Marketing Strategies of Small Business Owners of Baao Camarines Sur

DEPARTMENT OF EDUCATION
Region V
Division of Camarines Sur
BAAO NATIONAL HIGH SCHOOL
Baao, Camarines Sur
SENIOR HIGH SCHOOL DEPARTMENT
“MARKETING STRATEGIES OF SMALL BUSINESSES OWNERS OF BAAO,
CAMARINES SUR“
(A Quantitative Research)
This Research is presented to the Faculty of Instruction of Baao National High
School in Partial Fulfillment of the Requirements of Inquiries, Investigation and
Immersion.
Maria Angelica M. Bañaga
Researcher
March 2020
Region V
Baao, Camarines Sur
Chapter I
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
Marketing is about people. Small business aspiring to meet challenges
today’s rapidly changing markets and increasing global competition require
management decision to be founded on well-conceived strategies.
Goi (2005) define marketing strategy as the set of the marketing tools
that firms use to pursue their marketing objectives in the target market.
The contribution of marketing strategy in the organization lies in the
formulation of strategies to choose the right customer, build relationships of trust
with them and create a growth. Therefore, for the organization to cope with the
outside world of customers and competitors, it is necessary to train and motivate
all staff within the organization to provide the appropriate lend of service to
customers. Having accurate and reliable information on customers is an essential
ingredient in strategic marketing; with the aid of modern technology and
appropriate software, organizations can develop a customer information file
which is accessible and designed to aid decision making. (Ma Cristina, Enrique &
Ricardo 2012).
Region V
Baao, Camarines Sur
Small enterprises are the backbone of any economy as they not only
create job but they also considered as a major channel of innovation, it also
constitute a vibrant and dynamic sector of the industrial. There are business
owners who struggles on managing his/her business because he/she lacks on
strategizing and does not have enough knowledge on handling a business.
Therefore, this study is serious.
The selected barangay in Baao, Camarines Sur will be the setting of the
research and selected small business owners are the respondent of the said
study.
The general objective of the study is to determine what are themarketing
strategies of Baaoeños in promoting a small business.
The overall purpose of this study is to give some helpful ideas and
strategies on how to manage a business effectively to other aspiring business
owners and improvement of their marketing strategies for small businesses
owners. It also seeks to present the marketing strategies in small business from
service provider’s perspective as well as customer’s perspective. Marketing
strategies are not one time process but a varied and unique action which is
prominently necessary to revise year by year to attain predetermined objectives.
Marketing strategies are quite comparable and measurable in nature so affected
by market fluctuations and trends of business cyle.

Region V
Baao, Camarines Sur
Statement of the Problem
This study aims to determine the marketing strategies employed in
promoting a small business in Baao Camarines Sur. This study is conducted
during the second semester of school year 2019-2020. Specifically, it seeks to
answer the following question:
1. What is the profile of the respondents in terms of:
a. Age,
b. Sex,
c. Civil Status
d. Educational Attainment,
e. Type of Business and
f. Operating years of the business
2.What are the strategies adapted by the respondents to promote the
small business?
3.Is there a significant relationship between the profile of the respondents
and the marketing strategies adapted?

Region V
Baao, Camarines Sur
Assumption
The study will be premised on the following assumptions:
1.The demographic profile of the respondent varies.
2. The strategies adapted bt the respondents to promote their small business
vary.
Hypothesis of the Study
There is no significant relationship between the profile and the
strategies adapted by small business owners to promote the small
business.
Scope and Delimitation
In this study Marketing Strategies refers to the concerns that
could help to increase the market effectiveness of a small business.
This study focused in all the marketing aspects which could help to
develop and run the promotional plan. This study will also focused on
determining the marketing strategies for small business promotion in the
Municipality of Baao for the second semester of the school year 2019-
2020.
The respondent of the study was delimited to the small business
owners in the study area.

