Market Process: Libertarían Mind

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192 The Libertarían Mind

commitments, a legal system that enforces the fulfillment of con-


tracts, and a market economy that allows us to produce and ex-
change goods and services on the basis of secure property rights
and individual consent. Such a framework lets people develop
a diverse and complicated civil society that serves an incredible
variety of needs.
Chapter 8

The Market Process

When I go to the supermarket, I encounter a veritable cornucopia


of food-from milk and bread co Greek yogurc and fresh kiwis
from New Zealand. The average supermarket today has forty
thousand icems, abouc seven times the number in che 1960s. Like
most shoppers, I cake chis abundance for granted. I stand in the
middle of this culinary festival and say something Jike, "I can't
believe this crummy store doesn't have Diet Caffeine-free Cherry
Coke in twelve-ounce cans!"
But how does this marvelous feac ha ppen? How is it that I,
who couldn'c find a farm with a map, can go to a store at any
time of day or night and expect to find ali the food I want, in con-
venient packages and ready for purchase, with extra quantities
of turkey in November and lemonade in .June? Who plans this
complex undertaking?
The secret, of course, is precisely that no one plans it-no one
could plan it. The modern supermarket is a commonplace but
ultimately ascound.ing example of the infinitely complex sponta-
neous arder known as che free market.
The market arises from the fact that humans can accomplish
more in cooperation with others than we can individually, and
r94 The Libertarian Mind The Market Process 1 95

rhe fact that we can recognize this. If we were a species for whorn be planned and the m ore complex systems that must develop
cooperation was not more productive than isolated work, or if spontaneously.
wc were unable to discern the bencfits of cooperation, then we Many people accept that markers are necessary bue still feel
would not only remain isolared and atomistic, but, as Ludwig chat rhere is something vaguely imrnoral about them. They fear
von Mises explains, "Each ma n would have been forced to view chat markcts lead to inequality, o r they dislike the self-interest
all other men as his enemies; his craving for the satisfacrion of reflected in markets. Markets are o ften called " brutal" or " dog-
his own appetites would have brought him into an implacable eat-dog." But as chis chapter will demonstrate, markets are not
conflict wirh a li his neighbo rs." Without the possibility of mutual just essential to economic progress, they are more consensual and
benefit from cooperation and the division of labor, neither feel- lead to more virtue and equality than government coercion.
ings of sympathy and friendship nor the market order itself could
arisc. Those who say rhat huma ns " are madc for cooperation,
no t competition" fai l to recognize that che market is cooperation. I NFORMATI ON AN D COOR DI NATI ON
(lndeed, it is people competing to cooperare better!}
The economist Paul Heyne compares planning with s ponta- Markets are based on consent. No business sends an invoice for
neous arder chis way: There are three major airports in che San a product you haven't orclered, like an income tax form. No busi-
Francisco Bay area. Every day thousands of airplanes take off ness can force you to trade. Businesses try to fine! out what you
from those airports, each one bound for a different destination. wanr and offer it to you. People who are trying to make money
Getting them all in the air and back o n rhe ground on time and by selling groceries, or cars, or computers, or machines that ma ke
without colliding with each orher is an incredibly complex task, cars and computers need ro know what consumers want and
and rhe air rraffic control system is a marvel o f sophisticated how much they woulcl be willing to pay. Where do businesses get
organizarían. Bur also every day in the Bay area people make che information? It's not in a massive book. In a market economy,
thousands of times as many trips in automobiles, wirh far more ir isn't embodied in orders from a planning agency (though of
individuated points of origin, destinations, a nd "flight plans." course, rheoretically, in socialist economies producers do act on
That system, the coordination of millions o f automobile trips, is orders from above).
far too complex for a ny traffic control system to manage, so we
have ro let ir operare spontaneously within a few specific rules: Prices
Orive on the right, stop at lights, yield when making a left turn. This vitally imporranr information a bout other people's wants
There are accidents, to be sure, and traffic congesrion- much is embodied in prices. Priccs don't just tell us how much some-
o f which could be a lleviated if the roads themselves were built thing costs ar the store. The price system pulls together a li the
a nd operated according to market principies-bue the point is information available in the. economy ahout what cach person
chat ir would be simply impossible to plan and consciously co- wants, how much he values it, and how it can bese be produced .
ordinare ali rhose automobile trips. Contrary to our inicial im- Prices make rhar information usahle to both producer and con-
pression, then, it is precisely the less complex systems that can sumer. Each price conrains within it informarion about consumer
The Libertarian Mind The Market Process r 97

demands and costs of production, ranging from the a rnounr of and we have an intimare knowledge o f each person's abiliries,
labor needed to produce the ítem to thc cost of labor to the bad needs, and preferences, so we don't need prices to determine
wcather on the other side of the world that is raising the price of what each person will conrribute and receive. Beyond the fam-
the raw materials needed to produce the good. Insteacl of having ily, it is good that we acr benevolently roward other people. But
to know ali the details, one is presenred with a simple number: no matrer how much preachers and teachers exho rt us to lovc
thc price. one another, wc will never love everyonc in society as much, or
M arket prices tell producers when something can't be pro- know their needs as well, as the people in our family. The pricc
duced ar a cost less than what consumers w ill pay for it. The real system reflecrs the choices of millions of producers, consumers,
cost of anything is not the price in do llars; it is whatever could and resourcc owners who may never meet and coordinares rheir
have been done instead with the resom ces used. Your cost of efforts. Altho ugh we can never feel affecrion for--or cven meet-
reading this book is whatever you woulcl have done with your everyone in the economy, market prices help us work together to
time otherwise: gane to a movie, sle pt late, read a different book, produce more of w hat everyone wants.
cleaned thc house. The cosr of a $6.99 Kindle book is whatever Unlike government, which ar best takes the will of the ma-
you would have done wirh that $6.99 otherwise. Every use of jority (and more often acts according to pressure from a small
time or other resources to produce one good incurs a cost, which group) and imposes it on everyone, markets use prices co !et
economists call the opportunity cost. That resource can't be used buyers and sellers freely decide whar they want to do with their
to produce anything else. money. Nobody can afford everything, and some people can af-
The informarion that priccs deliver allows people to work ford much more than others, but each person is free ro spend his
, .. ... '-

together to produce more. The point of an economy is not jusr money as he chooses. And if 5 ·1 percent of the people like black
to produce more things; it's to produce more things that peoph: cars, or Rihanna, dissenters are free to buy something else; they
want. Prices tell all of us what o ther people want. When prices for don't have ro o rganize a polirical movemenc to get the whole
certain goods rise, we tend to reduce our consumption of those country to switch to blue cars or Willie Nelson.
goods. Sorne of us calculare whether we could make money by
starting to produce rhose goods. When prices (that is, wages or Competition
salaries) for sorne kinds of labor rise, we considcr whether we AII this talk about the marvel of coordination shouldn't leave
ought to move inro that field. Young people think about train- the impression that the market process isn't competitive. Our
ing for jobs rhat are starting to pay more, and they move away individual plans are always in conflict with those of other peo-
from trai11ing tbat prepares them for jobs for which wages are ple; we plan to sell our services or our goods to customers, but
declining. other people are also hoping to sell to che samc customers. Ir is
In any economy more complex than a village-maybe even precisely rhrough competition that we find out how things can
more complex rhan a nuclear family- it's diflicult to know just be produced at the least cost, by d iscovering who will sell us raw
what everyone wants, what everyone can do, a nd what everyone materia Is or labor services for the lowest price.
is willing to do ar what price. In che family, we lave one another, The basic economic question is how ,to combine ali tbe re-
The Libertarian Mind
The Market Process
1 99

