Logo Critique Worksheet

Logo Design 1 Brought to you by thefutur.com

Worksheets @2021 The Futur, LLC
How to critique your own work
We've distilled hours of our logo critiques into this worksheet, so
you can have confidence that your logo hits all the marks.

This worksheet will help pinpoint areas where your logo might be
lacking, if any, and give you the assurance to backup your design
with the following criteria.

Logo Design 1 Brought to you by thefutur.com

Worksheets @2021 The Futur, LLC
Work through these questions before sending any logos to your clients.

Is it appropriate to the brand? YES NO Does the typography, if any, suit the brand? YES NO

Is it appropriate for the target audience? YES NO Does the typography, if any, compliment the logo? YES NO

Could it be simplified? If so, how? YES NO Is it distinctive and memorable? Does it stick in your YES NO
mind after seeing it once or twice?

Is it committing any logo crimes? YES NO

e.g. Overusing gradients, relying on color for legibility, Can it be reproduced in all sizes and formats that is YES NO
infringing on copyrighted materials, falling within a required by the client?
common logo cliche.

Is it legible in all sizes and formats required? YES NO

Do the colors feel right for the brand's personality? YES NO
e.g. sports logo = bold and dynamic.
Fashion logo = elegant.

Logo Design 1 Brought to you by thefutur.com

Worksheets @2021 The Futur, LLC