to get a Certificate of Competency and/or
National Certification. This will surely make you a certified wellness massage
specialist.
Content Standard
The learner demonstrates understanding of core concepts and theories in

wellness massage.
Performance Standard
The learner independently demonstrates core competencies in wellness

massage as prescribed in the TESDA Training Regulation.
5
Objectives
Learners are expected to become proficient in performing skills on the following
competencies:
1. Discuss the relevance of the course. 2. Explain the basic concepts in wellness
massage. 3. Strengthen ones PECs to undertake the course on wellness
massage. 4. Explore on opportunities for wellness massage as a career. 5.
Select a business idea based on the criteria and techniques set in wellness
massage. 6. Develop a product/service in Wellness
Massage.
Program Requirements
Grade 10 students who will take Wellness Massage course as their specialization
in Technology and Livelihood Education (TLE) – Home Economics should have
successfully taken the exploratory course in Beauty Care in Grade 7/8.
The student of this course must possess the characteristics of a person who are
incline in wellness massage and other related activities,can communicate both in
oral and written; physically and mentally fit; with good moral character; and can
perform basic mathematical computation.
Learners are expected to develop their knowledge and skills in Wellness

Massage and explore an opportunities for wellness massage. This should be
taken for one school year for a total of 160 hours. Lessons should be taken one
at a time, following the correct sequence being presented and should accomplish
the assessment or enhancement activities before proceeding to the next lesson.
Along the learning process, learners of this course are required to complete the
25-hour industry involvement to different wellness massage salons to experience
the actual workplace.
Learning Episodes
This learning resource is subdivided into four (4) quarters which may serve as
the recommended scope and limit for every academic grading period. In every
quarter there are lessons that comprise the learning outcomes.
Before exploring the core competencies of Wellness Massage, you will be guided
on how to assess your own Personal Entrepreneurial
6
Competencies and Skills (PECS) and demonstrate your understanding about the
Environment and Market.
Quarter I is compose of one lesson. Lesson I is all about planning the

wellness program of the clients Quarter II is providing pre-service to
wellness massage Quarter III consists of lessons on applying wellness
massage techniques Quarter IV covers lessons on post-advice and post-
services to clients
Enjoy using this learner‘s material as your guide to become a successful

massage specialist in the future.
HOW TO USE THIS LEARNER’S

MATERIAL?
Here are some reminders on how to use this material.
1. Answer the diagnostic assessment before you proceed to the different
activities. The diagnostic assessment determines how much you know

about the lessons and identifies the areas you ought to learn more. Your
teacher will check and analyze your score to determine your learning
needs.
2. This learner‘s material contains relevant information and activities. Go
over each activity carefully. If you encounter difficulties, do not hesitate to
consult your teacher for assistance. Do not skip any topic unless you are
told to do so. REMEMBER that each activity is a preparation for the
succeeding activities.
3. For every lesson/learning outcomes, perform the enhancement activities
to enrich the knowledge and skills.
4. After successfully finished the tasks, answer the post-test to be given by
your teacher. Your score will be analyzed and will be used by your
teacher for the computation of your grades.
5. Lastly, DO NOT mark the learner‘s material in any way.
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Diagnostic Assessment
I. Multiple-Choice.
Direction: Read eachquestion carefully. Encircle the letter of the
correct answer. Write the answers in your quiz notebook.
1. Some massage therapists focus on the shifts in awareness and

psychological insight that can be brought about with massage.
A. Transformational or psychotherapeutic massage B.
Pampering C. Sports Massage D. Relaxation/stress/
stress reduction.
2. Per Henrik Ling developed a system of passive and active exercises known
as Swedish Remedial Gynastics except _____.
A. ̳Effleurage‘,
B. ̳Petrissage‘, C.
̳Vibration‘, D.
̳Ventilation
3. This is part of the personal information form which indicates that a massage
will be helpful to the client and will influence the type of massage given.
A. Past Personal Information B.
Past Medical History C. Present
Medical History D. Present
Personal Information
4. This refers to the type of massage treatment that can be found in some
spa and hair salons.
stress reduction
5. As early as 3000 BC, the _____nationalities practiced massage to cure

ailments and improve general health?
A. Chinese B.
Japanese C.
Vietnamese D.
Swedish
6. He was the Greek physician who used massage with oils and herbs to treat
medical conditions and diseases.
A. Herodicus B.
Abacus C.
Hepartacus D.
Eherodicus
7. This is the most widely used form of massage used for relaxation.
A. body massage B. stone
massage C. sports
massage D. pregnancy
massage
8. It implies exchange of messages by human being.

A. Communication Process B.
Communication Problem C.
Communication Standards D.
Miscommunication
9. As the communication process continues, it becomes a communication

_______. A. cycle B. stroke C.
routine D.
requirement
9
LM – WELLNESS MASSAGE Grade 10 10. Human communication consist of A. 93%
body language while only 7% of communication consists
of words themselves. B. 95% body language while only 5% of communication
consists
of words themselves C. 90% body language while only 10% of
communication
consists of words themselves D. 80% body language while only 20%
of communication
consists of words themselves
11.This person does the client consultation.

A.doctor B.
dentist C.
specialist D.
therapist
12. Do not make false claims for treatments, but explain the benefits _____.
A. fairly B.
practically C.
reasonably
D.realistically
13. Before picking up a phone you should discontinue to ______.

A. breathe B.eat
chewing gum C. talk
D. smile
14. A type of massage wherein the hand is placed over the area and
vibrated either up and down or from side to side. The action produces
vibrations in the underlying tissue.
A. Vibration B.
Pounding C.
Frictions D.
Cupping
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LM – WELLNESS MASSAGE Grade 10 15. The type of massage strokes in which
pressure is applied to the tissues.
A. Vibration B.
Knead C.
Beating D.
Petrissage
16.A massage stroke that skims the surface of the tissues.

A. Vibration B.
Effleurage C.
Beating D.
Petrissage
17. A manipulation technique that lifts the muscle away from the bone and
moves itfrom side to side in a rocking manner.
A. Vibration
B.Effleurage
C.Muscle rolling D.
Petrissage
18. A massage strokes where the hands strike the tissues.

A. Vibration B.
Effleurage
C.Taponement
D.Petrissage
19.This helps eliminate the toxins from the body.

A. juice
B.tea C.
water D.
wine
20. This is a kind of food that helps the body to concentrate on healing.
A. light healthy meal B.
heavy healthy meal C.
more vegetables D. juicy
fruits
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LM – WELLNESS MASSAGE Grade 10 21. This should be avoided for about 24 hours
before performing aftercare
services.
A. alcohol B. exercise C. too
much eating D. drinking
plenty of water
22.We usually feel this after treatment.

A. startle B.
creepy C.
canny
D.relaxed
23. It is the most common body reactions in the aftercare services.

A.aching/soreness of muscles
B. heightened emotional state C. tiredness
D. dizzy
24. A word whichmeans anything that can cause harm.

A. risk B.
danger C.
hazard D.
warning
25. The safestsubstance found in spa salon

A. Oil B.
Disinfectant C.
Powders D.
Water
26. In the 5‘s methodology, Seiketsu is the Japanese term for ________.
A. standardize B.
self-discipline C.
sort D. sweep
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LM – WELLNESS MASSAGE Grade 10 27. The translated English word for seiri is
________.
A. sort B. sweep C.
self-discipline D.
systematize
28.This can be done as an introduction to massage for clients who may not
come in for an office massage, or can be a continuing form of stress-
reduction therapy when done on a regular basis, as in the office setting
A. Chair Massage B. Pampering C.
Chiropractic adjunct D.
Relaxation/stress/ stress reduction
29. Different origin of the word massage are the following except one,
A. mass B.
mass’h C.
masser D.
massege
30. This details will enable you to contact the client quickly if you
need to cancel or change an appointment or for any other reason.
A. personal records B.
doctors records C.
physical records D.
school records
II.TRUE or FALSE.Write T if the statement is true and F if false. _______31.

Drink plenty of water to hydrate & flush toxins. _______32. You may feel a little
light headed after the hot stone massage &
body massage aftercare _______33. Home care advice is very beneficial for
the client, as it involves
them in the treatment and encourages them to take control of their condition.
_______34. Immediate bathing should be avoided, at least 6 hrs. after the
service is being advised. _______35. Aftercare products may include but is not
limited herbal products
and body oils.
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LM – WELLNESS MASSAGE Grade 10 _______36. Eat light, easy to digest meals
________37. For the tense, overworked client she may be advised to
reduceworkload, that s/he makes time to rest, takes a relaxing bath and goesto
bed early. _______38. Deep breathing exercises are helpful to everyone as they
increase the intake of oxygen and the elimination of carbon dioxide. _______39.
After any massage, spa or holistic treatment, try to rest and relax
for the rest of the day, if not, for a few hours at least. _______40. Making
the clients feel welcome and at home with a friendly
―Hello is a nice gesture or strategy used in rebooking clients.
III. Fill in the blanks Direction: Choose your answer from the box below and
write it on the space
provided. 41. _______ is the chance, great or small that someone will be
harmed by the
hazard. 42. _______ is technique of using a large towel or sheet to keep
you covered
while you‘re getting a massage. 43. An ______ is a region of the body in which
nerves arteries, or vein lay
close to the body‘s surface. 44. The time to gather and exchange information
with the client is called
_____. 45. _______refers to standards and conducts of behaviour of an individual
or
professional group. 46. __________refers to the type of massage
treatment that might be found
in some spa and hair salons. 47. Massage is thought to increase _____ which is
desirable in many
conditions. 48. _________ is the name of a workplace organization method that
uses a
list of five Japanese words. 49. To gain the _____ of clients and establish
an excellent reputation,
50. A customer first impression of your practice is formed during their first
____ of contact over the phone or in person
draping endangerment site risk ethics pampering blood flow 5’s

methodology consultation confidence interpersonal communication
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LM – WELLNESS MASSAGE Grade 10 Personal Entrepreneurial Competencies (PECs)
Content Standards Performance Standards
The learner demonstrates understanding of one‘s PECs in Wellness Massage.
15 The learner independently creates a plan of action that strengthens and/or further
develops his/her PECs in Wellness Massage.
Quarter I Time Allotment: 4 hours
Module 1 Personal Entrepreneurial Competencies
Introduction
In this module you will learn more about entrepreneurship and the entrepreneurial
competencies related to Wellness Massage. You will have a first-hand experience in
educational activities leading to assessment of your personal entrepreneurial
competencies (PECs) and the entrepreneurial competencies of a successful Wellness
Massage Therapistswithin your province. You will also have several activities that
willalign your competencies with those of successful practitioners. Moreover, this
module will encourage you to think about entrepreneurship and its role in the business
community as well as in the economic and social development of an individual.
To start with this module, let us first understand entrepreneurs and entrepreneurship.
Entrepreneurs are people with the skills and capabilities to see and evaluate business
opportunities. They are individuals that can strategically identify products or services
needed by the community, and have the capacity to deliver them at the right time and at
the right place.
Entrepreneurs are agents of economic change; they organize, manage and assume
risks of a business. Some of the good qualities of entrepreneurs are: opportunity-
seeker, risk taker, goal setter, excellent planner,confident problem-solver, hardworking,
persistent and committed.
Entrepreneurship on the other hand is not just a simple business activity but a strategic
process of innovation and new product venture
LM – WELLNESS MASSAGE Grade 10 creation. Basically, entrepreneurship is both an
art and science of converting business ideas into marketable products or
services to improve the quality of living.
Now that you have background knowledge about entrepreneurs and

entrepreneurship, you can now walk through in assessing your PECs. Always
remember that successful entrepreneurs continuously develop and improve their
PECs.
To begin, let us find out the competencies you will gain upon completion of this
module.
Objectives
At the end of this module, you are expected to:
• identify areas for improvement, development, and growth,