sources in society, including human effort, to produce the great-


who loses a jo b or an investmenr, the market works on a prin-
est possible output- not the most pounds of steel, or the most
cipie of equality. In a free market no firm gets special privileges
computers, or the most exciting movies, but the combination of
from government, and each must constantly sarisfy consumers to
output thac will satisfy people most. We wanr to produce as much stay in business.
as we can of each good that people want, but not so much chat
Far from inducing self-interesr, as critics charge, in the mar-
it would be better to produce something else instead. The prices
kerplace the fact of self-interest induces people to serve others.
we're willing to pay for a good or service, and the prices we're
Markets reward honesty because p eople are more willing to do
willing ro accept for our la bor or for what we've produced, guide
business wirh those who have a reputation for honesty. Markets
encrepreneurs roward the right solurion.
reward civility beca use people prefer to deal with courteous part-
When we make decisions in the market, each decision is ners and suppliers.
made incrementally, or "on the margin": Do I want this steak,
one more magazine, a three-bedroom house? Our willingness to
Socialism
pay, and the point at which we're not willing to buy another unit,
It is the absence of market prices that makes socialism unwork-
tells producers how much they can afford to spend on producing
able, as Ludwig von Mises pointed out in the 1920s. Socialisrs
the product. If they can't produce another one for less than the
have ~ften considered the question of production an engineering
" market-clearing" price, they know not to devore more resources
quesnon: Just do sorne calculations to figure out what would
to production of that product. When consumers show rising
be most efficient. It's true that an engineer can answer a specific
interest in computers and declining interese in televisions, fums
question a bout the production process, such as What's the most
will pay more for raw materials and lahor to produce computers.
efficient way to use tin to make a ten-ounce soup can, that is,
When the cost o f hiring more la bor and materials reaches the
what shape of can would concain ten ounces with the smallest
limit of w hat consumers are willing to pay for the finished prod-
surface area? Bue the economic question-the efficienr use of all
uct, firms stop drawing more resources in. As these decisions are
relevant resources-ca n't be answerecl by the engineer. Sho uld the
repeated thousands, millions, billions of times, a complex system
can be made of a luminum, or o f platinum? Everyone knows that
of coordination develops that brings to consumers everything
a platinum soup can would be ridiculous, but we know it because
from kiwis to Pentium chips.
the price system tells us so. An engineer would tell you that silver
lt is the competition of aJJ firrns to attract new customers wire would conduct electricíty better than copper. Why do we use
rhat produces this coordination. If one firm senses that con-
copper? Because it delivers the best results for the cost. That's an
sumer demand for tablet computers is increasing, and it is the economic problem, not an engineering problem.
first to produce more tablees, it will be rewarded. Conversely,
Without prices, how would the socialist planner know what
íts laptop-producing competitor may find its sales declining. In
to produce? H e could take a poli and fi ne! that people want
practice, tens of thousands of firms do well, and thousands go out
bread, mear, shoes, refrigerators, televisions. But how much bread
of business, every year. This is the "creati ve destruction " of the
and how many shoes? And what resources s hould be used to
market. H arsh as the consumers' judgment may feel to someone
make which goods? "Enough," one might answer. But, beyond
200 The Libertarian Mind The Market Process 201

absolure s ubsistence, how much bread is enough? Ar what point economic importance of the institution of privare property. Prop-
would people prefer a new pair of shoes ro more food? If there's a erty is at the root of rhe prosperity produced by a free market.
limited amount of steel available, how much of ir should be used When people have secure ritle to property-whether it is land,
for cars and how much for ovens? What about new goods, which buildings, equipment, or anything else-they can use that prop-
consumers don't yet know they'd like? And mosr important, what erty to achieve their ends.
combination of resources is the least expensive way to produce Ali property must be owned hy someone. There are severa!
each good? The problem is impossible ro solve in a rheoretical reasons ro prefer diverse privare ownership to government own-
model; without the inforrnation conveyed by prices, planners are ership. Privare owners tend to take better care of their property
"planning" blind. because they will reap the benefits of any increase in its value, or
In practice, Soviet factory managers had to establish markets suffer if its value decl ines. If you ler the condition of your house
illegally among themselves. They were not a llowed to use money deteriorare, you will not be able to sell it fo r as much as if you
prices, so ma rvelo usly complex systems of indirect exchange-or had kepr it in good condition-which serves as a strong incentive
barrer-emerged. Soviet economists identified at leasr eighty dif- to maintain it well. Owners generally take better care of property
ferent media of exchange, from vodka to ball bearings to motor than renters do; that is, they maintain the capital value rather
oí l to tractor tires. The closest analogy to s uch a clumsy market than, in effect, using up its value. Thar's why many renta! agree-
that Americans have ever encountered was probably the bargain- ments reguire the renter to put clown a deposit, to ensure that
:~p ~
• TP I• .. 'l\

ing skill of Radar O'Reilly on che television show M*A •·S*H. he, too, will have an incentive to maintain the property value.
Radar was a lso operating in a centrally planned economy- the Privately owned renta[ apartments a re much better maintained
." ""'
U.S. Army-and bis unit had no money with which to purchase than public housing. The reason is that no one really owns "pub-
supplies, so he would get on che phone, call other MASH units, lic" property; no individual will lose his investment if the value of
and arrange elaborare trades of surgical gloves for C rations for public property declines.
penicillin for bourbon, each unir trading something it had been Privare ownership allows people to profit from improving
overallocated for what it had been underallocated. Imagine run- their property, by building on it or otherwise rnaking it more
ning an entire economy like that. valuable. People can also profit by improving themselves, of
course, through education and the development of good habits,
as long as they are allowed to reap the profits that come from
PROPERTY AN O F.XC H ANGE such improvement. There's not much point in improving your
skills, for instance, if regulations will keep you from entering your
One major rcason that economic calcularion is impossible under chosen occupation or high taxes will take most of your higher
socialism is that there is no privare property, so there are no income.
owners to indicare through prices what they wo uld be willing to The economic value of an asset reflects the income it will
accept in exchange for sorne of their property. In chaprer 3 we produce in the future. T hus prívate owners, who have the right
examined the right to hold privare property. H ere we look at the to that income, have an incentive to rnaintain the asset. When
202 The Libertaria,, Mi11d The Market Process 203

land is scarce and privately owned, owners will seek to extract formed by specific workers. With such speciali1.ation, the workers
value from ir now and also to ensure that rhey will be able to could produce forry-eight hundred pins per worker per day;
continue receiving value from it in the futme. That's why timber without the division of labor, Smich doubred that one pinmaker
companies don't cut ali the rrces on their land and instead contin- could make twenty pins in a day. Note rhat there are gains to be
ually plant more trces to replace rhe ones cut clown. They may be had from specialization even if one person is better ar everything.
moved hy a concern for the environment, but rhe future income Economists cal! this the principie of comparatiue advantagc. lf
from the properry is probably a more powe rful incentive. ln che Friday can catch twice as many fish as C rusoe bue can find chree
socialisr countries of Easrern Europe, where rhe government times as many ripe fruits in a day, then both of rhem will be bener
conrrolled ali property, there was no real owner to worry about off if Crusoe specializes in fishing and Friday specializes in forag-
rhe futurc valuc of prope rry, and pollucion and environmencal ing. As they do specia lize, of course, each is likely to improve by
destruction were far worsc than in che West. Václav Klaus, then repetition a nd cxpcrimentation.
prime miniscer of che Czech Republic, said in J 995, "Thc worst People engage in exchange hecause rhey expect to become
environmencal damage occurs in countries withour prívate prop- better off. As Adam Smith put it in a famous passage quoted car-
erry, markecs, or prices." lier but relevant here as well,
Another benefit of privare property, not so clearly economic,
is chat ir diffuses power. When one encity, such as che government, ft is not from the benevolence of the burcher, che brewer,
owns a li properry, individuals have litrle proceccion from the or the baker that we expecr our dinner, bur from their
will of che government. The inscitution of privare property gives regard to their own interese. We address ourselves, not
many individua Is a place to call their own, a place where they are to their humanity bue to their self-love, and never talk to
safe from depredation by ochers and by the stare. This aspect of them of our own necessities bue of their advantages.
privare properry is captured in rhe axiom "A man's home is his
castle." Privare property is essenrial far privacy and for freedom That doesn't mean that people are always selfish and uncon-
of the press. Try to imagine "freedom of the press" in a country cerned about their fellow man. As noted earlier, che fact that che
where the govenunent owned ali che presses and ali the paper. butcher must persuade you to buy his meat encourages him co
pay artention to your wants and necds. Store clerks in the West
Division o( Labor are famously more pleasant than wcre their Soviet-era councer-
Because people have differenc abilities and preferences, and nat- parts.
ural resources are distributed unevenly around the world, we Still, it makes sense that social institutions operare effectively
can produce more if we work at different tasks. Through the when people do act in their self-interest. In fact, when people act
diuision of labor, we ali seek to produce what we're best at so in their own interese in a free market, they improve the well-being
we'll have more to trade with others. In The Wealth of Nations, of the whole society. Because people trade things they value less
Adam Smith described a pin factory where the production of pins for things they value more, every trade increases thc value of
was broken into "about eighteen different operations," each per- both goods. r will trade ITI)' book for your CD only if I value the
204 The Libertarian Mi11d The Market Process 205

