FACULTY OF TECHNOLOGY MANAGEMENT AND TECHNOPRENEURSHIP (FPTT)

UNIVERSITI TEKNIKAL MALAYSIA MELAKA (UTeM)

TECHNOLOGY ENTREPRENEURSHIP

BTMW 4012

SEMESTER 1

2021/ 2022
CO PO C P A
Business 2 3 4
Practical Project Business Business Project
Test
Work Report Plan
Portfolio
1
Guideline
(30%)

Instructions:
1. This is a group project.
2. Each group has to set up a real entrepreneurial
business and its structure.
3. In the real entrepreneurial business, each group
needs to use social media platforms by utilizing
Instagram (IG) for marketing purposes. c. Instagram (IG)
4. By utilizing Instagram (IG) for marketing i. Contents in Instagram (IG)
purposes, the students need to address the ii. Build awareness of account
content of: on Instagram (Followers)
a. Contents in Instagram (IG) iii. Hashtag
b. Build awareness of account on iv. Attractive picture
Instagram (Followers) v. Create Call To Action (CTA)
c. Hashtag vi. Frequency of posting
d. Attractive picture d. Sales
e. Create Call To Action (CTA) e. Conclusion
f. Frequency of posting
5. Students are required to write a report which 6. The report must be submitted on or before 10
consists of the following matters: DEC 2021, FRIDAY (Week 10) BEFORE
a. Preliminary Materials 5PM. Failure to do so will jeopardize the
i. Cover page student’s grade for this subject.
ii. Acknowledgment 7. This report carries 30% for group marks. Any
iii. Table of contents inquiries/ questions/ problems regarding this
iv. Executive summary assignment should be directed to your lecturer
b. Body of the Report either during the lecture or via the online
i. Introduction of business platform.
ii. Name and address of the
business
iii. Organizational chart
iv. Mission / vision Disclaimer
v. Descriptions of 1. No fake products are allowed.
products/services 2. Students need to close the business at the end of the
semester.
vi. Price list
TEMPLATE FOR ONLINE BUSINESS PORTFOLIO REPORT

FACULTY OF ELECTRICAL ENGINEERING AND COMPUTER ENGINEERING (FKEKK)

UNIVERSITI TEKNIKAL MALAYSIA MELAKA (UTeM)

TECHNOLOGY ENTREPRENEURSHIP

BTMW 4012

SEMESTER 1

2021/ 2022
CO PO C P A
Business 2 3 4
Practical Project Business Business Project
Test
Work Report Plan
Portfolio
1
Guideline
(30%)
Group Members Detail
Name
Matrix No.

1.

2.

3.

4.

5.

Lecturer
Madam Mariam Miri Abdullah
Mark Obtained
 /30
Signature and Date
Table of Contents
a. Preliminary Materials
i. Cover page
ii. Acknowledgment
iii. Table of contents
iv. Executive summary
b. Body of the Report
vii. Introduction of business
viii. Name and address of the business
ix. Organizational chart
x. Mission / vision
xi. Descriptions of products/services
xii. Price list
c. Instagram (IG)
vii. Contents in Instagram (IG)
viii. Build awareness of account on Instagram (Followers)
ix. Hashtag
x. Attractive picture
xi. Create Call To Action (CTA)
xii. Frequency of posting
d. Sales
e. Conclusion
Cover page
Acknowledgment
Table of contents
Executive summary
Introduction of business
Name and address of the business
Organizational chart
Mission / vision
Descriptions of products/services
Price list
Instagram (IG)
Contents in Instagram (IG)
Build awareness of account on Instagram (Followers)
Hashtag
Attractive picture
Create Call To Action (CTA)
Frequency of posting
Sales and Expenses
Conclusion