CURRENT STATUS OF CSR

in
India

Introduction
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 CSR initiatives have been launched in India since the mid-
1990.

 Most big Indian corporations are engaged in some CSR

activities. As in the case of many countries, the private
sector is generally more active in this area
than the governmental/public sector.

 It is also known as corporate responsibility, corporate

citizenship responsible business, sustainable responsible
business , or corporate social performance.

 CSR typically includes issues related to business-

ethics, community-investment, environment, goverance,
human-rights, the market place & the workplace.

 Concerned about the caring the human beings & its society.

 Plays significant roles in the success & failure of the

business.

Eg: IT companies like TCS & WIPRO have developed

software to help teachers & children in schools across India
to further the cause of education.

THE CHALLENGE OF
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 CORPORATE
SOCIAL RESPONSIBILITY

 In India,over time, the expectations of tge public

has grown enormously with demands focusing on
poverty alleviation,tackling unemployment, fighting
inequality or forcing companies to take affirmative action.

 In India public sector companies can spend up to 5% of

their profits on CSR activities.

 Forms of CSR differ according to the country or region.

 In India, CSR has evolved to encompass

employees,customers, stakeholders& notions of
sustainable development or corporate citizenship.

CURRENT STATUS OF
INDIAN
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 COMPANIES

 90% All major Indian

Organization involved in CSR intiative.(TNS & times
foundation).

 Private sector was more as compare to Govt.

 India has been ranked 2nd in global Corporate Social

Responsibility.(TNS).
 Indian firms are most transparent in terms of governance,
policies & code of conduct.

 The Indian corporate sector spent US$ 6.31 billion on social

expenditure during 2007-2008.

 Bharat Petroleum & Maruti Udyog were ranked as the best

companies in India.

 India was ranked 4th in the list, according to social

enterprise CSR Asia’s Asian Sustainability Ranking (ASR),
released in October 2009.

 Mostly CSR activities spread in 20 states & Maharashtra

gaining the most from them.

 About 36% of the CSR activities are concentrated in the

state, followed by 12 % in Gujarat, 10 % in Delhi & 9 % in

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 Tamil nadu.(Industry Body).

 In 2009, the government made it mandatory for all public

sector oil companies to spend 2 % of their net profits on
CSR.

CSR CEES

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 Formed in 2006 by Columbia University faculity of Arts &
Science.

 Companies should participate in this & promote economic

growth.

 Is CSR is good idea??????

EG:OF COMPANIES
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 IN CSR
 INFOSYS:It is a IT services company with more than
114,000 employees & established in 1981.

CSR IN INFOSYS
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 Participate in various CSR activities.

 Welfare programs for children.

 Support the activities of institutes & Non-Government

Organizations (NGOs) dedicated to healthcare & education,
& campaigns for skills development & community welfare.

 INFOSYS commits 1 % of its profit to social welfare.

INITIATIVE TAKEN BY
THE COMPANY
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 Take up Relief work in Flood hit village of Athani taluk.

 Launches ‘A LIBRARY FOR A SCHOOL’ in Gulbarga

Dist.

 Gives Rs.3 Crore to Cancer Institute.

 Foundation sends relief to Port Blair.

 Donates Rs.1 crore to ISKCON’s Temple for free MEAL
Scheme.

TATA

 TCS
 STEEL
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 MOTORS
 TECH
 TEA
 TELE SERVICES
 TAJ HOTELS
 COMMUNICATIONS
 POWER
 TITAN INDUSTRIES
 11th Most Reputed Company in the World.

CSR ACTIVITES

 A survey conducted by the website www.indianngos.com

revealed that Tata spent Rs.1.5 billion on community
development & social services during the fiscal 2001-02 the
highest by any corporate house in India.

 Placed equal importance on maximizing financial returns as

on fulfilling its social & environmental responsibilities.
 Encouraged employees to share their skills with others &
work with community-based org’s.
 Opened hospital & rural projects in 800 villages around
Jamshedpur, spends about US$ 31.58 million as part of it’s
annual revenue expenditure.

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 ITC

 Incorporated on Aug 24, 1910 under the name Imperial

Tobacco Company of India Ltd.

 Cigarettes & Tobacco, Hotels, IT, Packaging, Paperboards

& Speciality Papers, Agri-business, Foods, Lifestyle
Retailing, Education & Stationery & Personal Care.

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 CSR ACTIVITIES

 ENVIRONMENT: ALL Environment, Health & Safety

Mgmt Sys in ITC conform to the best international stds.

 Close to 100% solid waste recycling.

 SOCIAL: ITC’s business generate livelihoods for over 5

million people.

 ITC’s globally recognized e-Choupal initiative is the

world’s largest rural digital infra benefiting over 4 million
farming families.

 ITC’s Watershed Development Initiative brings precious

water to nearly 35,000 hectares of moisture-stressed areas.
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 ITC’s Sustainable Community Development initiatives
include women empowerment, supplementary
education,integrated animal husbandry programmes.

RELIANCE

 Founded by Dhirubhai H. Ambani 1932.

 Group’s annual revenues are in excess of US$ 44 billion.

 Started with Textiles.

 Now in Polyster, Fibre intermediates, Plastics,

Petrochemicals, Retail, Petroleum Refining & Oil &
Gas Exploration & Production.

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 CSR INITIATIVE

 EDUCATION:

 10 Schools in India

 Programme continues to support poor & brilliant students in

pursuing higher studies.

 RIL supplied notebooks, uniforms & bags to students.

 HEALTH CARE:

 Developed Community Medical Centres (CMC’s).

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 Employees organize & participate in blood donation camps.

 Rural Infra Development.

 Supporting Professional Organisations & NGOs.

 ACKNOWLEDGING & SUPPORTING TALENT:

 Real Heroes’ is an initiative of CNN-IBN in partnership

with RIL to honour the silent warriors of change, the
ordinary people who have rendered extraordinary services
for the betterment of others.

 DHIRUBHAI AMBHANI FOUNDATION:

 Till date, the schemes have benefited 7,281 students, 1056

of whom are physically challenged.

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 HUL

 In 1931,Unilever set up its 1st Indian subsidiary, Hindustan

Vanaspati Manufacturing Company.

 On 17th Oct 2008, HUL completed 75 yrs of corporate

existence in India.

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 CSR

 Water Conservation & Harvesting.

 Shakti ‘s HUL’s RURAL INITIATIVE:

 It seeks to emower underprivileged rural women by

providing income-generating opportunities, health &
hygiene education through the Shakti Vani Programme, &
creating access to revelant info through the iShakti
community portal.

 Special Education & Rehabilitation.

 ANKUR:In 1993,HUL’s Doom Dooma Plantation Division

set up Ankur, a centre for special education of challenged
children.

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 SOME SUGGESTIONS
FOR INDIAN
COMPANIES

 Companies should spend at least 0.2% of it’s sales on CSR

activities.

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 Companies should also follow Global Reporting Initiative
guideless by publishing a separate CSR report annually.

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