CD more than the book, and if you value the book more than PROFITS, LOSSF:S, AND ENTREPRF.NF.URS
thc C D. We' re both better off. Similarly, if l tra<le my labor for a
paycheck from IBM, it's because T value che money more than the Everyone can see what roles consumers and producers-whecher
time, and che shareho lders of TBM value my labor more tban the farmers, la borers, craftsmen, or factory owners-play in a marker
money they give up. Through millions of such trnnsacrions, goods system, but sometimes thc role of thc entrepreneur or middleman
and services move to people who value them most, and the whole is not so well understood. Historically, there has been a lot of
society is made ben er off. hostility directcd at middlemen. (Often chis has raken rhe form of
Capitalism encourages people to serve orhers in order to racial or ethnic prejudice, against Jewish entrepreneurs in Europe
achievc their own ends. Unc.ler any system, calentcd and ambi- and the United States, Indians and Lehanese in A frica, Chincse in
tious people are likely to acquirc more wealth than others. In a much of Asia, and Koreans in American citics, as Thomas Sowell
sratist systcm, whether the old precapitalist regimes or a "mod- points out in Race and Culture. Economic ignorancc is obviously
ern" socialist country, the way to get ahead is to get your hands not the only source of such attirudes, but a bercer understanding
on thc levers of powcr and force other pcople to do your bidding. of economics would help alleviarc ir.) The feeling seems to be,
In a free market, you have ro persuade others to do what you the farmer grows the wheat, che miller grinds it, the baker makes
want. H ow do you do that? By offering them something they bread, but what value is added by rhe traders and disrriburors
want. So the mosr talented and ambitious people have an incen- who move the wheat a long the path to the consumer? Of what
tive to find out what others wanc and try to supply it. value is the Wall Street rrader who spends his time exploiting
Prívate ownership under thc rule of law prevents the kind price discrepancies between markets?
of selfishness that involves taking what you want from those In a complex cconomy the ro le o f thc entre prene ur is virally
who own it. lt also encourages people who want to get rich to important. He might even be viewed as thc person who actually
produce goods and services that other people want. And so they performs the coordination that is the ma rkct process, the pcrson
do-l lenry Ford with his cheap, efficient automobiles; Jay-Z who directs resources to where they're most necded. In a sense,
with his platinum albums; Sam Walton with his discount srores; we are ali entreprenems. Every pcrson tries to forecast the future
Stevc Jobs with his sleek designs; and many obscure people in a and a llocate bis own resources wisely. Even Robinson Crusoe
complex economy .like ours, such as Philip Zaffere, who cleared had to predict whether future wcarher condirions meant thar he
$200 million when he sold the company he had founcled, which had better spend more time building a shelrer at rhe expense of
made Aavorings for frozen dinners, Stove Top stuffing, and eating better today. Each of us forecasts where our skills will be
Mrs. Paul's fish sticks, or Antje Danielson and Robin Chase, who rnost in demand, what potencial customers will be willing to pay
created che car-sharing service Z ipcar and had more than sevcn for our products, whether produces wc want w ill cost more or
hundred thousand members when Avis bought the company. less next week, where wc s hould invest our retirement savings.
Leona Helmsley may not have been a nice person, but to get rich Of course, no one is really the much-derided "economic man,"
in che hotel business, she had to provide a comforta ble room and making calculations only on the basis o f monetary return. We
clerks who seemed nice. may take a less remunerativc job because it invo lves interesting
2.06 The Libertarian M índ The Market Process 207

work or is near our home; we may start a photogniphy business lawed enrrepreneurial activiry, w hat would happen? Easterners
beca use we like photography, even rhough we cou ld make more would be deprived of pomegranates they would gladly pay for,
money selling business equipmenr; we may be willing to pay Americans would pay more for shirts, one company wouldn't get
more far products sold by friends or by environmentally sensitive an office building it could use, and another wouldn't get cash that
companies. We make mosr of our economic decisions on che basis it would value more than a building. Bur these a re just the surface
of a combination of factors, including price, convenience, enjoy- manifestarions. What would really happen is that our complex
ment, personal rclationships, and so on. The only thing economic modern cconomy would grind to a halt. Middlemen exist fo r a
analysis assumes is that we ali make choices that are in our own reason, because thcir services are worth something to che people
interese, /Jowever we define our interest. they trade wirh. Farmers could bring their own goods to market,
Bur economisrs use the term "entrepreneur" to denote a but most of them find it more efficient ro concentrare on fa rming
specific parricipanr in che mar:ket process, one who is neither and sell their produce to middlemen. Consumers could go to
producer nor consumer but someone who sees and acts on an farm states and buy produce from farmers there, bue it's clearly
opporrunity to ,nove resources from where they are less valuable more efficient ro go to che grocery store.
to where they are more valuable. H e may see rhat pomegranares The role of entrepreneurs in allocating capita l goods-rhe re-
sell fo r $2.00 on the West Coast a nd $3.00 on the East Coast, sources that are used to produce consumer goods-is even more
and tha r he can transport them for 50~ each, so he can make 50~ necessary. As an economy gets wealrhier and more complex, its
a pornegra nate by buying them in che West and shipping them structure of production lcngthens. Thar is, there a re more sreps
easr. He rnay discover that one company wanrs to buy an office berween raw marerials and consumer goods. The first capital
building for up to $10 million, and that anorher company has goods were probably ners for carching fish. By Adam Smith's
an appropriate office building that it would sell for $8 million. time, rhere were severa! more steps involved in producing the
By buying and reselling it (or simply by bringing buyer and seller machines that would help workers makc pins in a facrory. Today,
rogether for a fee), he can make a tidy profit. He may see that just imagine the steps involved in getting a smarrphone ro rhe
shirts could be produced very cheaply in Malaysia and sold in consumer: che store, which someone has to invesr in; rhc trans-
rhe Unired Sta res for less chan rhey currently cost, so he contracts portation sysrem; thc firm rhat produces che phone; che software
with a manufacrurer ro produce shirts and ship them here. He engineers, who had to be ed ucated; rhe chips, which had to be
or a nother entreprencur may then see that American firms could designed and produced; che metal, glass, and plastic, which had
supply insurance in Malaysia cheaper than any M alaysian fum, ro be produced, refined, and molded, and so on and so on. As
so another profitable exchange can be made. rhe srructure of producrion lengrhens, requiring invesrmenrs in
In each case the entrepreneur's role is to see a situation in production processes long before consumers will decide whether
which resources could be used in a way thar is more valuable ro purchase a product, it becomes ever more essential to have
rhan rhe way in which they are now being used. His reward far people constanrly looking for opporrunities to use resources more
seeing that is a portian of the value th~c he adds to both sides. efficienrly.
lf, to sarisfy sorne people's skepcicism about middlemen, we out- Peoplc engage in economic acrivity ro get something rhey
208 The Libertarian Mind The Market Process 209

want-more goods and services, ultimately, but in the immediate ducing. A limit on drug cornpany profüs would discourage invest-
sicuation, a paycheck or a purchase. Workers get paid for their ment just where it was most needed.
labor, farmers sell their producrs. The reward an entrepreneur lt's not the profit maker we should criticize, but rhe loss
gecs is profit. The word "profit" can mean different things. Toan maker. But we don't need any windfall-loss tax. The market pun-
accountant it just means the money left over after a period of eco- ishes the entrepreneur who makes wrong predictions in the form
nomic activity. Often that money is really the salary p aid to che of losses, and enough losses will remove him from che role of en-
business owner for his labor, or interest earned on money lene ro trepreneur and encourage him to go to work for somebody who
borrowers. Pure entrepreneurial profit comes out of the gap be- is better at allocating resources.
tween rhe lower-valued and higher-valued use of a resource that Through this immensely complcx process-which looks so
the entrepreneur has spotted and acted on. It reflects his correct simple on the surface, with an endless srrcam of consumer prod-
forecast about what consumers would prefer. The flip side is that uces flowing into stores-free-market prices help us ali coordinare
entrepreneurs sometimes estimate wrongly, in which case they our efforts and raise our standard of living.
sustain entrepreneurial losses. Enthusiasts for che market process sometimes refer to "che
Somerimes people get upset about high profits. They want to magic of the marketplace." But there's no magic involved, just the
limit profits or tax thern away, especially those notorious "wind- spontaneous order of peaceful, producrive people freely inreract-
.,., .. .,_,
fall profits." (You rarely hear people saying that society should
chip in to help those businessmen who make "windfall losses.")
ing, each seeking his own gain but led to cooperare with others in
order to achieve it. It doesn't happen overnight, but through years
/ . ..
~
In fact, we should be grateful ro rhose who make profits. As the and centuries the market process has brought us from a society
1
·~ 111'lt' J

econornist Murray Rothbard put ir, "profits are an index that characterized by backbreaking labor to achieve bare subsistence
maladjustments [that is, less efficient uses of resourcesl are being and an average life expectancy of twenty-five yea rs to today's
mee and combatted by the profit-making entrepreneurs." Or, as truly amazing level of abundancc, health, and technology.
Israel Kirzner explains, "The entrepreneurial search for profits
implies a search for situations where resources are misallocated."
The higher the profit an entrepreneur makes, the bigger the gap ECONOMTC GROWTH
he discovered between how resources were being used and how
they could be used, and chus the more he has benefited society. How does economic growth happen? How did we get from a
When critics complain rhat drug companies' profits are too high, world in which people had only their own labor, land, and readily
they imply that high profits on such essential produces are im- apparent natural resources to today's cornplcx economic struc-
moral. In fact, high profits signal the need for more investment in ture supporting an m1precedenred standard of living?
making drugs and curing disease. The drug companies that were In their highly readable little 1993 book, What Everyone
making the highest profits were filling rhe greatest gap between Should Know about Economics and Prosperity, che economists
what consumers needed and what the market was hitherto pro- James D. Gwartney and Richard L. Stroup offer a concise guide
2.IO The Libertarian Mind The Market Process 2.J T

