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PDF Consumer Decision Journey and Consumer Experience Group 4 - Compress
PDF Consumer Decision Journey and Consumer Experience Group 4 - Compress
PDF Consumer Decision Journey and Consumer Experience Group 4 - Compress
@josuger De`hshjo
Kjuroey lod @josuger
Experheo`e
Mrjup 4
@lodrhal Dbhlstrl >8<<8048
@htrl Vutrh B >8<<805<
Dhtl Vltwh X >8<<80=9
Dwhlol ^lbgldhlth >8<<80=2
Iezl Glychodl P. >8<<85<<
Guctlbldh \hsglo >8<<848>
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H de`hded tj `bjjse Nrlod L
^elsjo;
]e necheve tblt tbe qulchty ji prjdu`t liie`ts tbe prh`e jiiered, nlsed jo tbe `lse ht `lo ne seeo tblt
Nrlod L bls l bhmber prh`e tblo Nrlod N sj ht `lo ne `jo`cuded tblt tbe `lrpet jiiered ny Nrlod L bls l
bhmber qulchty tblo Nrlod N. Gjrejver nlsed jo tbe ld ht `lo ne seeo tbe gjoey slvhoms ]e `lo dj
wbh`b nlsed jo tbe dhiiereo`e prh`e netweeo tbe ojrglc prh`e lod tbe dhs`juoted prh`e jiiered tblt hi
Vlrt >
Dj yju necheve tblt yju egpcjyed l de`hshjo-glahom beurhsth` ho `bjjshom
Xes, we dj. ]beo we lre tryhom tj glae l de`hshjo, we jiteo turo tj tbese
geotlc sbjrt`uts wbeo we oeed l quh`a sjcuthjo. Beurhsth`s shgpchiy dhiih`uct
de`hshjos, tbey becp us lvjhd –lolcyshs plrlcyshs‗ uoder `jodhthjos ji
uo`ertlhoty tblt deglod speed. ]e necheve tblt –yju met wblt yju ply ijr‗.
Vlrt 0
Dj yju necheve tblt yju egpcjyed lo Hotecce`tulc Lchnh wbeo lsaed tj
Xes, we dj. ]beo we nuyhom Nrlod L we tbhoa tblt ht hs gjre whse tj ply tbe
bhmber prh`e lod met l netter prjdu`t, lod we tbhoahom lnjut tbe nhmmer
slvhom gjoey we `lo elro, wbeo nuyhom Nrlod L tblt slved $4.66/sq. It.
rltber tblo nuyhom Nrlod N tblt wjucd jocy slved $0.66/sq. it.
Vlrt 4
Dj yju necheve tblt tbe wly ho wbh`b yju lpprjl`bed tbhs de`hshjo gly blve
neeo liie`ted ny tbe uodercyhom de`hshjo beurhsth`s tblt yju pjssess :
Xes we dj,
de`hshjo ]beo we
beurhsth`s lre tryhom
ne`luse yju tj
metglae
wbltlyju
de`hshjo,
ply ijrpreier tj prjdu`t
`ertlho egpcjy
`ltemjry.
Vlrt 5
Ijr tbjse ji yju wbj `bjse Nrlod L, wjucd tbe ijccjwhom ld blve ced yju tj l dhiiereot `bjh`e:
Xes, H wjucd blve dhiiereot `bjh`e ne`luse Nrlod N bls l nhmmer dhs`juot tblo Nrlod L. Nut,
hi ho detlhc l`tulccy we'cc neoeiht gjre hi `bjjshom Nrlod L ne`luse tbe slvhom gjoey hs
nhmmer tblo Nrlod N. Nrlod L bls l prh`e dhiiereo`e $4 whtb tbe prh`e neijre tbe dhs`juot.
Lod Nrlod N bls l prh`e dhiiereo`e $0 whtb tbe prh`e neijre tbe dhs`juot.
De`hshjo ^uces H
De`hshjo ^uces HH
Vrjdu`t Hgpjrtlo`e Nrlod P`jres
Lttrhnutes ^lthom
Nrlod L N rl od N N rl od @ N rl od D
Vrhot \ulchty 05 = 0 4 =
De`hshjo ^uces HH
]bh`b nrlod ji `lgerl el`b ji tbese ijur `josugers chaecy pur`blsed:
C l u rl G Nr lo d L Ec
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`bjjses tbjse whtb l s`jre lnjve 5, sj Nrlod L (5) lod Nrlod D (2) lre
sthcc lpprjprhlte. Iurtbergjre, ijr wehmbt, tbe nrlod tblt bls l wehmbt
s`jre lnjve 5 hs Nrlod L (2). Tbeo Clurl's `bjh`e iecc jo Nrlod L.
Vltrh`hl C Nr lo d D Ce
Cexh
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mrlp
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tbe gjst lo
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tblt Nr
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lodd
Nrlod D blve tbe bhmbest prhot qulchty el`b whtb l s`jre ji =. Ne`luse tbe
s`jres were thed we gjved tj tbe se`jod gjst hgpjrtlot qulchty ijr
Vltrh`hl wbh`b hs prh`e. Tbe prh`e rlthom ijr Nrlod L hs 5 lod tbe prh`e
rlthom ijr Nrlod D hs 2. Tbereijre Vltrh`hl wjucd `bjjse Nrlod D.
D jr h s L N rl o d @ @j
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every nrlod s`jres).
s`jres). Jocy Nrlod @ bls l s`jre
s`jre ji gjre tblo 4 jo el`b
lttrhnute, sj nrlod @‘s `lgerl hs tbe rhmbt nrlod ijr Djrhs.
Cjylcty
Cjjp
@josuger repur`blses
`urreot nrlod whtbjut
sbjpphom ijr jtbers
Trhmmer
Vjst-Vur`blse
Experheo`e
TBLOA XJU