Region V
Baao, Camarines Sur
Significance of the Study
The results of this study would be beneficial to the following:
SMALL BUSINESS OWNER. As the main beneficial of this study. The
results of this study may help and contribute a new insights to the small
business owner. This may enable them to identify gaps in their strategic which
may enhance their strategic response as a results move to effectively manage
the existing strategies which may improve their financial performance.
DEPARTMENT OF TRADE AND INDUSTRY (DTI).The data gathered
in the study will serve as the basis in identifying effective strategic business
management that would be useful for the future business owners.
COMMUNITY. This study will be useful and can serve as a guide to the
community if they are planning to start a small business. It will also help them
to acquire and understand information in promoting a small business.
FUTURE RESEARCHER. This study will add to growing body of
information the field of educational research. The result of the study will be
serving as a guide of other researchers who would like to embark on a conduct
of study of similar nature. This study can be their basis and pattern that can help
their research for it to have a strong foundation

Region V
Baao, Camarines Sur
End Notes
Region V
Baao, Camarines Sur
CHAPTER II
Review of Related Literature
Below is a review of related literature and studies relevant to the present study
which were taken from published and unpublished materials. These related
literature and studies provided valuable insights on the present study.
According to Liet al, 2000, There are numerous definitions of marketing
strategy in the literature and such definition reflect different perspective.
However, the compromise is that marketing strategy provide the avenue for
utilizing the resources of an organization in order to achieve its set goals and
objectives.
Goi (2005) define marketing strategy as the set of the marketing tools
that firms use to pursue their marketing objectives in the target market; the
view which was earlier expressed by (Gronroos, 1999, and Osuagwu,
2006).Therefore, the function of marketing strategy is to determine the nature,
strength, direction, and interaction between the marketing mix- elements and
the environmental factors in a particular situation.
Marketing strategy is a significant driving force that distinguishes the
success of many organizations not only by well-developed marketing strategies
outlining where, when, and how the firm will compete but also by their ability to
execute the
Region V
Baao, Camarines Sur
marketing strategy decision options chosen (Varadarajan, 2010).
According to Ebitu (2014), marketing strategies employed by
organizations concerns the company’s product branding and improvement. Such
strategies are discussed. Market leader is one of the strategies. The first element
of market leader strategy is to ensure that the product or service is at the top of
the market as compared to competitor products and services, thereby
dominating the market and emerging market leader. The market leader will
therefore channels its resources to areas such as brand proliferation, product
diversification, unmatched customer service and corporate image through CSRs.
Ebitu, (2014 ) another strategy is Marketing Mix : A second element could
be developing the right marketing mix to ensure the products and services
satisfy the consumer needs. This must be through creating the right product at
the right place sold at the right price using the suitable promotions. Innovations
as a strategy may include product or service innovations that are aimed at
improving the performance of the product and thus customer satisfaction. Lastly,
expansion as a strategy involves a number of options according to Anyanwu
1999 ; horizontal integration aims to increase market presence by selling more of
the existing product in the market while vertical integration concerns reducing
costs of distribution to increase profit margins per product. Further,
diversification in marketing is key as it is the investment and development of new
products, patents, and licensing. Similarly, intensification is key and focuses on