to the sources of prosperity. A first point to note is that to con- A complex economy needs an efficient capital market to at-
sume more, we must produce more. Scarcity is a basic part of the tract savings and channel them into investments that will produce
human condition; that is, our wants always exceed the resources new wealth. The capital market includes markets for stocks, real
available to satisfy them. To satisfy more of our wants, we m ust estate, and businesses, and financia! institutions such as banks,
learn to use resources more efficiently. insurance companies, mutual funds, ancl investmenr firms. As
We should also note that our goal is not to increase «economic Gwartney and Stroup wrire, "The capital market coordinares
growth," much less gross nacional product, national income, or the accions of savers who supply funds to the market and inves-
any other statistical aggregate. T here are many problems with tors seeking funds to finance various business activicies. Privare
such statistics (even though I will occasionally use them in this investors have a srrong incentive to evaluare porential projeccs
book), and they can lead people to make gross errors in economic carefully and search for profitabJe projects." Investors are re-
observation, such as the ridiculous statistics showing that che warded for making rhe right decisions-for channeling capital to
East German economy was half the size of West Germany's per projects tbac serve consumers' needs-and penalized with losses
capita. The goal of economic activity is to increase the supply of for channeling scarce capital ro the wrong projects. We often hear
consumer goods for people, which will entail also increasing the disparaging .references to "paper entrepreneurs," with a sort of
supply of capital goods with which to produce consumer goods. macho disdain for people who don't "make things" like steel and
lt may be hard to measure that accurately, but we should remem- automobiles. Bt1t in an increasingly complex economy, no task is
ber that our concern is real goods and services, not statistics. more important tban allocating capital ro the right projects, and
One way to produce real economic growth is through saving ir is entirely appropriate that che market rewards people hand-
and investment. By consuming less today, we can produce and somely for making the right investment decisions.
consume more tomorrow. There are two basic benefits of saving. Another source of economic growth is improvements in
The first is to set somethi_ng aside "for a rainy day," a metaphov human capital, thar is, rhe skills of workers. People who improve
that recalls a primitive, even Rohinson Crusoe economy. Crusoe their skills-by learning to read and write, or learning carpentry
sets aside sorne of the fish and berries he gathers today in case or computer programming, or going to medica! school-will usu-
he is sick tomorrow or the weather prevents him from gathering ally be rewarded with higher earnings.
more food. The second benefit is even more important. We save Improvemenrs in technology a lso contribute to economic
and invest so we can produce more in the future. If Crusoe saves growth. Beginning with the Industrial Revolution about 250
food for a few days, he can take a day to produce a net, which years ago, technological changes have transformed our world.
would allow him to catch many more fish . In a complex econ- The steam engine, interna! combustion, eleccricity, and nuclear
omy, savings allow us to open a business or to inventor purchase power have replaced human and animal power as our principal
equipment to make us more productive. The higher our leve! of sources of energy. Transportation has been revolutionized by rhe
saving (either as individuals oras a society), the more investments railroad, the automobile, and the airplanc. Laborsaving devices
we can make in future production, and the higher our future such as washing machines, stoves, microwave ovens, computers,
standard of living-and that of our children-can be. and a whole panoply of industria l machines have a llowed us
212 The Libertarian Mind The Market Process 213

to produce more in less time. Entertainment has been changed 50 years ago." So, not surprisingly, " their inflation-adjusted per
beyond recognition by records, tapes, compact discs, movies, capita income- what economists cal! real income- is approxi-
television, and digital media. In the eighteenth century only the mately five times higher."
Austro-H ungarian emperor and his court could hear Mozart;
today anyone can hear Mozart, Mancini, or Madonna for a few
dollars. Hollywood may produce plenty of trash (though we GOVERNMENT'S DISCOORD I NATJON
should remember that it's trash thar people choose ro watch), but
more people have seen Shakespeare's Richard III performed in What is the role of government in the economy? To begin with,
movies featur ing Laurence Olivier and lan McKellen than saw ali it plays a very important role: protecting property rights and
the srage perfonnances in history. freedom of exchange so that markec prices can bring about coor-
An often-overlooked source of growth is improvements in dination of individual plans. When it goes beyond this role, trying
economic organization. A system of property rights, the rule of to supply particular goods or services or encourage particular
law, and minimal government allows maximum scope for people outcomes, ir not only doesn't help the process of coordination,
to experiment with new forms of cooperation. The development ir actually does the opposite- it discoordinates. Prices convey
of the corporation allowed larger economic tasks to be under- information. If prices are controlled or interfered with by the
taken rhan individuals or partnerships could achieve. Organiza- government, then they won 't convey accurate in(ormation. The
tions such as condorninium associations, mutual funds, insurance more interference, the more inaccurate the information, the less
companies, banks, worker-owned cooperatives, and others are economic coordination, and che less satisfaction of wants. Inter-
attempts to solve particular economic problerns by new forms of ference in the information conveyed by prices is just as destruc-
associarion. Some of these forms turn out to be inefficient; many tive to economic progress as interference in language would be to
of the corporate conglomerares of the 1960s, for instance, proved having a conversation.
to be unmanageable, and shareholders lost money. The rapid
feedback of the market process ensures that successful forms Preserving ]obs
of organization will be copied and unsuccessful forms will be Whenever a better way is found to satisfy any human need (or
discouraged. when demand for any produce falls), sorne of the resources pre-
Ali these sources of growth-saving, investment, improve- viously employed in satisfying it will no longer be needed. T hose
ments in human capital, technology, and economic organization- no-longer-needed resources may be machines or factories or
reflect the choices of individuals spurred by their own interest in a labor services. lndividuals may lose their investments or their jobs
free marker. The market in the United States and Western Europe when a competitor comes along with a cheaper way of meeting
is hardly as free as ir could be, but its relative freedom has pro- consumers' needs. We should be sympathetic to those who find
duced huge increases in output. As Gwartney and Stroup point themse.lves unemployed or faced with a loss of their investmenc
out, "Workers in North America, Europe, and Japan produce in such a situation, but we should not lose sight of the benefits of
about five times more output per capita than theír ancestors <lid competition and creative destruction. People in such a situation
The Libertarían Mind The Market Process

often wanc che govemmenc to step in, to maintain demand for an earthen dam with shovels. Thc economist pointed out thar,
their product, o r bar a competitor from the market, o r somehow with an earth-moving machine, a single worker could creare thc
preserve their jobs. dam in an afternoon. The official responded, "Yes, but think of ali
In rhe long run, however, it makes no sense to try to preserve the unemployment that would creare." "Oh," said che business-
unnecessary jobs or investments. lmagine if we had tried tO pre- man, "l thought you were building a dam. lf it's jobs you want to
serve t he jobs in the buggy industry when the automobile carne crea te, then take away their shovels and givc them spoons!" That
along. We would have been keeping resources-land, labor, and would creare lots of jobs, but it would be a waste of valuable
capital- in an industry that could no longer satisfy consumers labor.
as well as other uses of those resources. To take a more recenr Norman Macrae, a longtimc editor at thc F.conomist, pointed
example-one that should be familiar to those who entercd out that in England, since che Industrial Rcvolution, about two-
school in che 1960s, though perhaps entirely unfamiliar to thirds of ali the jobs that existed at the beginning of each cen-
younger people-the slide rule was completely replaced by rhc cury were eliminated by the end of che century, yet there were
calcu lator in a matter of just a few years in the 1970s. Should three times as many people employed at the end of che century.
we have preserved the jobs of thosc making slide rules? For what He noted that " in che late 1880s, about 60 percent o f che work
purpose? Who would have bought slide rules once calculators force in both the United States and Britain were in agriculture,
•-• • tu
became available and inexpensive? Should we also preserve the domestic service, and jobs related to horsc transport. Today, only
jobs of people making vinyl records, cassettes, and eight-track 3 percent of the work force are in those occupacions." During
tapes? And soon we'II be asking the same question about the CD che twencieth centur y most workers moved from those jobs to ' .,,,.
industry. If we did that every time a finn or an industry becamc manufacturing and then service jobs. During the twenty-first
uneconomical, we would soon have a standard of living compa- century it's likely that rnany, perhaps most, workers will move
rable to that of the Soviet Union. from hands-on production work to information work. Along
ft's often said that the point of an economy, or at least of the way many people will lose their jobs and their investments,
economic policy, is to creare jobs. That's backward. The point of but che result will be a higher standard of living for everyone. If
an economy is to produce things that people want. If we really we're lucky, fifty years from now we will be producing five times
wanced to creare lots and loes of jobs, the economist Richard as much output per person as we do today-unless governrnenc
M cKenzie points out, we could do it with a three-word federal distorts price signals, impedes coordination, and holds resources
policy: Outlaw farm machinery. That would creare a bour 60 mil- in unproductive uses.
lion jobs, but it would mean withdrawing workers from where In other words, the bese way to " preserve" jo bs is to unleash
they are most productive and using them ro produce food that the economy. Jobs will change, but there will always be more new
could be produced much more efficiently by fewer workers and jobs created than old ones lost. This is true even in cases of tech-
more machinery. We would ali be much worse off. nological progress; people get replaced by machines in one field,
A probably apocryphal sto ry tells of an economist bcing but che higher level of capital investment in che economy means a
taken on an official tour o f a worksite where men were building rising leve) of wages for ocher jobs.
216 The Libertarían Mind The Market Process 217