• align your PECs according to your business or career choice, and
• create a plan of action that ensures success in your business or career
choice.
Now try to take the first challenge in this module, the pre assessment.
Pre-assessment
As part of your initial activity, try to assess your prior knowledge and experience
related to personal entrepreneurial competencies. Answer Task 1.
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LM – WELLNESS MASSAGE Grade 10 Task 1: Matching Type
Direction: Match the entrepreneurial competencies in column A with their
meaning in column B. Write the letter of the correct answer on the space
provided before each number.
AB
____1.Creative A. makes wise decisions towards the set objectives
____2.Profit-oriented B. strategic thinking and setting of goals
____3.Disciplined C. trusting in one‘s ability
____4.Sound decision maker D. adoptable to change
____5. Possess people skills E. innovates to have an edge over other

competitors
____6.Excellent Planner F. solid dedication
____7.Confident G. skillful in record keeping
____8.Hardworking H. always sticks to the plan
____9.Ability to accept change I. work diligently
____10. Committed J. effective and efficient communication skills and

relates well to people K. always looking for an opportunity to
have/earn income.
Task 2: Guide Questions
Directions: The following are guide questions which covers the entire module.
Write your answers on your assignment notebook. Discuss / share these to the
class.
A. Explain why entrepreneurial activities are important to social

development and economy progress. B. What entrepreneurial activities related to
Wellness Massage do you
know and are capable of doing?
17
LM – WELLNESS MASSAGE Grade 10 C. If you were given the opportunity to own a business
that relates to Wellness Massage, do you think you will be confident to manage it?
Explain your answer. D. What do you think are the most important competencies one
must
possess in order to be successful in running a chosen business? E. Name successful
entrepreneurs from your province whose businesses are related to Wellness Massage.
Make sure you will be able to share with the class the PECs that made them successful.
After all the guide questions are answered, share these with your classmates. You may
also compare your insigths, personal knowledge, and relevant experiences on the topic
to make the sharing more exciting and engaging.
Learning Goals and Targets
After understanding the objectives of this module, having gone through pre-assessment,
and answering the guide questions, you will be asked to set your own personal goals
and targets. These goals and targets will urge you to further achieve the ultimate
objective of this module. In the end, these ultimate goals will motivate you to learn more
about PECs.
Goals and
Learning
Ultimate Goal Targets
Activities
Figure 1: Strategic process to achieve the objectives of this module
Reading Resources and Instructional Activities
After setting your own personal goals and targets in achieving the objectives of this
module, check your inherent knowledge of PECs. Answer the following guide questions
with the help of your classmates.
18
LM – WELLNESS MASSAGE Grade 10 Task 3: Group Activity
Directions: Answer the following guide questions on a separate sheet of paper.

Share your answers with the class.
1. Explain the importance of assessing one‘s PECs before engaging in a

particular entrepreneurial activity.
______________________________________________________________
______________________________________________________________
______________________________________________.
2. Are there other strategies or approaches where you can assess your PECs?
Explain how these strategies will become more useful in selecting a viable
business venture.
______________________________________________________________
______________________________________________________________
______________________________________________.
3. What are the desirable personal characteristics, attributes, lifestyles, skills, and
traits of a prospective entrepreneur? Why are these important?
______________________________________________________________
______________________________________________________________
______________________________________________.
4. Why is there a need to assess one‘s PECs in terms of characteristics,

attributes, lifestyles, skills, and traits before starting a particular business?
______________________________________________________________
______________________________________________________________
______________________________________________.
5. What is the significance of evaluating PECs of a successful entrepreneur?

What helpful insights can you draw from this activity?
______________________________________________________________
______________________________________________________________
____________________________________________.
19
LM – WELLNESS MASSAGE Grade 10 How was your experience in answering the
guide questions with your classmates? Were you able to benefit from them?
What were the insights you have realized?
This time you‘re going to study the different topics that will enrich your knowledge
of PECs. Read all the important details about the succeeding topic carefully.
Know
Assessment of Personal Entrepreneurial Competencies (PECs) and

Skillsvis-à-vis a Practicing Entrepreneurin a Province
Entrepreneurial competencies refer to the important characteristics that should

be possessed by an individual in order to perform entrepreneurial functions
effectively.In this module, you will learn some of the most important
characteristics, attributes, lifestyle, skills and traits of a successful entrepreneur
or an employee to be successful in a chosen career.
Below are few important characteristics/traits/attributes of a good

entrepreneur:
• Hardworking: One of the important characteristics of a good

entrepreneur is hardworking. This means working diligently and being
consistent about it. Hardworking people keep improving their
performance to produce good products and/or provide good services.
• Confident: Entrepreneurs have self-reliance in one‘s ability and

judgment. They exhibit self-confidence to cope with the risks of operating
their own business.
• Disciplined: Successful entrepreneurs always stick to the plan and fight

the temptation to do what is unimportant.
20
LM – WELLNESS MASSAGE Grade 10 • Committed: Good entrepreneurs
assume full responsibility over their business. They give full commitment
and solid dedication to make the business successful.
•Ability to accept change: Nothing is permanent but change. Change

occurs frequently. When you own a business, you should cope with and
thrive on changes. Capitalize on positive changes to make your business
grow.
• Creative: An entrepreneur should be creative and innovative to stay in
the business and in order to have an edge over the other competitors.
• Has the initiative: An entrepreneur takes the initiative. You must put
yourself in a position where you are responsible for the failure or success
of your business.
• Profit-oriented: An entrepreneur enters the world of business to

generate profit or additional income. The business shall become your
bread and butter. Therefore, you must see to it that the business can
generate income.
Listed below are the important skills of a successful entrepreneur:
• Excellent planner: Planning involves strategic thinking and goal setting

to achieve objectives by carefully maximizing all the available resources.
A good entrepreneur develops and follows the steps in the plans
diligently to realize goals. A good entrepreneur knows that planning is an
effective skill only when combined with action.
• Possesses people skills: This is a very important skill needed to be

successful in any kind of business. People skills refer to effective and
efficient communication and establishing good relationship to the people
working in and out of your business. In day-to-day business transactions,
you need to deal with people. A well-developed interpersonal skill can
make a huge difference between success and failure of the business.
Sound decision maker: Successful entrepreneurs have the ability to think

quickly and to make wise decisions towards a pre-
21
determined set of objectives. No one can deny that the ability to make wise decisions is
an important skill that an entrepreneur should possess. Sound decisions should be
based on given facts and information and lead towards the pre-determined objectives.
Process
To firm up what you have learned and have a better appreciation of the different
entrepreneurial competencies, read the PECs checklist below, then answer the same.
Task 4: PECs Checklist Directions: Using the PECs Checklist, assess yourself by
indicating a check (/) mark in either strengths and/or development areas column.
Interpret the results by counting the total number of check marks in each of the
columns. After accomplishing the checklist, form a group and share your insights and
experiences why you come up with that personal assessment.
Table 1: PECS Checklist
Personal Entrepreneurial Competencies of an
Entrepreneur
Personal Assessment in terms of:
Development
Strength
Areas
Hardworking - Working diligently
Self-confident - Confidence in one‘s ability
Discipline - Always stick to the plan
Committed - Solid dedication
Ability to accept change - Adoptable to change Creative - Innovative to have edge over other
competitors Profit-oriented - Always looking for income
Planner - Strategic thinking and setting of goals
People Skill - effective and efficient communication
and relation to people
Decision Making - make a wise decision towards the
set objectives
LM – WELLNESS MASSAGE Grade 10 22
LM – WELLNESS MASSAGE Grade 10 Possess people skill
- Effective and efficient communication skills
and relates well to people
Sound decision maker

- Makes wise decisions towards the set
objectives
TOTAL
Interpretation or Insight:
______________________________________________________________________
_____
______________________________________________________________________
_____
______________________________________________________________________
_____
______________________________________________________________________
_____
______________________________________________________________________
_____ _________________________________________________.
Reflect and Understand
How was your experience in discovering the strengths and the areas you need to
develop? Did you gain a valuable experience in exchanging insights with your
classmates? To learn more and deepen your understanding of PECs, do task 5
below.
Task 5: Interview
Directions : In your province, interview a successful Massage Therapist or

entrepreneur whose type of business is related with Wellness Massage. Focus
your questions on PECs and other business-related attributes that helped them
become successful. Analyze the results of the interview and reflect on the
similarities and/or differences. Write your answer on a separate sheet of paper.
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LM – WELLNESS MASSAGE Grade 10 Sample Interview Guide
Name of Proprietor/Practitioner: ____________________________________