Region V
Baao, Camarines Sur
increasing customer loyalty by offering incentives to existing and target
consumers
When planning a strategy for a business, first set priorities, then focus
energy and resources, strengthen operations, ensure that employees and other
stake holders are working toward common goals, establish agreement around
intended outcomes or results, and assess and adjust the organization’s direction
in response to a changing environment (Unknown, 2019).Business strategic
planning focuses on establishing a solid underlying framework for business
management activities through organizing, directing and controlling the business
implementation. It can lead a business managing activities through organizing,
directing and controlling the business implementation. It can lea a business
managing activities at the highest possible level in a profit organization.
(Lewinson, 2010) Effective strategic planning articulates not only where an
organization is going and the actions needed to make progress, but also how it
will know if it is successful.
Small business manufacturing enterprises represent viable means to
creating employment, stimulating economic growth, and accelerating
development. The purpose of this study is to explore the strategies used by small
business owners.
Modilim, 2016 say that, It is found that small business leaders’ success
strategies, like minimizing debt and overhead expenses, good record keeping,
Region V
Baao, Camarines Sur
skills and expertise are essential for small business success. Additionally, small
business leaders can achieve success by engaging in research Strategic planning
and preparation before launching their business idea which should reflect the
needs and tastes of their customers
LaMarco, 2018 stated that the main importance of strategic business
management is to assist the business profit and decision making. It is important
for a business’ long-term success. Strategic management defines a strategy for
its business will create clear, well-defined plans that it will then put in action to
achieve its goals and to align its business activities, so that the business will be
in harmony with those goals. It will also allocate all of the necessary resources to
achieve those goals.
Lobontiu & Lobontiu, 2001 believed that implementing strategic
management in the current activity of the small enterprises has become a
stringent necessity. This situation is a consequence of the serious challenges that
exist on the market place of the unstable balance of the business environment
forces and other influencing factors that can be identified in the actual economic
context, especially in the transition economies, where SMEs (Small and Medium
sized Enterprises) are very predominant and also very young and inexperienced
Chiliya, Herbst and Robert Combard (2009) said that marketing strategy
also as a way of providing a quality goods for a customers that satisfies their
needs and also offering affordable prize to the customers and engaging in wider
Region V
Baao, Camarines Sur
distribution with effective promotion strategy. Mustapha (2013) also says that
marketing strategy starts with market research, developing vision about the
market, selecting market target strategies, design positioning strategies, setting
objectives and implementing the marketing programmes to meet the value
requirements of the target markets.
Synthesis of the Study
Based on the information gathered by the researchers, small business who
engages into marketing strategy are more likely to be more competitve in the
business field. The small businesses will have a good image, thus attracting more
customers. Yet, to have a successful marketing, there are several criteria to be
considered first developing strategies. These are the targets customers, pricing,
placing and also the quality of goods.
Literature reveals that most studies concentrate on factors that influence
the selection of a certain strategy, and they seek to recognize forces that
stimulate standardization or adaptation. Nevertheless, the validity of the choice
of standardization or adaptation strategy is determined by its potential to
improve company performance (Samie & Roth, 1992). Jain (1989) states that
suitability of an international marketing strategy is confirmed by the strategy’s
influence on the company performance – economic and strategic benefit,
received due to implementation of the chosen strategy.

Region V
Baao, Camarines Sur
Research Gap
This study focused on the effective marketing strategies of a small
business owners. On the basis of reviewed studies, the present study is a modest
attempt to fill the gap notes in the previous studies.
This study will have the potential to have an comprehensions and
statistical explanation to the small business owners on how will they promote the
small business.
Region V
Baao, Camarines Sur
Theoretical Framework
Maritz’s Theory
There are as many marketing theories as there are products and services.
None work for every product in every situation. In fact, to paraphrase marketing
pioneer John Wanamaker, half of every marketing dollar is wasted. The problem
is, we don't know which half. Still, several marketing theories have stood the test
of time and form a solid foundation on which to build a marketing strategy.
I. Product Strategy
Product strategy is the set of decisions that management takes regarding
the question “what to produce?” and strategy involves the choices made on
product design, design of the elements of the product mix, packaging, branding,
product positioning, product warranty etc. The significance of improved product
design and quality for competitive advantage and success of business is
undisputed but a design combining internal quality policy and external
requirements and expectations of customers is a complex translation process.
(Riaz and Tanveer,2011)
II. Pricing Strategy
Danziger (2014) said that price strategy plays a major influencing role on
the behavior of customers in choosing a retail store. Krishnan, Bass, & Jain
(1999) studied the optimal pricing strategy while introduction of a new product in
the market and the influence of price on the diffusion of the product and
Region V
Baao, Camarines Sur
monotonically declining pricing policy are considered as the optimal policy. The
process of adjusting the price of the product according to the state of the market
to increase competitiveness is called pricing strategy.
III. Placing Strategy
Place strategy typically involves systematic planning of making the goods/
services physically available to the consumers in the market. Effective and skilful
management of marketing channels is important to attain market channel power.
(Vadlamudi, 2014).
IV. Promotional Strategy
Promotional strategies are assertions on communication strategy to be
used to inform, persuade, and /or remind people about an organization’s goods,
services, image, ideas, community involvement, or impact on society . In this era
of technology consumers expect firms to interact with them more often through
multiple channels. This has become a challenge for the businesses today
especially the small businesses who finds it difficult to allocate resources for the
same. (George, 2012)