Price Controls landlords can't rent apartments to the highest bidder, they will
Conrrols on prices-including wages, the pnce of labor-are find other ways to choose among potencial renants; they may
perhaps the most direct way in which govemment distorts price take under-the-table bribes, known in New York City as "key
signals. Sometimes governments rry to set mínimum prices, bur money," or they may discriminate on the basis of race, sexual fa-
more often they want to limit maximum prices. Price controls are vors, or sorne other nonprice factor. In extreme circumstances, as
usually implemented in response to rising prices. Prices rise for we've seen in places such as Harlem, the South Bronx, and Jersey
severa! reasons. In a free market, a rising price usually indicares Ciry, owners of apartment buildings that don't bring in enough
either rising demand for che product or a reduction in supply. In rent to cover che property raxes and thus can't even be sold sim-
eirher case, there will be a tendency for resources to move into ply abandon them and try to disappcar.
rhat market to take advantage of the rising price, which will tend As with so many kinds of government intervention, the
to reduce or even reverse the price increase. (We might note that, problems created by rent control lead to more intervention.
over the long run, in real terms, che only price that consistently Landlords try to convert their unprofitable apartment build-
seems to rise is che price of human labor. Looking back a hundred ings to condominiums, so city counci ls pass laws restricting
years or so, we see that prices of goods-from wheat to oil to cando conversions. ln the market, tenants and landlords have
computers-have fallen, while the real wage rate soared for mosr goocl reason to try to keep one another happy, but rent con-
of rhat period. The only thing getting more scarce in economic trol means that tenants are just a burden on the landlord, so
l•i • ·• ••\

terms, that is, relative to ali other factors, is people.) landlords and tenants end up fighting, and governments create
Rent control is a particularly pervasive example of price landlord-tenant commissions to regulate every aspect of their
control. Every economist understands that rent controls produce interaction. Bribery and inside information becomc the best
shortages of renta! housing. If thc controls are set so as to hold way to find an apartment. The city council in Washington, D.C.,
renes below their market value, then people will demand more once passed an ordinance that would repeal rent control as
renta! housing than they would otherwise. That is, the price set soon as the vacancy rate rose above a certain level-indicating
by the state is not the market-clearing price: More people will a sufficient supply of available housing-but of coursc the sup-
come to the city, or look for bigger apartments than rhey would ply of housing woulcln't likely increase as long as rent controls
be willing to pay a market price for, or stay in large apartments remained in place. It's no wonder that the Swedish economist
after the c hildren move out, or seek to rent even though they Assar Lindbeck wrote, "Next to bombing, rent control seems in
could afford to buy a house. But since rents a re being held below many cases to be the most efficient technique so far known for
market value, investors prefer to invest in something on which destroying cities."
they can get a full market return, so the supply of housing won't Controls aren't always designed to keep prices clown. Sorne-
increase to meet the demand. times government tries to set minimum prices, as is the case with
In fact, if rent control remains in effect, the supply may the minimum-wage law. Perhaps no issue better illustrates the
shrink, as owners decide to live in their property rather than rene sometimes counterintuitive nature of spontaneous order, the
it out, or deteriorating housing is not maintained or replaced. If market process, ancl the coordinacion function of prices. Seventy
2T8 The Lihertarian Mi11d The Market Prncess 2T9

percenr of Americans consistently s upport an increase in rhe needed ro buy units of produce). W ith food more plentiful, wc
minimum wage, and why not? The idea sounds good: lt's hard need fewer people working on farms. folling prices send thar sig-
to make a living on, say, eighr dollars an hour, so why not set a na! ro farmers. That's why 53 percent of Americans were farmers
mínimum wage of twelve dollars? But just as maximum prices in 1870, and only about 2 percent are toda y. Thac's good news; it
creare shortages, rninimum prices produce surpluses. Workers means ali those people can produce something elsc, making rhem-
whosc productivity ro an employer is less than the legal míni- selves and ali rhe rest of us richer.
mum won't he hired ar all. Again, the pricc signa! is disrorrcd, But starting in the 1920s the federal government decided to
and coordination can't occur. We noted earlier that the market keep farm prices high, to keep farmers happy. That is, ir decided
process produces a job for everyone who wants one--exccpt ro block the price signals that were telling farmcrs to move to
when rhe process isn't allowed to work. As William Baumol and more profirable endeavors. lt set minimum p rices for farm pro-
Alan Blinder wrore in rheir texthook Economics: Principies and duce and promised ro buy enough of cach produce to keep che
Policics, "Thc primary consequence of thc minimum wage law is price at that leve!. In return, farmers rook sorne of their lancl
notan increase in che incomes of che lcasr skilled workers but a out of producrion. That's where we get the popular jibe thar the
restriction of rheir employment o pportunities." Employers will farm program "pays farmers not to form." Of course, farmers
hire a skilled worker insread of two unskilled workers, or invest aren't dumb. They put their worst land in che "soil bank" and
in machinery, or just let sorne jobs go undone. Older people say farmed their best land. Then, since che government would pay an
there used to he ushers in movic thcatcrs; maybe there still would above-market price 011 anything they could produce on the land
be, if theaters could offer less than thc mínimum wage to people in production, farmers improved their rechnology, fertilizer, and
looking for a first job. Instead, the teenage unemployment rate seeds to increase production. The governmenr ended up buying
is severa! times as high as it was in the 1950s. The way to raise more crops than ir had intended, piling up billions of dollars in
wages is not to outlaw work for less chan a cerrain wage but to surplus produce. {Perhaps the only consolation to American con-
increase rhe accumulation of capital so rhat each employee can sumers and taxpayers is that the Europca n Union has pursued
produce more, and to increase che skills of each employee so he similar but even more uneconomic programs, producing what
can produce more with the same rools. European critics call "wine la kes" and "butter mountains.")
Farm price sttpports are another example of minimum prices. Farm programs have changed over the years, bue che goal
In any growing, noninflationary economy, we would expect has typically been to keep prices high and thus clisro rr the price
prices to fall gently; more producrion means that the real price signals that would otherwise encourage farme rs to go into more
of everything, in terms of labor, is falling. Agricultura! produce, productive lines of work.
being the "first" products in any economy, would be the clearest Wage and price controls are the clumsiest possible inrerven-
example of chis. Indeed, over che past two hundred years sup- tion into the marker's coordination process. They're thc economic
plies of grain and other basic farm produce have been rising, equivalcnt of LeBron James standing between you and a friend,
and prices have been falling (when measured by hours of labor waving his arms, as you try ro toss a bas ketball back and forth.
220 The Libertarían Mi11d T/Je Market Process 22T