Age: _______________Number of Years in Business: _________________
Business Name: ________________________________________________
Business Address:______________________________________________
1. What preparations did you make before you engaged in this type of
business or job?
________________________________________________________
________________________________________________________
_______________________________________________________.
2. What special skills and characteristics do you have that is related with
your business or job?
________________________________________________________
________________________________________________________
_______________________________________________________.
3. How did you solve business-related problems during the early years of
your business operation?
________________________________________________________
________________________________________________________
_______________________________________________________.
4. Did you follow the tips from a successful businessman or practitioner

before you engaged in your business?
________________________________________________________
________________________________________________________
_______________________________________________________.
5. What best business practices can you share with aspiring

entrepreneurs?
________________________________________________________
________________________________________________________
_______________________________________________________.
6. What do you think are the salient characteristics, attributes, lifestyle,

skills and traits that made you successful in your business or job?
________________________________________________________
________________________________________________________
______________________________________________________.
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LM – WELLNESS MASSAGE Grade 10 Directions: Copy the tables below in your
notebook or in a separate sheet of paper. Gather the needed information from
the interview to supply answer/s to row 1 in the table below, after which, fill out
the second row with your PECs.
Personal
Entrepreneurial
Competencies Characteristics Attributes Lifestyles Skills Traits
Successful
Entrepreneur in
the province
My PECs
Using the information on the table above, analyze and reflect on the
similarities and differences in your answers. Put your reflection on the
table below. Write your conclusion on the space provided below.
Similarities Differences
Personal Entrepreneurial Competencies
Characteristics
Attributes
Lifestyles
Skills
25
LM – WELLNESS MASSAGE Grade 10 Traits
Conclusion:
________________________________________________________
______________________________________________________________
______________________________________________________________
______________________________________________________________
_____________________________________________________________.
Transfer
After performing the activities on the importance of PECs, let‘s determine how much you
have learned. Perform the Task 6 to determine how well you have understood the
lesson.
Task 6: Preparation of a Plan of Action
Directions: Use a separate sheet of paper / in your notebook the information generated
from task 5 (Interview) and prepare an action plan that indicates alignment of your
PECs to the PECs of a successful entrepreneur in Wellness Massage in your province.
Objective Area Activities Strategies Time
Expected Frame
Outcome
To align my PECs with the PECs of a successful entrepreneur in Wellness Massage.
26 Characteristics
Skills
LM – WELLNESS MASSAGE Grade 10 Attribute
Traits
Task 7: Essential Questions
Directions: Read and study the following questions below. You may use a
separate sheet of paper or your notebook to write your answers.
1. Why is there a need to compare and align your PECs with the PECs of
a successful entrepreneur?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
______________________________________________.
2. How does your action plan help sustain your strong PECs and/or
address your development areas?
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
27
________________________________________________________
______________________________________________.
3. What plan of action would you do to address your development areas?

________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
________________.
28
LM – WELLNESS MASSAGE Grade 10 ENVIRONMENT AND MARKET (EM)
Content Standards Performance Standards
The learner demonstrates understanding of environment and market in Wellness
Massage in one‘s province.
29 The learner independently creates a business vicinity map reflective of potential
market in Wellness Massage in a province.
Quarter I Time Allotment: 4 hours
Module 2 Environment and Market
Introduction
Aspiring entrepreneur need to explore the economic, cultural, and social conditions
prevailing in an area. Needs and wants of the people in a certain area that are not met
may be considered business opportunities. Identifying the needs of the community, its
resources, available raw materials, skills, and appropriate technology can help a new
entrepreneur seize business opportunities.
To be successful in any kind of business venture, potential entrepreneurs should look
closely at the environment and market. They should always be watchful of existing
opportunities and constraints, and to take calculated risks. The opportunities in the
business environment are factors that provide possibilities for a business to expand and
make more profit. Constraints, on the other hand, are factors that limit business growth,
hence reduce the chance of generating profit. One of the best ways to evaluate
opportunities and constraints is to conduct a Strengths, Weaknesses, Opportunities and
Threats (SWOT) Analysis.
SWOT Analysis is a managerial tool used to assess the environment. It is used to
gather important information which is then used in strategic planning. Strengths and
weaknesses are internal in an organization. They relate to resources owned by an
organization that you have control over and also the extent of its marketing.
LM – WELLNESS MASSAGE Grade 10 Opportunities and threats exist in the external
environment. Opportunities relate to the market, new technologies, and the
external factors such as government policies, climate, and trends. Threats
replace what the competitors are doing. It also includes legal and other
constraints.
Now that you have read some important considerations to explore to be

successful in any business, you are now ready to explore more about the
environment and market.
To begin with, let‘s find out the competencies that you will master as you finish
this module.
Objectives
At the end of this module, you are expected to:
• identify what is of ―value‖ to the customer,

• identify the customer to sell to,
• explain what makes a product unique and competitive,
• apply creativity and innovative techniques to develop marketable
products, and
• employ a unique selling proposition (USP) to a product and/or
service.
Now that you have an idea about the things you will learn, take the first challenge
in this module – the pre-assessment.
30
LM – WELLNESS MASSAGE Grade 10 Pre-assessment
Task 1: MultipleChoice
DIRECTIONS: Choose the letter of the best answer. Write your answer on a
separate sheet of paper.
1. It is generated by examining the goods and services sold in the

community.
A. business creation C. business concept B. business pricing D. business
idea 2. It is a process of making new products which will be sold to the
customers.
A. product analysis C. product
development B. product conceptualization D. product
implementation 3. These are luxuries, advantages and desires that every
individual
considers beyond necessary.
A. wants C. requirements B. desires D. needs 4. It is a factor or consideration
presented by a seller as the reason that a product or service is different from
and better than that of the competition.
A. unique selling plan C. unique pricing
policy B. unique selling proposition D. finding value-added 5. A stage in which the
needs of the target market are identified,
reviewed, and evaluated.
A. concept development C. project development B. economic analysis D.
refine specification 6. It is the introduction of new ideas to make the product
and services
more attractive and saleable to the target customers.
A. new idea C. product development B. creativity D. innovation 7. It is a
managerial tool used to assess the environment and to gather
important information that can be used for strategic planning.
A. scanning C. WOTSAnalysis B. SWOT Analysis D.
surveyanalysis
31
LM – WELLNESS MASSAGE Grade 10 8. It is creating names, symbol, or designs
that identifies and
differentiates a product from the other products.
A. product naming C. branding B. unique selling proposition D. tagline 9. It is
a meaningful and unforgettable statement that captures the
essence of the brand.
A. product naming C. branding B. unique selling proposition D.
tagline 10. These are things that people cannot live without.
A. wants C. requirements B. desires D. needs
Task 2: Guide Questions:
Directions:Read and study the guide questions below. Use a separate

sheetof paper to write your answer.
1. How does one determine the product or services to be produced

and/or to be providedto the target customers?
________________________________________________________
________________________________________________________
________________________________________________________
2. How does one select an entrepreneurial activity?

________________________________________________________
________________________________________________________
________________________________________________________
3. When can one say that a certain product has ―value?‖

________________________________________________________
________________________________________________________
________________________________________________________
4. Does applying creativity to your product or services important? Why?

________________________________________________________
________________________________________________________
________________________________________________________
32
LM – WELLNESS MASSAGE Grade 10 5. How can one effectively respond to the needs of the
target customer? ________________________________________________________
________________________________________________________
________________________________________________________
6. From the viewpoint of business owner, discuss the importance of scanning the
environment and market in generating business ideas.
________________________________________________________
________________________________________________________
________________________________________________________
7. Using self-assessment, explain the level of your confidence in
formulating a business idea.
________________________________________________________
________________________________________________________
________________________________________________________
After the entire guide questions are answered and skills have been mastered, share
insights/ideas with your classmates. Discuss your insights, personal knowledge, and
relevant experiences on the topic to make it more exciting and engaging.
Learning Goals and Target
After reading and understanding the objectives of this module and having gone through
the pre-assessment and guide questions, you will be asked to set your own personal
goals. These goals will urge you to further achieve the ultimate objective of this module.
In the end, these goals will motivate you to learn more about environment and market.
Goals and
Learning Targets
Activities
Figure 2: Strategic process to reach the objectives of this module
33 Ultimate Goal
LM – WELLNESS MASSAGE Grade 10 Reading Resources and Instructional
Activities
After setting your own personal goals and targets in achieving the objectives of
this module, you will have the opportunity to read and learn more about
environment and market. You will also be given a chance to do practical
exercises and activities to deepen your understanding of the topic.
Know
Product Development
When we talk of product development,we are referring to a process of making a
new product to be sold by a business or enterprise to its customers.Product
development may involve modification of an existing product or its presentation,
or formulation of an entirely new product that satisfies a newly-defined
customer‘s needs, wants and/or a market place.
The term development in this module refers collectively to the entire process of
identifying a market opportunity, creating a product to appeal to the identified
market, and testing, modifying, and refining the product until itbecomesready for
production.
There are basic, yet vital questions that you can ask yourself about product
development. When you find acceptable answers to them, you may now say that
you are ready to develop a product and/or render services.
These questions include the following:
1. For whom are the product/services aimed at? 2. What benefit will the
customers expect from product/service? 3. How will the product/service
differ from the existing brand? From
its competitor? In addition, needs and wants of the people within an area should
also be taken into big consideration. Everyone has his/her own needs and wants.
However, each person has different concepts of needs and wants. Needs in
business are the important things that an individual cannot live without in a
society. These include:
1. basic commodities for consumption, 2.

clothing and other personal belongings, 3.
shelter, sanitation and health, and 4.
education.
34
LM – WELLNESS MASSAGE Grade 10 Basic needs are essential to an individual to live
with dignity and pride in a community. These needs can obviously help you
generate business ideas and subsequently to product development.
Wants are desires, luxury and extravagance that signify wealth and expensive
way of living. Wants or desires are considered above all the basic necessities of
life. Some examples of wants or desires are: fashion accessories,expensive
shoes and clothes, travels, eating in an expensive restaurant, watching movies,
concerts,having luxurious cars, wearing expensive jewelry and perfume, living in
impressive homes, among others.
Needs and wants of people are the basic indicators of the kind of business that
you may engage in because it can serve as the measure of your success. Some
other points that might be considered in business undertakings are the kind of
people, their needs, wants, lifestyle, culture and tradition, and their social
orientation.
To summarize, product development entirely depends on the needs and wants of

the customers. Another important issue to deal with is the key concepts of
developing a product. The succeeding topic shall enlighten you about the
procedure in coming up with a product.
Concepts of Developing a Product
Concept development is a critical phase in the development of a product. In this

stage, the needs of the target market are identified, and competitive products are
reviewed before the product specifications are defined. The product concept is
selected along with an economic analysis to come up with an outline of how a
product is being developed. Figure 3 shows the stages of concept development
of a product.
35
LM – WELLNESS MASSAGE Grade 10 Identify
Establish
Generate
Select a
Refine Customer
Target
Product
Product
Specifications Needs
Specifications
Concepts
Concept
Plan Remaining
Analyze Competitive Products
Development Perform
Project Economic Analysis
Concept Development Figure 3: Stages of Concept Development
The process of product development follows the following stages:
1. Identify customer needs: Using survey forms, interviews, researches, focus group
discussions, and observations, an entrepreneur can easily identify customers‘ needs
and wants. In this stage, the information that can be possibly gathered is product
specifications (performance, taste, size, color, shape, life span of the product, etc.). This
stage is very important because it would determine the product to be produced or
provided.
2. Establish target specifications: Based on customers' needs and reviews of
competitive products, you can now establish target specifications of the prospective new
product and/or services. A target specification is essentially a wish-list.
3. Analyze competitive products: It is imperative to analyze existing competitive
products to provide important information in establishing product or service
specifications. Other products may exhibit successful design attributes that should be
emulated or improved upon in the new product or service.
4. Generate product concepts:After having gone through with the previous processes,
you may now develop a number of product concepts to illustrate
36
LM – WELLNESS MASSAGE Grade 10 the types of products or servicesthat are
technically feasible and will best meet the requirements of the target
specifications.
5. Select a product concept: Through the process of evaluation between