Region V
Baao, Camarines Sur
Theoretical Paradigm
Me
Th ryaitz’ ’s
o
o ry
e
Th
r m
P ti
o
StraP o ale
ngym
ti o
al
n lci e
StraP gyn
laci
Stra te gy Stra te gy
r rate
StP go
c yt
u
d St ate
grP
ic ying
St rate
g y Stra te
gy
Figure 1 . Theoretical Paradigm

Region V
Baao, Camarines Sur
Conceptual Framework
Conceptual framework is illustrated in figure 1 which serves as the
research guide for the study. The researchers used the Input-Process-Output
(IPO) model.
Input. the main input of this study is the profile of the respondent in
terms of: Age, Sex, Civil status, Educational Attainment, types of business, how
years since the business started and the marketing strategies of small business.
Process. It consists the analysis and interpretation of data gathered
through the distribution of questionnaire to the respondents
Output. This study-based from seminar and workshop that would provide
knowledge to small business owners

Region V
Baao, Camarines Sur
Profile of the respondents in

terms of:
Process
Gathering the data
trough:
Age Questionnaire Survey
Sex Statistical Treatment
Civil status Analysis and
Educational Attainment Interpretation of the
Types of Business data
Years since the business
Seminar
Marketing Strategies of small Workshop
business owners.
Output
Input
Region V
Baao, Camarines Sur
Figure 2.Conceptual Paradigm
Definition of Terms
To better appreciate the study, the following terms are conceptually and/ or
operational defined.
Age. The length of a person’s existence from the day the person was
born. (Merriam Webster)
Civil Status. The position of a person or thing according to the law.
(Merriam Webster)
Educational Attainment. The achievement of a person in education.
(Merriam Webster)
Sex. The state of being male or female of a person. (Merriam Webster)
Small Business. An independently owned and operated business that is
limited in size and in revenue depending on the industry.
 Small businesses can be defined according to the size of assets,
size of equity capital, and number of employees.
Marketing Strategy. A long-term, forward looking approach to planning
with the fundamental goal of achieving a sustainable competitive advantage.

Region V
Baao, Camarines Sur
 Marketing Strategy: defined as the utilization of the traditional mix
of product branding and improvement, pricing and price
adjustments, placing or location, packaging and promotion.(Ebitu,
2014).
Promotion Strategy. An activity that support or provides active
encouragement for the furtherance of a cause, venture, or aim.
 Promotion Strategy: defined as the way a firm advertises seeking
to educate the consumers on the products offered and thus
stimulate demand. It include the various tools
such as social media, media, leaflets, brochures and more (Janetta,
2013).
Business Owner. An individual or entity who owns a business entity in
an attempt to profit from the successful operations of the company.

Region V
Baao, Camarines Sur
End Notes
 Lin, Lin-Hung (1993), “Consumer Product Classification,

Innovation Type and New Product Marketing Strategy.”
National Cheng Chi University Department of Business
Administration of PhD Thesis.
 Osuagwu, Linus. (2006), Market Orientations in Nigerian

Companies, Intelligence and Planning, 24, (6), 67-73.
 Abrugar, V (2013), Small Business In The Philippines.