Taxation you'rc willing ro sell ir for any price above $190, we have an
The clumsy inre rventions described above should sound pacently obvious opportuniry for an exchange that will benefit both of
unfair and inegalita rian. Now let's consider an ever-popular us. But add 011 a LO perccnt sales tax, a nd therc will be 110 price
form of coercio n by which governments extraer money directly rhat we can agree on. If l' m willing to work for a price less than
frorn rhose who earn it: taxation. Taxes reduce the return each $40,000, and you value my services at $45,000, then we should
individual gecs from economic acriviry. Since one of che import- be able work out a deal somcwhere between rhose rwo figures.
ant functions of income--including profirs and losses-is to But add on a Social Security rax of 15.3 percenc, a nd a federal
direct reso urces towc1rd their mosc highly valued uses, an artifi- income cax of 25 percent , and a state income tax, and maybe a
cial reducrion in the rerurn has a disrorring effecr on economic ciry income rax, and we won't be a ble ro ngree on a price. If raxes
calculation. Defenders of raxation may argue that a tax lcvied were lo wer, rhere would be more money in the privare sector
equally on ali economic activiry would be neutral in its effects. being directed to the satisfaction of consumer dcma11d, and more
The diverse and uncouncable array of taxes levied by contempo- demand for workcrs and thus less unemployment.
rary governments-sales taxes, property taxes, inheritance ta xes, H igh tax rates discourage work effort. Why work overtime if
luxury caxes, sin raxes, business-incorporarion taxes, corporace the government will cake half of what you earn ? Why invest in
income taxes, Social Security taxes, and income taxes levied ar a risky business opportunity when che government promises to
differenc rates on differenr people-would suggesr rhat govern- cake half of any profir bue to lec you bear che losses? In ali these
ments are not trying very hard ro achieve a neutral system of ways, raxes reduce che produccive effort directcd coward serving
raxa tion. But even if they did try, they would fail. Taxes always human needs.
have different effecrs on different economic actors. They drive the High taxes may also encourage investors ro put their moncy
marginal s upplier or che marginal purchaser out of the ma rket. into tax-shelte red invesrmenrs racher than into projeccs whose
Since taxation is always coupled wich government expenditure, real return is grcater in che absence of che cax differential.
the combina tion can only have the effect of diverring resources They also induce people to spend money on wasteful bue tax-
frorn where consume rs wanted them used to some other use deductible purchases like offices fancier tha n their business
chosen by political officials. really requircs, vacations disguised as business travel, company
Taxes inhibir the vital functi on of enrre preneurship by rcduc- automobiles, a nd so on. Such expenditures may be worrhwhile
ing che retmn the enrrepreneur can carn by noticing and reme- to the peoplc who make them; we know that when they spend
dying a misallocation of resources. If you cax someching, you gec their own money on chem. But the tax laws may encourage over-
less of it; caxing che rewards of entrepreneurship means thac we investment in things for which people wouldn'r spend thei r own
will gec less entrepreneurship, less alertness ro ways that resources money. Finally, cornpliance with tax laws dive rts resources from
could be shifte<l ro serve consumers' needs becter. producing ocher goods. Businesses and individuals spend 6 billion
·raxes creatc a wedge between buyers and scllers, inclu<ling worker-hours each year on rax paperwork-the equivale nt of
employers a nd employees, thac can prcvent productive exchanges 3 million workers who could be produci ng goods and services
from being rnadc. If I' m willing to pay up ro $200 for a suit, a nd that consumers want.
222 The Libertarían Mind The Market Process 223

Regulation pages in 238 volurnes. If you run a business, you'd better know
Books have been written on the effects of government regulation what's in ali those regulations-and the 80,000 or so pages
on the market process. Here we can look only at a few basic of new regulations (sorne of which replace or alter old regula-
points. We should begin by noting that sorne rules, comrnonly tions) published each year in the Federal Register. More than
known as "regulations," are an inherent pare of the market pro- 275,000 people work in federal regulatory agencies, double the
cess in a sysrem of property rights and the rule of law. Prohibi- number in 1980, and a study from the Small Business Admin-
tions on polluting other people's a ir, water, and land, for instance, istration in 2010 estimares that regulation costs our economy
are an acknowledgment of their property rights (chapter 10 will sorne $1. 75 trillion a year in lost output-resources that could
discuss in slightly more detail the kinds of rules that are effective have gane to satisfying consurner needs. Clifford Winston of the
and appropriate). Rules requiring people to live i.lp to the terms Brookings lnstitution estimated in 1993 that "society has gained
of conrracts, such as prohibitions on fraud, are also pare of the at least $36-$46 billion (1990 dollars) annually from deregula-
common-law framework of thc market process. tion," which suggests that for all the much-discussed deregulation
Unfortunately, most of the regulations promulgated by leg- of transportation, communications, energy, and financia [ services,
islative bodies and administrative agencies these days don't fall the regulatory burden has barely been reduced. By 1999 Winston
into those categories. The regulations that concern us here are found that benefits had risen to at least $50 billion annually (in
explicitly designed to bring about an economic outcome different 1996 dollars).
from what the market process would have produced. Sometimes Winston also writes that ''economists found it difficult to pre-
we can point to specific problems generated by such regulations: dice, or even consider, changes in firms' operations and technol-
Rent controls reduce the supply of housing; taxi regulations ogy, and consurners' responses to these changes, thae developed
reduce competition and raise consumer costs; a lengthy drug- in response to regulatory reform." That is, the discoordinations
approval process keeps lifesaving and pain-relieving drugs out produced by interference with the market process are so great
of the hands of consumers. Often, however, it is more difficult to and so complex that it is very difficult to assess them and pre-
assess the effect of a regulation, which is to say, to figure out what dict the improvemems in coordination that would occur under
would have happened if the market's coordination process had deregulation. To take just one example, econornists recognized
been allowed to work. lt is precisely the /east obvious absences of that tbe regulation of trucking prices and routes by the Interstate
coordination that regulation may invisibly prevent market partic- Commerce Commission was producing rnajor inefficiencies. They
ipants from discovering and remedying. If we are persuaded that predicted that deregulation could save consumers and businesses
the market process works to satisfy consumer demands-that is, $5 billion to $8 billion a year by rnaking trucking more efficient.
to allocate resources in the way that will produce the most value They were right; in fact, a 1990 study for the U.S. Department of
for a given leve! of resources-then we will conclude ehat ehere Transportation estimated annual savings from the 1980 deregu-
a re a lways coses to regulaeions ehat prevent voluntary exchanges lation at about $10 billion. What the economists did not predice
from being rnade. was a far more important outcome: Cheaper, more reliable truck-
Thc total Code of Federal Regulations is now over 175,000 ing allowed firms to reduce their inventory, knowing that they
224 The Libertarían M ind The Market Process

would be able to get their products ro buyers w hen they were defeating. It substitutes the judgment of a small group of fallible
needed. The inventory savings, which amounted to sorne $56 bil- politicians for the resulrs of a market process that coordinares
lion to $90 billion a year by rhe mid-1980s, dwarfed the direct the needs and preferences of millio ns of people. Tt sets up static,
savings in trucking costs. backward-looking rules that can never deal with changing cir-
T he real motivation for regulation is often self-interest in the cumstances as wcll as voluntary exchange and contract. No one
worst sense, an attempt to get sometbing through government regulation will descroy che market process. Bue each one acts
coercion that you couldn't get through the actions of consum- like a termite, eating away at the struccure of a system that is
ers. There are a li k inds of such so-called transfer-seeking, many rugged but not indestructible. And if regulation does indeed cost
of which are discussed in chapter 9. Yo u can get a higher tax our economy anywhere near a trillion dollars a year, then it is
imposed on a competitive industry than on your own. If you're casting lives. A 1994 study from H arva rd U niversity's Center for
a big company, you can support regulations that will cost large Risk Analysis found that our command-and-control regulatory
and small companies similar a mounts of money, hurting the small sysrem may be casting as many as sixty rhousand lives a year,
companies proportionally more. You can get a tariff to protect by spending resources on negligible risks, leaving less money for
your product from foreign competition. You can get a regulation people to spend on protecting themselves from bigger but less
that makes it cheaper for customers to buy your produce than dramatic risks. As Aaron Wildavsky of the University of Califor-
your competitor's. You can get a licensing law to limit the number nia at Berkeley wrote, wealthier is healthier and richer is safer.
of people in your industry, and on and on. Ali these regulations As people get richer, they purchase more health and safety-not
distort the market process and move resources away from their just medica! care, but better nutrition, better sanitation, shorter
highest-valued use. work hours, safer workplaces and kitchens. The cose of every reg-
But these days many regulations are advanced by people who ularion proposed to improve health or safety should be weighed
genuinely believe them to be in thc public interest, people who against the health costs that will be incurred by individuals' hav-
may even believe fümly in the market process except when regula- ing less wealth. Also, Wildavsky argued, competitive institutions
tion seems really necessary. Regulations are enacted to guarantee and processes produce better results over time than centralized
safety in consumer products; to forbid discrimination on che basis systems, so the competitive rnarket process is more likely to de-
of race, scx, religion, national origin, marital status, sexual ori- velop advances in health and safety than are more heavily regula-
enration, personal appearance, or Appalachian origin; to reduce tory or bureaucratic systems.
inconveniences faced by disabled people; to ensure the efficacy of
pharmaceutical drugs; to guarantee access to health insurance; to International Trade
discourage corporate layoffs; and for myriad other noble causes. One of che important applications of che principie of comparative
It's hard to argue with the goals of any of these regulations. We al! advantage is internacional trade. To an economist there is nothing
want a sociery of safe and effective products, free from discrimi- really special about international trade; individuals make trades
nation, where everyone has health insurance anda secure job. when both of them expect to benefit, whether they live across the
But the attempt to realize such go als by regulation is self- street, in different states, or in different countries.
The Libertarían Mi11d The Market Prnress 227