attributes, a final concept is selected. After the final selection, additional market
research can be applied to obtain feedback from certain key customers.
6. Refine product specifications: In this stage, product or services

specifications are refined on the basis of input from the foregoing activities. Final
specifications are the result of extensive study, expected service life, projected
selling price among others are being considered in this stage.
7. Perform economic analysis: Throughout the process of product

development, it is very important to always review and estimate the economic
implications regarding development expenses, manufacturing costs, and selling
price of the product or services to be offered or provided.
8. Plan the remaining development project:In this final stage of concept

development, you can prepare a detailed development plan which includes list of
activities, necessary resources and expenses, and development schedule with
milestones for tracking progress.
Finding Value
People buy for a reason. There should be something in your product or service
that would give consumers a good reason to go back and buy more. There must
be something that will make you the best option for target customers; otherwise,
they have no reason to buy what you are selling. This implies further, that you
offer something to your customers that will make them value your product or
service.
The value you incorporate in your product is called value proposition. Value
proposition is a believable collection of the most persuasive reasons why people
should notice you and take the action you‘re asking for. It is what gets people
moving, what makes people spend for your product or service.
37
LM – WELLNESS MASSAGE Grade 10 Innovation
Innovation is the introduction of something new in your product or service. This

may be a new idea, a new method, or a new device. If you want to increase your
sales and profit, you must innovate. Some of the possible innovations for your
products are change of packaging, improvement of taste, color, size, shape, and
perhaps price. Some of the possible innovations in providing services are
application of new and improved methods, additional featured services, and
possibly freebies.
Unique Selling Proposition (USP)
Unique Selling Proposition is the factor or consideration presented by a seller as

the reason that one product or service is different from and better than that of the
competition. Before you can begin to sell your product or service to your target
customers, you have to sell yourself in it. This is especially important when your
product or service is similar to your competitors.
USP requires careful analysis of other businesses' ads and marketing messages.
If you analyze what they say or what they sell, not just their product or service
characteristics, you can learn a great deal about how companies distinguish
themselves from competitors.
Here's how to discover your USP and how to use it to increase your sales and
profit:
• Use empathy: Put yourself in the shoes of your customers. Always focus on
the needs of the target customers and forget falling in love with your own
product or service. Always remember, you are making/providing this product
not for yourself but for the target customers to eventually increase sales and
earn profit. Essential question such as what could make them come back and
ignore competition, should be asked to oneself. Most possible answers may
be focused on quality, availability, convenience, cleanliness, and reliability of
the product or service.
• Identify customer’s desires. It is very important for you to understand and

find out what drives and motivates your customers to buy your product or
service. Make some effort to find out, analyze and utilize the information that
motivates the customers in their decision to purchase the product or service.
38
•Discover customer’s genuine reasons for buying the product. Information is very
important in decision making. A competitive entrepreneur always improve their products
or services to provide satisfaction and of course retention of customers. As your
business grows, you should always consider the process of asking your customers
important information and questions that you can use to improve your product or
service.
Process
To enhance your understanding of the topic previously presented, you will be tasked to
form a group and arrange an interview with a successful entrepreneur or practitioner.
You have to document this interview and present this to the whole class for reflection
and appreciation.
Task 3: Interview
Directions: Selecta successful entrepreneur or practitioner. Conduct an interview using
the set of questions below. Document the interview and present it to the class. Use a
separate sheet of paper.
1. How did you identify your customers?
________________________________________________________
________________________________________________________
________________________________________________________
2. What were your considerations in selecting your customers?
________________________________________________________
________________________________________________________
________________________________________________________
3. Explain how your product or service became unique to other products.
________________________________________________________
________________________________________________________
________________________________________________________
4. Did you consult somebody before you engaged in this business? Cite /
give sample insights that you gained from the consultation.
________________________________________________________
________________________________________________________
________________________________________________________
LM – WELLNESS MASSAGE Grade 10 5. What were your preparations before you
started the actual business?
________________________________________________________
________________________________________________________
________________________________________________________
6. What creative and innovative techniques did you adaption the development
of your product or service? What was the effect of the innovative techniques
to the sales and profits of your business?
________________________________________________________
________________________________________________________
________________________________________________________
7. What strategy did you consider to create a unique selling proposition to

your product or service?
________________________________________________________
________________________________________________________
________________________________________________________
Task 4: Browsing the Internet
Directions: To deepen your understanding of the lesson, perform the following

tasks:
1. Browse the internet and view the topics related to:
a. customers‘ needs and wants b. techniques in identifying
customers‘ needs and wants c. creativity or innovations in
products and services d. unique selling proposition e.
product development
2. Prepare a short narrative report about these topics and discuss it to the
class. You can highlight the aspect that intensifies your knowledge of product
development.
40
Transfer
Task 5: Product Conceptualization
Directions: In a separate sheet of paper or in your notebook. Develop your own
concept of your product or service by using the figures on this page.Use bullets in every
stage of product conceptualization in listing important key ideas.
1. Identify Customers Need 7. Prepare a Development Plan
- 2. Target
Specifications
- - - - - - - 6. Refine Product
3. Analyze a Specification
Competitive Product - - - - -
5. Select a product
4. Generate Product Concept
Concept
------
Know
Generating Ideas for Business
The process of developing and generating a business idea is not a simple process.
Some people come upwith a bunch of business ideas thatare not really feasible. There
are two problems that arise; first is the excessive generation of ideas that can forever
remain as a dreaming stage and the second is when they don‘t have ideas and don‘t
want to become entrepreneurs.
The most optimal way is to have a systematic approach in generating and selecting a
business idea that can be transformed intoa real business. Here are some basic yet
very important considerations thatcanbe used to generate possible ideas for business:
1. Examine existing goods and services. Are you satisfied with the product? What do
other people who use the product say about it? How can it be improved? There are
many ways of improving a product from the way it is made to the way it is packed and
sold. You can also improve the materials used in crafting the product. In addition, you
can introduce new ways of using the product, making it more useful and adaptable to
the customers‘ many needs. When you are improving the product or enhancing it, you
are doing an innovation. You can also do an invention by introducing an entirely new
product to replace the old one.
Business ideas may also be generated by examining what goods and services are sold
outside the community. Very often, these products are sold in a form that can still be
enhanced or improved.
2. Examine the present and future needs. Look and listen to what the customers,
institutions, and communities are missing in terms of goods and services. Sometimes,
these needs are already obvious and identified right away. Other needs are not that
obvious because they can only be identified later on, in the event of certain
development in the community. For example, a province will have its electrification
facility in the next six months. Only by that time will the entrepreneur could think of
electrically-
LM – WELLNESS MASSAGE Grade 10 powered or generated business such as
photo copying, computer service, digital printing, etc.
3. Examine how the needs are being satisfied. Needs for the products and
services are referred to as market demand. To satisfy these needs is to supply
the products and services that meet the demands of the market. The term market
refers to whoever will use or buy the products or services, and these may be
people or institutions such as other businesses, establishments, organizations, or
government agencies.
There is a very good business opportunity when there is absolutely no supply

to a pressing market demand.
Businesses or industries in the locality also have needs for goods and
services. Their needs for raw materials, maintenance, and other services
such as selling and distribution are good sources of ideas for business.
4. Examine the available resources. Observe what materials or skills are

available in abundance in your area. A business can be started out of available
raw materials by selling them in raw form and by processing and manufacturing
them into finished products. For example, in a copra- producing town, there will
be many coconut husks and shells available as ―waste‖ products. These can be
collected and made into coco rags or doormats and charcoal bricks and sold
profitably outside the community.
A group of people in your neighborhood may have some special skills that
can be harnessed for business. For example, women in the Mountain
Province possess loom weaving skills that have been passed on from one
generation to another. Some communities set up weaving businesses to
produce blankets, decorative, and various souvenir items for sale to tourists
and lowlanders.
Business ideas can come from your own skills. The work and experience you
may have in agricultural arts, industrial arts, home economics, or ICT classes
will provide you with business opportunities to acquire the needed skills which
will earn you extra income should you decide to engage in income-generating
activities. With your skills, you may also tinker around with various things in
your spare time. Many products are invented this way.
43
LM – WELLNESS MASSAGE Grade 10 5. Read magazines, news articles, and other
publications on new products and techniques or advances in technology.
You can pick up new business ideas from magazines such as Newsweek,
Reader‘s Digest, Business Magazines, ―Go Negosyo‖, Know About Business
(KAB) materials, and Small-Industry Journal. The Internet also serves as a library
where you may browse and surf on possible businesses. It will also guide you on
how to put the right product in the right place, at the right price, and at the right
time.
Key Concepts of Selecting a Business Idea
Once you have identified business opportunities, you will eventually see that
there are many possibilities available for you. It is very unlikely that you will have
enough resources to pursue all of them at once.
You have to select the most promising one among hundreds of ideas. It will be
good to do this in stages. In the first stage, you screen your ideas to narrow them
down to about few choices. In the next stage, trim down the choices to two
options. In the final stage, choose between the two and decide which business
idea is worth pursuing.
In screening your ideas, examine each one in terms of the following guide
questions:
1. How much capital is needed to put up the business? 2. Where should

the business be located? 3. How big is the demand for the product? Do
many people need
this product and will continue to need it for a long time? 4. How is the demand met?
Who are processing the products to meet the needs (competition or
demand)? How much of the need is now being met (supply)? 5. Do you
have the background and experiences needed to run this
particular business? 6. Will the business be legal and not against any existing or
foreseeable government regulation? 7. Is the business in line with your
interest and expertise?
Your answers to these questions will be helpful in screening which ones among
your many ideas are worth examining further and worth pursuing.
44
LM – WELLNESS MASSAGE Grade 10 Branding Branding is a marketing practice of
creating a name, a symbol or design that identifies and differentiates product or

services from the rest. It is also a promise to your customers. It tells them what
they can expect from your product or service and it differentiates your offerings
from other competitors. Your brand is derived from who you are, who you want to
be and what people perceive you to be.
Branding is one of the most important aspects in any business. An effective
brand strategy gives you a major edge in increasingly competitive markets. A
good product can:

- deliver message clearly, -
confirm credibility, - connect to
target prospect, - motivate
buyers, and - concretizeuser
loyalty.
Here are simple tips to publicize your brand:
•Develop a tagline. Write a statement that is meaningful, impressive,

and easy to remember to capture the essence of your brand.
• Design a logo. Create a logo symbolic of your business and consistent

with your tagline and displace it strategically.
• Writea brand message. Select a key message to communicate about

your brand.
• Sustain a brand quality. Deliver a promise of quality through your

brand.
• Practiceconsistency. Be reliable and consistent to what your brand

means in your business.
45
Process
In generating a business idea, you should first identify the type of business suited to
your business idea. You should analyze and scan the potential environment, study the
marketing practices and strategies of your competitors, analyze strengths, weaknesses,
opportunities, and threats in your environment to ensure that the products or services
you are planning to offer will be patronized and within easy reach of target consumers.
How to conduct SWOT Analysis:
• Be realistic about the strengths and weaknesses of your business when conducting
SWOTAnalysis.
• SWOT Analysis should distinguish between where your business is today, and where
it can be in the future.
• SWOT Analysis should always be specific. Avoid any gray areas.
• Always apply SWOT Analysis in relation to your competition, i.e. better thanor worse
than your competition.
• Keep your SWOT Analysis short and simple. Avoid complexity and over analysis.
• SWOT Analysis is subjective.
Task 6: SWOT Analysis
Directions: In a separate sheet of paper or in your notebook list down all your
observations for your business idea.Categorize your observations according to
strengths, weakness, opportunities and treats. After carefully listing them down, use the
stated strategies to come up with a sound analysis, activities and best business idea.
LM – WELLNESS MASSAGE Grade 10 Strength (S) Weaknesses (W)
------------
Opportunities (O) Threats (T)
------
47 - - - - - -
Strategies:
• SW- Maximize on the Strengths to overcome the internal Weakness.
• OW- Capitalize on the Opportunities to eliminate the internal weakness.
• ST - Maximize on your Strengths to eliminate the external Threats.
• OT - Take advantage of the available Opportunities to eliminate the external threats.
LM – WELLNESS MASSAGE Grade 10 Analysis:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Activities:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
My Best Business Idea:
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

To deepen your understanding of the topics previously discussed, you will be
asked to perform the following activities:
Task 7: Extra Reading and Video Viewing
Reading books and watching videos have been considered as some of the most
effective educational activities that can help learners broaden their understanding
on a certain topic. In this particular task, you will be asked to conduct extra
reading and video viewing on the Internetwith the following topics:
A. Steps in selecting a business idea B.
Criteria of a viable business idea C.
Benefits of a good brand D. Ways on
developing a brand
After successfully performing the assigned task, make a narrative report about it
and share it with the class.
48
Transfer
Task 8: Designing a Logo
Directions: In a separate sheet of paper or in your notebook draw a logo that you will
use in your business. Provide a simple statement to describe your logo.
Logo
Tagline
LM – WELLNESS MASSAGE Grade 10 Task 9: Making My Own Vicinity Map
Directions: In a separate sheet of paper or in your notebook draw a vicinity map

reflective of potential market in Wellness Massage in your province. Provide a
simple statement to describe your map.
Vicinity Map
50
QUARTER 1
PLAN THE WELLNESS PROGRAM OF CLIENTS
Overview What does it mean to focus on wellness?
Even during the ancient times, people were aware on curing ailments. Massage
was introduced and found in the caves. Wall drawings and paintings were shown
to people massaging each other. A mixture of artifacts also found which contain
traces of fats and oils mixed with herbs. These indicate that lubricants may have
been used, perhaps for healing, soothing or beautifying purposes.
Nowadays, the traces of these curing ailments are very visible to us. Different
massage techniques are now being practiced. The essence of enhancing the life
style of everyone is to protect ones physical well-being and to improve his ability
in coping up stressors.
Frequently, these are simple techniques that most people just don't give attention
to. How many times we said or heard others say, "I don't have time to exercise"
or "I don't have time to relax?" Thus, a very important contributor to wellness is
attitude: a thought process that influences the way a person approaches dealing
with life.
This motivated most of the health professionals focus on treating these ailments
and several wellness programs are being implemented in offices, hotels and
even schools respectively. Also, wellness massage parlors are now sprouting
anywhere. Their focus is to encourage everyone to kick unhealthy habits as well
as to develop a sustainable plan to maintain their health and wellness. This also
helps to take preventive measures to control illnesses and unhealthy behavior in
an attempt to manage the cost of health care, reduce absenteeism and improve
morale.
Having thought of busy schedule now is the time to plan your wellness program!
51
LM – WELLNESS MASSAGE Grade 10 Lesson Objective:
The learner demonstrates understanding of the skills and knowledge

required to consult with client/s and select and sequence a range of
wellness massage techniques as a program
Pre-Test 1
A. Multiple Choice Directions:Choose the letter of the correct answer. Write

the letter of your choice in your quiz notebook.
1. This refers to the type of massage treatment commonly in some spa

and hair salons. A. Transformational or
psychotherapeutic massage B. Pampering C. Sports
Massage D. Relaxation/stress/ stress reduction
2. As early as 3000 BC, who among the nationalities practiced massage

to cure ailments and improve general health. A.
Chinese B. Japanese C. Vietnamese D.
Swedish
3. The Greek physician who used massage with oils and herbs to treat medical
conditions and diseases.
A. Herodicus B.
Abacus C.
Hepartacus D.
Eherodicus
4. The most widely used form of massage used for relaxation.

A. body massage B. stone
massage C. sports
massage D. pregnancy
massage
52
LM – WELLNESS MASSAGE Grade 10 5. A rapidly growing field encompasses athletic
training massage, and massage designed to help an athlete prepare for
competition and recover from competing.
stress reduction
6. The lymphatic drainage system removes excess _______.

A.fats B.fluid C.
water
D. sweat from all over the body, returning it into the bloodstream
7. This can be done as an introduction to massage for clients who may not
come in for an office massage, or can be a continuing form of stress-
reduction therapy when done on a regular basis, as in the office setting A.
Chair Massage B. Pampering C. Chiropractic adjunct D. Relaxation/stress/
stress reduction
8. This details will enable you to contact the client quickly should you
need to cancel or change an appointment or for any other reason. A.
personal records B. doctors records C, physical records D. school
records
9. The type of massage used for stress reduction.

A. Chair Massage B. Pampering C.
Chiropractic adjunct D.
Relaxation/stress/ stress reduction
10. Some massage therapists focus on the shifts in awareness and

psychological insight that can be brought about with massage.
53
LM – WELLNESS MASSAGE Grade 10 A. Transformational or
psychotherapeutic massage B. Pampering C. Sports Massage D.
Relaxation/stress/ stress reduction.
11. Per Henrik Ling developed a system of passive and active exercises
knownas ̳Swedish Remedial Gymnastics‘ and also a system of
massagemovements. Ling used the terms, except one (1) A. ̳effleurage‘,
B. ̳petrissage‘, C. ̳vibration‘, D. ventilation
12. These details will indicate whether massage will be helpful to this client
and will influence the type of massage to be given,
A. Past Personal Information B.
Past Medical History C. Present
Medical History D. Present
Personal Information
13. Massage that releases the chronic patterns of tension in the body.
A. deep tissue massage B.
stone massage C. sports
massage D. hand massage
14. Different origin of the word massage are the following except one,
A. mass B.
mass’h C.
masser D.
massege
15. These details indicate whether massage would be suitable for the client.
A. Massage Analysis B.
Arabic Analysis C.
Therapeutic Analysis D.
Psychological Analysis
54
LM – WELLNESS MASSAGE Grade 10 16. All are included in the five elements of
balance except
A. water B.
metal C.
earth D. air
17. Which statement is true? A.

metal controls wood B. earth
controls fire C. fire controls wood
D. wood controls metal
18. _______details that will enable to contact the client quickly.

A. massage analysis B.
personal details C.
contra-indication D.
other information
19. A kind massage that uses heated stones during the treatment
A. deep tissue massage B.
sports massage C.
relexology D. stone
massage
20. The following programs can be offered in a massage salon except.

A. pedicure B. manicure
C. weight management
D.face surgery
Got perfect?
CONGRATULATIONS! You may now proceed to the next topic.
Not perfect?
Go over your previous topic and review the content.
55
LM – WELLNESS MASSAGE Grade 10 Learning Outcome
• Discuss the concept of wellness
• Discuss the health and healing concept of wellness massage
• Explain wellness massage services and products
Know
History and Development
Massage in Ancient Times
The earliest evidence of massage being used is found in the
cavepaintings of ancient cave dwellers. These wall drawings and paintings
show people massaging each other. Variousartifacts also found contain
traces of fats and oils mixed with herbs. These indicate thatlubricants may
have been used, perhaps for healing, soothing or beautifying purposes.
As early as 3000 BC, the Chinese practiced massage to cure ailments
and improve generalhealth. Records of this can be found in the British
Museum. Ancient Chinese books record listsof massage movements with
descriptions of their technique. One of these books, The Cong Fauof Tao-
Tse, also contains lists of exercises and massage used to improve general
health andwell-being. The Chinese found that pressure techniques were very
effective on specific pointsand they developed special techniques called
amma (see Figure 1). This was the beginningof the development of
acupressure and acupuncture.
56
LM – WELLNESS MASSAGE Grade 10 Ancient Chinese acupuncture and massagestudy figure, showing
treatment points.
This ancient Persian document shows bathing and massage in a Turkish bath.
These massage techniques spread to Japan, where they were further developed.
The Japanese used similar pressure techniques on specific 57
LM – WELLNESS MASSAGE Grade 10 points, which they called tsubo. This form of
massage has been practiced over the centuries; it has recently regained
recognition and popularity and is now known as shiatsu. Many therapists have
studied these techniques, which they combine with other forms of treatment for
the benefit of their clients.
Records show that the Hindus practiced massage as part of their hygiene
routines. A sacred book called the Ayur-Veda (The Art of Life), which was written
around 1800 BC, describes how shampooing and rubbing were used to reduce
fatigue and promote well-being and cleanliness.
The Egyptians and Persians used massage for cosmetic as well as therapeutic
effects (see Figure 2). They mixed fats, oils, herbs and resins for care of the skin
and beautifying the body and face. Pots and jars containing these creams have
been found in Egyptian tombs. Cleopatra is said to have bathed in milk and then
to have been massaged with aromatic oils and creams by her handmaidens.
The practice of massage spread from the east into Europe, where it was well
established by 500 BC.
Massage in Classical Greece and Rome
The Greeks believed in the cultivation of a healthy mind and body, which is
similar to the ̳holistic approach‘ practised by many people today. Rituals of
bathing, massage, exercise or dancing were practised by men and women. They
encouraged the pursuit of physical fitness and organised regular sporting,
gymnastic and athletic competitions. Massage was used before events to
improve performance and after events to relieve fatigue and aid recovery.
Gladiators and soldiers were massaged before battle to give vigour and promote
fitness and health, and afterwards to aid recovery, healing and relaxation. Homer
writes in the poem The Odyssey of Greek soldiers being rubbed with oils and
anointed by beautiful women to aid their recovery and regain strength on return
from battle.
Around 500 BC the Greek physician Herodicus used massage with oils and
herbs to treatmedical conditions and diseases. Hippocrates, who is now thought
of as the father of medicine,was a pupil of Herodicus. He began to study the
effects of massage on his patients. Heconcluded and recorded that ̳hard rubbing
binds, soft rubbing loosens, much rubbing causesparts to waste but moderate
rubbing makes them grow‘. Hippocrates also concluded that it wasmore
beneficial to apply pressure in an upward direction, i.e. towards the heart, as we
practisetoday. In Hippocrates‘ day, the function of the heart and the circulation of
the blood were notknown. It is therefore remarkable that he
58
LM – WELLNESS MASSAGE Grade 10 reached this conclusion only by observing the
effecton the tissues of different strokes. With our knowledge of the heart and
circulating blood weunderstand why pressure upwards is more beneficial: the
condition of the tissues improvesbecause deoxygenated blood and waste
products are removed quickly as massage speeds up blood and lymph flow.
Even without the benefit of this knowledge, Hippocrates taught his pupils that
massage movements should be performed with pressure upwards to promote
healing.
The Romans followed similar routines to the Greeks. They practised bathing,
exercise andmassage for health and social relaxation. Large private and public
baths were built. Theseincluded water baths and steam rooms, gymnasium and
massage areas. The baths weremaintained at different temperatures and
progress was made from cold to hot baths. Wealthy Romans would use these
daily for cleansing, exercising, relaxing and socialising. Servants werealways in
attendance, with oils and creams to massage their masters when required.
TheRomans built similar baths in the countries that were conquered by their
armies. Many suchbaths were built after the Roman conquest of Britain in 55 BC,
and their ruins can be seen in Britain today in towns and cities such as Bath,
Caerleon and St Albans. Massage techniquesrecorded from those times include
manipulations known as squeezing, pinching orpummelling. They relate to the
petrissage and percussion movements used today.
The Dark Ages to the Renaissance