Retrieved on August 2, 2019.
 Zou, Shaoming and S. Tamer Cavusgil (2002 ),“The GMS: A

Broad Conceptualization of Global Marketing Strategy and
its Effect of Firm Performance,” Journal of Marketing, 66
(October), 40-56.
 Ruane, M (2017), Small Scale Business Enterprises In The

Philippines: Survey and Empirical Analysis . Retrieved on
August 3, 2019.
 Sheetal, R (2012), Marketing Strategies of Small and Medium

Enterprises. R e t r i e v e d o n A u g u s t 4 , 2 0 1 9 .
 Kotler, Philip (2000), Marketing Management, Tenth Edition,

Prentice Hall: Upper Saddle River (NJ).
Region V
Baao, Camarines Sur
CHAPTER III
Research Methodology
This chapter presents a thorough discussion of the research methods used
in the study. Among those included are the following: the research methodology,
research design, respondents of the study, instrument of the study, establishing
and validating reliability, and statistical treatment.
Research Method
This study utilized the Quantitative type of the study which uses statistics
to generalize the findings. This study is designed by using descriptive research to
provide an explanation and determine the findings from quantitative data
analysis.
Research Design
The descriptive method was designed to gather information about the
present existing condition. The principal aims are to describe the nature of a
situation, as it exist at the time of the study and to explore the cases of
particular phenomena. ( Hunter, Laura and Lealoy. 2008).
Respondent of the Study
The respondents of the study are the selected business owners of Baao
Camarines Sur.
Region V
Baao, Camarines Sur
In determining the respondents, the researcher used the stratified
sampling and uses simple random sampling. The researcher seek help in
Negosyo Center to asked for the list of the total numbers of small business
owners in Baao, Camarines Sur to know the exact total of respondents.
The study area is the municipality of Baao, province of Camarines Sur.The
respondent of the study will be delimited to the small business owners. The
respondent of the study are randomly picked in Municipality of Baao.
Name of Barangay's Population Sample

San Ramon 13 11
Del Rosario 14 12
San Nicolas 26 23
San Francisco 1 1
San Jose 4 4
Total 58 51
Data Gathering Tools
The main data-gathering instrument used in the study was the
Questionnaire. Likewise, Informal Interview and observation was also utilized to
support the information gathering. The said Questionnaire is answered by the
small business owners in Baao.

Region V
Baao, Camarines Sur
Questionnaire
The primary tool used in this study was the survey questionnaire. The
questionnaire focused on determining the effective marketing strategies for
small business promotion.
Statistical Treatment
Statistics is a way of looking at a population’s behavior by taking a sample.
It’s usually impossible to survey every member of a population because of money
or time. (Yamane, Taro)
Non -probability sampling with the use of Slovin's Formula will be
employed in the study to determine the small business owners as the
respondents of the study. Slovin’s Formulais used to calculate the sample size
(n) given the population size (N) and a margin of error (e).
it's a random sampling technique formula to estimate sampling size (Sevilla,
2003).
Slovin's Formula
The formula is as follows:
N
n=
1+( N )(e)2
Where:
Region V
Baao, Camarines Sur
N= population
e= margin of error
n= sample size
Percentage Formula
Percentage is a number or ratio expressed as a fraction of 100.
This was used analyse and describe the socio-demographic profile of the
respondents the researcher used frequency count and percentage
technique .
The formula is as follows.
P=
∑ x ×100
N
Where:
P= percentage
∑ x = observed cases
N= total number of cases
100= constant
Region V
Baao, Camarines Sur
Chi- Square’s Test is a statistic that is a sum of terms each of each of which is
a quotient obtained by dividing the square of the difference between the
observed and the theoretical value.
x 2=
∑ (O−E)
E
Where:
∑ ¿Summation
O=Observe Frequency
E=Expected Frequency
Region V
Baao, Camarines Sur
Appendices
Region V
Baao, Camarines Sur
Appendix A
Permit to Conduct the Study
March__, 2020
LILIBETH F. MORALDE Ph.D
Principal II
Good day!
I am a students of Baao National High School and currently conducting a

study entitled “ Marketing Strategies of Small Business Owners of Baao
Camarines Sur "
In this regard, I would like to ask for your permission to conduct study
outside the school. Rest assured that I will conduct this study during our
vacant time.
I’m hoping for your consideration and approval regarding this matter.
Thank you very much and God Bless.
Sincerely Yours,
Maria Angelica M. Banaga
Noted:
ARABELLA B. MENDEZ
Inquiries, Investigation and Immersions Teacher
Approved:
JOVITA B. BOLALIN
Assist. Principal
LILIBETH F. MORALDE Ph.D
Principal II
Region V
Baao, Camarines Sur
Appendix B
Validation Letter
March __, 2020
Dear, Madam/Sir:
Good Day!
I am a grade 12 student of Accountancy and Business Management from

