AIESEC Brand Experience Guideline

ACTIVATING LEADERSHIP
 Activating Leadership is the force that drives our organization, what the organization is about
and what it stands for.
 Activating Leadership should be the abstraction that our audiences take away every time they
interact with our organization and why we do everything in the organization.

WHAT IS AIESEC?
 AIESEC is the world’s largest youth-run organization with over 60 years of experience in
developing high-potential youths into global-minded responsible leaders.
 Its members are interested in leadership, management and world issues.
 AIESEC enables its members the opportunity to participate in international internships,
experience leadership and interact with a global network to support their development.

AIESEC IN NUMBERS
 Our membership base consists of more than 50,000 youths in over 1,600 universities in 107
countries and territories.
 Together, the network manages relationships with over 4,000 partners, facilitates more
than 10,000 international internships, provides more than 10,000 leadership roles, and
organizes over 470 conferences each year.

AIESEC VALUES
 Activating Leadership  Striving for Excellence  Living Diversity
 Enjoying Participation  Demonstrating Integrity  Acting Sustainably

BENEFITS
Youths
 Personal and professional development
 International exposure and experience
 Global network at a young age
Partners
 Employer branding and access to top talents
 Access to a global network of youths, alumni and companies
 Contribution to the society and youth leadership development

AIESEC in Malaysia
No. 74, Jalan Universiti, Seksyen 13, 46200 Petaling Jaya, Selangor, Malaysia
T: (60)3 7966 0721 | W: www.AIESEC.my