Little is known about massage or health and beauty practices throughout the
Dark and Middle Ages, i.e. from the decline of the Roman Empire around 500 AD
until the Middle Ages around 1400 AD. Few records remain from those days of
wars, strict religions, superstition and persecution. Little value was placed on
education, the arts, physical health and fitness.
Following this period came the Renaissance (rebirth) in 1450 AD. Interest in the
arts and sciences flourished and there was renewed interest in health practices.
Once again we see massage advocated and practiced for therapeutic purposes.
In the sixteenth century, the French surgeon Ambroise Paré (1517–90) promoted
and developed the use of massage. He was the personal physician to four
French kings. He is reputed to have successfully treated Mary Queen of Scots
with massage. Paré graded massage into gentle, medium and vigorous. We use
similar categories today, namely soothing or relaxing, general, and stimulating.
Many other physicians copied his methods and massage was established
medically.
59
LM – WELLNESS MASSAGE Grade 10 The Development of Modern Massage
Techniques
Modern massage techniques have evolved mainly from a system developed by a

Swedish physiologist called Per Henrik Ling (1776–1839). He developed a
system of passive and active exercises known as ̳Swedish Remedial
Gymnastics‘ and also a system of massage movements.Ling used the terms
̳effleurage‘, ̳petrissage‘, ̳vibration‘, ̳friction‘, ̳rolling‘ and ̳slapping‘. Most of these
terms are still used today, but some changes and modifications have been made
in the groupings and names of manipulations.
Dr Johann Mezgner (1839–1909), a Dutch physician, developed massage for
use in rehabilitation and used it successfully to treat many diseases and
disorders. He adapted massage techniques in the light of his knowledge of
anatomy and physiology. His theories, based on sound scientific principles,
became accepted as medical practice and gained him many followers,
particularly in Germany and America.
The work of Ling and Mezgner established massage as an effective therapeutic
treatment. Techniques were taught in medical schools and the beneficial effects
became widely recognized and accepted in the medical field. In England, the
eminent surgeon John Grosvenor (1742–1823) used massage to treat joints. He
recommended massage for the treatment of rheumatism, gout and stiffness of
joints.
Nurses were encouraged to train and use massage for the treatment of patients,
under the guidance of doctors. In 1894 a group of women founded the Society of
Trained Masseuses. Rules and regulations for training and examinations for
qualifying were established. These women raised standards and fought to
establish massage therapy as a reputable profession.
Twentieth-Century Developments
During the First World War the demand for massage to treat the injured grew and
many more massage therapists were trained. Membership of the Society of
Trained Masseuses grew and in 1920 it amalgamated with the Institute of
Massage and Remedial Exercise. In recognition of the valuable work contributed
by its members during the war, a Royal Charter was granted and the title was
changed to the Chartered Society of Massage and Medical Gymnastics. The title
was changed again in 1943 and became the Chartered Society of Physiotherapy.
In 1964 its members became state registered. This protected and gave status to
those qualified therapists who
60
LM – WELLNESS MASSAGE Grade 10 were practicing in clinics and hospitals, and
made it impossible for those without a recognized qualification to practice in
hospitals.
With the development of alternative electrical-based treatments, the use of
massage to treat medical conditions declined. There was rapid growth in
electrotherapy and eventually massageceased to be part of physiotherapy
training. It became little used as a therapeutic treatment in hospitals. There was,
however, a continuing demand for massage in clinics, health farms, fitness and
leisure centres.
In 1966 the City and Guilds of London Institute explored the possibility of
establishing a coursein beauty therapy to include massage. This course would
provide thorough training, backgroundknowledge and a recognized professional
qualification that ensured a high standard of practice.In 1968 the first full-time
course was offered in colleges of further education. The BritishAssociation of
Beauty Therapists and Cosmetologists, the International Health and
BeautyCouncil and other organisations also developed courses and offered
certificates and diplomas.The growth in complementary medicine and the holistic
approach to health has increased thedemands for well- qualified practitioners,
not only in massage but also in aromatherapy,reflexology, shiatsu etc. Courses
are now validated by the Health and Beauty Therapy TrainingBoard and
therapists must meet the criteria of the National Council of Vocational
Qualifications.
Time Travel: Enhancement Activity
6
LM – WELLNESS MASSAGE Grade 10 Let‘s create a general history of massage using the
given timeline.
3000 B.C. 1800 B.C. 500 B.C.
1450 A.D.
500 A.D –
1570-1590 1776-1839 1839 - 1909 1400 A.D.
1894 1968
Let ‘s read more about... Health Concepts of Massage
62
Massage therapist are trained to focus on the fact that the bodyis an integrated
organism and that in order to treat a person effectively,we must look at the whole
picture. This includes not only the physicalsymptoms but also the way other factors
such as lifestyle, diet, and activitylevel relate back to the changes we are seeing in the
body. When deciding how to treat a client, therapists must focus on restoringbalance to
the system. Gathering as much information as possible about the client sowe can see
how the body has changed its function and work to correctthe system.
Harmony of the Three Faculties (Mind, Body, Emotion)
The International Spa Association(ISPA) Education Committee developed the10
Elements of the Spa Experience image shown. Their goalwas ―to help define the
elusive and ever changingnature of the spa experience‖ and to ―create a foundation,a
common language, and career path for theemerging spa professional.‖ Many concepts,
importantto the practice of spa, emerge from the ISPA‘s dialogaround the 10 Elements
image. The most importantperhaps is the idea of integration. Everything isconnected.
Feeling beautiful, feeling joyous, feeling healthy, and feeling energetic are signs of a
balancedlife. A balanced life requires both reflection and action.Spas provide a space
where clients can
LM – WELLNESS MASSAGE Grade 10 experience eachelement represented in the
image and reflect on itspresence or absence in their lives.
Movement andtouch is anappreciation of beauty, it is also our connection to the
environment, cultural expression, social contribution, the healingquality of water,
and nourishment both of the bodyand the soul are the essential concepts on
which spais founded. The spa experience can be life changing.Far from being
just a luxury, spa therapy represents the bold first step toward a better form of
health care. Its future is in the hands of those dedicated therapistsand visionary
spa owners who have the ability to providea space where clients can experience
balance andcelebrate life while receiving exceptional care.
Balance of Five Elements(Wood, Fire, Water, Metal, Earth)
Thousands of years ago, people lived in a very close and interactive way with
Nature. They were affected by seasonal changes and whether much more than
we are today. Day in and day out the patterns of the seasons were observed and
interactions between the elements were understood. If there was a drought, there
would be fire. Too much rain would bring flooding and dampness. Springtime
brought activity and planting ; winter was a time to rest and reflect.
In China, this observation of the season and elements was also applied to our
bodies and used as a way to heal illness and understand health. This tradition
views the world as being made up of Five elements.
These five elements (also known as the Five Phases) are: Wood, Fire, Earth,
Metal and Water. Each element has many associated qualities. Each element
also has a season, color, taste and Yin/Yang Organ Meridian pair that reflect
some of those qualities.
64
The Control Cycle balances the Creation Cycle by inhibiting or suppressing the energy
of the elements connected by lines to make a five pointed star.
• METAL controls WOOD by cutting it
• WOOD controls Earth by holding it in place with roots.
• EARTH controls WATER by containing and absorbing it
• WATER controls FIRE by extinguishing it.
• FIRE controls METAL be melting it.
Identifying the Vital Information of the Client
I. PERSONAL DETAILS - These details will enable you to contact the client quickly
should you need to cancel or change an appointment or for any other reason. They will
also enable you to seek advice from his/her doctor should this be necessary.
• Name
• Address
• Date of birth
• Status
• Home and work telephone numbers
• Occupation
• Doctor‘s name, address and telephone number
• Vital signs/ BP Temperature II. MASSAGE ANALYSIS - These details will again
highlight contra- indications that will indicate whether massage would be suitable for the
client. They will also provide information regarding the client‘s previous experience of
massage. Did s/he find it beneficial; are there any preferences, likes and dislikes that
should be recorded?
• contra-indications
• has client received massage in the past?
• how long ago?
III. OTHER INFORMATION - This information will help you formulate the best treatment
plan to meet the needs of the client. The plan should then be fully explained to the
client; s/he must be given the opportunity to ask questions and given full answers to
allay any concerns or fears. The long term objective, the cost and timing must be
agreed and a consent form signed by the client reasons for requesting massage
expectations from the treatment any concerns or worries
• number of sessions
• did client benefit from the massage?
• reasons for requesting massage
CLIENT’S DATA REPORT SAMPLE:
LM – WELLNESS MASSAGE Grade 10 Health History
1. PAST MEDICAL HISTORY - These details will enable you to establish the
client‘s state of health; the likelihood of any contra-indications as a result of
past illnesses; whether particular care must be taken over certain areas and
whether medical referral is necessary. If the client suffers from a condition
that is an absolute contra-indication (see page 115 on), then massage must
not be given.
• surgical operations
• pregnancies
• serious illness
2. PRESENT MEDICAL HISTORY - These details will indicate whether
massage will be helpful to this client and will influence the type of massage to
be given, e.g. if the client is stressed then a relaxing massage will be the
choice. If there is pain and stiffness then the massage will be adapted to meet
these needs.
• Medication
• general health
• current treatments
• identification of stress: work, home or other sources
Enhancement Activity
Let’s Try Knowing your body and health condition would be a great help for a
massage therapist to know what kind of treatment he/she will apply to you.
Below are the lists of health conditions. Put a check in the column on the
health conditions that you have.
Yes No Cardio vascular
problem Allergic reactions Fragile skin Under healing process A pin or plate is
inserted in your bone
67
LM – WELLNESS MASSAGE Grade 10 CONTRA-INDICATION
Understanding contra-indications
Massage must always be given to bring about improvement, either of specific
conditions, or the general well-being of each client. Clients should always feel
that the treatment is beneficial and helping them to achieve their desired results.
Massage should never be given if there is any risk of harming the client or
making any condition worse.
The effects of massage may be harmful in certain circumstances. The following
explanations will help you to understand why massage should not be carried out
if certain conditions are present. There are dangers associated with the following:
1. Cardio-vascular problems
Massage is thought to increase blood flow, which is desirable in many
conditions, but can be dangerous in others. 2. Lymphatic drainage
The lymphatic system removes excess fluid from all over the body, returning it
into the bloodstream. Because massage increaseslymphatic flow, the rate in
which these toxic substances are carriedand spread around the body is
increased. Be particularly aware if theclient has swollen or painful lymph
glands; do not massage, and seek medical advice. 3. Skin contact and
friction
As the hands move over the client‘s skin, any bacterial, viral or fungal
infections can be spread over the skin to a non-infected area or onto the
therapist‘s hands. Infections may be transmitted from client to therapist or
from therapist to client in this way. 4. The healing process
Any injury or damage to the tissues or fractures of bones must be allowed to
heal completely before massage is given to the area. If massage is given
before healing is complete, there is a danger of further damage to the tissues
and delaying the healing process. 5. Pins and plates
If massage is performed over an area where pins and plates have been
inserted to stabilise bones and joints, there is a danger of their becoming
loose, and also, through the pressure of massage over any
68
LM – WELLNESS MASSAGE Grade 10 protruding parts, there is a danger of
damaging the surrounding soft tissues. 6. Allergic reactions
The oil or cream etc. used as the massage medium may cause an allergic
reaction in some clients. This will produce an excessive erythema: the area
becoming very red and hot or a rash may appear. Remove the medium
immediately and wash in warm water. 7. Fragile skin
There is always a danger of breaking down fragile, thin skin, causing open
wounds. Particular care must be taken with diabetics and anyone on steroid
treatments as the skin may be fragile and healing may be slow. Plenty of
lubrication and light pressure only must be used. 8. Infections
It is common sense to avoid touching anything infectious such as athlete‘s
foot, eczema and also to treat someone if they have a contagious disease
such as chicken fox. 9. Inflammation
Deep massage worsens any type of inflammation, whether an inflamed injury,
irritable bowels, or an inflamed arthritic joint,. Indications of inflammation
include heat, pain or discomfort, swelling, and redness. Light, gentle stroking,
however, may offer some relief and comfort. Threat undiagnosed
inflammation under the skin (any unusual lump or bump) with caution, It may
indicate a cyst that might burst or, more worryingly, a cancerous growth. 10.
Cancer
One school of thought postulates that massage can spread cancer through
the lymphatic system. While this remains unproven and there is much
evidence to dispute the theory, it is a good idea to obtain permission from a
doctor before massaging people with cancer. 11. Pregnancy and Full
Stomach
During the first three months of pregnancy, do not massage with any
pressure on the abdomen and lower back, this is the most common time
period for miscarriage, and massage can stimulate contractions. During
the two or three days of menstruation, massage on the abdomen and
lower back may make bleeding heavier, check your partners preference
before giving a massage. Avoid massaging if someone has just eaten, as
the massage could make them feel nauseated.
69
LM – WELLNESS MASSAGE Grade 10 Enhancement Activity
Guess the word. This game is also called “The charade” where the
students will get the chance to remember the lesson in a fun way.
Mechanics: 1. Group the students into two (2). 2. Write down the different
contra indications on a piece of paper and place it on a ―Bowl of words‖ 3. Ask
the group to assign somebody who will act out the contra indications written on
a piece of paper which he/she earlier picked on a ―bowl of words‖. 4. The
remaining members of each team will get the chance to say their guess in 1
minute time. 5. If the group have not give the correct answer the contender of
other group get the chance to guess the word. 6. The group who got 3 correct
answers will be announced as the winner.
How to create Inter/Intra Personal Relationship

