WANDER-INN

01 MARKETING
REPORT
WANDER-INN

Company Summary
SWOT Analysis
Environments

Table of
Macro
02 Micro
Competitors

Contents
Marketing Mix
Product
Price
Place
Promotion
Segmentation, Targeting, and
Positioning
WANDER-INN Company
Summary
03 Vision Statement
Motivated by the freedom to explore, we want
to be recognizable by providing
our guests with a unique hotel experience and
become the travel lovers’ first.

Mission Statement
Wander-inn is dedicated to the highest quality
of hospitality service delivered
with grace, style, and poise. We are here to
help you with all the assistance you.
WANDER-INN
Goals
Providing the best

"The finest customer service

Capturing about 10-

hotel on
12% of the market in
04 a year
Ensuring the safety
four and hygiene of our
guests
wheels" Maximizing profit
within a few months
Being more innovative
 As of May 2010
WANDER-INN

05
3,03,000
International tourist visits Bangladesh
Annually, specially, Cox's Bazaar.
"International tourism has recently
shown sustained growth in both
revenues and the number of tourists
and has left broad economic, social,
cultural, and environmental

30.26%
footprints reaching almost every part of
the globe. Many international tourists
do not consider Bangladesh as yet a
destination for their holiday."

Annual growth rate of economy

WANDER-INN S
We are the first company in Bangladesh
W
High setup cost
starting this kind of service Availability limitations
Safe and healthy during pandemic away Budget limitations
from home High operating expenses
We provide high secured stays Huge tax rates
Highly skilled staff

06

O
Create employment
T
Competitions from hotels, bus companies,
Millennials are the actual target segment and other tourist agencies
A huge number of people are unable to Coping up with the hype
travel due to the outbreak of pandemics and Government legislations
now they can travel carefree with us as Lockdowns
there are fewer interactions with other Change in tourists’ travel patterns
people. Natural calamities
People will get to add a new experience to
their lives
Create a hype
Enter the global market
WANDER-INN

Macroenvironments
Demographical Environment
Technological Environment
07 Natural Environment

Microenvironments
Suppliers
Financial & Marketing Intermediaries
Competitors
WANDER-INN

10

Natural
08 Index of 7.5

Bangladesh 5

Natural index of Bangladesh. This is the

forecast of Natural calamities about to
happen in Bangladesh. As a proactive 2.5
brand, we are going to face such
challenges.

0
Based on International Forecast

ht

ic

od
m
on

ak
em
ug

na

o
qu
l

Fl
yc
ro

id

u
Ts

rth
D

Ep
C

Ea
WANDER-INN

Product
Core Products
Facilitating Products
Price
09
Supporting Products
Market Skimming
Pricing
Bundle Product
Pricing
WANDER-INN Place
Physical Distribution
Channel
10 Website
Mobile App
Promotion
Agencies Advertising
Public Relations
Digital Marketing
Pull Promotion
Strategy
WANDER-INN

Official Marketing
11 Channels

Content Marketing Social Media Websites Word of Mouth

WANDER-INN

We are Using

AIDA Model Message Appeal

12 Awareness "Rational & Emotional"
Interests
Desire
Action

Communication Channel
Social Media
Personal Channel
Non-Personal Channel
WANDER-INN

"The
13 Finest
hotel on four
wheels"
WANDER-INN
WANDER-INN

Segmentation
Geographic Psychographic
14 Dhaka AIO

Demographic Behavioral
Age 30-60 Occasion
Job holder/Business person Benefit
Both male and female User Status
Mostly millennials and Gen-X Loyalty Status
WANDER-INN

2013 Percentage
of
2017 17.5%
22.4%

Inclination
15

2014 rate of
people in
18.8%

2016

Dhaka city
21.3%

2015
20.1% National Statistics
WANDER-INN

Targeting
16
Concentrated

To target our desire

customer
Not for every status due to
many facilities under the
same roof
WANDER-INN

Product Analyzing Comparative

Characteristics Customers Analysis

17
Study
"More
Positioning Identify Unique
Positioning for
More"
Competition Measure and Execute
Identification Evaluate Marketing Plan
WANDER-INN

Marketing
Aesthetics

18
New Tone of Voice

Content Mobile Platforms

New Apps

Micro-Influencers
For Promotional Purpose
WANDER-INN

Looking for some

recreation with safety?

We are here to serve you

19

You can enjoy your tour

with us

We have core products along with

facilitating and supporting products
in our service.
 MARKETING REPORT
WANDER-INN

20
Do you have any
Questions?
Feel free to ask...
 MARKETING REPORT
WANDER-INN

21

"Making guests happy,

makes us happy"
Wander-Inn