Since 1776, when Adam Smirh demonstrated rhe benefits of The very notion of a "balance of tradc" is misguided. Trade
free trade, rherc has been litrle intellectual debate on the subjcct. has to balance. Just as an individual cannor long consume more
More than most economic topics, the debate over trade has been than he produces (except if he is a rhief or the beneficiary of gifts,
spurred by special intereses seeking advantages from government charity, or government rransfer payments), a li che individuals in
that they could not gain in the marketplacc. a counrry cannot consume more than they p roduce, or import
Whenever two individuals make a trade, both expect to bene- more than they export. As pleasant as ir would be to imagine,
fit; and both rheory and observation tell us that more often than producers in orher countries wíll not give us their produces for
not both parties do benefit, and the leve! of wealth in socicty is free or in return for dollars that are never exchanged for our
enhanced. The division of labor allows people to specialize in goods and services. A nacional "balance of tracle" is just a com-
what they' re best at and to exchange with those who specialize posite of ali the tracles made by indivicluals in the nation; if each
in something else. As Smith w rote, "lt is the maxim of every of those trades makes economic sense, che aggregace cannot be a
prudent ... fam ily, never to attempt to make at home what it will problem.
cost ... more to make than to buy.... What is prudence in the Frédéric Bastiat pointed out that a nation could improvc irs
conduct of every privare family can scarce be folly in that of a balance of trade by loading a ship with exports, recording the
great kingdom." departure of the ship, and then sinking it outside the country's
That is, it's usually best to sell where you can get the highest
price and buy where you can get the lowest price. But somehow,
territorial waters. Goods were exponed, none were imported,
.....
,
and the balance of rrade is favorable. Clea rly that would noc be a
the drawing of national boundaries confuses people's thinking sensible policy. . .., ...
on the benefits of trade. Maybe it's because "balance of trade" The real problem may be a fundamental economic mistake:
statistics are calculated on a nacional basis. We could just as well regarding exports as good and imports as bad. We see this fa llacy
calculare the balance of trade between New York and New Jersey, in every discussion of trade negotiations. Journalists always re-
or between M assachuserts and California. Far that matter, you pare that the United Stares "gave up" some of its restrictions on
could calculare your own balance of rrade between yourself and imports in return for similar "concessions" from orher counrries.
everyone you deal with. If l did that, I would have huge trade But we're not giving up anything when the U.S. government lets
deficits with my grocer, my dentist, and my department store, be- American consumers buy from foreign suppliers. The point of
cause l huy a great deal from them and rhey never buy anything economic activity is consumption. We produce in order that we
from me. My only trade surpluses would be with my employer may consume. We sell in order to buy. And we export to pay for
and rhe publisher of this book, because I buy almost nothing our imports. For each participant in internacional rrade, the goal
from them. What would be the sense o f such calculations? l ex- is ro acquire consumption goods as cheaply as possible. The ben-
pected to benefit from each transaction, and the only balance efit of trade is the impon; che cose is the export.
J care about is that my income exceed my expenditures. The best Politicians just don't seem to get this. President Obama's o ffi-
way to make that happen is to concentrare on cloing what I do cial s tatement on "Promoting U.S. Jobs by Tncreasing Trade and
bese and let orhers do what they do bese. Exports" memions exporcs more than forty times; imporrs, not
2.28 The Libertarían Mind The Market Process 2.29

once. His Republican critics agree: Senator Rob Portman says The benefit of international trade to consumers is clear: We
that a trade agreement "is vital to increasing American exports." can buy goods produced in orher countries if we find them better
More colorfully, during his 1996 presidential campaign, Pat Bu- or cheaper. There are other benefits as well. First, it allows the
chanan stood at the port of Baltimore and said, "This harbar in division of labor to work on a broader scale, enabling the people
Baltimore is one of the biggest and busiest in the nation. There in each country to produce the goods at which they have a com-
needs to be more American goods going out." parative advantage. As Mises put it, "The inhabitants of íSwirzer-
That's fundamentally mistaken. We don't want to send any land] prefer to manufacture watches instead of growing wheat.
more of our wealth overseas than we have ro in order to acquire Watchmaking is for them the cheapest way to acquire wheat. On
goods from overseas. If Saudi Arabia would give us oil for free, the other hand the growing of wheat is the cheapest way for the
or if Sourh Korea would give us televisions for free, Americans Canadian farrner to acquire watches."
would be better off. The people and capital that used to pro- A great advantage of the price system is rhat ir gives us one
duce televisions-or used to produce things that were traded for standard by which to determine what goods any of us should
televisions-could then shift to producing orher goods. Unfor- produce. Should we produce coffee, corn, insurance, computer
tunately for us, we don't get those goods from other countries software, movies, or flange-making machines? The answer is,
for free. But if we can get them cheaper than it would cost us to whichever one will give us the greatest profit. The economist Mi-
produce them ourselves, we're better off. chael Boskin of Stanford University got in hot water when he was
Sometimes international trade is seen in tenns of competition a top presidential economic adviser for reportedly saying some-
between nations. We should view it, instead, like domestic trade, thing that was absolutely true: A dollar's worth of patato chips is
as a form of cooperation. By trading, people in both countries can worth justas much as a dollar's worth of computer chips, and it
prosper. And we should remember that goods are produced by doesn't matter which one you produce. A country as technolog-
individuals and businesses, not by nation-states. "South Korea'' ically advanced as the United States is going to produce a lot of
doesn't produce televisions; "the United States" doesn't produce high-tech products, though in many cases we produce the designs
the world's most popular entertainment. lndividuals, organized here-which is where we get the most profit-and then have che
into partnerships and corporations in each country, produce and actual computer chips, televisions, and so on produced where
exchange. In any case, today's economy is so globally integrated production wages are cheaper. Look ar the back of your iPhone
that it's not clear even what a "Japanese" or "Dutch" company is. or iPad; you'll probably find the words "Designed by Apple in
If Apple Inc. produces iPads in China and sells them in Europe, California; Assembled in China." We also seem to have a huge
which "country" is racking up points on the international score- comparative advantage in producing popular culture: movies,
board? The immediate winners would seem to be investors and television, music, computer games, and so on. And despite our
engineers in the United States, workers in China, and consumers cutting-edge technology, we have vast amounts of rich farmland
in Europe; but of course the broader benefits of international and highly productive farmers, so we also produce many agricul-
trade will accrue to investors, workers, and consumers in ali those tura! products more cheaply than anyone else. Contrary to mer-
areas. cantilist notions, a number of economies have prospered through
230 The Libertarían Mind The Market Process 23 t

thc export mainly of relatively unprocessed materials such as even rhe concept of "imporrs" and "exporrs" may be ourmodcd.
timher, mear, grain, wool, and minerals. Just think of Canada, A 2007 study from the Universiry of California- lrvine found rhat
the Unired Stares, Australia, a nd New Zcaland. Orhers have the components of che iPod werc produccd in the United States
'
prospered as traders and manufacturers, despite a decided lack of Japan, Singapore, Taiwan, Korca, and China by companies head-
natural resources. Think of H o lland, Switzerland, Britain, Japan, quartered in the Unired Sra res, Japan, Taiwan, and Korea. Apple
ancl Hong Kong. The key is free markers, not specific resources or also sells its produces in countries across che globe.
produces. When governments restrict internacional crade at the behest
Remembcr, it's not necessary that every country have an ab- of domestic interese groups, they impede the information and
s0l11te advantagc ar proclucing something; it will always have a coordina rion process of thc marker. They "prorect" sorne indus-
comparative advantage in something. Rven if Vera Wang is the tries ancl jobs, but only at che expense of the whole economy.
best rypist in her company, she's still going to design clothes and Protectionism prevents capital and labor from moving to uses
hirc sorneone else to rype. Even if Americans can produce every rhat would berrer satisfy consumer clemand. Like laborsaving ma-
conceivable produce more cheaply than Mexicans, both countries chinery, imporrs reduce employmcnr in one pare of rhe economy,
will still gain from trading, becausc Mexican firms will make thc allowing those workers to move ro more produccive jobs.
goods they a re relatively-even if not absolurely-more efficient The nineteench-century economist H enry George pointed out
at producing. in Protection or Free Trade rhat nations try to embargo their en-
lnternarional trade also makes possible economics of scale emies to restrict their foreign trade in rime of war, which is much ·•"" "
(that is, the cfficiencies that companies can achieve by producing like protectionism: "Blockading squadrons are a means whereby
in largc quantities), which couldn't be achieved in smaller na- narions seek ro prevenr rheir enemies from rrading; protective
ciona l economies. Thar's less imporrant for American companies, tariffs are a means where by nations attempt ro prevent rheir own
which already have the world's largest market, than for compa- people from trading. Whar protectionis m reaches us, is ro do to
nies in Switzerland, Hong Kong, Taiwan, and other small nations. ourselves in time of peace what enemies seek ro do ro us in time
But even American companies, especially if they produce some- of war."
thing for a narrow marker, can reduce their unir coses by selling Finally, a great benefit o f internacional cradc is ro reduce che
internationally. chances of war. Nineteenth-century liberals said, "When goocls
Freer internacional rrade is an imporrant comperitive spur to cannot cross borclers, armies will." Trade creares people on both
domestic companies. American cars are berrer than rhey were a sides of nacional borders with an interese in peace and increases
generation ago because of che competition from Japanese and internacional conracts and undersranding. That doesn'r mean
orher foreign compan ies. American sreel firms were forced to there will never be a war between countries practicing free rrade,
become more efficienr in the face of foreign competition, and bue commercial relations do seem to improve the prospects for
American semiconductor manufacrurers became more efficient peace.
and shifted their efforts coward higher-valuc chips. These days,
2]2 T/Je Libertarian Mind The Market Pmcess 2 33