Baao National High School Extension. I’m sincerely asking for your help for
validation of questionnaire in our research entitled " Marketing Strategies
of Small Business Owners of Baao Camarines Sur "
Its purpose is to determine the strategies that are being employed or adapt
by every small business owners in promoting their business.
I am hoping for your responses about this important matter, Thank you very
much.
Sincerely yours,
Noted:
Ms. Leslie R. Del Villar
Negosyo Center – Baao
Mr. Dan Nacario
Teacher
Mrs. Monalisa Datu
ABM 11 Adviser
Region V
Baao, Camarines Sur
Appendix C
Letter to the Respondents
March __, 2020
Dear Respondents,
Greetings!
I am a Grade 12 Accountancy and Business Management student of Baao

National High School. Presently, I’m conducting a study entitled " Marketing
Strategies of Small Business Owners of Baao Camarines Sur "
In this connection, I would like to request you to be one of my respondents in

my study. I’m hoping that you can help me by answering the questionnaire
which is important and helpful for the completion of my study.
Rest assured that all of the information will be treated with utmost
confidentiality.
Thank you very much for sharing your precious time and effort.
Sincerely Yours,
Noted:
ARABELLA B. MENDEZ
Inquiries, Investigation and Immersions Teacher
Approved:
JOVITA B. BOLALIN
Assist. Principal
LILIBETH F. MORALDE,PhD
Principal II
Region V
Baao, Camarines Sur
Appendix D
Profiling of Questionnaire
Dear Respondents,
I am a Grade 12 Accountancy and Business Management student of Baao

National High School. Presently, I’m conducting a study entitled " Marketing
Strategies of Small Business Owners of Baao, Camarines Sur".
In this connection, I would like to request you to be one of my respondents
in my study. I’m hoping that you can help me by answering the
questionnaire which is important and helpful for the completion of my study.
Rest assured that all of the information will be treated with utmost
confidentiality.
Thank you very much for sharing your precious time and effort.
Researcher,
Instruction: Fill in the needed information.

Part A. Demographic Profile
Name: (Optional)_______________________ Sex: Female
Age: 20 years old and below Male
21-30 years old
31-40 years old
41-50 years old
51 years old and above
Civil Status: Single
Married
Educational Attainment:___________________________
Type of Business: Retail Finance

Real state Food and Beverage
Manufacturing Medical
IT Health and Wellness
Education Publishing
Other, please specify___________________________
Operating Years of Business: 1 or below

2-5 years
6-10 years
11-15 years
16 years and above
Region V
Baao, Camarines Sur
Part B.
Which of the following strategies have you adapted for the

business?(Check as many)
Provide Flyers to the public

Advertise the product you sell online
Promote products through personal selling
Utilize sales promotion like coupon, rebates, raffles, contest, etc.
Promote products through word of mouth
Does the strategy you use in business helps you to attract the
customer?
Yes No
. Does the strategy you use helps you to grow your business?
Yes No
Region V
Baao, Camarines Sur
Appendix E
Name of Barangay's Population Sample

San Ramon 13 11
Del Rosario 14 12
San Nicolas 26 23
San Francisco 1 1
San Jose 4 4
Total 58 51
Slovin's Formula
N
n= 2
1+( N )(e)
Where:
N= population
e= margin of error
n= sample size
Region V
Baao, Camarines Sur
Appendix F
Respondent Results Scores

Region V
Baao, Camarines Sur
Curriculum Vitae
BAÑAGA, MARIA ANGELICA M.