Information Gatheringis important for the following reasons to establish inter/intra
personal relationship:
• Establishes a rapport with the client and put her/him at ease
• Develops mutual trust and gain the client‘s confidence
• to gain information on the client‘s past and present state of mental and
physical health
• to identify the client‘s needs and expectations of the treatment
• to establish the most appropriate form of treatment and to discuss and
agree this with theclient
• to explain the treatment fully to the client, including the procedure, expected
effects,
• to answer queries and questions related to the treatment and to allay doubts
and fears.
70
LM – WELLNESS MASSAGE Grade 10 What are 5’s Methodology
It is important to consider safety measures in the workplace. It is not the result of

cleaning up once a week or even once a day. It is the result of keeping the
workplace cleaned-up all the time. It is an essential factor in a good safety
program, promoting safety, health production and morale.
Besides preventing accidents and injuries, good housekeeping saves space, time
and materials. When a workplace is clean, orderly, and free of obstruction, work
can get done safely and properly. Workers feel better, think better, do better
work, and increase the quantity and quality of work.
Japanese companies innovated a productivity philosophy called ―5S,‖ which stands

for five Japanese words that refer to a methodology not only for cleaning, but for
business. The 5S methodology is all about eliminating waste, speeding up daily
tasks, and improving the quality of the workplace. You can use the 5S
methodology to help you organize your tasks at the end of every working day.
1. Shitsuke (Self –Discipline) – this process involves extensive training for

workers to perform their duties for proper practices and policies in their
workplace. 2. Seiri (Sort) – This is a process for identifying whether certain
items are
needed, and those that are needed are immediately discarded to use space
effectively. 3. Seiso (sweep) – this is a process for keeping everything in the
workplace
clean. Always keep equipments in full working order so that it can be used at
anytime. 4. Seiton (systemize) – this is a process for sorting tools and parts in
an
order that facilitates their use. 5. Seiketsu (standardize) – this is a process for
maintaining the seiri, seiton,
and seiso conditions in an effort to prevent every possible problem from
occurring. It is also a process for keeping your workplace clean by
classifying everything and eliminating unnecessary items.
71
Wellness massage services and products
Massage theory and techniques are sometimes taught in isolation, especially in the
early portions of a massage training program. Students focus on one skill at a time and
then put them all together into an organized whole. Alternately, you may have
completed your massage training program so that you can focus on specialization in
spa therapies. In either case, it is helpful to preview the big picture to better understand
where and how different skills are used during a wellness massage session—the type of
massage session often offered at spas.
The public seeks wellness massage to decrease stress, promote relaxation, support the
body‘s natural restorative mechanisms, and have an enjoyable experience that leaves
the body feeling refreshed and revitalized. Wellness massage is also used to reduce
temporary pain from overexertion caused by activities such as weekend athletics or by
unusual work stress. This type of massage is generally viewed as a healthy activity to
promote a balanced, functional life and is regularly promoted at spas, wellness centres,
private practices, and massage clinics.
Some of the Services that may be offered in a wellness massage Body Massage
1. Acupressure – A method of maintaining health, treating disease and alleviating pain
by applying pressure or massaging certain points on the body surfaces. According to
history , some 5000 years ago the Chinese discover that soldiers who were wounded
with arrows recovered from chronic illnesses. Later on by rubbing pointed stones on
various parts of the body they were able to discover the acupuncture/ acupressure
points.
Fig. 1 Acupressure point area of Fig.2 Acupressure point nape Fig. 3 Acupressure point area of

LM – WELLNESS MASSAGE Grade 10 forehead, temples and nose. and back. the shoulder.
2. Reflexology massage – science of body manipulation where in a positive

response is affected and brings back the body to normal by using thumb and
fingers.
• Manual therapy which makes use of the reflex points of the body
found foot and hand.
• Science deals with the principle that there are reflex areas in the foot
and hand that corresponds to all the glands, organs and other parts of
the body.
3. Swedish Massage (Our basic stress relief massage)
This is the most widely used form of massage used for relaxation.
Swedish affects the more superficial layers of muscles and connective
tissue. An example of techniques used is long strokes that stimulate
circulation.
4. Deep Tissue
A Deep tissue massage releases the chronic patterns of tension in the

body. It uses slow strokes and deep pressure with the use of fingers,
thumbs or elbows on contracted areas, either following or going across the
grain of muscles, tendons and fascia. It can be used for specific work or
full-body.
5. Stone Massage
The addition of heated stones to a massage brings another level of

relaxation to major muscle groups and enables the therapist to work at a
deeper level. The stones can either be placed on the body or used as an
extension of the therapist's hands.
6. Sports Massage
For the athlete, sports massage techniques are utilized at all stages: pre-
event, post-event, during training and to expedite rehabilitation after injury.
This involves compression and a variety of stretching techniques.
73
LM – WELLNESS MASSAGE Grade 10 7. Pregnancy Massage
Massage can relieve fatigue, enhance sleep and calm an active baby.
Depending upon where you are in the pregnancy the therapist may utilize
reflexology, Swedish massage or very light shiatsu.
Let’s try this: Activity 1: Minute Paper Directions: Recall and describe
in one sentence the following massage services that may be offered in a
wellness massage.
Acupuncture Deep Tissue Swedish
Sports Stone Pregnancy Types of Massage