Government and the Proditctive Process less secure, gives each individual a little less incentive ro creare
In all chese ways and more, govenunenc incerferes wirh the coop- wealth, makes our society a little less adaptable to change, con-
erarion and coordination that a re che market process. Introducing cenrrates power a littlc more. Thcre is a deal of ruin in a narion,
governmenr inrervention into che markec is like inrroducing a bur civil society is nor infinitely resilienr.
monkey wrench inro a complex machine. Ir can o nly reduce its
efficiency. Forrunately, che market process is more like a compurer
nerwork chan a machine; instead of coming ro a complete stop, WHAT 1S SEEN AN O WHAT rs NOT SE EN
the market process routes informarion around rhe desrrucrive in-
tervenrion. Its efficiency is reduced but not halted. Each interven- Every proposal for government intervencion in rhe cconomy in-
tion into the market may cose a great economy only a little. Adam volves a sleighc of hand. I.ike a magician, rhe politician who pro-
Smith once encounrered a young man who bemoaned sorne new poses a cax, a subsidy, ora program wants the voters to look only
policy, saying, "This will be the ruin of Great Brirain," to which at his right hand and to be diverted from observing his left hand.
Smith replied, "Young man, rhere is a deal of rnin in a nation." In rhe early nineteenth century, Frédéric Bastiat wrote a
Similarly, the great British historian T hornas Ba bington Macaulay brilliant essay rhac inspired Henry Hazlitt's besrselling book
wrote, " It has oftcn been found rhat profuse expenditure, heavy Economics in One Lesson. As Hazlitt put ir, "The whole of
taxation, absurd commercial resrriction, corrupt tribunals [etc.] economics can be reduced to a s ingle lesson ... : The art o( eco-
have not been able to desrroy capital so fase as the exertions of nonúcs consists in looking not mere/y at the immediate but at .....
privare citizens have been able to crea te it." the longer effects of any act or policy; it consists in tracing the ..,,
It is our great good fortune that the market p rocess is so resil- consequences o( that policy not merely for one group but for ali
ienr, rhar ir can concinue ro progress a nd produce despite the bur- groups" (emphasis in original).
den of so much raxation and regulation. But there are real coses. Bastiat and H azlitt both began with che story of che broken
If we look only ar che slowdown in U.S. productivity per worker, window. In a small cown a reenager breaks a shop window. At
and chus in economic growrh, that began in the carly 1970s- first everyone gathers out fronc and calls him a vandal. But then
largely because of a dramaric growth in taxes and regularion in someone says that, after ali, someone will have to replace rhe
rhe 1960s and 1970s-the average American could be 50 pcrcent window. The money rhar the shopkeeper pays him will allow the
richer roday, if producrivity had continued to increase as fast as window installer to buy a new suit. Thc railor then will be able to
ir did during che preceding twenty-five ycars. Prosperous peo- buy a new desk. As the money circulares, everyone in rown may
ple may rhink chat a 50 percenc increase in wealrh and income come to benefit from the boy's vandalism. Why, the boy is a hero!
wou ldn't he ali thar imporrant (though I would certainly like to Or at least a one-man stimulus program.
see the new rechnologies and produces that would make up part What is seen is rhe money circulating from replacing the
of rhat increase), hut lower-income Americans would undoubr- window; what is not seen is whar would have heen done with
edly have their lives improved by that kind of growth. the money if no window had been broken. Either the shopkeeper
Each new rax, each new regularion, makes property a little would have saved ir, adding to investmenr capital and producing
The Libertarian Mind The Market Process 2 35

a higher standard of living later, or he would have spent it. Per- grew so fast afrer World War II not beca use they had lower taxes
haps he would have bought a new suit ora new dcsk. The town and frecr markets than some of the war's winners, but because
is not betrcr off; people in t he town have had to spend some their factories were destroyed and they built newer, more modern
money replacing something rather than producing new wealth. factories. To my knowledge, the people making such claims never
In such simple form, che fallacy rnay sound obviously absurd. actually LLrged bombing the factories of, say, France and Great
Who would claim that a broken window could benefü sociery? Britain in order to boost their cconomic growth.
But as Bastiac and Hazlitt pointed out, che same fallacy can The broken-window fallacy has far broader application:
be found in che news media every day. The clearesr example is
the srory that always appears two days after a natura l disaster. • Every time loca l politicians propase to tax people in
Yes, the hurricane was awful, people reflect on the second day, order to build a stadium for a billionaire major-league
but chink of ali che construction jobs that will be creaced as we owner, they hold out in their right hand the promise that
rebuild our homes and factories. lndeed, a Florida newspaper the increased business activiry will more rhan replace the
headline read, " H urricane Andrew Good News for S. Florida money spent. But they don't want you ro look at tbe left
Econorny." The Washington Post reported that Japan was consid- hand-the jobs and wealth created by che money that peo-
ering building a new capital somewhere other than Tokyo. There ple would have spent if it hadn't been taxed away for the
may be good arguments for che idea, bue not this one: "Support- stadium.
(l.
1 ers argue a new capital would boost Japan's sluggish economy. • Every time the federal government bails out a failing
....
The massive construction project would creare many jobs, and corporation, you'II see news reports that che effort was a ..,.
che ripples would be felt tlu·oughout the nation's economy." They success because the company stayed in business. W hat the
would indeed, but in both rhese cases we muse look at what is journalists don't report-what they can't report-is what
not seen. A hurricane desrroys real wealtb in society-houses, is not seen: the homes that weren't built, the businesses
factories, churches, equipment. T he capital and labor that go into tbat weren't expanded, with the money thac other people
rebuilding tbem are not being used to produce additional wealth. couldn't borrow because the government directed scarce
As for building a new capital, it would creare as many jobs as savings tO an unsuccessful corporarion.
construccing the pyramids; but if there's no good reason for a • In every generation since the Industrial Revolution, peo-
new capital, then capital and labor are being diverted from more ple have worried that automation was going to eliminare
produccive uses. jobs. ln 1945 First Lady Eleanor Roosevelr wrore, "We
In the comic strip Pearls Befare Swine, the nefarious Rat have reached a point today where labor-saving devices are
used the destruction-as-stimulus argument to defend his clienr's good only when they do not throw the worker out of his
blowing up downtown: "My client commenced the revitalization job." It would seem tbey couldn't save much labor in that
of the ciry's once-thriving commercial district." But cartoonist case. Gunnar Myrdal, who actually received a Nobel Prize
Srepban Pastis knew he was joking. in economics, wrote in 1970 in The Challenge o( World
A related fallacy is the claim that West Germany and Japan Poverty that laborsaving machines should not be intro-
The Libertarían Mind The Market Process 2 37

duced in underdeveloped countries because they "decrease Bue as I stress throughout this book, the great spontaneous in-
the demand for labor." Of course automation reduces the stitutions of society- law, language, and markets- were not de-
demand for particular labor, but that means it frees up signed by anyone. We ali participare, unwittingly, in making rhem
labor to do something else. If things can be produced wirh work, and we do indeed rake them for granted. That's fine. They
fewer resources, then more things can be produced-more do evolve sponraneously, after ali. We need simply to remember
clothes, more houses, more technology, more vaccinations to /et the market process work its apparent magic and not ler the
to keep children from dying, more food for malnourished government clumsily intervenc in ir so deeply thar ir grinds to a
people, more water-treatment plams to combar cholera halt.
and dysentery.

Every scheme to creare jobs through govcrnment spending


mcans that people will be taxed ro pay for the project. The money
spent by government is then not spent by the people who earned
it, o n projects they would have chosen. Television stations can
send cameras to film the people who got jobs or services from the
program; they can't find the people who didn't get a job because
a little bit of money was diverred from everyone in society to pay
..
,..
far rhe visible program.

CAPITALISM AND FREEDOM

In his pathbreaking essay "The Use of Knowledge in Society,"


Friedrich Hayek wrote,

We often take the working of Ithe price sysceml for


granted. l am convinced that if it were the result of delib-
erare human design, and if the people guided by the price
changes understood that their decisions have significance
far beyond their immediate aim, this mechanism would
have been acclaimed as one of the greatest triumphs of the
human mind.

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