Sta.Teresita Baao Camarines Sur
Zone 7, Tinago Street
Email: mariaangiebanaga@gmail.com
Cellphone no. 09308341914
Personal Information :
Sex : Female
Age : 18 years old
Civil Status : Single
Birthday : January 15, 2020
Birthplace : Sta. Teresita Baao Camarines Sur
Religion : Roman Catholic
Father Name: Gerardo G. Bañaga
Mother Name: Marivic M. Bañaga
Educational Attainment :
Primary : San.Isidro- Sta.Teresita Elementary School

 San.Isidro- Sta.Teresita Baao Camarines Sur
Secondary : Agdangan National High School
 Agdangan Baao Camarines Sur
Baao National High School
 San Vicente Baao Camarines Sur

Marketing Strategies of Small Business Owners of Baao Camarines Sur

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Marketing Strategies of Small Business Owners of Baao Camarines Sur

Uploaded by

Copyright:

Available Formats

DEPARTMENT OF EDUCATION

“MARKETING STRATEGIES OF SMALL BUSINESSES OWNERS OF BAAO,

This Research is presented to the Faculty of Instruction of Baao National High

School in Partial Fulfillment of the Requirements of Inquiries, Investigation and

Maria Angelica M. Bañaga

THE PROBLEM AND ITS BACKGROUND

Marketing is about people. Small business aspiring to meet challenges

today’s rapidly changing markets and increasing global competition require

management decision to be founded on well-conceived strategies.

The contribution of marketing strategy in the organization lies in the

formulation of strategies to choose the right customer, build relationships of trust

outside world of customers and competitors, it is necessary to train and motivate

customers. Having accurate and reliable information on customers is an essential

ingredient in strategic marketing; with the aid of modern technology and

appropriate software, organizations can develop a customer information file

owners who struggles on managing his/her business because he/she lacks on

strategizing and does not have enough knowledge on handling a business.

Therefore, this study is serious.

The general objective of the study is to determine what are themarketing

strategies of Baaoeños in promoting a small business.

strategies on how to manage a business effectively to other aspiring business

owners and improvement of their marketing strategies for small businesses

service provider’s perspective as well as customer’s perspective. Marketing

prominently necessary to revise year by year to attain predetermined objectives.

Marketing strategies are quite comparable and measurable in nature so affected

by market fluctuations and trends of business cyle.

This study aims to determine the marketing strategies employed in

promoting a small business in Baao Camarines Sur. This study is conducted

during the second semester of school year 2019-2020. Specifically, it seeks to

answer the following question:

1. What is the profile of the respondents in terms of:

e. Type of Business and

f. Operating years of the business

2.What are the strategies adapted by the respondents to promote the

3.Is there a significant relationship between the profile of the respondents

and the marketing strategies adapted?

The study will be premised on the following assumptions:

1.The demographic profile of the respondent varies.

2. The strategies adapted bt the respondents to promote their small business

Hypothesis of the Study

There is no significant relationship between the profile and the

strategies adapted by small business owners to promote the small

Scope and Delimitation

In this study Marketing Strategies refers to the concerns that

could help to increase the market effectiveness of a small business.

determining the marketing strategies for small business promotion in the

The respondent of the study was delimited to the small business

owners in the study area.

The results of this study would be beneficial to the following:

SMALL BUSINESS OWNER. As the main beneficial of this study. The

may enhance their strategic response as a results move to effectively manage

the existing strategies which may improve their financial performance.

DEPARTMENT OF TRADE AND INDUSTRY (DTI).The data gathered

management that would be useful for the future business owners.

to acquire and understand information in promoting a small business.

FUTURE RESEARCHER. This study will add to growing body of

serving as a guide of other researchers who would like to embark on a conduct

their research for it to have a strong foundation

Review of Related Literature

literature and studies provided valuable insights on the present study.

According to Liet al, 2000, There are numerous definitions of marketing

strategy in the literature and such definition reflect different perspective.

view which was earlier expressed by (Gronroos, 1999, and Osuagwu,