The seven (7) categories described below pretty much cover the field of
massage at the present moment. Each of these types of massage attracts its
own type of client, and requires its own set of skills on the part of the practitioner.
74
LM – WELLNESS MASSAGE Grade 10 1. Relaxation/stress reduction. The most
common kind of massage, relaxation or stress reduction massage includes
the types of treatments common in resorts, spas, private offices and client‘s
homes. This category would also include wellness massage, or preventive
health massage.
2. Sports massage. This rapidly growing field encompasses athletic training

massage, and massage designed to help an athlete prepare for competition
and recover from competing.
3. Medical massage. Working by prescription, or in a hospital, or in a

physical therapist‘s office, the medical massage therapist works with
pathologies, pain or recovery from injury. Medical massage can also be
adapted to a non-medical clientele, and practiced in a home setting.
4. Chiropractic adjunct. Working in chiropractors‘ offices is becoming more

and more common, especially on the West coast. Some practitioners operate
relatively independently from the chiropractor, with a cross-referral
agreement. Others work by prescription of the chiropractor, working on
specific parts of the body that the chiropractor designates.
5. Transformational or psychotherapeutic massage. Some massage

therapists focus on the shifts in awareness and psychological insight that can
be brought about with massage. These therapists often work by referral from
psychotherapists. They often combine another form of bodywork with
massage.
6. Pampering. Probably a branch of relaxation massage, pampering refers to

the type of treatment that might be found in some spa and hair salons. This
treatment is usually thought of as more of a beautification treatment than a
health treatment, and might include salt glows, loofa rubs, and light Swedish
massage.
7. Chair massage. Massage or shiatsu done with clothing on, client seated,
in any location. This can be done as an introduction to massage for clients
who may not come in for an office massage , or can be a continuing form of
stress-reduction therapy when done on a regular basis, as in the office
setting.
75

Enhancement Activity
Let’s put into practice...
Get a partner and perform the following procedure.
1. Press the point area of the forehead. (refer to Fig.1 ) (refer to pp. 66, Fig. 1) 2.
Release. 3. Place your thumbs on point 1 and with a downward sliding stroke,
massage the
forehead for 8 seconds starting from the center point (pt.1) going to the point
area of the temples (pts. 2 and 3). 4. Repeat the procedure for 3 times
Note: This simple massage can relieve headache
Activity 2. Identification: Supply the answer for the following number.
__________1. The most common kind of massage, relaxation or stress
reduction massage. __________2. A kind of massage which works with pathologies,
pain or
recovery from injury. __________3. A massage designed to help an athlete prepare for
a competition and recover competing. __________4. A massage that refers to the type
of treatment that might be found in some spa and hair salons. __________5. Massage
done with clothing on, client seated in any
location.
Variations of Wellness Massage Programs
In the industry of wellness Massage, report shows that 80% of spas have introduced
special packages targeted at diverse clientgroups, including men, couples, teens,
families, athletes, and seniors.
In Day spas (spa that offers a full range of treatments) services are delivered à la carte
or in packages and mainly focuses on beauty and/or wellness.
Sample Programs a. Massage b. Body Treatments c. Hydrotherapy Treatment d.
Aesthetic Services e. Weight Management f. Yoga or Meditation g. Hair Care h.
Manicures i. Pedicures. Consultation about health, diet, relationships, and exercise
goals could also be an option.
Client’s Need Assessment
In Roman times, the local spa was a focal point of the community and enjoyed by all
social classes. This is still the case in some parts of Europe where spas are a part of
the mainstream health care system. Although the American spa industry encourages
the idea that spa is for everyone and should be a regular part of a healthy lifestyle, there
is still a bias in the social status of individuals that attend spas. In the 1960s and the
1970s, the average American spa client was most likely to be wealthy, female, and
overweight. Her goals for visiting the spa probably included weight loss, exercise, and
pampering in the form of beauty treatments.
The ISPA Spa-Goer Survey for 2003 showed that the primary spa client was still
Men
female (87%) but has a middle to upper

Women
middle class income ($72,200 annual household income). The number of men attending
spas is growing rapidly, and men currently comprise 29% of the market.
Glittering Ideas
Clients will come on a massage spa depending on their needs. Some of their reasons are the following:

LM – WELLNESS MASSAGE Grade 10 • health
• fitness
• anti-aging
• increased energy
• stress reduction
Post Test 1
I. IDENTIFICATION. Direction: Identify the essential term or phrase that best

describes the
statement. Write your answers in your quiz notebook. ________1. Refers to the
type of massage treatment that can be found in
some spa and hair salons. ________2. Practiced massage to cure ailments and
improvegeneral health
during early as 3000 BC, ________3. The Greek physician who used massage
oils and herbs to treat
medical conditions and diseases around500 BC. _________4. The
most widely used form of massage used for relaxation. _________5.The
most rapidly growing field encompasses athletic training
massage, and massage designed to help an athlete prepare for competition and
recover from competing. ________ 6. This system removes excess of fluids
sweat fromall over thebody, returning it into the bloodstream ________7. This
can be done as an introduction to massage for clients who may not come in for
an office massage, orcan be a continuing form of stress-reduction therapy when
done on a regular basis, as in the office setting. _________8. These details will
enable you to contact the client quickly
should you need to cancel or change an appointment or for any other reason.
________9. This is the most common kind of massage, relaxationor stress
reduction massage includes the types of treatments common in resorts, spas,
private offices and client‘s homes. __________10. A massage therapist which
focus on the shifts on
awareness and psychological insight that can be brought about with
massage. __________11. Modern massage techniques have evolved
mainly
from a system developed by a Swedish physiologist called Per Henrik Ling
(1776– 1839).
78
LM – WELLNESS MASSAGE Grade 10 ________12. These details will indicate
whether massage will be helpful to the client and will influence the type of
massage to be given. __________ 13. A massage that releases
the chronic patterns of tension in the body. __________14. What
is the origin of the word massage?
__________15. These details indicate whether massage would be
suitable for the client.
16-30Complete the evaluation sheet.
Objective Identify the acupressure point area of the forehead, nose, nape and
back.
Title: Basic Acupressure Massage Procedure: Write down

the process on how to relieve headache by using acupressure massage.
(16-19) 16. 17. 18. 19. 20-24. Draw the acupressure point area of the
forehead and nose. 25-27. Draw the acupressure point area of the nape
and back
Classification of massage 28. ______________
29-30. Remarks/ Evaluation
Date: __________________
Learner‘s signature: _____________________
Got perfect? CONGRATULATIONS! You may now proceed to

Lesson 2.
Not perfect? Go over your previous topic and review

the content
79
LM – WELLNESS MASSAGE Grade 10 QUARTER 2
Provide Pre-Service to Wellness Massage
Overview
Two major developments in the therapeutic massage and bodywork profession

have recently brought to the forefront, in a most comprehensive fashion, In this
module, wellness services are described as those that specifically promote
health and wellbeing, (including the dimensions of wellness: physical, intellectual,
emotional/psychological, social, spiritual, occupational and environmental) rather
than diagnose and treat illness.
This could be via healthy lifestyles, psychosocial interventions for individuals,

families or groups. This might include a combination of smoking cessation,
weight management, alcohol brief interventions, physical activity pathways,
health trainers, social prescribing / referral, psychological well being
interventions, e.g. mindfulness and stress management.
There are a number of theories on the nature of wellness and a recent review for
counsellors has found the following commonalities between authors in their
interpretations:
Wellness is more than an absence of disease; it has several underlying factors or

dimensions that interact in a complex, integrated and synergistic fashion - thus
no one dimension operates independently; it is partially dependent on personal
responsibility requiring a balance between the dimensions and a movement
along a continuum towards optimal functioning.
Thus ―wellness is conceptualized as a synergistic and multidimensional
construct that is represented on a continuum, not as an end state‖. This
proposed holistic model includes seven integrated dimensions: physical,
intellectual, emotional, social, spiritual, occupational and environmental.
Wellness services that facilitate true community engagement can build on what
individuals themselves identify as supporting them to improve
80

K To 12 Basic Education Program TECHNOLOGY and Livelihood Education Home ECONOMICS Wellness Massage

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LM – WELLNESS MASSAGE Grade 10

K to 12 Basic Education Program TECHNOLOGY

Cover Page............................................................................ Table of

Quarter I Assess and Interview Client/s

Lesson 1 Plan the Wellness Program of Clients

LO 1 Assess/Interview Client.................................... 49 1.1 History

Lesson 2 Provide Pre-Service to Wellness Massage Client/s

2.1 Professional Conduct and Ethics and Preparation... 78

2.2 Conducting Preliminary Services to Clients ..............

Lesson 3Apply Wellness Massage Techniques

Lesson 4 Post-Advice and Post Services to Clients

Summative Test.............................................................. 212-218

Technology and Livelihood Education (TLE) is one nomenclature in the

become productive citizen of our society. This learner‘s material is specifically

The learner demonstrates understanding of core concepts and theories in

The learner independently demonstrates core competencies in wellness

Learners are expected to develop their knowledge and skills in Wellness

Quarter I is compose of one lesson. Lesson I is all about planning the

Enjoy using this learner‘s material as your guide to become a successful

HOW TO USE THIS LEARNER’S

Here are some reminders on how to use this material.

1. Answer the diagnostic assessment before you proceed to the different

activities. The diagnostic assessment determines how much you know

2. This learner‘s material contains relevant information and activities. Go

over each activity carefully. If you encounter difficulties, do not hesitate to

told to do so. REMEMBER that each activity is a preparation for the

3. For every lesson/learning outcomes, perform the enhancement activities

to enrich the knowledge and skills.

4. After successfully finished the tasks, answer the post-test to be given by

teacher for the computation of your grades.

5. Lastly, DO NOT mark the learner‘s material in any way.

1. Some massage therapists focus on the shifts in awareness and

5. As early as 3000 BC, the _____nationalities practiced massage to cure

8. It implies exchange of messages by human being.

9. As the communication process continues, it becomes a communication

11.This person does the client consultation.

13. Before picking up a phone you should discontinue to ______.

16.A massage stroke that skims the surface of the tissues.

18. A massage strokes where the hands strike the tissues.

19.This helps eliminate the toxins from the body.

22.We usually feel this after treatment.

23. It is the most common body reactions in the aftercare services.

24. A word whichmeans anything that can cause harm.

25. The safestsubstance found in spa salon

II.TRUE or FALSE.Write T if the statement is true and F if false. _______31.

draping endangerment site risk ethics pampering blood flow 5’s

Now that you have background knowledge about entrepreneurs and

At the end of this module, you are expected to:

• identify areas for improvement, development, and growth,

____1.Creative A. makes wise decisions towards the set objectives

____2.Profit-oriented B. strategic thinking and setting of goals

____3.Disciplined C. trusting in one‘s ability

____4.Sound decision maker D. adoptable to change

____5. Possess people skills E. innovates to have an edge over other

____6.Excellent Planner F. solid dedication

____7.Confident G. skillful in record keeping

____8.Hardworking H. always sticks to the plan

____9.Ability to accept change I. work diligently

____10. Committed J. effective and efficient communication skills and

Task 2: Guide Questions

A. Explain why entrepreneurial activities are important to social

Directions: Answer the following guide questions on a separate sheet of paper.